#ReviewChat: How Buyers Make Big Purchasing Decisions
Jan 17, 2018•1 hr 4 min•Season 1Ep. 2
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Making a decision to buy a high-dollar solution for your organization is hard. But what happens when you run into conflicting information about that solution? How do you decide?
For this Review Chat, we talk with Michelle Steward and Jim Narus, researchers who have explored the topic of online reviews and how people make decisions.
For the best experience, listen in Metacast app for iOS or Android