Growth tactics from CPG Sales Pacesetter Jennifer Silverberg, CEO SmartCommerce

In this episode of the Atlanta Startup Podcast, host Lisa Calhoun interviews Jennifer Silverberg, CEO of SmartCommerce. They discuss Jennifer's journey of scaling SmartCommerce from a startup to a global player, focusing on the lessons learned during rapid growth. Highlights include SmartCommerce's innovative approach in the CPG sector, its evolution in response to market changes, and Jennifer's personal growth as a leader. Jennifer shares insights on hiring effectively, adapting strategies, and the importance of vision, courage, and tenacity for founders. A candid reflection on the startup journey, this episode is a must-listen for entrepreneurs seeking practical advice and inspiration.

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