7-Eleven's in-store radio provides another ad format for its retail media ecosystem

In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks to Neha Nayyar, senior director of loyalty, personalization and shopper marketing at 7-Eleven, and Mario Mijares, vice president of marketing, loyalty and monetization platforms at the Irving, Texas-based chain.

The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail media partnerships, personalization and more.