Electrification, digitalization and piloted driving: Audi is making these three future trends of the automotive industry the focus of its appearance at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada.
Jan 13, 2016•3 min
Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
Dec 10, 2015•4 min
At the International Automotive Exhibition (IAA) 2015 in Frankfurt Audi stands out with four highlights: Audi Sport, quattro, Audi Technologies and Audi ultra while focussing at the new Audi A4 and the study Audi e-tron quattro concept.
Oct 03, 2015•3 min
Clubs from the top four European leagues in Germany, Spain, England and Italy went head-to-head for the first time in Audi Cup history: FC Bayern Munich, Real Madrid, AC Milan and Tottenham Hotspur The high-caliber field fulfilled expectations: after four goal-laden and partly high quality fixtures, the winner’s trophy went as it did in 2009 and 2013 to FC Bayern Munich.
Aug 17, 2015•4 min
This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family. The “The great quattro” installation sets the stage this feeling of space in an artistic way. A sculptural scene surrounds the SUV with six monoliths...
Jun 29, 2015•3 min
Audi set up shop for ten days in Via Montenapoleone in the heart of Milan, opening the Audi City Lab in Italy's capital of design and innovation. Among other events, Audi showed the stunning Audi prologue concept car for the fist time in Europe.
Jan 19, 2015•3 min
A four core processor processing eight billion operations per second. A virtual tachometer with a needle that is rendered anew 60 times per second to ensure absolutely fluid motion. 3D sound to match a concert hall and appearing to come from every direction, an Audi tablet as a multimedia control panel and simple wireless communication between your mobile devices and your car all demonstrate how diverse the future of the automobile is at Audi. All this and convenience, too: piloted parking and i...
Jan 16, 2015•3 min
Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
Dec 15, 2014•4 min
Audi presents the new TTS Roadster, the showcar TT Sportback concept and the new A6 ultra on stage at the Paris Motor Show.
Oct 13, 2014•3 min
Audi delivered high caliber football during its Audi Summer Football tour in the United States: Both clubs FC Bayern Munich and Club Deportivo Guadalajara from Mexico accepted the invitation of Audi to play in NYC.
Aug 29, 2014•5 min
The eighth edition of World Ducati Week, the international, bi-annual Ducati gathering that attracts countless enthusiasts from the global Ducati community, has been an outstanding success, able to thrill the tens of thousands of motorcyclists who filled the "Marco Simoncelli" Misano World Circuit from Friday 18 to Sunday 20 July.
Aug 01, 2014•3 min
Audi is presenting its first-ever architecture installation designed by Konstantin Grcic, one of the most influential industrial designers of the age, at this year’s Design Miami/Basel. The source of inspiration for the polygonal TT Pavilion is the new Audi TT. Grcic has used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
Jun 30, 2014•4 min
Audi presented the A3 clubsport quattro concept at this year's Wörthersee Meeting in Reifnitz (Kärnten) from May 28–31. The concept study has a five-cylinder TFSI engine under the hood producing 386 kW (525 hp). Shown were also the Audi TT quattro sport concept show car, which debuted at the 2014 Geneva Motor Show, and ten production models.
Jun 12, 2014•3 min
quattro snow art by Simon Beck at Verbier in the Swiss Alps
Feb 06, 2014•3 min
“Next Generation” is the motto under which Audi is appearing with a virtual fireworks display of innovations at the Consumer Electronics Show (CES) taking place in Las Vegas from January 6 - 10, 2014. Audi is showing its future solutions for the megatrends piloted driving, infotainment, connectivity, operation and display, and its groundbreaking lighting technologies at the world’s most important consumer electronics trade show.
Jan 28, 2014•4 min
On the quattro Festkoglalm in Hochgurgl / Obergurgl, skiers can expect a lunch break of a special kind. The building has been remodeled and presents itself in a progressive quattro design. Interactive multimedia tables provide information about the ski resort and the quattro technology.
Jan 17, 2014•2 min
In the midst of the Corviglia ski area the exclusive quattro BAR opened at 2,486 meters above sea level. With open fires and creations from celebrity chef Reto Mathis guests expect perfect quattro conditions: Wind, blowing snow, ice and the impressive panorama of the Alps visibile through the encircling glass facade of the building. Audi interprets the classical concept of the ski lodge in a modern way and is responsible for the interior design. Eye-catcher is the quattro logo made of aluminum w...
Dec 14, 2013•2 min
Audi’s presence at Design Miami/ from December 3rd to 8th has been dominated by Audi Sport and featured two of its sportiest models: the production model R8 Spyder and the R8 LMS ultra for customer racing. The Audi sculpture entitled “Fragmentation” served as the backdrop. This three-dimensional installation plays with the red rhombus, the symbol of Audi Sport.
Dec 12, 2013•3 min
A new skyline for Frankfurt am Main: Audi once again had a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invited visitors to consider the parameters for urban mobility from an unusual point of view. Inside, skyscrapers and entire city districts sprouting from the ceiling created “hanging cities”. Visitors walking through the pavilion experienced the diverse requirements on future mobility and the techn...
Sep 24, 2013•4 min
At Design Miami/Basel held from June 11 to 16, Audi will showcase an installation by Tim John: “Home of quattro.” The scenographer will portray milestones from quattro history as silhouettes. And two extraordinary Audi models will take center stage: the new Audi RS6 Avant – unveiled at the Geneva Motor Show in March – and the legendary 1984 Audi Sport quattro. In February 2013, the company with the four rings celebrated a remarkable achievement: the five-millionth Audi with quattro drive rolled ...
Jun 25, 2013•4 min
Audi is turning the Wörthersee 2013 into the “Home of quattro”. At the large gathering from May 8 to 11 in Reifnitz (Kärnten), the premium brand will unveil the Audi TT ultra quattro concept – which combines minimal weight and maximum sportiness. A wide range of high-performance cars will also give fans another taste of sportiness. In addition to the legendary Sport quattro S1, the very latest RS models and thoroughbred race cars are also on show. The Audi R18 e-tron quattro, which was the first...
May 16, 2013•4 min
Audi has presented its new electrics/electronics technologies at the Consumer Electronics Show (CES) in Las Vegas. The show booth was devoted to networking the car with its environment – with a particular focus on future piloted driving and mobile communications. Other show highlights include sound and lighting technologies.
Jan 08, 2013•5 min
The R18 Ultra Chair set to be exhibited by Audi at Design Miami/ was masterminded by Clemens Weisshaar and Reed Kram, who represent a new generation of digital designers. The prototype was developed in cooperation with the Audi Lightweight Construction Center and made its very first appearance at the Milan Furniture Fair in April. The chair was fine-tuned using data obtained from an interactive installation that was trialed by over 1,500 testers, plus the know-how of Audi lightweight engineers. ...
Dec 19, 2012•4 min
Fly to Sevilla, drive an Audi RS 5 to the race track and test the new Audi R8 plus.
Nov 21, 2012•4 min
Audi is presenting a number of new models at the Paris Motor Show 2012. Experience the Audi S3, Audi S3 Sportback, Audi RS 5 Cabriolet, Audi SQ5 TDI and the Concept Car Audi crosslane coupé.
Oct 08, 2012•3 min
In the Audi Sphere in Copenhagen, Audi is showing how it is shaping tomorrow’s technology, while making it possible to experience the brand’s fields of innovation: In front of the Parliament Building in the Danish capital, three walk-in spheres present unique worlds for each key aspect of technology.
Aug 09, 2012•4 min
Audi is exhibiting concept vehicles for lifestyle, action and sport on the Wörthersee Tour. Three powerful versions provide new accents in the Q3 model family, and with its e-bike Wörthersee prototype Audi defines a technical bike concept that explores the limits of technical feasibility on the basis of Audi’s core competences “design”, “ultra”, “connect” and “e-tron”.
May 25, 2012•3 min
At the Salone Internazionale del Mobile in Milano, Audi in April 2012has displayed a pioneering project at the Palazzo Clerici: “R18 Ultra Chair – Public Beta.” Visitors were invited to try out Audi ultra lightweight technology in an interactive installation. Designers Clemens Weisshaar and Reed Kram collaborated with the Audi Lightweight Design Center to develop a chair prototype.
May 03, 2012•5 min
In the future, streets will communicate with every road user – this hypothesis is put forward by architectural firm Bjarke Ingels Group (BIG) in their vision of mobility of the future. Visitors to Design Miami/ 2011 (November 29 to December 4) can discover what the architecture group’s idea actually looks like. In cooperation with AUDI AG, they have created the interactive LED installation “Urban Future”. At its heart is the Audi A2 concept: an integral part of the future model that connects to ...
Dec 13, 2011•6 min
AUDI AG and the Frankfurt Book Fair have agreed to a multi-year partnership to provide a platform for the exchange of ideas between various disciplines and schools of thought. The aim is to work together to foster innovative ideas through the convergence of different fields. The partners are providing a first glimpse of their collaborative project with the ‘Open Talks’ at this year’s Frankfurt Book Fair.
Oct 21, 2011•4 min