StockX | Deena Bahri: Harnessing the Hype

Question of the day: how do you authentically market hype?

I mean seriously. We've seen NFTs, stocks, trading cards, and sneakers (even sneakers that don't exist) swing wildly in value via hype. How you tell the authentic story of a platform that harnesses that hype for the "next-gen consumer"?

Well, today I have someone who knows the answer to that question: you'll meet Deena Bahri, Chief Marketing Officer of StockX. Via StockX's platform, you can get your hands on some of the latest products in categories known for "drop culture" -- limited-time, limited-quantity offerings. (You can also flip these products via the platform, too.)

Deena has been with the company since fall of 2019 -- far before the most recent hype train left the station. She teaches me all about what the "next-gen consumer" is, and has a neat three-part definition for authenticity which I think you'll appreciate.

Check out their platform while you listen: https://stockx.com/. Maybe you'll find something you like!

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

Email Adam: adam@authenticavenuemedia.com

Learn more at https://authenticavenuemedia.com/.

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