Tecovas | Paul Hedrick: We Shoot You Straight

The cowboy boot: an American staple known for its durability and worn by some of the more "real" people you'll meet in this country. Today on Authentic Avenue, I've got a founder who, like the wearers of the boots his brand produces, promises to shoot me (and us) straight.

Paul Hedrick is the founder and CEO of Tecovas, and today he shares not only why he founded a western boot and accessories brand specifically, but why he felt that he must be the specific individual to do it. We also talk about how he makes sure his company shoots people straight every day, as well as a few tips on how the prospective brand-builder may find their North Star.

Enjoy!

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