Peter Rasmussen talks importance of convenience-store loyalty programs

In this episode of “At Your Convenience,” CSP Editor Diane Adam talks with Peter Rasmussen, who is an industry advocate, convenience and energy veteran, and CEO and founder of Convenience and Energy Advisors.

The two spoke in May during CSP’s Cold Vault Forum in Lombard, Illinois.

Rasmussen shares how retailers can unlock digital’s potential to drive packaged beverage profit. He also discusses the importance of in-store signage and how c-store shoppers notice promotions.

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.