A cake maker with 200,000 online followers | The ins-and-outs of social media, brand marketing & more Ft. Alisha Henderson [replay]

Alisha Henderson is the creative genius and go-getter behind Sweet Bakes cakes, the author and designer of the Storybook Sweets, speaker, Instagramer and so much more. This podcast was recorded mid-2020 and original featured on The Australian Finance Podcast. But it was too good to pass up. Alisha's journey with Sweet Bakes started when she was just 19, it's been profitable since day one and has experienced incredible growth as she meticulously crafted her brand, marketing strategy and lived her life "with total joy". Alisha is one of the highest energy and positive young people I -- Owen -- have come across. It was my pleasure to talk with this inspiring young business person about hustling, online marketing, motivation, mindfulness, sticking your neck out, scaling a business and more. We hope you enjoy it! SHOW NOTES: https://bit.ly/AlishaHenderson This Australian Business Podcast Episode is for founders and investors in private companies. Matt Vitale & Owen Rask share their journies and lessons learned from being exposed to hundreds of businesses.  Join 2,100 students in our free business course! If you liked this episode, don’t forget to consider taking our free business course and tuning into the Australian Business Podcast episode one, in which I shared my journey. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.  If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Australian Business Podcast resources Owen Rask’s free business course Ask a question Sweet Bakes website Sweet Bakes Instagram Alisha’s children’s picture book series – Storybook Sweets Say G'day to The Australian Business Podcast partners Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike.  They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you.  *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices