Is Recycling a Myth? Grove Collaborative Co-Founder and CEO Stu Landesberg Explains

Ever heard of "wishcycling"? I hadn't -- at least, not until today's Authentic Avenue.

Today, my guest is Stu Landesberg. He's the Co-Founder and CEO of Grove Collaborative, a now billion-dollar sustainable home brand. They provide, among other things...shall we say "cleaner cleaning?"

Between shampoo bars, lotion sticks, hand soap sheets and more, there's so much I didn't know about Grove that Stu helped me to understand. He also helped open my eyes to the brainwashing going on in the world of recycling. News flash: it's not as helpful as everyone thinks. (It's still good!! But it's benefits are overblown.)

That's why Stu has committed his brand and his purpose to going plastic-free. Completely plastic-free. On today's show, we also discuss that journey, and how it plays into the authenticity the business manifests for itself as a result.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

Email Adam: adam@authave.com

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s