A Female-Friendly Auto Industry with Katie Mares
Jun 07, 2024•13 min
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Episode description
Send us a textIn this ASOTU CON 2024 conversation, Paul J Daly sits down with Katie Mares, author of "CustomHer Experience." Katie shares her journey into the automotive industry, highlighting her mission to enhance the customer experience, particularly for women.She delves into the physiological differences between men and women that influence buying behaviors and offers practical insights for dealerships to create more inclusive and genuine customer interactions. Katie also discusses the im...
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