Authentic Avenue - podcast cover

Authentic Avenue

You ever see an ad or look at a brand and think, “Come on. Get real.”? You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders. My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity. Frankly, they need it -- because consumers are louder and more skeptical than ever before. And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories. But what does that even mean? How do you do that? And most importantly, why? Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world. And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.
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Episodes

beam | Matt Lombardi and Kevin Moran: Find Your Better

beam | Matt Lombardi and Kevin Moran, Co-Founders beam : a CBD brand creating a wellness-minded community and helping you to find your better. Meet Matt Lombardi and Kevin Moran , their co-founders. As former athletes themselves, they've taken their fair share of hits on the field of play. These days they're taking recovery beyond the ice bath and to a range of products offering benefits physically and mentally. Today, you'll learn more about the cannabis world from the cbd side, and how they bu...

Nov 03, 202027 min

Compose[d] | Jason Parkin: How to Be a B (Corp)

Compose[d] | Jason Parkin, Founder, President and COO Compose[d] : a digital strategy & creative services agency focused on addressing business goals through sustainable solutions. Meet Jason Parkin , their Founder, President and COO. He's committed to sustainability to the extent that his firm has earned B Corp status. (I believe this is a first for Authentic Avenue !) Today, you'll learn all about what it takes to be a B, plus the ways it which it more or less forces authenticity from thos...

Nov 02, 202033 min

Lalo | Greg Davidson: Bringing Up Baby, with Brand

Lalo | Greg Davidson, Co-Founder and CEO Lalo : a brand that truly promises to be there with families every step of the way. Meet Greg Davidson , their Co-Founder and CEO. And when he says every step, he means it -- right from the first one. His company, whose name is an acronym for “Love All Little Ones,” developed their product lineup to quite literally follow their end user from infancy onward. Today, I learn more about the other ways in which Greg stays close to his consumer, So swaddle your...

Oct 28, 202026 min

Talking to Gen Z with JUV Consulting | Ziad Ahmed

JUV Consulting | Ziad Ahmed, Founder and CEO I talk to chief executives, founders and marketers a lot about Gen Z and the importance of capturing their perspective and their purchases. But admittedly, I haven’t really talked to Gen Z. That changes now and today’s Authentic Avenue . JUV Consulting : the firm that knows you need Gen Z more than you know -- and they can help with it. Ziad Ahmed is their fearless founder who operates the business whilst being a full-time student at Yale . His accomp...

Oct 27, 202043 min

Nick Macco | Legacybox: Preserving Memories and Values

Legacybox | Nick Macco, Founder They say a picture is worth a thousand words. I have a founder today who makes sure those words are never forgotten on today’s Authentic Avenue. Legacybox : the brand behind the easy, all-in-one kit for digitizing your home media. Its co-founder is who you’ll learn from in this episode, Nick Macco. Nick’s journey to preserve memories not only manifests in the service Legacybox offers, but also in the way he reflects and operationalizes his principles. Through thin...

Oct 26, 202018 min

ADAY | Meg He and Nina Faulhaber: Finding Your Seasonless Fit

ADAY | Meg He and Nina Faulhaber, Co-Founders and Co-CEOs You ever just not able to find quite the right thing to wear? Granted, right now, that might mean picking between pairs of sweatpants, but you’ve been here before. That’s why I’ve brought on two co-founders who have found a seasonless solution for their clothing and their careers on today’s Authentic Avenue . ADAY : a brand crafting investment-grade, technical, seasonless apparel. Meet Co-Founders and Co-CEOs Meg He and Nina Faulhaber. To...

Oct 21, 202032 min

Rhone | Adam Bridegan: How to Inspire When Opportunity Comes Knocking

Rhone | Adam Bridegan, Chief Marketing Officer You ever get advice on what to do “when opportunity comes knocking at your door”? I’ve got a real life example of someone who’s taken full advantage of it on today’s Authentic Avenue . Rhone : A men’s apparel brand seeking to inspire others in the pursuit of progress. On this episode you’ll meet another Adam: Adam Bridegan, their Chief Marketing Officer. He’s been through a fitness journey of his own -- and ever since Rhone as a career step knocked ...

Oct 19, 202032 min

Odyssey3D | Jimmy Chan: A Journey, and Home of the Misfits

Odyssey3D | Jimmy Chan, Co-Founder and Managing Director Moving into a new place always feels like a new chapter, a new piece of your personal story. It’s the journey behind the journey that makes up a rather epic installation of today's show. Odyssey3D: a brand specializing in bringing virtual tech to real estate. Meet Jimmy Chan, their co-founder and Managing Director. Jimmy likens the Odyssey he founded to his odyssey in founding it, and today describes the company as a home of the misfits. T...

Oct 14, 202043 min

Volley | Camila Soriano and Christopher Wirth: Nixing Your Seltzer's "Natural Flavors"

Volley | Camila Soriano, Co-Founder, CFO & COO and Christopher Wirth, Co-Founder & President Volley: a brand making a splash as the first clean tequila seltzer. Meet co-founders Camila Soriano and Christopher Wirth. They mixed this idea up on their kitchen counter, and today are attempting to put some salt on their competition in an increasingly pressurized space. Today, we’ll pop the top on the curious underside of what goes in to your typical bubbly beverage -- I assure you it’s anythi...

Oct 12, 202030 min

Pet Plate | Renaldo Webb and Gertrude Allen: Vetted by Vets

Pet Plate | Renaldo Webb, Founder & Gertrude Allen, CEO The theme for today is Old Dog...New Branding. Tricks. Well. maybe both. You get the idea. Onward with today’s Authentic Avenue . Pet Plate: carefully-crafted canine cuisine vetted by vets. Today, you’ll meet founder Renaldo Webb and CEO Gertrude Allen. You’ll learn about how Renaldo’s frustrating findings within food factories forced him to this founding, and how Gertrude has stewarded the brand forward since her joining, which include...

Oct 07, 202028 min

Skillshare | Liana Douillet Guzmán: How to Stay True While Transforming

Skillshare | Liana Douillet Guzmán, Chief Marketing Officer Liana Douillet Guzmán is the brand’s first-ever Chief Marketing Officer, and she’s got a particular set of skills herself which she has brought to the table through, among other things, the platform’s rebrand. Today, Liana and I discuss staying true to the inside whilst changing the outside, as well as what’s up with upskilling. So open up your notebook and listen in as I get real with Skillshare and Liana Douillet Guzman. FOLLOW AUTHEN...

Oct 05, 202031 min

Garten | Michael Heinrich: A Purposeful Podcast

Garten | Michael Heinrich, Founder & CEO Today’s podcast begins with 20 minutes of silence. I’ll watch the time. Nah, just kidding. But that might be good for your mental health. And I have a brand which prioritizes it heavily on today’s Authentic Avenue. Garten: a company focused fully on wellness at the workplace born from a grandmother’s garden. Meet Michael Heinrich, their fearless founder. He learned early on that corporate culture prizes productivity over health, and has been rallying ...

Sep 30, 202031 min

Postmates | Eric Edge: Deliver On Your Truth

Postmates | Eric Edge, SVP, Marketing and Communications What’s that at the door? I think it’s a brand that features on today’s Authentic Avenue . Postmates: the technology and lifestyle brand known for bringing almost anything to your front door. Eric Edge, their SVP of Marketing and Communications, has worked hard to design and define the delivery giant over the last two years. So no, it’s not just a hangover haven. And the company has proven that not only through the ways it can be used, but ...

Sep 28, 202035 min

The Farmer's Dog | Eric Tsytsylin: Challenging Big Kibble

The Farmer's Dog | Eric Tsytsylin, Head of Brand I think dog kibble looks like Cocoa Puffs. That’s weird. The good news is I have someone who can tell me how to find something a little better on today’s Authentic Avenue . The Farmer’s Dog: known for bringing human-grade food to your dog’s bowl. Meet Eric Tsytsylin, their Head of Brand. He serves as a challenge to Big Kibble and a change to an industry which he believes has merely marketed your mutt’s meal rather than made it markedly better for ...

Sep 23, 202029 min

Vans | Nick Street: How To Enable Creativity

Vans | Nick Street, VP of Global Integrated Marketing Vans: a worldwide name in skate, surf, BMX and more, the brand is a must-have for anyone feeling “off the wall.” Meet Nick Street, their VP of Global Integrated Marketing. From organizing events and being a self-proclaimed vandal in Germany to working with Vans worldwide, he knows a thing or two about communicating with what he and the brand calls “the expressive creator.” Today, we talk about how to enable that creativity externally, how Nic...

Sep 21, 202029 min

Oatly | Mike Messersmith: The Oat GOAT

Oatly | Mike Messersmith, President, North America Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from? [Imagine a cow moo'ing here. You can hear it in the episode, I promise.] No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue . Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3. Mike Messersmith has been their North Ame...

Sep 16, 202030 min

Evolution of Smooth | Soyoung Kang: Lip Service Isn't Enough

Evolution of Smooth (eos) | Soyoung Kang Y’all better pucker up. Because today, we’re having a chat about chap. But you won’t hear about it from my lips. From whose, you may ask? Well you’ll just have to tune in to find out on this episode of Authentic Avenue . Evolution of Smooth. Also known as eos, this Gen Z juggernaut has taken great care to disrupt personal care with its lip and body products. There’s a real product junkie at the helm as well. Today you’ll meet Soyoung Kang, their Chief Mar...

Sep 14, 202044 min

Ally | Andrea Brimmer: Born in Purpose

Ally | Andrea Brimmer, Chief Marketing Officer Our guest today represents a brand that helped me, and might help you, make a little more cold hard cash. So come learn about it here on Authentic Avenue . Ally. Webster’s defines the word as a helper who provides ongoing assistance and support. And, whether its saving for a house or investing in your future, this North American financial institution knows how to be, well, your ally on your financial path. Meet Andrea Brimmer. She launched Ally righ...

Sep 04, 202032 min

Lowe's | Marisa Thalberg: Being the Best a Brand Can Be

Lowe's | Marisa Thalberg, Chief Marketing Officer You know, a lot of folks are keeping their homes and gardens pristine right now...and I think I’ve got just the person to talk about it coming up on today’s Authentic Avenue . Lowe’s. A leader in home improvement, and well-positioned to help any would-be Bob Vila when it comes to sprucing up your old place. The brand is a very new place for Chief Marketing Officer Marisa Thalberg, who joined in February just before COVID’s first wave hammered the...

Sep 04, 202022 min

Anheuser-Busch | Marcel Marcondes: Customer Centricity on Tap

Anheuser-Busch | Marcel Marcondes, Chief Marketing Officer Anheuser-Busch. Known around the world as a beverage behemoth. And led here in the US by a guy who’s learned to have a lot of fun with it. His name’s Marcel Marcondes. And between things like hiring a Chief Meme Officer, teaching you how to cook, or serving up a brew for your dog, he’s figured out how to bring more than just an adult beverage to his customer’s lives. Today, I ask him all about those things, why they’re important to him, ...

Sep 04, 202028 min

Authentic Avenue | Where Brands Turn to Get Real

Authentic Avenue | Where Brands Turn to Get Real You ever see an ad or look at a brand and think, “Come on. Get real.”? You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders. My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity. Frankly, they need it -- because consumers are louder and more skeptical than ever before. And in a world where people will talk about you whether you like it or not, it’s c...

Sep 04, 202049 sec
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