Podcasting Insights: From Cryptocurrency Challenges to YouTube Strategies

Joining me right over there is jim cullison from theaverageguytv . Jim , how's it going , buddy ?

Here's the interesting thing about Ecamm is you end up with 5 million windows out and apparently somewhere along the way I have closed the chat window . So I'm looking for our awesome people that are in the chat window and I see interview chat . Here we go , comments and reactions . There's the chat room Excellent , because I was getting all worried .

Here we go , comments and reactions . There's the chat room . Excellent , because I was getting all worried , and when I get worried there's one way that'll calm me down . That's , of course , with an awesome hot piping cup of java , of whatever that stuff is . Jim is pouring . It was so weird you were pouring without sound effects . I was like how does that work ?

Is it really a pour ? If you don't hear it ?

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I mean , I know that's not a lot of people are saying that , but I just get this feeling , especially facebook , like they're always messing around with the interface and we do , and then we don't , and then I don't know , and and then it works , and then it doesn't work , and I just get the feeling either either that's one of two scenarios .

There's an internal battle going on in these organizations whether they're going to support it or not , or they throw some resources at it , then they stop looking at it . Then they decide , oh , we need to do some updates . Then they break it in doing the updates and you just it's . They want to do it , but they don't want to give it enough resources .

It doesn't work . Half the time I hear people complaining on Facebook and the podcasting groups . That seems to be the number one complaint getting live streaming working to these platforms . I'm just not sure they're 100% committed to it . Youtube , on the other hand , doesn't seem to do anything and it just seems to work .

to pod page and then it's the exact same thing . Like you said , facebook will change something and , by the way , they're not going to let you know we're changing things , so your stuff is going to break it . Just all of a sudden you go into your inbox and everybody is , hey , it didn't post to Facebook , to where I want to go .

Okay , thanks for letting me know , and they really freak out and I always want to go . Have you ever heard of this ? It's a strategy . It's called copy and paste . You can copy the link to your episode on your website , put it on Facebook and there you go . But it's no , it has to be automated , it has to be .

And what gets me is how much time there was somebody wanted PodPage to integrate with makecom , which is basically Zapiercom , with a little cheaper price tag , and blah , blah , blah .

And we're like , well , we don't integrate with makecom right now , we integrate with Zapier but not makecom , and the amount of time he was spending trying to , and I'm not like , look you , do you ?

But I see people do this , not even just , but just the amount of time we spend trying to automate something , when if we just did it manually would be like a fraction of the time .

Like I'm going to spend 15 hours troubleshooting this automation , where you can copy and paste a lot of things for 15 hours , and I just go really , can we not Like this doesn't work that way . And they were just like well , yeah , but I wanted to . I just want to click first of all .

And now with AI , but I mean , they get the stuff and they just want to click a button and have it go everywhere . And I get that . Why wouldn't you want that ? Except that not every platform is the same what works on Twitter may not work on LinkedIn and vice versa .

So it's just I just see people spending hours of time troubleshooting things that I'm like you do know , if you did this manually , it would take seconds , not even minutes , seconds to fix . So that's always interesting .

I do have this is the same old , but it was just one of those things that I always sound like I'm anti-YouTube and I just want people to go in with their eyes open , right ? So this guy came on and he said I looked at my audience retention at YouTube and I was like , oh , that's a good way to start a thing .

And he says I couldn't say what is on usual podcast platforms , but that's not a metric that anyone else can check for . Well , nope , sorry . You can see at least your percentage completed on Apple Podcasts if you go to podcastconnectapplecom or if you go to the dashboard for Spotify for podcasters . It says it feels discouraging because what that means in effect ?

Oh , he says my typical audience retention is around 25% . Now , I'm an old teacher , so to me 60% is a D and anything beneath that is yeah . So it feels discouraging because that means , in effect , that only two or four people on average are actually listening to the whole way through .

My philosophy has always been if I get double digits on my listeners for an episode , then the effort to make the episode was worth it . But I guess in my mind I assumed a view meant that folks were listening for longer than three to five minutes . Well , I wish I knew if somebody knows what the actual spec for a view is on YouTube .

I think if you go to a video , it counts as a view . I think if you just sniff it , it makes me doubt my numbers that Spotify gives me . Spotify counts a play or a download on a stream that's longer than 60 seconds .

Again , until now , I assume that folks were listening for longer than 60 seconds , but if YouTube is an indicator , are they really just clicking away for a few minutes ? Well , keep in mind that YouTube stats are different than Spotify stats , so it's two completely different platforms . It leaves me wondering how accurate is this metric , which I love that ?

Well , surely it can't be that people are only listening to 25% of my stuff on YouTube ? No , it can . I remember at Libsyn I'd have people like , hey , it's been a week and I don't have any downloads . And I'm like , yeah , that's because you don't have any downloads . That's just the way it works . Is this typical for more YouTubers ?

Does this mean I should change my format , since it's not keeping people engaged ? There's a novel idea . Am I overthinking it ? Maybe a little , but not . You're headed in the right direction . I avoided looking at that stat for a long time . That right there is . I don't understand this .

I'd rather think I'm good than look at the stat to see if maybe I'm boring the bejesus out of people , because I knew it would leave me feeling dejected . So I'd rather live in my own Joker world , where my fantasy world where I'm great , than actually make something great .

I want to find a way to use this information in a constructive way To answer any basic questions you might have about the podcast and its format . I run a read-along book club podcast . We'll cover on average , three chapters of a book per episode . We'll cover on average three chapters of a book per episode , more if the chapters are short .

Episodes average more or less an hour . New episodes every two weeks and I just thought well , if you look at our show here , I don't know what our percentage is , but it's not anywhere near what it is on audio .

Audio just outperforms in terms of completion percentage , like it just spanks YouTube because YouTube come here , it bends it over its knee and just spanks it and says I don't know what's going on at YouTube , but you're going to have people listening longer on an audio format .

I think they've planned to listen to it in most cases and so you're there for them to get you through this time mowing the lawn , whatever . I have guys that ping me all the time from their lawnmowers that say I'm listening to you on Home Gadget Geeks on my lawnmower .

So I think the audio side of things has a whole different listening experience than a YouTube does . Now YouTube is trying to change that . I mean , they're making a , they're trying to make a run at hey , come here to YouTube and get your music here or get your whatever . Right to do that . But I just think lots of folks go to YouTube to figure stuff out .

Or and I've got some subscribers where I watch I'm very interested in some of the work that they're doing on a regular basis , so I watch that . I'm very interested in some of the work that they're doing on a regular basis , so I watch that . But I think that I just think the viewing experience is different .

And long play podcast on YouTube , I mean , do people listen to them or watch them ? Yeah , are they going to ? Are they going to get big numbers ? Unless you're a solid niche and you can gather people that are super excited about your content , I think it's an uphill battle . I'm not saying you can't do it .

Critical Role did it right , rogan does it , so there are some who do it right . It's , it is possible . But , man , you better be good Like . You really got to have your . You really got to and I don't know if it's much as the content is , it is matching your content to your audience , getting your audience super excited about whatever .

Whatever that is , and whether it's role-playing games or smoking dope with Rogan , I think you just got to match your show to your audience and find them there . I think , dave , we still are relying way too much on we hear this , I hear this phrase all the time .

Well , youtube's the number two search engine , so people should just I'm going to go there and it's going to be great . I don't know . No , I don't think any of that .

You've got to do the hard work to draw people to your channel and get folks in and doing stuff Like you got to , you still got to pull them , do some legwork , and we say this all the time but get a little lucky , yeah , get a little lucky , catch something .

And then when this actually I think this is where a lot of podcasters go wrong is that they catch a break . They don't see it as a break . They get super busy with their audience or whatever it means more work , and they're like I can't do all this work and then that wave goes away pretty fast .

And when the when the sun is shining , it's time to make hay . And when you're busy with your audience , when you're getting a lot of emails or a lot of engagement or whatever don't mistreat that , as I'm doing too much support or I don't have time for all of this well , oftentimes that's what it takes to get them drawing a lot .

You're gonna have to give it a lot of your time to if that's what you're looking for I'll be interested to see right now .

She's got her own podcast now . Right , I haven't listened to either , so I don't know what the content is , but that's taking advantage . I mean , there's a break , and that's taking advantage of a break . That listen .

We talk about the kelsey brothers all the time , jason and , yeah , the other guy , travis that that could have gone a completely different direction if the chiefs and the eagles don't go to the super bowl oh yeah nobody knew who jason kelsey was , outside of anything .

And then travis , of course , states the most famous singer in the world , but that could have gone a completely different direction . There were , they were doing it , and a couple big events came along . And even before , before travis , it was big , it wasn't that big , but my daughter didn't know about it . Now she does right .

They flame out pretty fast . They get in there . Look at everyone in Hollywood drugs and alcohol . It's just you're like they should have all this money , they should be so happy . Do you realize that the kind of pressure and the comments people about you and it's brutal I don't .

I know I don't have to take a selfie . She's like I love my fans , but and she's just freaking out because she's , I guess she's uber famous at this point . And so then she got flack . Hey , no , like you wanted fame , here it is . You wanted fame , here it is , and this is what you have to do now . And she's .

And then they , everybody wanted to know who she was voting for and she was very trying to . Like you know what ? It doesn't really matter who I'm voting for , what matters is that you vote , go out and register , everybody vote , and they just wouldn't let it drop . And so it's just one of those . Well , you want to be famous .

Congratulations , because you can't turn that off .

I am absolutely okay with it . That's where I like to be solidly average , stephanie got it . Chapel rome rone oh yeah I've never heard a song you have , you just don't know you have yeah , yeah , but I thought that was interesting .

So's why you , when you get a view on youtube , you're like I don't understand . I have 5 000 views on youtube , but I've only got 36 listens on my podcast . Well , there's a big difference between hey , what , okay , and a minute in speaking of youtube . One of my favorite youtubers and yes , he's a youtuber , doggone it .

Yes , it's a podcast , but I discovered him on youtube . I watch his stuff on youtube because it's fun to watch him throw boxes . Youtube is very competitive . The one and only Bandrew Scott from Podcastage . Youtube is very competitive . You need to make content tailored to people's expectation on the platform . Yeah , it's competitive .

That's when people are like there's so many people on YouTube , I'm like yeah , yeah , there is . Think about that . I have a slide where for every 2,000 blog posts , there is one podcast and I have a picture of Cleveland Brown Stadium , or , as we call it , the factory of sadness and it holds . I forget . I think it's 37,000 people and I go great .

So if there were 37,000 people in people in this , I said if we could have all the podcasters go to the 50 yard line , it's less than 20 and I'm like , so which one is easier to be found in this giant pool ? Now , that again I always sound like I'm anti-youtube , but I'm not .

Just , if you want to be there and you love it , then do it , but it's just going with your eyes open .

So once a week he gets a donated generator from a listener , or he finds somebody sends him one that they found in a garage that's all rusty and it doesn't work , or the gas tank hasn't been emptied in four or five years or and he's got to completely rebuild it . He once a week .

All he does is tear down and put back together and get generators working and tests them and he his the video . He's got a lift in his garage . He's doing this in his garage . He's got a lift so he can get the generator up in the air to see it , so he doesn't have to bend over to do it . His his video .

Stuff is not particularly I mean he could do better , but it's . It shows what he's doing and stuff . It's 194,000 subscribers to a channel that tears down , fixes generators . This is a couple things that he does really well . One is he actually creates content , right , he gets stuff out on a regular basis . Two , he's interesting . He's doing the work .

Three , he's super helpful to his listeners . Like he lists , he says , hey , I got comments about this or about that and I'm going to see super helpful with it . And four , he's found his niche . I mean , you cannot get any farther down than generators , and this is anything from the small ones , not the big giant ones , but the maybe like 10 or 12K .

So it now I'm I wasa generated guy in the military and so I'm interested in this . So I came across it and but Dave , 100 , 194,000 subscribers , the video I'm watching , he the one I released , or the one I released , or the one I was watching this morning , just watching this morning . It's in my YouTube thing here .

It's got 189,000 views and it was released a month ago and some of his videos are a quarter of a million .

I said , because you don't you need a little tension , somebody that doesn't think exactly like you . So I played a note that's like it's a band or's a guitar play . I played a d and an e at the same time . I'm like it makes you want to , and when you then play the chord , you're like , oh , so it's tension and release .

And somebody said why didn't you throw that on youtube ? And I was like , yeah , I guess I could have , because I'm starting to see more and more people just talking into a camera . It's not . It doesn't have to be super duper , that whole nine yards yeah , craig says he's got a diesel generator that overheats .

You're going to watch him do it kind of thing , or you might get some ideas around it . So another one , and I have to look him up . But another one I watch this farmer . He's not very far away , maybe about two hours into Iowa for me . His name is Cole and his his channel's Cole the Corn Star and he has the cheesiest isn't that great ?

He has the cheesiest intro . He's hey , everybody , this is Cole the Corn Star , right , and it's super dorky . He gets this dude gets some views and all he . He took over his grandpa's farm and it was a mess Like it was , just it was . There was junk everywhere and he spent five years cleaning it up and that's what his program is about farming .

He's literally you're watching the corn grow with him , right , I mean , it's you . It's about farming and fixing farming equipment and what's going on in his life and I do . I think certainly the How-To channels do really well on YouTube as well . If you can go in there and say , hey , I've got this dryer . The motherboard has gone out in the dryer .

I need to . How do I fix this ? There are people who will tell you how to do that . Cars it's giant with cars that way . So I it's it is . I just find it interesting . A lot of folks are doing lifestyle podcasts that are just doing really , really well . I think the key one they don't read . I mean , they don't take their comments seriously .

Right , because you will . If you start trying to fight back with your audience on YouTube in the comments , you're done . Jim Collison , oh , consistency . This is where I think a lot of people can't do . It is you just have to . A lot of these YouTubers . They put out something every day , or three a week or sometimes daily .

That's a lot , that's a lot of work . Cole , the Corn Star he's always working . I mean , this guy works from sunup to sundown and I'm thinking he's got a young family too , and you start to wonder how sustainable is this , right ? How much longer Seems to be working pretty well , but it is so . There's a lot of in the YouTube space .

There's a lot of room for innovation , but yet people are drawn to lifestyle stuff . They just want to see the real lives of people . This is why reality television was so popular at the beginning , until we all found out it was just WWE , repackaged as Survivor . The whole thing is staged right , you know that ? Right , survivor's completely staged right .

All those shows have a script . None of them are actually . They're not leaving anything to chance . Sorry to break the news to you , but there isn't a single reality show that's not scripted anymore .

to help him with a flat tire , carrot Top . I was like come on now , do you really think we're getting a lot of comments here ?

Ralph from Ask Ralph podcast says maybe we need to move away from downloads and views and start seeing if the content moves people to pursue your call to action and views and start seeing if the content moves people to pursue your call to action . That's how I measure my stuff .

Stephanie says there's a great , there's a show called Creator Science and I don't know how I've heard about Jay Cruz or Klaus . Yeah , jay , klaus Cruz , something . It's Jay Creator Science . That I remember . That's the part to remember .

And he interviewed Dan Meisner , who's the guy from Bumper previously of Pacific Content , and he was talking about how they go by consumption rate , like downloads . He said what downloads mean are a machine successfully moved a file from this point to this point . It doesn't mean they actually listened . So he was saying when you look at consumption rate .

The only way to get that consumption rate to move is to press play . And so Stephanie says I listen to that . I'll put a link to that in the show . That's actually a really good show and what's interesting is I immediately wanted to . I shared it in the pod page Facebook group . I said this is really good . The guy's talking about making good content .

The guy's talking about making good content . And I sent a thing to . It took me a while because I had to find Jay's contact information because it wasn't on his website . It drives me nuts , but maybe Jay's getting too much . And I said , hey , I really enjoyed this episode because he asked Dan .

He goes okay , because Dan works with big corporations , but he's helping them make great content . And he said the median percentage completion in Apple Podcasts is 80% of his clients . And to me that's about what I'm shooting for . That's B , that's a . B means above average , and if you want to stand out above everyone else , you got to be above average .

And so I was like that's the question I would have asked if I was in the chair . So , jay , thank you for asking the question that I would have asked . And I went over and I was trying to see if I could give Jay money , because it really was .

I mean , I was telling everybody about it and I could buy his $2,000 mastermind which I thought about and that's going to be a future episode of the School of Podcasting because it dawned on me I could bust out some plastic and buy that . It's $2,000 a year and it looks like something I'd learn a lot .

It just needs the time to watch all the videos and I went . I don't have that , so let's put that credit card back in the wallet for a while . But yeah , it was good stuff and I'll just briefly hit this . I went to a movie last night . I saw Joker . Horrible , it's a musical , but I've gone to the movie twice now .

I've gone to two movies in less than a month and I've not recommended a single one . Beetlejuice you can definitely wait till it streams Joker . I wouldn't even watch it . It's just it's a musical and nobody told me it was a musical .

The preview showed a courtroom where he's being very Joker and it blows up and you're like , oh mayhem , this is going to know it was . You watched about 40 minutes of Joaquin Phoenix being moved from place to place with a bunch of cops and then occasionally they would break in smile and the world is laughing and I love I . I don't .

My logical brain does not understand musicals Cause I never just been like Jim . Let's go to the next question . I have to dance now . I have to dance now . I don't get musicals . So just for the record , in case you've ever won , for those keeping track at home we won't break into song anytime soon . Yeah , they were talking about the blog .

Oh , when StreamYard changed their prices , and I said here are five alternatives to StreamYard . Got a fair amount of views , not a ton , but you know more than average . And then I started using this AI tool and it said based on what you're doing , you should write an article about how to create a free podcast .

And I was like really , that's not even really my jam . And I'm like okay , but if AI said it , it must be true . So I put it together and explain here use red circle , don't use Spotify , and here's how to record on your phone . That's free . And blah , blah , blah Zero , like , zero views . Like I got a blog post on my website .

It's been out a week , zero views this month . And I was like okay , granted , it's been out a week , but zero . And I was like but AI said I would get lots of . And I was like and I know Craig's in the chat room , adam Curry , not a fan of AI , and I try not to let him influence me . I'm always like it's definitely I did an episode on it .

There's a lot of really cool things you can do with AI , but Adam Curry spit this out and I was like I got to fact check that . But here it is , here it is .

They're already talking about everything in technology has always been to reduce costs , and every improvement in technology is supposed to make the system more cost efficient , less power consumption . Look at the laptops . I mean it's all about faster processor , lower power consumption , longer battery life . This is the opposite yeah , these costs are going up .

Yeah , we need thorium reactors , otherwise we can't handle it and it goes on and on .

But I just thought it was interesting that it just sounds like this is a bad idea , that they're going to , they're powering up old nuclear reactors because they're going to need the power to handle all these machines doing all this stuff .

What Adam is saying is true . Like AI , the open AI is spending more than they're making , right , they continue to get infusions of cash into that , continue to get infusions of cash into that , and the stuff that they're doing is very expensive , the way they're running it , the processes they have to use , the gpus .

I mean , it's a , it's a bitcoin-esque , a problem that we have here yeah these processes that they're running are taking an enormous amount of power to get it done . The point is , though , that's the point of technology is that it's very expensive to get started .

Like some of the think about what like them or not like them , think about SpaceX , right , and what they've done . An enormous amount of money went into a whole bunch of rockets that blew up until they got them to land correctly . Up until they got them to land correctly , it used to take us forever .

On NASA's time , when NASA was doing things disasters , if you . If something blew up on the launch pad , it shut down for two years while they reviewed the whole thing . When Elon blew up a rocket , he went data Awesome . Now we know what not to do . Let's do it again .

Right , and certainly the startup of both well , I'd say the startup of both OpenAI and SpaceX have a lot in common in that they took , and are taking , an enormous amount of capital to get going .

Now , if we would have said that during the beginning of the PC era , when , listen , the early computers like they took way more energy than the benefit that they gave us a lot of times , those old desktops that we used to run , the heat and the power those things took , based on the benefit we got .

You couldn't justify the early computers in the 90s were $5,000 , $6,000 , $7,000 . That's in 90s dollars . Yeah , those would be fifteen thousand dollar computers today . Did we say in those days , ah , this piece . Well , some people actually did this pc thing . This is overblown , this isn't going to go anywhere .

When the internet came online , right , people are like what is this thing for ? This is and it was expensive . Remember dial up and it was expensive . Remember dial-up and it was slow and you didn't get much out of it , right ? But the point into Adam's ?

He's looking at a point in time right now and if it stays this way , yes , it's unsustainable If we can't get . But the point of technology is that they'll figure out how to do this quicker and better and cheaper and with less power . This will create new things that do it faster and better and cheaper and less power .

And so we need to go through this cycle . This is where I think he's just , it's just a little short-sighted at this point to say no , we need to go through this really expensive cycle to get it figured out . They will figure out economies of scale . They will figure out how to get this running cheaper . They will figure this all out .

We know these things can't go infinitely this way . It's unaffordable . You can't do it . They'll figure out how to do this . Today , that process has pushed the LLMs out to the endpoints . So Windows 11 on ARM , the LLMs are actually , the models are actually on your desktop . You are the one doing the processing , not them , right ?

We've seen this play out before too . In in , where it goes , it's server-based technologies . Then it goes out to the endpoints though the endpoints are you . You're doing things like that and then they come back to server technology . We see this go in the technology space back and forth .

The trick will be is how do they scale this in the future and what do they do to make it more efficient ? History would be on their side , would be in favor of it getting better , less energy , less power , some of those kinds of things . Jim Collison , yeah , so I just , adam , I know you're the podfather and all that kind of stuff , but it's a short .

It's fairly short-sighted . Will this happen ? I , we don't know yet . History is in their favor , but I think we'll figure . I think we'll get this AI thing figured out and they'll figure out how to do it in a way that's economical .

It's still going to take power , but so did gaming , and so did bitcoin , and we've , and some of those things have been figured out . Now you may say to me , jim , no , that's not true . Bitcoin's still a problem . Well , yeah it , it actually is . But I just I don't want I'd hate to throw the baby out with the bath water on this one .

There's an app called Fountain and it's definitely in the top two of when it comes to podcasting 2.0 apps that enable you to stream satoshi's . And in 2023 , if you guessed total earnings of podcasters on fountain , how much do you think they earned in dollars ?

So now this is in the form of Satoshis , which is a very small amount of Bitcoin , but the largest boost amount . Want to guess what that was ?

Here's another penny . Here's another penny . There's another penny 42,000 boosts . 42,000 boosts were sent in 2023 . That's just one app and podcasters with the most supporters 1,400 . So there's that 1,000 true fans . That was in a . I'll put a link in the show notes , but this was a .

It was , I think , podcasting 2.0 and Captivate or something like that , and I thought they were announcing a new feature and it was basically it's really easy to set up your show to receive Bitcoin . I guess right now , if somebody said , how do I get involved with this ? It looks like at this point you go over and set up a fountain account in the app .

I need to go look at this app . I know every time I look at it because now they're getting into this thing called Noster , which is like notes and stuff . I know every time I look at it because now they're getting into this thing called Nostr , which is like notes and stuff .

I forget what it stands for , but it's another way to zip and zap and boost and it's that podcast is made for people that like Bitcoin . In my opinion there's a lot going on , but there is they talked about how you can see . I can see wow , jim keeps boosting this guy 3000 Satoshis . What is Jim listening to that ? He keeps giving them money .

It's another form of discoverability and I was like and then they have charts here's the Curry and the Keepers like in the top 10 . And they're basing that on how much money people are streaming to these things . And I was like so I know it used to be .

I would tell people , go get , there's a company called Albie and I go get an Albie wallet , it's a piece of cake . And then Albie understandably got a little nervous because if everybody and their brother uses your wallet system , the US government starts to go are you doing money laundering by any chance ?

Just , there's something going on over there and I did hear on an episode that they are working on something to replace . That's not so centralized . So I keep . Every time I listen to Podcasting 2.0 , I'm like do they , are they okay ? So it's not quite ready for me to go . Everybody go do this . This is the new way to do it .

But right now , if somebody said , no , I want to get involved with this , I'd say get an Albie wallet and then Albie will give you basically an email address that when somebody sends Satoshis to that email address , it goes into your wallet , so they're holding onto your money .

Now maybe that's not the right phrase , but they have a bucket for you to put your money in and they don't control it . But they're being very nice . It's called a custodial wallet . They're like hey , we'll hold your money . It's yours , it's really it's yours . We're just going to hold it for you . And so that's the part that's tricky about it .

But I saw that and I was like man . That caught my eye because that's just one app . There's Fountain , there's Castomatic , there's all these other apps I really wish . Right now my favorite app is Pocket Cast because of this bookmark feature that I love , because I can go well . Also , adam talked about why Spotify ?

Because I haven't heard it yet , but the kind of head of podcasting for Spotify was on Pod News Weekly and they were talking . It drives me nuts when I hear well , if the audience thinks it's a podcast and the teacher in me goes . Then you tell them they're wrong , that's not a podcast , and then everybody calls me a curmudgeon .

I'm like , but it's ruined stats . But the fact that I can click this button and Adam will say so , to say that it's .

Because they have everything I want except that , and Podcast Guru has everything I want except . Now I found out about a new feature called bookmarks and they don't have that and I was like so I listen to my podcasting 2.0 shows in Podcast Guru and then everything else I listen to in Pocket Cast . Right now . Are you still an Overcast guy , jim ?

So , eyes wide open , friends , your taxes on this . So , eyes wide open , friends . If you're going to go in , make sure you understand this is a . This is a taxable event for you in some .

In some regard , you're going to have to , at the end of the year or the beginning of the year , you're going to need to think through hey , I got to account for this , just like you would account for your Amazon affiliate stuff or any advertising money that you made . These Satoshis that you're getting are not free . You're going to have to account for them .

So just be in . They're treated a little bit different . So just make sure you consult your tax advisor before you dig into that thing .

Now it's getting better and some of the crypto companies , like Coinbase is helping you . They're wanting to help you deal with that .

But I just I'm a little concerned about the average podcaster who is like oh yeah , I'm just going to sign up for this and get this , and then they get the tax bill or they'd have to figure out how to report it on their taxes or convert to money . Yeah , I gotta get a cpa to figure this thing out , right ? Yeah , so just be just .

Eyes wide open , friends . If you're going in on this , if you're going in on this gathering of satoshi's eyes wide open , friends I'm sure you know what you're doing before you go .

Yeah , bandrew says $4 boost is amazing . That's tremendous . Now Bandrew , speaking of value for value , used to have ads turned on his YouTube channel , which is huge , and he went value for value . So when I get done , I need to go send him a . Here's the thing , bandrew , I know I can give you a super chat .

Is there some place on your website , podcastagecom that I can give you PayPal so that Google doesn't get their 20 , 30% ? It's 30% , right , I should look that number up , but it's a lot . And not that I don't want Google to not stay in business , but if I want to give money to Bandrew because I love his show , I need to go .

And that's the thing that dawned on me . Going briefly back to the movie thing , I spent 30 bucks on the movies it was 28 bucks and some change and have gotten zero value , but yet I listen to Bandrew every week and I'm like , okay , well , I should be giving him 30 bucks .

If he's more entertaining than Joaquin Phoenix singing with bad makeup , I should be giving him money for that . And we unfortunately just podcasts are free . Well , they are . But if you want that person to stick around and do this unless they're like Bandrew and just love sniffing and licking microphones that's why his channel is so special .

He's just over there just grabbing microphones and just this one has a hint of strawberry and mint . He really does amazing interviews . It's just one of those things . Sometimes it's just yay , that guy gave me value . I want to give it back .

Dan says I always ask the listeners how they found my show and got a wave mentioning they came from Fountain after they ran ads . Ralph from Ask Ralph Podcast spent a boatload of money on ads and Overcast and like 30% of his audience now is from Overcast . So if you've got the budget , that makes sense .

If you think about it right , you're trying to get in front of podcast listeners advertising in a podcast app 100% . Every one of those people listens to podcasts . So from a strategy , it makes sense .

And then this is the part I never do Jodi Krangles in the house , she says so how long does it take you to be able to actually move that Bitcoin into funds you can use ? And that's where , for me , it's always broken down . In fact , even now that Albia's backed away , I have to go into Strike .

It's this app and I tied it to and I had to do the hokey pokey and turn myself around to connect it to my bank , which I want .

I want a lot of security around that and then I can go in and basically say , okay , I want to send 20 bucks to my Albi wallet , basically say okay , I want to send 20 bucks to my Albie wallet and Albie gives me a QR code which I then can copy the QR code and paste it into . We've already lost Aunt Cheryl .

We lost her a long time ago , and so when I copy that and paste it into Strike , strike will go over my bank , get $20 , pay to Albie . I's just . I was like it just needs to be . To quote the man from Apple , when I was talking to him about it , he said it needs to be easy and we're not there yet .

So that's why , if people , I've not cooled my thoughts on Podcasting 2.0 . I still think it's the future . I think it's the way I want it to go . I don't want to have ads and all this other stuff . I would love to have a direct connection with my audience . It's just not there yet , and that's why I'm really dying for them to come out with .

What are we going to replace Albie with ? And I know there are multiple companies that they're working on .

That can take an hour , it can take six hours , it can take . This is one of the problems with crypto , right , especially with Bitcoin . You just don't know and you don't know . It just depends on how busy the network is and some of what's going on .

You're also going to pay some fees to move that and I'm not anti-fee , but sometimes the fees are higher than what you're trying to move . You don't want to be moving a dollar around .

I don't move much out of crypto or into fiat your local money that you can spend , your local currency very often , just because , again , there's tax implications every time you move that , every time you sell to do something , and when you're buying something with Bitcoin , you're selling Bitcoin to do it . So there some implications there .

Dave , what I hear you saying . I still think it is still a little too complicated for the average person .

And i'm'm like that's because you're Randy Difference , he has a very specific skill set and he will find you and make a podcast for you .

If you understood , like for a traditional bank , if you understood the how old school moving money is in the way they do it these days , it's bad , it's still . They're using like sixties and seventies technology , in some cases maybe 80s , if they're up to speed to get some of that stuff moved .

So I'm not saying that US banking is better than Bitcoin or whatever . Just again , eyes wide open on this . I think we think , oh yeah , that's new and it's shiny and it's awesome . And you're like well , okay , it is new and it is shiny , there's some limitations and some drawbacks to it as well .

Just know what you're , know what you're getting yourself into with it and know it's based . This is the other thing . Folks here in the United States , this is we're . We're insulated for the most part from fluctuating currency prices . Right , the US dollar is fairly stable . It does move around , but it's fairly stable . We don't see that .

In fact , we just went through a period of inflation where a lot of people complained because of that . Right Now , imagine that . Imagine going through a period of inflation and deflation within a matter of weeks . So something costs $10 and then it costs $20 , and then it's $7 and then it's $19 .

That's the fluctuation that you see with Bitcoin , right , and its value , especially against the US dollar .

So , if you didn't like the not knowing what things were going to cost over the last couple years , if you're going to buy into this crypto stuff you're going to , that thing has moved around hard in the last year or two and it goes both up and down , right , and so it's moving around . Things could be more expensive , things could be less expensive for you .

Again , not saying I'm not against it , I'm . I have some , I do some , but just know what you're getting yourself into .

Yeah , that's one where I'm worried about all the chat GPT stuff , because if you're not in that database you're screwed and SEO goes right out the door . And thank you . I kept saying JCruz , I think that's some sort of brand . It's J Klaus at Creator Science and he used to run Pat Flynn's . That's where I first heard about J and he used to run Pat Flynn's .

That's where I first heard about Jay . He was running Pat Flynn's community and I was like , oh , that guy must have some chops and something like that . Stephanie says I have videos of my podcast that I want to add to my YouTube , but I need to make them jazzy somehow and for that our awesome supporter , castaheadnet , Chris Stone , can do that .

He makes really beautiful , In fact . Gary agrees . He says Chris over at castaheadnet , the current weekly supporter , and then I think that's all the ones I had . Oh , Randy , YouTube was 50% on super chats . If that's the case , that hurts . I mean , I love 50% is better than 0% . Thanks , some people . And then maybe we'll do a little .

What do you call that thing ? Power rant , Our awesome . Yeah , we have things . I'm seeing that . I'm like , oh please , no , don't do that .

So by going to askthepodcastcoachcom slash awesome , I control that , so keep that in mind . And the show is brought to you by the School of Podcasting . You can get courses , you can get unlimited coaching and a really awesome community .

Use the coupon code COACH when you sign up for either a monthly or yearly subscription and that comes with a 30-day money back guarantee . And Ask the Podcast Coach runs on PodPage . If you want to try PodPage , check out trypodpagecom . That's my affiliate link and we're using ecamm right now . You can go to askthepodcastcoachcom slash ecamm .

It's in fact in two weeks . We need remind me to look this up , but jeff would know . Jeff c , when is ecamm creator camp ? Because that's on a saturday and I won't be here . I'll be in baston packing my car .

If you need more Jim Collison and who doesn't go over to , either take your pick it could be theaverageguytv or , if you want to be crazy , go to homegadgetgeekscom . It's the same and it's time for our awesome featured supporter of the week , and let's see if it's boy . I have just windows o' plenty on this screen when I do this and we'll close some ads .

And is it ? Craig from AI Goes to College ? Randy from Bible Bytes , Greg over at Indie , drop in . Could Chris make it four weeks in a row ? He's just been crazy over here . Or ask Ralph at askralfpodcastcom , or Jody Kringle and the Audio Branding Show . Well , we'll find out when I click spin and the winner is no , Max Trescott over at AviationNewsTalkcom .

It was this close to being Jody and then . So thank you , Max , for being an awesome supporter and I swear I want to . This is where I always have a train wreck and it's interesting . If I just you know what , if I just go back to here , there we go , that will do it .

If this show saves you time , if it saves you money , if it saves you a headache but keeps you educated , or maybe we're just entertaining , then maybe you should consider going over to askthepodcastcoachcom . Slash awesome , and yes , it is time for let me hit the jingle . And now it's time for a power rant . In fact , I'm going to stand up . I have to .

It's a power rant . Kids , Can I do this ? Is that going to work ? Can you hear that ? That motor , All right . Well , anyway , please quit doing this . I don't know why , but I see these and I'm just like wait , what ? Why are you doing ? It's just , it doesn't make any sense , and that is . I saw this come through .

I'm working on intentionally minimalist and low budget podcast that will be audio only . I'm not concerned about the audio quality . Well , first things first . Maybe you should , as long as it's possible to understand what's being said . Okay , so he's going for listenable , not pristine . Okay , that's all I care about for now .

Ideally , each person usually will be three total in different locations could dial into a conference call type system . So that's right there . No , no Phone calls . So you think somebody's going to listen to a show that sounds like this Everybody wants to listen to a podcast . Charlie Brown's teacher does not have a podcast . That's all I care about for now .

Conference call type system . I'd personally love to have headphones in and walk around my house while talking , and this is the part that's driving me nuts . When you do your podcast , do your podcast . All these people are like I want to do a walk and talk .

Why do you think it's like , oh , I would listen to these people do interviews , but you know what would make it better If they were walking around so I could hear gravel under their feet . I'm like , no , when you do a podcast , do your podcast Like , focus on your podcast .

To quote the great Mr Taylor , better known as Travis Kelsey , podcasting is harder than football and it requires attention and focus . And you're like , I remember once I did this , once on a weight loss show and my audience loved it . Why ? Because I got the crap scared out of me by a dog that came running at me and thankfully there was a fence .

So this whole I know what I'm going to do . I'm so busy . I'm going to podcast from the car . I'm going to walk and talk . I'm going to go no quit when you do your , especially if you're interviewing people , take the time and just focus on listening to them . So that is my , that's my power rant for the day . What say you , Jim Cullison ?

And the better you can make the audio , the easier you're physically making it easier on your audience to listen , and if they're listening via earbuds , it's even worse to have this room echo or this .

Whatever you're doing , please , I get people all the time that I'm interviewing and they bought , since the pandemic , they bought a puck that's four miles away and they're like , well , everybody else says it sounds okay and I'm like , well , nobody else cares except me and you sound terrible . So right , can we get a headset , can we get a microphone on you ?

I mean , I would .

So , step one be Kevin Nealon and then have a staff of at least two , because I know he's got a cameraman behind them and a cameraman in front of them and he's also interviewing Sheryl Crow . Number two get Sheryl Crow as a guest . Now , if I was going to do that , if I'm like , no , I really want to walk and talk , I would go by the . Chris had him .

When I was in Atlanta , I got to hang out with Chris Stone and he had the little shore clip on microphone thingies and they have noise canceling , and that's the part that always makes me scratch my head . I want to do a walk and talk , but I do want to take out some of the background noise . I'm like well then , don't do it outside .

If you're trying to get rid of background noise , maybe record someplace that I don't know doesn't have background noise . Know doesn't have background noise , but most of the time they want the background noise so you can turn that off . But that would be the easiest way to do a walk and talk .

Get ashore , clip those little things on , do your walk and talk and go that route . I'm just when I see people like I want to podcast in the car , I go . That is the definition of distracted driving .

So we always we talk about this hands-free thing and no , I'm still paying attention . No , you're talking to somebody else and your brain is actually distracted in creating images .

As you're talking to somebody else , your brain is actually imagining that person and it's now you're not concentrated on the , concentrating on the car in front of you kind of thing , or around you , or . So , yeah , it's safety wise , it's probably not .

It's probably because now you're thinking about the content creation that's going on around you and , yeah , probably not a great idea . Even if you get really good sound , it's probably not the safest idea . I'll tell you what I move my mic away from where it's at right now and I do the rest of the podcast with you barely hearing me .

The chat room loses their effing minds right at this point , dave , anytime you and I have any kind of audio problem for the longest time like you were louder than me and you still might be louder than me or I might be louder than you . We get those comments in chat immediately , so does it matter ? It absolutely matters .

I'm this much louder than you are , but that's… . No , but we know the chat room will let us know either they're putting up with it or but it .

Our audience is mostly podcasters , so they're concerned about it in some way and we're preaching to the choir , on this one at least , with who we have in the chat room here this morning , right , but it , yeah , it does matter . People are like can't hear you , echo , echo . I mean how many times I come in with an echo ?

For a while we were having that problem . And echo , I hear echo . I mean , that chat room is so fast to let us know Immediately yeah exactly .

The only thing that why I would recommend the Shure thing is , if you're doing just audio , then , yeah , probably a Rode Wireless Pro would be the way to go , because , again , you can't get bad audio aside from plosives but you are basically clipping a pager to you .

It looks like it's 1986 and you've got this big square thing where if I was doing video , I would go with the Shure mic and then you can actually just stream right to your phone . As always , it depends what you're doing . I thought this was an interesting question . It says I have a podcast that is 25 episodes in about a niche topic .

Says I have a podcast that is 25 episodes in about a niche topic . We have some friends that have businesses in their niche topics that we promote more or less for free . Well , don't do that . But okay , unless they have a link to your show on their website . We've been approached recently by an author that wants to sponsor the show .

Well , first thing I would say is does that person's book match your audience ? We're not sure what to charge him or ask in return . We currently get 25,000 downloads a month . Monthly stats are crap , all right , because what you need , and the reason I say that is a monthly stat , is based on how many episodes . I'll give you an example .

The School of Podcasting first episode came out April 2005, . Still gets downloads . If that gets downloaded in October , it counts as part of this monthly download . So that show has 900 plus episodes . But it was something I want to say . 40% of my downloads in a month at the School of Podcasting come from episodes that were released in this month .

The other 60% was my back catalog , because I have a huge back catalog . So monthly stats don't count . When you're quoting sponsors and we release a new episode weekly Great . So you want to look at how many episodes you got per episode after 30 days . We're constantly growing and promote our show heavily on Instagram . Any advice on how we should proceed ?

So how do you charge ? This is where , in negotiations , if you read any book on negotiation , they will tell you to let the other person say a price first , and part of that is they're not sure what to . They don't want to offend you , but they don't want it to be too low , because then you'll be like how dare you $10 .

Want it to be too low , because then you'll be like how dare you $10 . So I always ask them , just because I watch Shark Tank , what is your customer acquisition cost , which makes you sound so brilliantly smart ? What is your customer acquisition cost ? And if they know that , then take that .

And if I had hey , let's do fun math with Dave If I get 300 downloads an episode , right , I times that by our magic 0.03 , that's 3% . That means I'm going to have nine people that might take action on that . So if he says my customer acquisition cost is $12 , then I take that , nine people times 12 , and that gives me 108 bucks . That's for the podcast .

Then you want to go well , how much to be featured in the website ? Because it's one thing to say , it's another thing to have a link in the show notes and then the newsletter and then whatever number you come up with . When you start to feel uncomfortable and you're like so you're saying 108 bucks , I go yep , an episode .

Now I realize that the first nine people that sign up on that first episode are not going to sign up again , but maybe . But the answer is , I don't know that there is an official . Just follow this kind of math , but this will give you an idea of how many people are going to take action , how much money they're going to make .

And then that's where , if you ask them the price , how much is your customer acquisition cost ? And then my whole thing is whatever it is .

So if you come up and you're like , well , that'd be like around 110 bucks , great , tell them 150 , because we all underserve our audience , especially if it's a niche audience and that guy's trying to get into people that like street hockey , all right , well , there's only three other shows about street hockey and you're the biggest one . Raise that price .

So I don't know , jim , any thoughts ?

Then negotiate right out of the chute , right and get that thing if you like that . Some people really like that and that's fine . If you don't like it , a lot of people don't do it from the very beginning , right .

But I'm with you , dave , I think and then I'll say one more thing on that I think a lot of folks get stuck and they can't figure out a price , and so they just don't . They don't do it very well , they're like no , I just don't want to do this , you got to do it . You got to do it at least once . Pick a price that sounds fair and say it .

Stay with it . If they say no , don't . And you don't want to negotiate , don't . But the next time somebody asks for this , you go a little bit lower , right , until you find what the market is going to bear . This is supply and demand and basic market economics , right , what ? How much is your car , the car you're currently driving , how much is it worth ?

Well , people say , well , kelly Blue Book . Well , that's just an estimate . It's actually worth what someone will pay for it . Right , that's what it's worth today , right now , evs are . They were popular . Right now they're taking it on the chin a little bit and they're not as buying a used one they're a little .

Or trading one in , they get a little less for them because they're not popular right now . Right , their , their , their resale value is taking a hit . So , with your podcast , I always say set that amount and if they say no , the next time they ask drop it down a little bit until you find what the market is willing to bear .

Then , as you have customers come to you , as you have folks come in , start raising that price a little bit , right , or keep it the same . If that's the right , if that's the right item , you can keep it the same , but raise it a little bit until people start saying no . Then you'll find your , then you'll find that .

That , that spot where you're comfortable with what you're doing . Your podcast is unique , it's not like anything else . So you can't say well , I looked it up in the book and it says this no , your podcast's too unique for that . You're too unique for that . You have your own value associated with it .

You need to do your own market research , and you can do it . Live with people . If you charge too little , well , the next time , charge more . Be good enough that you can charge more the next time . Eventually , people will start saying no , and then you've charged enough at that point .

Or the other thing is don't commit forever right on these things . Well , how much ? Well , it's $50 a show , forever . So if I sign a contract , does that mean you're locking in $50 for forever ?

Well , maybe , just but say you could say something like well , my 2024 pricing is $50 a show and I release new pricing every October for the next year , kind of thing . If you want to get , if you so , that way you can have a way to raise prices if you need to .

The chat room had some comments on the lav mics . Ralph says I was using the SureMove mic for my show because I do video , but I went back to a regular mic because people told me the microphone in the shot gives me street cred . Well , if we ask people what a podcast is people talking to each other with microphones ? That's a podcast .

Yeah , don't get me started . Gary says the Pro also includes a couple of nice lavs and Bandrew says yeah , and yet no one uses them . So that would be another thing you could do with a . I didn't realize the pro came with laughs . That's a cool setup . Yeah , here's a fun one . This is an easy one . They say I don't have an RSS feed or a host .

I'm getting ready to publish my second podcast . I'm hoping they mean episode and not show my first one . Nope , they mean show . My first one was a short 10 episode with a friend of mine . We self-published on Spotify and Apple .

I plan on doing it the same way , but I'm doing myself a disservice by not having a host or RSS or using Podbean or a similar site . It is a pain uploading the same info and tags to each site and episode Again copy paste , but I don't want to miss an opportunity for Grosh . Should I be doing these other things ? Well , yes , you need an RSS feed .

Am I doing it wrong ? Yes , you're absolutely doing it wrong . Rss , that last S and S stands for syndication , so you upload it in one place and you put it . Excuse me , we're not done .

I love TextExpander , I use it a lot in support and if you ever see a pod page and it says , let me know if you need any other , if you have any other questions , I'm always happy to help . I actually didn't type that . I just typed in hashtag TY and it types that . So if you're typing the same things over and over , you can do that .

If you're using Captivate , they have . You can use a template that you make . So if you're always going to put in the same tags and things like that , you can set that up so that you don't have to type it over and over and over . Yeah , Craig's talking about pricing . He says I had that happen with a job once . They asked me what salary I wanted .

I gave a figure and they immediately said okay , and it left lots of money on the table . Yeah , that's . There's nothing worse than going . Maybe when you go I don't know 200 , and they go okay , Like , ah , I should have said 400 .

I'm listen , I'm not a big negotiating fan . I'm just not very good at it , and so I always shirk away from it . But don't always feel like you've gotten screwed or you left money on the table . Or when I bought my most recent car , I went in and the sticker price was right , I think 27 $27 , right . And I said I'm taking this car .

And he's like , do you want to drive it ? I'm like , no , this is the car I want . He was like , really , yeah , no , I've done the work . I'm , I'll drive this one away . This is fine and he's okay , because you should drive one . So we did , we drove another one , but afterwards he's . So we sit down and we do the paperwork and he's well .

I said is this the part where we negotiate ? He's well , do you want to ? And I'm like , well , yeah , he's well , tell me a price . And I'm like 26 . He goes that's fine . And if I could have gotten obnoxious with that and been like 22 and then gone through the whole thing with it but it was valuable to me Could I have gotten it cheaper ?

Yeah , could I have paid more for it ? Yeah , it's , and I'm really bad about this At some point . Just get by the damn thing and move on . Stop trying to milk every single penny and listen , this is physician , heal thyself . Maybe I'm just talking to myself here . Right , and that milk every , every single . I could have got it three sets cheaper .

Your time is worth something , so just buy it , move on , you're fine . And the .

So yes , I am flying back the 19th , so there will be no show October 19th for Ask the Podcast Coach . I'll be coming back from , but I'll have pictures of me taking a selfie , yeah , with Jeff C . So that'll be cool . Jeff C's there . There's a guy named Dan that does a lot of videos about DaVinci Resolve . He's there .

Alec , the guy that does , who I learned Ecamm from , is going to be there , so I'm looking forward to it . I've just got to get caught . I didn't realize there was homework . I thought this was go to the conference , sit there , listen to people fly . No , there's homework . Oh , because they were doing everything in Discord and I'm just not a fan of Discord .

I'm like I'm old , email me and they had the wrong email or something . But looking , but looking forward to that . Yeah , in two weeks we'll be taking a week off . At any rate , jim , what's coming up on ? Home Gadget Geeks ?

We talked about the idea of looking into the camera and does it matter if you are looking away or looking above ? A whole discussion around that . I thought it was helpful to me , it was good . So available right now . And Dan , thanks for coming on , but available right now . Homegadgetgeekscom .

I had somebody that was a consulting client and I'm going to basically take that show , make it in an NPR-style narrative thing , so it'll be great for the questions you need to ask if you're thinking of starting a podcast , because his title made no sense , I'll just give you that one . He told me what it was . I go . I have no idea what that show's about .

If I said the big orange dad day to you , jim , what do you think that show's about ? Big orange dad donald , yeah , it turns out he's in tennessee and orange is the color of the football team . So I was like , yeah , yeah , I'd go . Now that might be one . You ask people and go . What do you think it's about ?

And if he's asking his friends in Tennessee , they're like , oh , it's about being a dad and football fans . I'm like , okay , maybe not , but that's what's coming up on the School of Podcasting Holy cow . Super chat from Mr Craig Van Slyke . Check him out . Ai Goes to College . Thank you so much for that , craig , and we will see you next week .

We will be here next week , as always . Askthepodcastcoachcom , slash live . Everybody like , subscribe and ring the bell . We'll see you , bye .