Why Honest Reviews Matter in Podcasting

Jim , how's it going , buddy ?

It was at this beautiful , absolutely gorgeous outdoor park that had a native american flavor to it totem poles and stuff everywhere . And then you had excursions , and most of the other excursions were around breweries and wine , and that's just not really my jam . Might've been your jam , yeah , yeah , that'd have been so great .

And it was like or you can go , you know , feed alpacas , and I'm like , oh , I will feed an alpaca , and you know .

But it was fun , got to hang out with a lot of new people and , you know , in the end it was definitely worth the trip , but it was a little cold while I was there , and so that's when I could have used , you know , maybe a little java to a little hot coffee .

It's the place to go because , well , he's been a graphic artist forever Tons of experience , over 500 different pieces of artwork that he's done just for podcasters , along with their websites and everything else . And he's done many of my shows , from Podcast Hot Seat to your podcast website , the School of Podcasting . Ask the Podcast Coach .

He makes them purdy and they pop and they catch your eye . That's really what you want people to do when they see your stuff , because they see you before they hear you .

And the beautiful thing is he's going to sit down with you one-on-one to find out what your show's about , kind of what your vibe is , what you're trying to project out there , so that your brand is in all alignment with your message , your artwork , your website , everything's all in one , maximizing your impact .

And the beautiful thing is he's also a podcaster , so you don't have to explain . It's kind of like a radio show . So when you're ready to go , there's only one place to go and that is over at podcastbrandingco . Tell them , dave and Jim sent you .

Check it out today , based on a true story podcastcom . And , dan , thanks for your sponsorship .

Yeah , I see people give Al Michaels like crap when he does Thursday night football I think he does now and I'm like hey , that's Al Michaels , he's a national treasure , don't be you know he's been doing it a long time .

It would be interesting to online reviews or false AI-generated reviews . Well , that means it's going to be the end of great show . Love the host . See , the bad news is those aren't generated by AI . Those are generated by idiots that go hey , why don't we all review each other ? It'll help us get up the charts . And then you go over there .

And it's so funny when I look at a show and all the reviews came in on Thursday and they all said , great show , love the host . The next one said , oh , love the host , Great show . So yeah , that'll be interesting . Ai is the genie that's out of the bottle , and you know , have fun . And Randy says I never oh hold on , I never posted the 1012 show .

Randy , I will check that out . Interesting , because Randy is the latest person . He's an awesome supporter and he was the first one that after I moved to super chat from patreon and I'm thinking maybe I posted it to patreon and forgot super chat , but anyway you were saying something to him looks like some clarification on that .

I think up until this point there hasn't been , they haven't had much to go on with it . I don't want to say it's a new thing , but it's absolutely out of control . Good , I would anticipate we don't have too many listeners to this show who are creating fake reviews or where customers this is interesting . We don't think about that .

Where somebody maybe buys a negative review from you hey , would you do a negative review on a competitor ? We'll send you the product from the competitor and then we'll pay you to do a negative review on that thing or whatever . However that works out , so it looks like it's going to be listen that will have to be proven in court .

It's not like you're going to get a speeding ticket and then you just pay it . They're going to have to prosecute you and so you probably don't want the FTC going after you , I would imagine probably don't want , you probably don't want the ftc going after you , I would imagine .

It has to be up front . My newsletter now at the beginning has an affiliate disclosure . Now I have yet to hear . Besides Kim Kardashian , I haven't heard anybody get in trouble because she was holding up something . It was like this is the best thing ever , I love it , and she didn't disclose that she got paid for .

Paid for that and I don't even go ahead sorry , and I don't think it was the ftc , that , I think it was something around , it was some other government agency . But I've heard more and more that the ftc is hey , you know it's . And then now with ai , it's going to get . Oh , daniel says , ftcgov influencer does still work . So there you go .

But yeah , you know they're getting . I guess they're getting serious about these influencers . And so does that mean like on YouTube , if I say I was just I've been going through EcoFlow reviews because I've been looking at doing a whole house backup with batteries and of course all EcoFlow sent hundreds of those units out to be reviewed .

And they all say and thank you EcoFlow for sending not that I'm doing an EcoFlow commercial right now , but thank you EcoFlow for sending out these units , or this is sponsored by EcoFlow . Do you think that's enough disclosure ?

I'm sure these rules have some disclosure rules associated with them , but saying that and I think in the YouTube video you would need to mark it as a paid endorsement of something I think they have a setting that says this is a product review to monetize , right when you're monetizing something .

It's going to be tricky to see and I know right now I have heard so many advertisements for AG1 , athletic Greens it's 75 vitamins and blah , blah , blah , and I'm not sure why it took everybody so long to figure this out .

But even if they say this show is brought to you by Athletic Greens , they're like , yeah , and for some reason everybody's now getting kind of , you know , they're dander up because they're like , well , that podcaster is being paid for that . I'm like , yeah , it's a , it's an advertisement .

And then I guess the fact that the they're getting paid an additional amount of money If somebody buys , like when you use the coupon code whatever , coach one , blah , blah , blah . Somebody buys , like when you use the coupon code whatever , coach one , blah , blah , blah .

And people have figured out that there was I saw four videos and it was one of those total YouTube algorithm where once you watch one negative review of AG1 , here's another one and another one to where you just really think , wow , this must be crap stuff . And it's not so much that it's crap , it's just it's overpriced . It's it's 100 bucks a bag .

I didn't realize that . I've never wanted to drink , you know , green slime with . You know all that stuff tastes like grass to me . I've tried a few of them .

I'm like , yeah , if I really want this , I'll just go out in the yard and grab a handful and throw it in a blender or whatever , like no thanks , I don't think it's that easy , dave , yeah , but all these people are like , well , can I trust person now , because he's been saying it's the best thing ?

And again , I don't really know that there's anything wrong with the product . I think everybody's complaining because it's so expensive . And it's so expensive because they're paying $30 to the podcaster every time somebody buys a bag . But it's just one of those where integrity is coming up again and right now .

I just found out this morning , without turning this into a political talk . But the point here is podcasts have power and they're calling this election the podcast election because Donald Trump was on Joe Rogan for a three-hour talk . I'm 11 minutes into it and they're both hitting all these .

You know Kamala Harris wanted she's trying to get the women vote , so she went on Call Her Daddy and they're both hitting all these ones and it's because nobody trusts the mainstream media anymore . So they're going someplace and they're also going . Hey , I need to reach , you know , men in their 30s . You need to go on Joe Rogan .

You know I need to reach women in their 20s . You need to go on Call Heran . You know I need to reach women in their 20s . You need to go on Call Her Daddy . It'll be interesting to see post . When is what is election day ? November 8th ? Fifth , Okay , so number six .

You know it'll be interesting to see how these strategies worked if they had anything to play if everything's on fire .

So it'll , yeah , it's the next . Sorry for our international friends , but the next 10 days going to be super interesting here in the United States , and maybe the days after that as well . You know we thought we had it bad in 2000 with Bush and Gore and that taking a while .

I'm not sure we were ever afraid that the country would break into civil war during the 2000, . You know , during that time when now I'm hearing , you know people are like , oh , like this is going to be interesting , so anyway . So for our friends outside the United States , we've got an interesting couple of weeks ahead for us .

And I'm like so either a they're not saying the show is sponsored by , which is pretty obvious that you're getting paid . You know the show is brought to you by podcast brandingco and based ona true story podcastcom . Why Cause they're paying us to say that . Now , mark does my stuff , you know , that's why he's allowed to do that .

I've had people that want to sponsor the school of podcasting and I always just tell them hey , I have one sponsor , it's me . Thanks , but no thanks . But even when I did , it was always things I used , like I wouldn't have podcast . No , podpitchcom is a not great service in my opinion , because I kept getting worse pitches , which is hard to believe .

Oh yeah , and Adam Curry was talking about this because he got a pitch and what it is because , of course , you know the magic of AI .

Everything with AI is brilliant and good , and so this tool we're assuming because they talk about it a lot on their website is scraping your RSS feed , running your show notes through AI and then sending you a more personalized pitch .

But it's still dumb enough to send pitch requests to shows that don't have guests , like the no Agenda show has never had a guest . And they're like hey , john and Adam love what you did . And it pulled something from the show notes so it made it sound like it was listening , which I always say if you can prove that you're listening , and that's why we think .

And it turned out to be an influencer who has an OnlyFans page and should come on the show and discuss this . And they're like A we talk about deconstructing the media . We don't really think she's a good fit . But I wonder , because I have probably in the last two weeks had three pitches that called me by a wrong name . One was Judy .

I remember they're like hey , judy , love your show , blah , blah . And then I got a pitch yesterday for building a better Dave . Building a better Dave has never , ever had a guest on the show . And I was like why are the pitches getting worse ? And if you go over there , they're like you can be on four million podcasts .

And I'm like who has time to go on four million podcasts ? And it just . I was like so hence , that company has ruined its credibility because I've seen your product and it's not very good and I've heard other people talk about the product and it's not very good . It'll be . You know , I always say every podcaster starts with two things no audience and integrity .

And the goal is to grow an audience without losing your integrity , Cause it only takes one thing for people to go oh , that guy's , I'm not , you know . I mean , look at Elon Musk , you know what I mean . That guy for a while was like wow , tesla , he's a brilliant scientist guy .

And then he comes out and you know he's jumping on stage with Trump and everybody's like that guy's an idiot . And I'm like , oh well , there you go .

Would you eat one on the show as a as an advertisement ? If ? if it was a slim jim , I would snap into a slim jim in a moment it's a version of a slim jim .

I mean , I'm a version of a slim gym I mean , I'm a version of a slim gym too you are a slim gym , that's true but it is a version of yeah , we , I did an espresso for a while and that was another one that was kind of easy to sponsor because they I use it every day , you know well , I was really good I've been playing with my Akron podcast show and

, in full disclosure , my last two episodes were done by Kyle and Cheryl and that's all Jody's fault .

In some cases I leave the obvious AI stuff in , but I announce hey , let's throw it over to our two favorite AI reporters , kyle and Cheryl , and then they talk about it and then I listened to it , which in the end I'm like I'm spending almost as much time as if I just did the show .

But I did it just to see if people would revolt and you know pitchforks and torches at dawn and that whole nine yards . So we shall see . But I say that I've quite the tangent there . I'm using acorns as my quote sponsor because a that audience is super small and how many of them want to , you know , start a podcast ?

And I was like , but everybody wants to make more money and acorns is an online baking account . If you go go to , I'm guessing , supportthisshowcom , slash acorns and I geta referral fee . If somebody signs up , I get money . And I was like , huh , let's try this .

But I treat it like it's a sponsor and I disclose I'm like , hey , today's show is brought to you by acorns . I've been using acorns for six months and I've already saved X amount of money . Blah , blah , blah . You know , sometimes you can use an affiliate as a sponsor and the best one to use is the one that you use that might fit your audience .

We got two questions about that kind of come down to value . I want to say Talia , is that how you pronounce that , jim ? Because it's not Thalia , it's Talia . Maybe Silent H ? Yeah , Anyway it says I've realized I follow way too many podcast tips and trick sites . It's become overwhelming . I've started deleting podcasts and newsletters to cut back .

How do I decide ? That's a fun question . Well , when somebody says , try this and it will grow your audience , try that and see if it grows your audience , in that case they've delivered value . But if they say a bunch of stuff that turns out to be not helpful , then they're not delivering value and those would be the people I would cut .

And then sometimes there are people that focus on just starting a podcast and maybe you've already started your podcast , so not that it's bad content , but you know you've outgrown it . It's like those people that do a wedding show . You know how to plan your wedding , okay , great . Well , once you're married you don't need that show anymore .

And then you , if they were smart , the people that have a how to do a good wedding show should also have a marriage show how to have a good marriage and then how to have a cheap divorce . Just cover the whole spectrum and you'll be good . That's my next podcast how to have a friendly divorce . I have two . Let me explain show you how .

Yeah , so and yeah and just . I mean to me I have a couple of shows that I've nothing wrong with the content .

But if you keep seeing the same content over and over if I have , if Jim tells me that the Samson Q2U microphone is great , and then I listen to another show and they say the same thing , and Jim says this and they say this , and I just keep getting the same content I don't need to listen to this twice and at that point I'm like well , I like Jim's

personality better , so this other one's going away . I don't know how do you pick Jim ? What would be your answer ?

So I've been just diving deep into some of these YouTube channels and I don't really do podcasts that way when I'm doing the research on stuff but and eventually they'll kind of fade away . You know the ones that are really helpful . There's this I love this one . There's this one his name's Professor Hobo and he does all these ? backups ? Yeah , does .

I'm Professor Hobo . You know he starts . He's got really good technique and and he's come a long way . It's a good channel , by the way , if you ever want to see someone mature into their space he's a really great example of .

If you go back to his early videos , he's I mean I'm not saying he's bad , but he had some room for growth and then you see his productions incrementally get better and better . And the other day , just last night , I was watching one of his videos . I was like these are really good now , like he's really got it down .

Now he didn't have it down on the first one because that was his first one , but he never would have gotten to his 50th if he hadn't done his first no-transcript .

Give them a score , like rate that , as you're listening to them , give them a score or the more you listen to them , and then the ones that have the lower score start to drop off the back end if it gets to be a problem .

while they just quit . So I have so many podcasts in my playlist that haven't put out episodes in years because they just quit and I should go in and clean it up or whatever . But there are some that I'm just like , yeah , you're not . I'm listening to your show to see if I'm missing anything and if I'm not getting anything , that's yep , I knew that .

Then I don't really need to listen anymore , and that's the thing . It's not that it's bad content , it's that there's only 24 hours in a day and so , if I can , james Cridland is somebody I listen to because he's always telling me things that I've never heard of because he's in Kuala Lumpur or some other country .

I've never heard of Tony I want to say Doe , but that's not right . But he's in Africa and he does a show about independent podcasters in Africa . I listen to that because I'm always hearing about things that I've never heard of . So those are the things that I do and in some cases I listen to people .

Because I've listened to them so long , I feel like they're a friend , and in some cases I just want to catch up with them and see what I should do . Craig says someone should do a podcast about podcast , about podcasting . I have thought of that . I have , especially now that I do .

You guys remember Talk Soup on E , where they would play clips of other podcasts and then comment on it . The only reason I haven't done that because I've been this close , because I kind of do that anyway . There are times if somebody really pops a clip , I'll be like , oh , I'm playing that on my show and talking about it .

But I just would think eventually somebody's going to go hey , that's my show , quit playing my clips on your show . It would be like I would spend half my time asking people is it okay if I play this , like Jordan Harbinger ? The last time I asked him he said , dude , just play it Like you have my permission from now , forever .

If you hear a good clip , just put a link to my show . And I was like , oh , all right , well , that's cool . Thanks , buddy . You know I did use . We were talking about Kyle and Cheryl and of course that's my fun names for the people at Notebook LM . Microsoft came out and they have names . Actually it's Dan and Anna , and Dan is British .

There's another version of doing that . I did have somebody reach out to me who had sent me a PDF of their book and said hey , dave , did you ever get a chance to read my book ? I'd love to come on the show and I was like , oh sorry , because I don't read books , I listen to them or maybe read the Kindle .

And so I threw it into Notebook LM and it gave me a 15 minute summary and I think I'll probably . I told them . I gave them the thing . I'm like hey , let me check out your book . If you want to , you can come on the show , but if I feel it doesn't resonate with my audience , I reserve the right to not publish it . Are you cool with that ?

And we'll see what he says . But that gives me an out . So if I go , you know it sounds like a great book . I just don't think my audience is going to care about it . You know , I appreciate it . Ralph has a question from askralphpodcastcom Just launched my live show . Yeah , I was bummed .

I was in New Hampshire when he did that and I was wondering what are some great ways to generate interest in the show , the same way you generate interest about a non-live show . You know one of the things we haven't done this in a while . We used to start off the show and I had a thing .

I'd push a button on my stream deck and it would say tweet out that we're live . And we would occasionally have people you know tweet out hey , you guys could come here , he's live , do it now . So that would be one way to generate interest and from there take some of the questions .

If you go to my YouTube channel , jim's on there , because we were talking about value for value , you have to deliver value if you want people to listen . And it was a great answer . And I went into Descript and said , hey , go find me some clips . And that one came up and I kind of tweeted around a little bit and put it out as a short .

Now , the fun thing that I learned it's a different perspective . So I'm not saying this is the truth , but it is a different perspective . Daniel Battelle , who I'm a big fan of , just because he's kind of sarcastic . He's a YouTube influencer and he said if you think about a short , that was from a long , he goes .

You're taking something that was designed to be consumed in this big long format and then you're trying to make things that were designed to be listened to in a short format . So this really wasn't designed to be a short , but it'll kind of work . And he's like why not just if it's a minute long , why not just make a short ?

That's like , why not make a one minute ? If you go to him , he's really into DaVinci Resolve and he'll be like DaVinci Resolve for noobs . Hey , somebody asked can you do the thing ? Where you do the thing , and he's yes , if you click on this and go down to here and move the slider to the right , it'll do the thing .

And then it looks like this Boom , and I was like that's kind of a good point in a way . Now there are some times when , especially like on an Ask Ralph show , you know , somebody asks a question , you answer it . Okay , that's , that wasn't designed to be cut up , but it is a segment on its own .

I think he's more talking about when people cut into the middle of a sentence or something . It's kind of awkward or things like that . But the thing I really got from his was yes , there are best practices , but I don't know that there is the way to be a giant you know , youtube channel .

Or because he's he was all about shorts and I know lots of people are like , oh , shorts , those can really ruin your YouTube channel . And he's hey , here's the stats , this is what did this . Oh , and in the end he ended up with a six figure sponsorship from DaVinci Resolve . So it definitely worked for him .

Yeah , but in terms of generating interestim , am I , you know ?

It's a point in time . Oftentimes it's inconvenient for most of the people that you want to come to it and just getting folks to show up to anything live is difficult . We are fortunate here that we get 30 to 60 every Saturday now . But if you were to ask me why , I would say this the number one reason because we're consistent .

Like we do it every single Saturday , with the exception of a few , let's just say 50 , 50 out of 52 Saturdays a year when I'm not here . You still do it . We're doing it all the time . We I don't know actually , as I think about who comes out right now . Dave , how do you think ? And may we get the chat room to put this in ?

How did you hear about this and why are you here this morning ? Yeah , let me give Ralph some help just seeing your answers . So chat room . Drop in there . How did you hear about us ? Why are you here ? Why do you keep coming back ? I mean some of those kinds of things I think are the clue to it here . Why do you keep coming back ?

I mean , some of those kinds of things I think are the clue to it . I've been doing live on Home Gadget Geeks for , you know , 14 years and I get four , five , you know , to show up on .

Now , if I wanted to expand that , I could do some things like create a newsletter that I try to bring people to and then make sure you're advertising that in the newsletter . I make sure in all the social channels I put anything I say Join us live Thursday nights , 8 pm Central , 9 Eastern . You got to tell them where to go and at what time it is .

You can't be moving that thing around . We have this experience unless unless you've got a really solid social channel and you give people a lot of time to respond . This is the way for me . It is at Gallup . When I do a live event at Gallup , if I give them a couple weeks , I can move that thing all around and pick a time .

Now I'm going to get different people at noon Eastern on a Thursday than I get at 4 pm Eastern on a Friday , just a different . You're going to get some different audiences in that , but I think consistency is key .

I think having a good way of notifying the individuals you think are going to show up your chances of getting a stranger to show up to a live feed I get . Sometimes we get the baba buoys that come in through Twitch . Twitch seems to be the nightmare Alive , right . I mean , you just get the crazies out there .

I just don't think people find , oh , I got nothing to do tonight , I'm going to go to a live show , maybe every once in a while . You got to really groom and work your audience to make sure that they're aware of when it is and how to get there and that they know you know that . Make sure this is askthepodcastcoachcom slash live .

Yeah , I can we say that a hundred times . If you want to get in here , you've got it . You know you've got it up above here . If you want to get a question in , I think that goes to the live , right . That's redirected to the live .

I mean that the audience that we're looking for is not . Obviously you guys are not tuning in or you don't have a conflict . That's in the way . I think . Didn't the new media show be right after us at some point ?

Yeah , were they later right , and so there could be a conflict , there could be an audience conflict at that point , or some people would just be God , I'm not going to sit here for four hours and watch you guys and them , and they've got to make a choice , right .

So I just watched , watch Jeff . I watch Jeff because it's funny . He's watching on his TV in Italy . Jeff is one of the shows I do watch on YouTube in my living room . That is a show that I will go to my , although I'm really getting frustrated with YouTube as making it harder . I swear yeah , to watch the things that I've said I want to watch .

I'm like here , subscribe . Like Daniel Patel , I subscribed to his channel and I still have to go like what's Daniel been up to ? So it's kind of tricky . He says I like giving the show to people where they like to consume it . I think the tech is there now to be able to pull comments from multiple places .

Yeah , and that's one of the things Daniel said that I really liked . He said if you look at Coke , in the original days it was in a Coke machine in a hot place that probably didn't have drinks and so you'd buy a bottle and it had a bottle opener right there so you could open it . That later turned to cans .

Then there were more flavors and he said but think about it , they want to be where their audience is giving them value . And he said something like I never even thought of that . Think about how many cans there would have to be in cases to have enough Coke for a restaurant . He said so what do they do ?

They sold the syrup and I don't know if they sold the machines to make the stuff or whatever , but there's a ton of Coke going out to you know restaurants . And then you know he says then there are 12 packs . Now are those cold ?

Nope , they're in the grocery store for people who want a lot of Coke and they'll take it home and put it in their refrigerator . And he goes . And then you got two liters , because sometimes you're going to a party and then you got this and then you got this and then you got that .

And then you got the little itty-bitty cans now for people that think they're cutting back on Coke , but really just drinking three of those a day . And he said , coke was the original multi-platform producer . So we're doing shorts , we're doing longs , we're doing audio , we're doing video , we're doing blogs , we're doing newsletter .

We're all creating the same content just in different formats to people . So it's hey , you want a little Dave Jackson ? Go over to podcastingobservationscom . There's my newsletter , you know , which . I did mention Randy Cantrell , because my last . In fact , it came out , I guess , hopefully three hours ago , because Randy has a great line .

Everything is hard until it isn't , and so I was talking about how I don't think I'm going to say I'm , you know , I'm an introvert .

I need to say I was an introvert because I went to this thing not even really knowing what I was flying into until really the night before I was like , oh , that's what we're doing , okay , I get it now , and I walked to a room of people that I had no idea , except for Doc Rock and some of the people , and I knew Jeff and Connor , but most of the time

I was around people I didn't know .

And what was great is , if you know a couple of people , then you can hang around with Jeff and Connor and then three other people that you don't know and then you'd hang out with , like Jeff's daughter was there , abby , and so you'd hang out with Abby and then four other people you didn't know , and it was really only one time .

I'm going to say for a minute , maybe a minute and a half , that I really felt like crawling back into my shell because there wasn't anybody . I knew . And I was like , okay , shut up and just go talk to people . And I was like , all right , and if you do something enough , eventually it's not hard anymore . You just go . Oh , I know what this feels like .

I just need to go say hi to someone and see what they're doing , you know , and it's fun and exciting and new . And you know , push yourself out of your comfort zone , let's see . We have another question here , ralph , that would be one Be consistent , make it easy to join .

And then for me , you know the thing I like about this show , besides the fact that I get to hang out with Jim Cullison and everybody else and 34 people , there are many ideas that have come from this show that I go ooh , that's a good idea . Let me put it back in the oven and then it comes back out on the School of Podcasting .

But Oso says any suggestions for file organization , from raw interviews to final product . This is a complete lifestyle , career change from chef life to desk life . That almost sounds like a name of a podcast . I got lost because my life was aromas and hands on what I do . This is my typical . I have a folder called podcast . Why ?

Because I have more than one . And then when you go again , there is ask the podcast coach and I have one folder called episodes . And then if you go into the episodes folder you'll see where it's okay , Today is 505 and everything that I use to make 505 is in that folder . So I've got , you know , podcasts , ask the podcast coach episodes .

Then I have podcasts , ask the podcast coach production , and that's things like you know , all the stuff I use every week to make the show . That's in there , my artwork's in there , things like that . And then I have another folder called finished .

And so when I've got all the files from the episode folder and I've made my episode and I'm ready , I go great , export to the finished folder and that's my final MP3 . And then what I do with interviews is I will have , because I always save the first raw one .

So if I interviewed , you know , randy Cantrell it's Randy Cantrell unedited and then I open that , I make some edits and I save it as Randy Cantrell edited and that way if I ever mess up , I've always got that raw one I can go back to and do that . Jim , do you do anything different ?

So home gadget geek 627 was this week and so that's the root of the file name , and then actually at the show level , I break it down into raw audio . No , I'm sorry , raw video , the finished video and the finished . I don't even keep those anymore .

I just keep two files , the raw and the finished video , because I can kind of make anything I need based on those two and throughout the process , though they generate different . I mean , I create a MP3 , that's the full show , that's with everything .

I create an MP3 that's the edited show for for social and for , you know , the transcripts and some of those kinds of things . I do a video large and a video small . I don't keep any of those things . I used to because I was a hoarder and then I'm like you know , I don't . I can make .

If I need a video large , I can make it again out of the video file that I have left . So I keep those two , those folders in there , move them in , keep them in , back them up . I would say every . There's a million different ways to do your organization and you could ask the chat room and we're going to get 33 different ways to get it done .

That doesn't mean a system won't help you . Maybe a part of Dave's and a part of mine , maybe some other folks . The key , much like doing a live show , the key to that is consistency .

You need to set up a system that works for you , because if it's hard you won't do it , you'll just you'll be , and then you'll be upset at yourself that you're not keeping those . You know keeping those things . So set up something that makes sense to you .

Set up , make it logical for you to know where things are at and then just be consistent with it so you can keep those you know . You keep those files clean and know where they're at and get to them in a hurry . Dave , I go back to my archived files way less than I thought I ever would .

I was keeping these things , thinking like I got the Magna Carta here , it's the Declaration of Independence . And then all of a sudden you've got 600 episodes . You're like I don't think I've ever gone back to any of those files once for anything . And then , don't forget , you put your MP3s your finished MP3s are on your host provider .

They've got a copy of it that sits there . You might move it to youtube , okay . Well , you've got a fairly good copy . It's probably compressed a little bit , but got a fairly good copy of it on youtube . And then if you put it anywhere else , you got kind of copies all over the place .

This I was going to talk about this two weeks ago , but for this is a PSA . The Internet Archive is down . It went down a couple weeks ago . It had a hacker right . It went down . They've brought it up this week in a view-only mode so you can see things . You just can't log in and you can't add anything to it .

I the reason I mentioned that is archiveorg was one of those places . As I was making more efficiency out of the data that I stored , archiveorg was one of those things . I went oh yeah , I've got a copy over there at archiveorg as well . Well , do I ? You know , it's good to know . If that had been my only place , I might've been panicking a little bit .

Now they're going to get . They'll get their act together and they'll pull some things here in the next couple of weeks . But make a system that works for you . Make it work easy , otherwise you won't do it .

I have a newsletter and because Ralph was asking another question about , somebody asked about newsletters Do you see a value in putting a live on several platforms , such as LinkedIn and things like that ? Yeah , this is going right now to YouTube and LinkedIn .

It doesn't go to X because every time I started it it would be like X would be like , and then Facebook , because it's Facebook doesn't let me stream to . That's good or not . But down here is what I'm interested in , which is 36 people click something .

So nine people a whopping nine people went and looked at podcasterhappyhourcom which , by the way , on Monday we're having somebody from Swell come on , which looks a lot like Anchor , but I wanted to know about it . That's really all Podcaster Happy Hour is .

If somebody has a technology and Dave wants to know about it , I'm like , hey , you want to come talk to a bunch of podcasters about this ? But I had somebody go to , I'm assuming , some sort of lead magnet . Somebody clicked on SpeakFlow , somebody clicked on Roadcaster and five people clicked on that .

But I can go into my stats on my website and see how many people are coming to my website or to yeah , to my website and all my newsletter is . Let me go back . Here's the one I was just talking about . This one's actually longer than usual , but it's me talking about creator camp and how I guess I'm not shy anymore . Yada , yada , yada .

And here's the part where I was talking about randy cantrell . Oh , I do not have a link to leaning towards wisdom , randy . I will fix that , because that was the whole point of that . That's weird . Then I should have made this part next week's newsletter .

I listened to the book from Alex Van Halen about his brother and explained how podcasters can learn from this , because those guys all had different styles and when you put them together you get Van Halen . And then here's Podcaster Happy Hour . Here's my new . So this is me promoting me . It's just the name and this is where episode titles come in handy .

But you'll notice I have the follow link right here , so if somebody wants to follow the show , they can do that . Here's what caught my eye . Here's my promotion for Broad Indie . By the way , that's November 9th . Use the coupon code , dave . There is a virtual ticket and it's really affordable .

And then here's what we're doing this week , and I talk about the fact that I bought the Shure SE215 in-ear monitors , which I forgot to open and use this morning and I'm doing an unboxing . So I haven't unboxed this yet . I bought the Shure MoveMic 2 . Why ? Because I went to creator camp .

I saved a hundred bucks on this and I was like I normally wouldn't have bought this , but you know , in the in the immortal words of ex-wife number one , but it was on sale , so I had to do that . You couldn't afford not to buy that thing . I couldn't afford not to buy it .

Yeah , so if you have time to do a newsletter and the reason my newsletter is in that format , because it takes me maybe a half hour and during the week , if I'm good , I will first of all I take my last newsletter and duplicate it , so all the images and stuff come over , and then I just wipe out the top paragraph and put in a new one .

And then what caught my eye , I wipe it out , and what caught my eye this week ? And then , and why do I do that newsletter that way ? Because that's what I can do where I am , with what I got right now and so if it's getting me , you know , 15 clicks to stuff is 15 clicks enough for me to do that . For me , yeah , for you , maybe not .

Maybe you want more interaction , but that's just another format up . Maybe you want more interaction , but that's just another format . And people have told me they love the fact that they kind of like this show .

They get to hear me formatting ideas in my newsletter , like they get inside the brain of Dave Jackson , which is a very scary place , but and a little behind the scenes , like sometimes this is stuff that is just a little blurb and it's not enough to make into a big blurb on a podcast , but I still think it's valuable . So I'll share it here .

And some people like to read and some people like to listen . I used to because this is Substack I would read the newsletter to people and then , if they wanted to , they could listen to it and I was like , no , this is a format for people that want to read .

If you want to listen to me , you know schoolofpodcastingcom but you know , yeah , so if you've got the time , you know , and it's free , why wouldn't you put it on LinkedIn and all these other places . So , stephanie , was why I put this up there . What about promoting ? And newsletters on or on podcasts are released the same day as your podcast .

Yeah , you can always cross-promote with people . I've done that , I , you know . I just talked about Jeff Z's podcast . You know anything that's good I will point my audience at . And people are like , yeah , but what if they go listen to Jeff and they like Jeff better than you ? Well then , shame on me for doing a crappy show . You know what I mean ?

It's I like a little competition and Jeff talks about different stuff than I do , so he's podcast adjacent . But he's talking about I think he's rebranding and it's driving me nuts because I can't remember what the rebrand is , but it's basically social kind of news kind of stuff going on over there . So it's a great show .

Rich , talking about live shows , said I gave up my live show after two and a half years . We did it every talking about live shows . That I gave up my live show after two and a half years we did every thursday at 11 am and all we got were trolls and bots .

So yeah , depending on it , like I don't know that the show would work at 11 am on a tuesday because a I'm working , you know , and well , it would assume you're not right yeah yeah , it would be that time I I don't think there's a troll and bot free time . No , it's true .

If they start getting testy with each other , they'll maybe get one warning before you know Yanksville happens to them . So if you tolerate any of that in your live stuff or even in your communities , I think you're just asking for it to happen often .

So you've got to be swift and I'd even err on the side of making a mistake and have somebody say hey , why did you like remove someone and have them come back to you . It's oh , I'm sorry , I must have made a mistake , but you can't have that kind of behavior in our you know , in our community Zero tolerance for that kind of stuff .

You just it goes away , and I manage some really large communities at Gallup and I just there is no , there's no tolerance for that . You aren't kind to someone you have , you know you start going someplace you shouldn't go , you're removed , you're in that space and that's . You know you've gotta . You have to deal with them swiftly .

That's why I keep the youtube chat open and I I use the youtube chat and not the ecam chat for monitoring things . Same thing with stream yard . Same thing with restreamio , because I want to be able to ban people in the in the youtube chat room . If they get out of hand , right , and it will go fast , I will stop the show and publicly ban somebody .

So you can't tolerate any of that stuff . You got to be swift and judicial .

You are going to get to pee , you are going to get to check your phone . We're going to take 15 minutes at this time . We're going to lunch at this time and then we'll take another break in the afternoon at this time . These are 15 minute breaks . I will put a timer on the screen when it gets to zero . I am starting the class .

If you come back 17 minutes later and go , what did I miss ? I am not going back because you can't tell time and I'm like and it was funny because people would be late coming back from the first break , they would not be late coming back from lunch , and that because they always thought I was going to you know .

Oh , he's just saying that he's going to you know , he's got to make sure I like his class . I'm like no , I gave you the rules . That's kind of how it works . Yeah , we have .

Stephanie just threw in first of all , john Jamingo says 11 million views on Rogan's YouTube channel for the Trump video in less than 24 hours and , what's interesting , half those people hate him . That's the fun part . You're getting a lot of Democrats over there . I follow way too many podcast tips and tricks newsletters and it's overwhelming .

Did I already do this ?

And then the next person says , no , you need to do audio , and then the next person's no , you need a new morning . So there are times when having too many cooks in the kitchen and you end up doing nothing because you can't figure out what to do . Chris has a tip here .

My suggestion is to do what Jim did just there in real life Ask them if they watch live streams , which ones and why . Solve your audience problems and make them feel seen . Oh man , seen and heard . Chris Stone , castaheadnet . Yes , amen , my brother . So it's kind of tricky that way to stand out Glenn Hebert in the house .

Holy gosh , all right , you know what's a good thing to talk about right now .

So always make your name something you can troll and you can do later . So always make your name something you can troll and you can do later . Yes , but we're also brought to you by the School of Podcasting .

If you use the coupon code COACH , you'll save on either a monthly or yearly subscription and don't forget that comes with a 30-day money-back guarantee and unlimited coaching . We run on PodPage .

If you want to check out PodPage , go to TryPodPagecom and also , if you want to see what PodPage is without signing up for a course , there are 40 new videos on the PodPage YouTube channel now . So that is coming along and we are using Ecamm . One of the things I'm excited because I mentioned how I've already done the school of podcasting .

So basically , tomorrow is free for me and one of the things I want to do is fix my stream . Deck isn't broken , but it's a mess and I want to make things nice and organized . And that's based on the information I learned at Ecamm Creator Camp . But if you want to check out Ecamm , they do have a free trial . Go to askthepodcastcoachcom .

Slash Ecamm and Ecamm has two Ms , because hmm , it's good . And if you need more Jim Cullison and who doesn't you know , just go over to ask . Go over to ask the podcast coach . Yeah , easy for me to say go to the average guytv . Or if you want to be crazy , go to home gadget geekscom , cause it's . Yeah , I know , and I'm trying something new this week .

Let's see if I can hit the right button . Whoa , that's right . The wheel of names .

Yeah , shane Whaley over at Radio GDR or , in reality , I need to change that out . I think Shane sold that show . So go to Spybrary If you're into all things spy . And James , I was going to say James Brown . James Brown is one of my favorite favorite spies . He'd walk in hey , you're breaking the law .

Yeah , if you're into James Bond and all things spy , he actually spoke to someone from the BBC Like they needed like a spy expert and like he got to go on TV like a spy expert and like he got to go on TV and he I forget there was another real famous actor that he got to talk to that was kind of a famous spy kind of person .

Thanks to all of our awesome supporters . You can be an awesome supporter , of course , by going over to askthepodcastcoachcom . Slash awesome . And hey , does this show save you time ? Does it save you money , save you a headache ? Does it keep you educated or does it just keep you entertained ?

Well then , you can go over to askthepodcastcoachcom slash awesome and be an awesome supporter today . And awesome and honest , I will upload the episode . I need to go see what happened to whatever it was . Everybody's like yeah , I didn't put anything out on 10-12 . And I'm like yeah , eileen says the PodPage videos are awesome .

I forgot how many features pod page has and we have new ones . We just now , if you're advertising on Reddit and you need to put the Reddit pixel on your website , super easy , that's there . If you're on Mastodon or Blue Sky , you can now put those links and those little icons will show up on your website .

So we're always adding new stuff and we just added a feature where , if you're like me and you have an audio version and a video version of your show , you can , basically because we sync your audio from your media host and now we can sync the video from your YouTube channel . And , ralph , since you're here , I talked to Brennan about that .

He said the next time that happens , don't fix it and email us , because we can't troubleshoot something that's been fixed . So if you can do that next time , because I told him about it , so is it like it's working ? I was like , well , he put in the thing . He's like , ah , he goes . We can't see what went wrong when there's something there .

So I was like , okay , let's see what else is going on in the chat . Nothing , all right . Well , let's go to . Here's a fun one . Is anyone still using business cards ? I thought people were Not been asked for a while . Is anyone using business cards to promote your grand works ? If so , mind sharing your examples . Would love to see them .

Dm me if you prefer . This is from Cuckoo Clocks . I see over on Reddit and I thought , in my opinion , people were still using business cards . And I think , as always , as we say here in the podcast world , it depends , the podcast world it depends .

And when I was at Ecamm , for whatever reason , everybody was all about there's Blink , I think there's Link , there's anything with ink apparently in it is these different places , because I had , you had a QR code on your badge and mine went to powerofpodcastingcom , which is cool . It's a really long list of everything I do , but it's .

If you wanted my contact information in your phone , then that was kind of a warm , you know sad trombone . So there were a lot of people using those kinds of services where you just , you know Bluetooth or you know , hold your phone to their head and somehow their information goes into it .

I don't know , jim , when you go to events , are people looking for a business card or a oh , yeah , still , yeah , people giving them to me .

I don't know if I'd get more than 50 . You know , I guess it . Listen , I guess it depends on your situation . I'm going to say that and then someone's going to go and chant , say I give them out all the time , you know , okay , well then get business cards .

If you're giving them out all the time , if you get some , if say you don't have any and you get some in two years from now , you have that many minus one , then you probably don't need them . But if you're handing them out all the time I would be , and when I'd hand , if I was handing them out , I'd be very generous with them .

Give two or three away at a time . Hey , here's one for you and a couple for your friends , especially if you're doing a referral business .

I , I see this probably working in the trades a little bit better , where you know , hey , you know you do some , you know if you're a plumber or if you're an electrician and then because people are always looking for the those kinds of folks they can trust in the trades , well , okay , maybe give two or three cards out at that point , so your situation might

vary and just do it . If you need them , get them . If you buy them , don't reorder , right , don't reorder them if you're not giving them away .

And I went to hand them a card and they're like oh , here , just scan my QR code . There was a lot of that . So I was like I'm kind of like you were thinking . I'm like this might be a transition period where you have them . And then it's kind of like how would you like to exchange information ? Here's my card and , if they go , qr code .

The problem is I have I met two people from shore , which is good . I mean , that was day one and I was like , okay , this just paid for the trip because it was really cool to Laura and Mario from shore , really cool people . Just got to hang out with them and they looked at me and they're like did you used to work at Libsyn ?

And I go , yes , I did , so that was fun and they were talking about the new stuff and I just went to her and I said , hey , I want to get some in-ear monitors , because nothing against these cans . But I was like , maybe for video , maybe ? I switched to this and she said , oh , hands down , this is that .

And the cool thing was is because you know how this works , jim , I ordered these from sweetwater . You know what's coming , that's right . A phone call from billy saying hey , I saw you ordered these , just want to let you know . You made a great choice , because he goes , I have these .

And then he had some in-ear monitors that were like over a thousand dollars and I was like what ? And he's yeah , he goes , I have these . And then he had some in-ear monitors that were like over $1,000 . And I was like what ? And he goes . But if I'm in a hurry and I'm running out the door , I'm grabbing the Shores . He goes .

Not that they sound better , he goes , they don't sound bad , he goes . The other ones sound this much better , but I paid . You know these were $100 . And so now here's the thing Going . So now here's the thing .

Going back to our previous conversation , if I put these in and these don't sound good , like , I'm not expecting them to sound like wow , but if these don't sound good , I'm not going to believe a word . Laura says from this point forward Because I'm like you know .

So she told me she gave me some advice and I followed it , you know , and Billy gave me some advice the fact that I've got it corroborated I kind of think these are going to be good .

But if she says these are great , and then this thing I got a live demo from Chris from castaheadnet , the little lavalier mics and they don't work well , if I want them on the Rodecaster I have to kind of buy some conversions and things like that to get it to plug in .

But he did a live demo for me in a Atlanta restaurant and turned on the noise canceling and all the hustle and bustle of the restaurant just went and I was like wait , what ?

So I'm looking forward to I will actually use these , like I have the one microphone from Rode , but these are so small they can be in your pocket and if you just want to do a quick interview for somebody , you just clip them on and have it go to your phone . So I'm looking forward to playing with those in January .

Yeah , everybody's saying about cards add a QR code to your card . Jody Crangle from Audio Branding , the podcast Moo is really great place for business cards . She says she loves the feel of them . That's one of those things too .

That's a branding thing if you think about it , because I've bought really cheap business cards and you get them and they feel really cheap . Not that I need them to be card stock , but there are and I've had the ones .

One time I got super glossy and they were a pain in the butt because back then I was working at lipson so I could put a stack of my cards on the table , except they were so glossy they would just slide all over the place . So having that matte finish not really such a bad idea . Gary says I have a pair of short ear plugs that sound excellent .

Yeah , that's the other one . I mean I've , being an old musician , I have plenty of shore microphones that have stood the test of time I've been .

That's what I like . It's comfortable . The listen beyond the sound . You have to make sure if you're going to use earbuds or in-ear monitors , you got to make sure they fit so they don't fit your ears . You're , you're going to get those . Your ear canal will get sore after a period of time and then you know how things .

You know how you use things that hurt you . No , you don't , cause you don't . You stop using them . So , yeah , they'll make sure you they're comfortable , otherwise you'll just stop . Yeah , your hundred dollar earbuds will sit on the , the you know , in your on your desk and get lost in the shuffle . Right , helpful , right dave , they make .

I think all those companies make different size ear . You know the pads for them and stuff . Make sure you're testing them out , trying the different sizes . You know it's not good or bad to have a big or a small ear , so just go through the fitting process . There are some cool services you can . They'll make molds for your ears .

For the really expensive ear in-ear monitors you can actually get a mold that's custom fit . That's kind of cool that would be cool .

Yeah , 15% off everything right now . I've used them in the past . That's a good company . And Jody says there are all sorts of ear pads for the in-ear stuff . If it starts to hurt , yep , then they're too large , but you want them to be large enough so that there's no bleed through of the sound . It is kind of a catch-22 . And you're absolutely right .

I have a pair of shoes sitting under my bed . Why won't I throw them away ? Well , because I had to pay some money for them . Do I wear them ? No , because they hurt my feet . And there it is . And then the Unicorn Publishing Company .

Then there's the challenge of having hearing aids I use over the headphones because I don't want to take out the 2,500 earring . Yeah , I'm not looking forward to the day when it's like . When I was at Podcast Movement it was the first time I was like , oh , is this the thing that's going to start ?

Because we're in a noisy restaurant and they set us at this big table and it was me and Monica Rivera , and so it's . She's , I don't know three , four feet from me and she's kind of soft-spoken , and she started talking and I was like huh , can you ? Because it's the sound of forks and stuff in the background , and I finally just moved around .

I said I'm not putting a move on here , I just can't hear you , you know . So that's going to be a fun day .

I feel like I made the algorithms mad or something . There you go , tell them what he's won . I usually load the audio version on Spotify . They host my RSS . Sorry to hear that , and I have YouTube subscribed to the RSS . Yep , that's how it's going to work . I upload my videos directly to YouTube .

The other day , as an experiment , I uploaded my video to Spotify hoping it would show up on YouTube . Be the RSS . Nope , youtube stopped promoting my podcast feed almost completely .

Well , there's one thing Spotify that I affectionately refer to as the walled guard , because they do things that are good for Spotify , and when you upload a video to Spotify for podcasters their hosting thing the video only goes to Spotify . Why ? Because video files are expensive and the more downloads you get from those , the more expensive it is .

In your RSS feed , the only thing that's going out is the audio of the video , and keep that in mind and my guess would be yeah , if you , if it sounds like you had video videos . If you , if it sounds like you had video videos , and if you started putting static videos , then yeah , that's YouTube as much . Here's the thing with the static video .

So what I mean by that it's audio with a picture , maybe a little squiggly line , and if you're doing absolutely nothing on YouTube , that's better than nothing . But in terms of how is it ? Regarding a actual video , youtube wants to recommend really good stuff to other people and I know people that get fair amount of downloads on static video .

So I'm not saying you're not going to get any downloads . And I know people like man , I got , you know , 500 downloads or whatever , and I'm like , okay , but I'm just saying video . Youtube is a video platform and sure , you can put static images , but I would put video on that and because that's what the algorithm wants YouTube in the same way .

They're not a walled garden . You're allowed to leave , but they'd really like it if you'd stay . And when you put you know . That's why you know watch what happens when you're at the end of a video . They're giving you suggestions . In fact , just watching a video on YouTube , they're already distracting you with things on the side to watch .

When this one's done , if all of a sudden something goes along , you know it might be . You know something on YouTube the algorithm . Jody says it might have something to do with how long people were spending on listening to that RSS feed . Yep , if they weren't listening , it might devalue everything . Yeah , I have a static video channel .

I just kept it miles away from my actual YouTube video stuff because I didn't want it to kind of discolor for lack of a better phrase my regular channel . You know , Gary said everybody's quoting Gary . I got to go up to Gary's comment here . Where'd it go ? But Jim , do you do it ? Oh , here we go .

Gary says I always take my hearing aids off and he says I think it's a great thing . One billion people walking around with hearing loss . That's going to be the next big thing in 20 , 30 years , with everybody blasting their heads off . It'll be interesting to see . Jim , do you do anything with static videos on youtube ? Yeah , I don't only live .

I don't do shorts on that channel . I don't do shorts at all . I probably should . I just don't do shorts at all . I probably should , I just don't . My content is long form and I guess I could do the work .

Well , you can go to somebody in the Philippines and , you know , say could you give me 150 ? I would just start pointing people to your stuff on LinkedIn One of the things that's cool about LinkedIn . Like , if you go to my LinkedIn thing , you'll see where it says I help entrepreneurs and small business launch successful podcasts .

Entrepreneurs and Small Business Launch Successful Podcast . If I leave a comment on somebody's post , it'll say Dave Jackson , I help small businesses and entrepreneurs launch successful podcasts . So you're kind of like who you are and what you do is on every comment . And now this is not quick . That's the problem .

Quick is always the problem with podcasting or really just growing an audience . Quick , that's the problem . Quick is always the problem with podcasting or really just growing an audience . And so you could find other people that are talking about what you talk about and leave a valuable comment on their stuff .

That will you know , maybe get you a follower or two , depending on what the comment was . And if you do that every day , there's that when you're on social , whatever you posted on , whatever on your website , well , maybe post that on LinkedIn and point people towards LinkedIn . I was working with Ralph earlier .

He's a member of the School of Podcasting and we were talking about he's actually getting paid Now , not a lot of money , money , but he's getting paid again . Better than nothing on rumble and he's yeah , because I can't get my youtube . You know you have to have so many watch hours on youtube .

And I'm like , well , if you're pointing everybody at rumble , you know you're only going to get organic kind of stuff on youtube . So it's kind of a weird catch-22 that to get more views on YouTube , you have to send them to YouTube where you're not getting paid , so that you'll get enough watch hours so that you can . And that's where the tough thing is .

Well , I'm getting paid now on Rumble , so why would I do that ? And I was like , well , it's one of those things where you kind of have to . There's always that paying your dues part right . So if I send people to YouTube and I'm not getting paid , but eventually I will now . You've got a backup plan because you've already getting paid on Rumble .

If you have two platforms that you're making money on , then when you get cucked off of YouTube because you said booger , then you can go back to Rumble . I don't know , but it're all tricky and there's no quick way to do that besides telling everyone you know hey , can you go over and click on a video ? You don't even have to watch it , just click on play .

Actually , go to this playlist , click play and go to dinner , and so it will just go through the next one and the next one .

And I think the trick to that and then they ignore the current audience that they have . They're so busy trying to find other people . They're not taking care of the people that they currently have and I think when your audience numbers are small , you can have a really good relationship with those who are listening .

By the way , they're going to be your most avid supporters here in the future . Take care of them now . Spend some time with them , ask them for referrals or ask them , encourage them to share right to do that . Encourage them , work with them , answer their questions .

It'd be like Dave , it'd be like you and I coming on here on Saturday mornings and completely ignoring the chat room , the whole show , and saying , oh , I wish I had listeners from Rumble or I wish we had more Twitch listeners . Well , we don't and that's not where we're focusing our efforts . We spend time with and we know many in the chat room personally .

We've met you , we've talked to you , we know who you are . We spend time with those and let the bigger audiences come when you're ready for it . And I think , if you can't , you know there's a biblical principle of you don't get more until you can handle the smaller groups right . You don't get more until you can handle the smaller groups right .

And so I want to encourage you know , if you're in that small audience place , really be content with who you have at the moment and make sure you're giving them all of your attention and you're giving them everything . You have to do that . I think when you're , when you do , that's attractive to people , when they see you're taking care of your audience .

Oh , that's , I want to be a part of something like that . If you're always going for an audience that doesn't exist or that you don't have , I don't think that's very attractive to listeners . They want to hear you say names , they want to hear you talk about people . Then they want to be a part of that group that's in there .

That's what attracts people , you know . And so I think , be faithful with the few , and the many will come . Maybe not , I mean , maybe what you have to say , isn't geared towards the many . You may want that and that's awesome , I mean . Keep striving for it . It just may not be what you have . If you have a few , make sure you're faithful with a few .

Everybody has a different threshold on to when do they swipe left and say unsubscribe . But if you would just quit losing the people you had , then the people that are new , that's how you grow your audience .

But if you got a hole in the bucket , you can can turn on the spigot , you know , but it's still gonna go out the back end and the minute you go , I'm gonna take a break this week and you come back and , wow , my bucket's empty .

Well , yeah , you know , and it's not because you took a break , it's because you got a hole in the bucket and that's kind of tricky and it's yeah , are you answering the emails they send in , or are you responding to their comments ?

But it's a rework because I listened to it and it was very much in a . That will do , but it was a little hurried . It was a little Dave being a little too ADHD because he wasn't using the script and I was like you know what , I'm glad I have this because I don't think it was bad content , but it could be organized a little better .

I love when you know what . I'm glad I have this because I don't think it was bad content , but it could be organized a little better . I love when people say stuff that I agree with , but they said it better than me and you go oh , I'm definitely using that in the future .

There was a guy there at the camp and he's either an Ecamm employee His name is Daniel Che I believe is how you say it C-H-A-I and he had this thing in his presentation about the three Fs and I'm running over behind the scenes because I talked about this on the episode of the School of Podcasting . Yeah , and that is if you want .

I always say if you can be vulnerable on your show , not that you open up the microphone and go . My sister had leukemia when I was seven . No , that's not really a great first impression , but he said the three Fs are . I know how you feel . I felt the same way . Here is what I found .

You know , feel , felt , found , and I was like , oh , I've been saying I'm like that is so what I've been saying , but just said in such a better way . And so I love that kind of stuff and I'm redoing this week's episode because I'm like I know where I'm going with this . I like the topic , it makes sense , but I think I can say it better .

I'm doing this is actually was . It's a thing Tom Webster talks about in his book . He said you should record your episode and then get it transcribed from an actual live human being so that they get every things like that . Well , I'm not going that route . I'm going to go with probably Otter and then look at it .

He goes , because there's probably a thing where you can go . You know what this would work better down here . This needs cleaned up . Blah , blah , blah , even though I've already kind of . You know , I have my bullet points and stuff .

The only problem is , when I talk about stuff like this , I'm always worried that somebody's going to re-record the re-record of the re-record and then eventually you publish it . You know that kind of thing . But yeah , so that's coming up this week on the School of Podcasting . Let's see if we I think I have we have five minutes left .

Insecurities Sure , this'll be a good one . This is a rant . I do a true crime politics and current affairs podcast . It's small , but I was happy . Ooh , keyword there was my tech has now pooped itself . I can't film , I don't have the setup suitable for my disability . Ooh , there's more hurdles here .

I can record audio , then I can edit and hope that my tech holds out long enough . I miss live streaming , I miss screen sharing . I need to get back on the wagon and record audio only . Yep , I see some podcasts and the quality is awful . Yep , I'm talking recording on a phone with no lighting , editing etc . I know people tune in for the content .

I guess I don't have the confidence in what I do . I would ask why . But okay , I don't think it's good enough to be audio only . That's an interesting statement . I add graphics but I can't look at a screen for extended periods to edit videos . Guess , I'm just feeling sorry for myself and need to vent .

I find something I enjoy and don't have the tools I'd like . Anyway , if you got this far , he says I apologize . So when I read this it's kind of weird . A , I see he's looking at other people . You can do that for inspiration , but if it's kicking you in the you know jewels , don't do that . You know , hey , it hurts .

When I put my hand in a buzzsaw , yeah , don't do that , don't you know it's not . And he doesn't really say why his , I guess his , you know content . There's a lot . If you want to do live streaming , you know I love Ecamm , but there is OBS . It just again , you're going to pay for things in time or money .

And if you're going to use OBS , I used it for years but there was a learning curve there and a lot of YouTube videos to figure it out , you know . So yeah , gary says sounds like a great guy for maybe the Rode Videocaster if he's got the budget . That is a little costly . I did hear about Roland has some sort of thing . Again from Daniel Patel .

They have a video switcher , audio thingy I think that's the official brand of it the Road video thingy , my Bob audio , whatchamacallit thing . But yeah , do what you do with what you got when you can , and then later I mean , you know Jim's background has changed over the years .

You know I didn't start with this stuff and lights in the ceiling and you know cameras and blah blah you start with what you got where you are and quit looking at other people and grow your audience and find out what they want . The beautiful thing I'll wrap up with this about Ecamm was the two founders that founded the company .

They're twins , ken and Glenn that founded the company . They're twins , ken and Glenn , and they were in every single not every single session , because there are multiple sessions but they were there the whole week doing what , listening to their audience , to find out what they wanted .

And one of the things they wanted was they wanted Zoom integration into Ecamm and this place went crazy like Taylor Swift had walked into the room when they announced that Zoom was going to 1080 . Lost their mind . And it was spontaneous and loud . And it's the guy from Zoom , andy , and he goes and I'm happy to announce that Zoom is going to 1080 .

And it was just people going nuts and pounding on the tables and then what was funny is it was quiet . They asked one other question and then one guy goes wait , I do have a follow-up question about the 1080 . How long till we get 4K ? So it was like one of those . Okay , that's how we're going to do it . We were happy for two minutes .

We're ecstatic that 1080 was coming to Zoom , but yeah , I need to integrate the Zoom into Ecamm so it would make it easier . So slash question would go to a Zoom link because everybody knows how to join Zoom . So that'll be coming here on Ask the Pusk . Yeah , here on Ask the Pusk . That's why it's live there . You go Askthepodcastcoachcom . Slash live .

Speaking of new stuff , jim , what's coming up on TheAverageGuytv ?

We actually , at the end of the show , covered the new mv6 from sure that's , I think , the usb mic , and I asked the question is it good enough for podcasting ? So available right now . You can check it out today . Home gadget geekscom , which is a pod page , by the way .

I was hoping they were going to talk about the amd chip and so , and so that is a podcast . My friends , right there , niche audience talking about nerdy things . That only nerds . That people love AMD chips Perfect , excellent , I love that . Man , that was great .

On the School of Podcasting , we're going to talk about when you say I want to add this to my workflow because it sounds good and that's good and look , it's new and shiny , but there's more to it that you got to think about and you'll hear the new and improved version .

That was almost going to come out last week , but now it's coming out this week and so that'll be coming out . On the School of Podcasting , we're here every Saturday , except November 10th that is coming up . I'll be at podindie , podindycom , but otherwise we're here . Subscribe , ring the bell and we'll see you next week .