How Convenience-Store Retailers Can Leverage Mobile Gaming

In this episode of “At Your Convenience,” in partnership with C-StoreTEC, Mike Templeton, vice president of digital strategy at NexChapter, talks to convenience leaders about opportunities for c-stores in the mobile gaming space.

Templeton speaks with Abigail Cerra, loyalty marketing manager at Chestnut Market, New Paltz, New York, and Kim Carlson, chief revenue officer and chief operating officer at Mobivity, a Chandler, Arizona-based company that connects mobile game and marketers with restaurant, convenience and fuel brands.

Mobile games are the No. 1 activity on mobile devices, Carlson said, and it actually ranks ahead of social media and texting.

“Gaming and impulse purchases go hand in hand,” said Cerra. “Gaming is a billion-dollar industry, so knowing that we could capture the attention of consumers that are already conditioned to micro purchases, AKA impulse buying, we knew we can make them our most valuable customer.”

• Chestnut Market is No. 93 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by total number of company-owned retail outlets.

Tune in to learn about the power of partnership and how technology and strategy combine to drive growth in the convenience store sector, and don't miss out on future C-StoreTEC webinars, podcasts and the upcoming conference.