“ I think people forget that. I think they forget that there’s a person behind the music and that they need to share that with their audience now more than ever, because if people hear your song and they like your song, they’re gonna go down a rabbit hole. And if they can go down that hole and come across you being genuine, being authentic, actually showing vulnerability, they’re gonna fall in love with you. They like the music, and they like you. That is the definition of a superfan.” – Andy Ge...
Jul 02, 2025•31 min•Season 1Ep. 294
“ I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music video and once we’d wiped a tear out of our eyes, I got on the phone. I said, ‘Retta, put us in, coach. We want to play.’ And the rest is history. It was and remains still the most iconic music video of an artist doing a cover to date.” – Andy Gesner This episode’s guest is the owner...
Jun 25, 2025•30 min•Season 1Ep. 293
“ But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has some good entertainment value. ‘Cause I think that’s the third leg. Because right now, just producing content is enough, but there’s going to come a poi...
Jun 18, 2025•31 min•Season 1Ep. 292
“ I don’t care what I have to do, they are not going to ignore me. So I would get up, I would walk around the room, I would stand on a chair in the middle of the room, I would shout, I would run, I would scream, I would kick things. If I was mad at the Devil, I would kick something. And if I was happy for Jesus, I would run around, woo hoo hoo! And I mean, people would just come out and be like, ‘Wow, I’ve never really seen anybody speak like you.’ And I’m just like, listen, if you’re not listen...
Jun 11, 2025•31 min•Season 1Ep. 291
“ That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, like, there’s a place for Gilbert Gottfried and there’s a place for, you know, John Lithgow. And I’m not saying we would use either of those, but you know, if I’m doing a commercial on a cancer care center, I would never have Gilbert Gottfried come on and say, I’m not, that’s not, you know, that’s l...
Jun 04, 2025•31 min•Season 1Ep. 290
“ And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. Like, it’s, haven’t we all moved past that? So they created a campaign they called ‘Share the Load.’ And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with th...
May 28, 2025•33 min•Season 1Ep. 289
“ So, when you’re speaking to somebody, hear them before, hear them during, [and] hear them after. And earn the right to have the conversation. It’s like you’re just always hearing them and you’re always double-checking yourself, and that’s when we were just talking about a few minutes ago. If you’re speaking to somebody and you’ve uncovered something, and it’s like, hey, is this still real? Is this still relevant? Do I understand this and or you correctly? Do I have it right? [Then] they feel h...
May 21, 2025•38 min•Season 1Ep. 288
This week’s guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, and streaming, his career has been driven by a passion for culture, content, and inclusion. As a live event announcer, marathoner, and dedicated Philad...
May 14, 2025•35 min•Season 1Ep. 287
“ There’s three groups of people. When there’s a crisis, there are three people you need to talk to, including your employees, your stakeholders, your suppliers, whatever, and the public… You’ve got to get out there and tell your employees it’s okay, you’re going to be safe, and you need to tell the managers beneath you that, hey, you’re going to be okay, here’s what we’re going to do. But if you’re not communicating on a crisis level, that’s horrible. But a company that is always communicating ...
May 07, 2025•26 min•Season 1Ep. 286
“ Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it for you in a minute, but the idea is to shift from transaction to transformation. I could give you all kinds of data, but it’s not going to transform you. It’s not going to inspire you to do something different.” – David Tyler This episode’s gues...
Apr 30, 2025•34 min•Season 1Ep. 285
“ And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put it on vibration, you bring it into the physical world amplified, and word is powerful. If you ask the Indigenous Australians, the Aboriginals here, they tell you, the wise ones tell you that they sang the world into existence.” – Jem Fuller This episode is the second half of my conversat...
Apr 23, 2025•29 min•Season 1Ep. 284
“ When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results we’re hoping to get. And whether that’s in a personal relationship and the result is love and harmony and connection and rapport, or whether that’s i...
Apr 16, 2025•29 min•Season 1Ep. 283
“ I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell you want and that’s the beauty of podcasting. However, I think that they should be between thirty seconds and ninety seconds, something quick to whe...
Apr 09, 2025•26 min•Season 1Ep. 282
“ Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, ‘Let’s talk about cement.’ And then the next episode is, ‘Let’s talk about neon.’ And I just love that. Maybe they do the history of it. Maybe they weave in the person who discovered neon. Can you discover neon? I think you can, because it’s on the ...
Apr 02, 2025•31 min•Season 1Ep. 281
“ Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for speech therapy as they do in school, right? And, you know, as both of us sort of being maybe teased and bullied in school, maybe we were actually, excited about doing our homework. And maybe we did study a little bit harder, and we did our homework. These kids are amazing pupils when they know that th...
Mar 26, 2025•28 min•Season 1Ep. 280
“ Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training more and more people each week. The numbers just increase and we’re about to... launch something very special as this podcast is being aired, where we’re going to really build and strengthen one hundred district hospitals around the world.” – Mark Climie-Elliott This episode’s guest is the CEO and Chi...
Mar 19, 2025•30 min•Season 1Ep. 279
Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that’s particularly true for sound. While many podcasters, including some of my guests, now use AI tools for research and sound editing, it’s also front and center in sound, from cloning voices to writing its own ...
Mar 12, 2025•11 min•Season 1Ep. 278
“ It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even back in the days when I was doing it, I called it the theme shop, where we would come in and do it, write a song for the organization as a team building thing. And I can’t tell you the number of times I talked to a CEO and they’re like, ‘...
Mar 05, 2025•20 min•Season 1Ep. 277
“ Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they would hear the song again. And so there was this audio consistency that also had the effect of lifting the person, the speaker themselves. They would say to me, you know, ‘When I walk on stage to my own song, it’s like, I don’t show up small. This is who I have to be to walk on stage t...
Feb 26, 2025•25 min•Season 1Ep. 276
“ Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, and it’s consistent across touchpoints. But then when it comes to the sound, they don’t apply exactly the same rationality. And it’s just because we haven’t had the data that supports it. But now that we do, we can push i...
Feb 19, 2025•36 min•Season 1Ep. 275
“ Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic human responses, we can tell. And what’s fascinating to me is even after we told people which voice was which, they still couldn’t tell the difference between two voices. Um, but again, on a subconscious basis, they could. And so it’s just a fascinating piece of research that, uh, is definitely time-b...
Feb 12, 2025•34 min•Season 1Ep. 274
“ What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. And it was fun, I’ll be honest. My wife hated it. When she was in the car with me, she was like, ‘Hey, everybody’s looking, please. No, no, everybody’s looking at us.’ But then when I really started releasing the product to the market, giving the first MVPs or prototypes to testers...
Feb 05, 2025•22 min•Season 1Ep. 273
“ There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pay for people like me at BMW, now doing this. But then also what you mentioned, you’re buying a premium product, you’re expecting a premium experience. And obviously sound, it can be, you can relate this to every field or to every part of the car. You want a premium experience. Means every part, every...
Jan 29, 2025•26 min•Season 1Ep. 272
“ It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a phone. And my son was, like, ‘Oh, I’ll just take my phone.’ And I’m like, ‘No, you don’t understand, like, you’re not going to have internet.’ And they’re like, ‘Well, how do I get the music from, like, Spotify, like, on my phone?’ I’m like, ‘You can’t without internet.’ And just the whole concept, like, ...
Jan 22, 2025•29 min•Season 1Ep. 271
“ I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, the camera was like panning around him. And I got to the end of that scene, and, like, he lifts his bow up, and I started clapping in the theater. And I realized that that film had just totally taken me out of the movie theater and put me in, like, a concert hall. And I was like, ooh, I want to do that. I want to basicall...
Jan 15, 2025•27 min•Season 1Ep. 270
“ So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn’t have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that’s what gave us the idea, why don’t we have it we could build the community inside and everyone did feel l...
Jan 08, 2025•25 min•Season 1Ep. 269
“ For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears that song, it goes back to that feeling like, oh yeah, it’s about the good time. It’s about, you know, gambling, right? So now we’re moving to association. So, the sound has a lot of association to, um, that, to that ‘expectatio...
Jan 01, 2025•25 min•Season 1Ep. 268
“ It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear that all the time.’ It’s like, no, no, no. People prepare all year to showcase what they’ve got at Podfest. So, it is an embarrassment of riches, which I’m really blessed that, I would say, 90%, you know, you can’t hit a ...
Dec 25, 2024•24 min•Season 1Ep. 267
“ So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and what it could do for people. And like you said, I love voice. It’s a much more nuanced form of communication, but it’s so profound ‘cause, right now, um, even today, even though I think people should have a video component of some sort, when you look at people’s stats, the p...
Dec 18, 2024•23 min•Season 1Ep. 266
“ All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from the get-go, then they’re thinking about the audio brand as part of the campaign’s messaging, and that is not what you want to do. So number five is think of your audio branding as part of your brand’s equity and part of your brand...
Dec 11, 2024•25 min•Season 1Ep. 265
