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Podcast Troubles and Rock Legends

Nov 02, 20241 hr 27 minEp. 507
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Today we talk about the unpredictable chaos of virtual events, sharing a Podcaster's Happy Hour mishap that underscores the need for robust security on platforms like Zoom. Our discussion transitions to actionable insights on enhancing podcast discoverability with strategic linking across platforms like Podbean, Apple, and Buzzsprout, ensuring your audience can always find more of what they love.

We also tie lessons about monetization, making a TRULU Unique show, the new Mac Minis, and more (see chapters)

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Transcript

Dave Jackson

Ask the Podcast Coach for November 2nd 2024 . Let's get ready to podcast . There it is . It's that music . That means it's Saturday morning . It's time for Ask the Podcast Coach , where you get your podcast questions answered live . I'm Dave Jackson from theschoolofpodcastingcom , and joining me right over there is the one and only Jimim cullison from the average guytv .

Jim , how's it going , buddy ?

Jim Collison

greetings , dave . Happy saturday morning to you . Kind of nice that you can podcast from a chair . I threw my back out reaching for some socks this week . You know you're old when socks throw your back out , right don't you hate so a lot of oh it's , it's been I , I couldn't . I couldn't get out of bed on friday .

Friday night I woke up at one , you know in just not friday night , thursday night . In pain I've been icing hot meds , resting , but you know what you can podcast from a chair ? I got an ice pack on the back right now nice it's ask the podcast coach let's do this thing that's no fun .

Dave Jackson

I once threw up my back picking up a guitar pick because I was like I'm like my very first time I ever threw up my back , I was pulling , uh , a bucket out of a sink . So I'm like , okay , it's a heavy bucket , get it . Yeah , guitar pick socks , that's nuts that's crazy .

Jim Collison

it's crazy . Well , the good news is I'm braced for this coffee pour , so here we go . It's like okay , don't make me laugh too much .

Dave Jackson

Sorry , all right , here we go . And of course , that coffee pour is brought to you by our good friend Mark at podcastbrandingco . And what I'm looking for is I actually have different notes for Mark . Here's one .

He says many services , such as Fiverr , you know , they require you to kind of come up with this detailed description of what the podcaster wants designed . This puts the burden on the podcaster to come up with a creative idea for the cover art .

If the podcaster doesn't have an eye for design , whatever idea they come up with may not be the best option for their show . Why not put this on Mark's shoulders ? That's what he does . He's a creative guy , he goes , so what ?

On the other hand , let's have a conversation with each client about the show , and this conversation allows me to develop the perfect artwork Exactly . And so if you need the perfect artwork , there's only one place to go , and that is podcastbrandingco . Because why ? Because Mark is a podcaster .

It helps when he understands that , and you're just not going to get that personalization from anybody else . So , when you're ready , podcastbrandingco .

Jim Collison

And , of course , big thanks to our good friend , Dan LeFebvre over there , based on True Story , based on truestorypodcastcom . And if you're looking for maybe it's , the holidays are coming up right Thanksgiving here in the United States , Thanksgiving for the rest of the world , Christmas . There's maybe some traveling time on your hands .

This may be the best time Head out . Miracle is out there . It's on the very top of the list . Get subscribed , download it , listen to it today . Maybe on that road trip out you can get it done . Check it out today based on a true story podcast . And , Dan , thanks for your sponsorship .

Dave Jackson

Yeah , Brad is in the chat room , Says hello from Indy . If you haven't bought your tickets yet for Pod Indy , we are not here next week . Why ? Because I'm going to be there at podindycom . And if you're like , ah , I'm nowhere near Indianapolis , Well , there is a virtual ticket . Use the coupon code Dave to save . How cool is that , it rhymes it .

Use the coupon code Dave to save . How cool is that it rhymes . So here is a fun . Got a couple fun things I saw on Reddit . Of course , if you have a question and you're watching live , throw it in the chat room . If you want to jump into the actual video , we can go to askthepodcastcoachcom slash question . And in fact , let's talk about this .

I was on . I have the Podcaster's Happy Hour . It's just like a meeting we do once a month and I usually try to pull in somebody to do some sort of demo , and so we had these people from Swellcastcom kind of showed off . It kind of reminds me of Voxer with better audio .

They're kind of dangling between is it a little thing or is it a podcast , and we can talk about that a little later . But the fun thing is 20 minutes in . Hey , what do you know ? Like six people decided to join the meeting late and I was like , well , that's weird that they all showed up at the same time and I was like , hmm , so I started .

I'm like , okay , add one , All right we're good .

Jim Collison

Okay , we're good . Oh , all right . Well , cameras were on or off when ?

Dave Jackson

you were adding them . Well , in zoom you can't really see . You can't see on zoom . Yeah , that's right . So after admitting like four , it's just like I admit all and everything was cool until it wasn't , and then I look up and I've got a big balloon knot , shall we say , on the screen and one guy was waxing the dolphin . I'm just like okay .

And so now I'm in panic mode because I got my guest here doing a demo and I found out that when you go into somebody's name you have to go to more . And then it was like remove , okay . And then I found out , after doing this three times , you can go more report and it just takes them out immediately .

But I then , because I was reporting people , got a thing from Zoom which I still have not read but will definitely . I'll probably just switch platforms or A maybe not go to Twitter and go , hey , we're doing a live meeting , here's the link . But yeah , that was you know it was yeah , it was .

And then they started screaming the N word and drawing pictures of phalluses on the whiteboard . And so I'm just clicking as fast as I can , all the while apologizing . So if you're doing a live Zoom meeting , I'm going to say maybe not share it on Twitter or , like I said , go check your security settings , cause I have to let them in . But I don't know .

And they were names . That was the other one it was . It wasn't like , it was like just letters . It looked like people and I was like so that was , that was fun .

Jim Collison

You wonder what , like , what kind of ? What kind of position you that's probably the wrong way to say it when is your brain , like ? How ? How bad does it have your brain have to be to to sit around on a what's this ? Monday night , was it ? This was ?

Dave Jackson

Monday it was last Monday . Yeah , christmas , yeah , it was a memorable Zoom meeting .

Jim Collison

Yeah , To sit around on a Monday night just waiting for public Zoom meetings , meetings because , that's what they do , right ? They go fishing for these public Zoom meetings where the security hasn't been locked down , and then I always think , okay , what's their benefit ? It's not like they're selling anything , it's not like they're , it's just shock factor , right ?

And how depraved do you have to be to to just do that for nothing ?

Dave Jackson

I thought about it I thought about it the next day and I was like , is this the like new version of hey , do you have prince albert in the can ? Yeah , crank is your refrigerator running , well , you better catch it .

Jim Collison

You know flaming flaming bags of poo yeah , yeah .

Dave Jackson

So yeah , it was , it was different . So , if you're I say that now just in the event that you're doing , because even now I mean I've got a link up there and we have had people come in and do things differently than what we expected . But it was Jim Collison it was last week .

Jim Collison

I said Baba Booey and somebody in chat asked what's a Baba Booey ? And that's exactly what a Baba Booey is is when somebody , somebody jumps in there . You , yeah , just make sure you know . If you're gonna do stuff like that on zoom or any of those platforms , make sure one zoom's got some pretty good security configuration stuff that you can set in advance .

You'd like to think you can trust everybody , but you really you really can't . So make sure your security stuff is locked down . Then , second , make sure you know how to get people kicked out , like right away . This is one of those things you know .

Today I'm a moderator for this chat and if this started happening here , I could easily go in because I practiced this and I know the buttons to push to start booting you guys out of there , right , if we started seeing this in our chat .

It's happened once , maybe once or twice , I think , here where we've had something happen in the chat , but so you got to practice it . You got to remember because , dave , when that happened to you , the adrenaline in your body began to flow so fast .

Time starts to slow everything and you're trying to get the mouse over there to click on the thing and it's just like kick , kick , kick , kick , kick , kick , kick , kick . I mean you can literally hear the pixels across the screen as it's going across .

Dave Jackson

And if you haven't practiced it or you don't know how , Well , you mentioned you could lock the room or something you could . Yeah .

Jim Collison

You can lock the room Once you got everybody in there . Maybe after three or four minutes you lock it , you know . So , folks , nobody can join , although you let them in . I mean they showed up .

Dave Jackson

This wasn't an automatic it's your fault , it's my fault , exactly . Well , that was the thing I thought about it , because my brain was like , well , that's odd , all these people showed up together . Yeah , there's a reason for that .

Jim Collison

That is weird that they showed up together , though . Yeah , I don't know what the mechanics of that , maybe it was just they're a group of friends and they just go around jumping in Zoom rooms . I don't know . Just make sure you understand the security settings . If you're going to be live , make sure you understand the security settings and practice .

In fact , here I'll practice . I'll just kick Dan LeFebvre out of the chat . Right now is something I'm just kidding .

Dave Jackson

Dan .

Jim Collison

But there's some you know , make sure you know how to do it and it's it's practice , so you don't have to , because it you , you're not thinking , you just have to , you just have to act when something like and it does happen I had somebody in chat use the N-word , but they didn't spell it out all at once , it was just N , blah , blah , blah .

You know , each post was another letter and then I had a listener screenshot it and send it to me , like what is going on with your podcast ? How dare you ? And I'm like well , I got rid of it . I mean , we eventually got rid of it . It took a second right and so you know , you just you're like come on , people , I just don't .

I still don't understand why , but you just you're like come on people , I just don't .

Dave Jackson

I still don't understand why , but make sure you're ready yeah , dr says they're a circle , maybe of a group of friends , probably .

Jim Collison

Yeah yeah , there's a bunch of teenagers on a on a monday night with nothing to do they need more homework .

Dave Jackson

That's what they need everybody's getting a giggle out of waxing the dolphin can't take credit for that . That is a a George Carlin . George Carlin had a book and he had like literally like 30 plus , beating the bishop , waxing the dolphin .

Those are the two that I remember , but they're all these different phrases for that particular act and it was quite funny but , that one's always stuck out to me . So here's fun , says .

I just realized that someone listening to my podcast would have no way to find my personal website , you know , and the links , et cetera , and there doesn't seem to be a place on Podbean or Apple and wherever , to permanently include them . Do you add website links and resources to each episode after each description ?

I think it would go title , episode description , guest links , learn more about so-and-so , and then put their links . Do you do this ? We'd love to see and this is from Jessica A Henry Justice on Reddit , and so it could be .

Now , the only platform I know that doesn't let you do this is , of course , my favorite , spotify for Podcasters , because they're going to link to their really awful Spotify for Podcasters , because they're going to link to their really awful Spotify for Podcasters website .

But as far as I know , I know in Buzzsprout you have to go to the bottom and click on more . In Libsyn it's on the right-hand side called a permalink . In Captivate you just scroll down .

I think it's under marketing , where you can put the link to this episode is blank , and so that way if somebody's in an app and I believe in Apple there's still a button that says website . I know on your listing it's at the bottom . They have a link to your website . So that's under your podcast settings .

You should put a link to your website and then in the episode you should put a link to your website where the episode is . And this is where , of course , you know and I said this before I was , I worked there but pod page will make a link to the episode . So I don't know what . Today is probably episode 509 or something like that .

So let's say it was well . Then I could say just go to askthepodcastcoachcom , slash 509 . And you could put that in there and when it's published it it will . So it's , it's interesting . But yeah , you want to do that . Because here's the other thing .

Now I realize there's a big depends here with a capital D , but there are places you know , different web directories that ooh and Daniel's saying I think they do . Let you manually change the episode link . All right , last time I checked was about two months ago and I couldn't find one . But you know they may have changed .

But if you think about it , your RSS feed is syndicated to all these different places , including websites like ListenNotes , and if they don't have a do not follow link to your link that's actually pointing at your website , which can boost your SEO .

But that's one of those things that A you should definitely because I've seen I know when I worked at Libsyn Libsyn Captivate they don't know if you have a website or not , so they will often put in their website that they give you just so there's something there .

We need to go back and change that so that it points at your website , because all the magic happens at your website .

And as for links , that's the one thing I've always heard people complain about is , if I mention you know , like I don't know if that George Carlin book is still available , I have it somewhere in a in a tub downstairs , but I just remember it was . It was like 11 by , it was really tall and it was really .

It wasn't even a book , it was more like a pamphlet . But you know , if I , if that's available , I would want to put a link to that book in the show notes . Anything that you can click on . You kind of want that in the show notes . So that is something to think about . Jim , do you usually ? Just ? What are your show notes typically ?

Jim Collison

Yeah . So the very first line of the description says I just looked this up says full show notes , transcriptions available upon request . Audio and video available at .

And then I have a pretty link so that's in my show notes , it hits all the descriptions , it makes sure it's in the and then all the various places that I post that I take that part of the description and move it in . So it's the very top YouTube . It's the very top .

Just so folks can , if they're on another platform and they go to the description , they can for that they can click over and head right directly to the post and then when they land on the post , video is up front . There's a like a summary , first video , audio , then the rest of the show notes underneath it . So that's how I do it .

Yeah , works out pretty well underneath it .

Dave Jackson

So that's how I do it . Nice , yeah , works out pretty well . I guess the other thing we might throw out here just because I look up and it's november 2nd , which means now next week again , we're not going to be here , I'm going to be at pot indie , and then it's thanksgiving and then it's christmas and then 2024 is in the books .

Is there anything at this point that you hope to get done by the end of the year that you need , like you need to bump it up ? the priority list or anything like that , Cause I know for me , I I'm literally sitting here still with two things I've not unboxed yet .

I said this last week and it's been sitting here and I'm like , oh yeah , I need to make that video tonight and , yep , Didn't happen .

You know , the fun thing is next week is going to be bananas for me , and actually the next next week is going to be bananas for me , and actually the next , really November , is going to be potentially bananas because Brendan is going to have a baby on Thursday . So that's the fun thing .

And you know me , Look , I love babies , but they are the arch nemesis of podcasting . And so we're kind of making a joke . Because he launched a bunch of additional features to PodPage this month .

Like we , now if you're doing Reddit ads , you can put the Reddit pixel we added to where you can pull in videos into your episode in PodPage and a couple other things and he said , yeah , he goes because new features are going to kind of slow down a bit , because I will be . You know .

He said he goes , just picture , because we have a setup to where when I feed him information now I'm feeding him everything he goes because I'm going to have a baby in one arm and a phone in the other . He's like I'm not going to be at my desk in front of a computer . So but for me that's just things like my stream deck .

I've been saying for months I need to redo my stream deck and organize my buttons . You know , gary says I just pulled the trigger on a pre-order for a Tascam L6 mixer recorder for my music stuff . I love the holidays . You know Daniel unfortunately is not going to be at Pot Indy . I'm testing for my second degree black belt next Saturday .

Jim Collison

So just remember that sounds painful .

Dave Jackson

Yeah , never make Daniel J Lewis mad , He'll karate kid you into the next room , man that's yeah , wax on or wax off . Yeah , a lot of waxing going on in this episode . Chris says I can't wait for the demo . It would be good to bring you to Pot Indy . Yeah , that's one of the things I'm like . I got to get that done .

So it's because it's going to be interesting before it's over , this year's over , and you're like all right , are we better or worse than we were , you know , last year ? Oh , that , that reminds me of something . You know what ? This isn't really a power rant . Let me think about this a second , is it ? Here's the thing , because I've seen it just play it .

Yeah , I don't want to tease and now it's time for a power rant yeah , and it's because I've seen this three times in the span of less than a month . And here it is , and it's I get why they think it . It's not that you're wrong or stupid or whatever .

You're missing a point here , in my opinion , and that is I've seen three different people now say well , I've been consistent for insert years . You know , two years , three years , I've got X amount of episodes 125 , whatever , it is right . And so how many episodes ? Until I start looking for a sponsor and or something of that realm .

It's like so , because I've been doing it for three years , because I have 117 episodes , I should have a sponsor . And I and I asked , I'm like well , you know , you don't have to tell me , but how many downloads do you have ? And they're like well , I'm not really sure . And I'm like okay , because you don't monetize a podcast , you monetize an audience .

The audience is what you , the podcast is what you use to build the audience so that you can monetize . So there's no , and I part of this is my own fault , because I always say it takes three years to build an audience .

Typically takes three years to build an audience , typically if you're good , you know , and it just I've seen people like , well , I have X amount of episodes so I can monetize . Now I'm like , well , no , because when you go to a sponsor and say , hey , mr or Mrs Sponsor , I think your product would be a good fit for my audience .

Look at me , I have 128 episodes out and I've been doing this for two years . They really don't care . Their first question is going to be how many people are listening to your show ? And so it's . It's just one of those things where I've just seen that attitude and I get it a lot . I saw one today and read it . Somebody said how do I grow my audience ?

And somebody said make more episodes . And I'm like , okay , that's not entirely wrong because practice makes perfect . But if you really want to grow your audience , you know , maybe ask them what they want and give it to them and then ask them to share it with a friend or something of that nature , and even that the whole share it with a friend thing .

Yeah , that's great , and if it's good they should , but it doesn't mean they are . It's again , again , probably one of those lovely 3% deals where not everybody's going to do that , but I've just seen that . Like I said , I saw it for the third time yesterday and I'm like I don't know Somebody's hearing the consistency thing .

You need to be consistent , which you do , you become part of their routine , you're seen as reliable , but I'm like that's not really consistent in content . I think is more important . I don't know what say you , jim Cullison ?

Jim Collison

Yeah , I think you got to have a little sales person in you to do this . Well , too , you got to do some asks . You're going to get rejected . This is the hardest part , I think , for a lot of podcasters on the sales side of things , and they always say , oh no , I'm not selling .

Well , maybe you're not selling with your podcast , but you're going to have for monetization . You're going to have to sell ads of some kind . The way you do it whether it's through affiliate relationships or if you're actually running ads or if you have relationships that you're bringing on you've got to sell those and you've got to do some sales .

There's got to be some sales talent there or figure it out . What a lot of folks don't realize about sales they don't hate selling , they hate being rejected . That's the worst part of selling is when people say no or you pitch them and they're awkward and they say no and it's an awkward moment . Yeah , you got to get in sales .

You got to get past some of those things . You got to be . You're going to get 99 no's before you get that first yes , and so the the the oftentimes for , I think , a lot of podcasters , the hard part is just the fear of being rejected . In that , in that process , and you got to kind of push past it and and do the ask .

You know you got to do the ask , you got to put it out there , you got to be willing to do some things and sometimes you got to be willing to give people an opportunity to say yes and you're like some people say in the sales cycle , well , I'll just do such a great job , they'll come to me .

Well , okay , maybe that may happen sometimes , but most of the time you got to go to people and say , hey , I've got this mug . I didn't do this with Dan . Dan actually came by the way , but I got this mug . It's 50 bucks a month . Would you be willing to do that ? And you're going to get a lot of no's on that one .

Right , if you're going to , if you're going to , you're going to do it . Dan ever decides to stop sponsoring . He's been a long time sponsor of it and but if he decides to do it , I have to make the decision .

Do I just put it out there and say it's available , or if I want to fill it , I probably need to call glenn the geek and say hey , glenn , do you want the . You want the mug spot right and chances are he'll say no . And I got to get past that . And then I'm going to call jeff c and say , jeff , jeff , do you want to ?

He just shows up , jeff , you see where I'm going with it . I mean , sometimes you got to be willing to ask and that's the awkward part of getting the no .

Dave Jackson

Yeah , jeff says the best sponsor is one that's based on an existing relationship . So networking with C Look , my job at Libsyn started . I lost my job in teaching . I was like I want a job in podcasting and so I was like , where would you want to work ? And I'm like man , libsyn at that point was my number one .

And so I called Rob Walsh and I said , hey , you want to have an awkward conversation . He's like well , okay , I go . I got good news and bad news . And he's like what's the bad news ? And I go , I just lost my job . He goes , okay , and the good news is . And I said I'm available to work for you , buddy .

And I said I told you this might get awkward . And he said you know , I'm sorry to hear you . He goes . I would say I'm sorry to hear that you lost your job , but I'm not . He's like what are you doing the rest of the day ? And literally just lost my job , probably laundry , you know , and it that could . If he had said no , it would have been awkward .

But I'm like if you don't ask , you don't get .

Jim Collison

Well , if he would have said no , you would have said , well , I listen , I appreciate it , I had , I needed to ask . And then you would have called somebody else , right , and said , hey , you know I'm not going to put , I'm not going to put names in your mouth , but you know , and you just got to start , you got to start doing some of that stuff .

I mean , you could have taken the approach of like , well , I'll make a podcast and I'll say on the podcast that I just lost my job and I hope somebody will hear that and I hope somebody will call . You should probably do that anyways . Right , you need to . That is a mechanism of helping to get the word out . But I you got to you know .

But you got to email some folks too and say , hey , can we have a quick conversation on this ? Listen , I sold when I was in high school . Every Christmas I sold these wreaths .

We would these pine needle leaves or wreaths that you would hang on your door and I would sell hundreds of them to members of our church and it was actually really really good money for doing that . But I had to call . These were the days where you called people , right ?

I had to pick up the phone and go Hi , susan Jim Collison , I'm selling wreaths this year , christmas wreaths through this or once . I had sold it to them once . I just kept a list of the next year and those were the first people you called . By the way , you got tons of yeses because the reads were beautiful .

I got tons of yeses and it built up confidence . And then , once you got through the people that you had that you got the yeses from before and some of them say no . Then you start going to the cold calls and you've but you've got some momentum right . I think that's one of those things is your go with . Go with your best options first .

This is a no-brainer , most people are going to do this anyways . But go with your best options first just to build some of that sales momentum . And then when you get on the phone , you'll be like by the time I got to the folks who I was cold calling , I had the pitch down solid . You know , hi this is . Jim Collison , I'm selling Reese .

You know we're doing this with it and blah , blah , blah , blah blah . So getting your pitch practiced is probably another good thing to do . So just so you're not like , well , could , maybe it's okay . I can hear from the tone of your voice you're saying no , you know you don't want to say those kinds of things , right ?

Dave Jackson

So yeah , jeff says I had a sponsor for my show day one , but it was built from relationships in my previous track record . so and and chris nailed it here . Chris stone cast ahead dot net awesome , supporter . Consistency is not just about doing exactly the same thing for 100 episodes , it's about getting one percent better after each one .

Woo Woo , yeah , exactly . That's a home run right there . And it is because , if you do the exact same thing , there's a name for that . It's called ACDC . And what's weird is when I first found ACDC , I loved them . I saw them every year . They would come to town , but probably the last three ACDC albums like .

I've listened to them all once and went , yep , that's ACDC , but there wasn't anything that really stood out . In fact , they kind of have a formula Like there's a thing where the guitar will be doing something like ticka , ticka , ticka , ticka , ticka , ticka , ticka , ticka , ticka , ticka , ticka , ticka on a lead picture Thunderstruck right .

On a lead picture Thunderstruck right . Ding ding , ding , ding , ding , ding , ding , ding , ding , ding , ding , ding , ding , and then the band comes in . Well , that worked really well .

So , like the next couple songs , Angus is going ding , ding , ding , ding , ding , ding , ding , ding and like okay , and here comes and like yeah , that's the formula , but like it than you know , it just makes you stand out . It's hard to do something completely different .

I'm listening to the book right now called Earn it by Steve Pratt Links in the show notes , of course , and it's a marketing book and he talks about how , like one of the hardest questions because he used to work for Pacific Content , which was really into getting these big brands to do a podcast he said one of the hardest questions that you have to answer is

how is your podcast going to be different ? And I'm like nobody likes that question because you know this . If somebody said , well , okay , it's a podcast where these two guys take podcast questions , answered live , okay , that's the . Is there anybody else doing that ?

Probably , maybe , I don't know , but Well , we know of two who are but they're not as consistent as we are , and they're nicer .

Jim Collison

We're nicer to each other than they are .

Dave Jackson

Oh , that's true , and Todd doesn't really go to the chat room .

Jim Collison

I wasn't going to name names .

Dave Jackson

I think everybody knows , it's Todd , todd and Rob . That's right , todd . So yeah , but it's . It's Todd , todd and Rob . That's right , todd . So yeah , but it's hard to have something that's completely different .

And even this morning I was telling Jim I saw a movie last night called here , with Tom Hanks and Robin Wright , so it's Forrest and Jenny back together , and it's a really different kind of movie in that it's shot in one room .

You have this one room and it goes all the way back to the dinosaurs , and then you watch this plot of land and eventually a home is built , and then you watch everybody from the 1400s to the 1900s and eventually this modern family and blah , blah , blah .

And at first I hated it because , as an ADD kind of person , you have this block and then all of a sudden they would draw like would draw like a rectangle on the screen and you would see where a clock is now on the wall , where it wasn't before , and then that clock would go into another room and you're like , oh , they've got carpet on it now and I was

like it was so different . And Jim said , oh , that's just like this other movie .

Jim Collison

Yeah , it's like Cloud Atlas . Yeah , and I . Yeah , it's like .

Dave Jackson

Cloud Atlas , yeah , and I was like here I thought it was this completely unique thing and I was like , no , maybe it's not that I think .

Jim Collison

Hanks was in that movie too . That's weird . I think it was him and Storm , what's her name ? She plays Storm on the Marvel movies , Doesn't really matter . Doesn't matter , she was a Bond girl too . She was a Bond girl .

Dave Jackson

Holly Berry , holly berry , no , there it is boom it was hanks and holly berry .

Jim Collison

yeah , atlas storm , the . This is a movie , just a short tangent . I'm flying to germany with my mom this is years ago and and she's sitting next to me and I'm trying to watch this movie and she is watching it with me , but it's not the most appropriate movie at times .

I mean , there's some pretty gory parts , there's some pretty open sexual parts to it and she nudges me . What are you watching ? I'm 40 years old , like I can watch what I want , mom , and she's like you shouldn't be watching that stuff . And so at one point she started looking over . I put my hand up on the screen so she couldn't see it , kind of thing .

And then finally , cause I would , I start watching it when she'd go to sleep , and then she'd always wake up in the middle of it , and so not the most . It's maybe not the most kid-friendly movie that Cloud Atlas , but I love those kind of movie concepts . As you were talking about it , I thought , ooh , this would be a movie for me .

I think I'm going to . I probably won't go to the theater to watch it , but I probably will do the DVD . But I would add to that , dave don't be different . To be different . Be you and be different , because you're pretty unique , most people are pretty unique and you can only fake things for so long In that process . Just be you .

You'll probably be different . If you're you right In the space that I'm in , I had another on fire podcast pop up in it . You joke about that all the time , but it happened and I'm like , seriously , are we still doing on fire podcasts ? So just be , just be different .

Randy , thanks for getting Halle Berry in there , but just be different you and I are not Rob , and . Todd , right , and we don't try to be . We don't try to do the same things . We didn't pick like okay , this week you be Todd and I'll be Rob , right , we are us in this and this is how you do 500 of these and you keep going because we're us .

Be unique . Yeah , like Jeff says in chat be unique , Be you .

Dave Jackson

That's definitely Going back to the chat room just for a bit here talking about things we should do . This is one . I and I have an easy way to do this and I still haven't done it which is get my LLC completed , because I just pay through the nose with taxes with mine . So that's something we're talking about .

Show notes DR says what about if you move those show notes over to YouTube ? Is it just copy and paste ? That sounds too easy . Should I put all the resources links bottom of my audio too ? Yeah , I think copy and paste . I know there is kind of a weird , it seems like format for YouTube , but we could overthink that a lot if we wanted to .

Jim Collison

Oh my God , I've seen some descriptions that are just full of emojis and I mean there's all kinds of things you can do with it . You're not going to get much space , right ? I mean you get tons of space , but if they scroll down right , they're only going to see the first couple of lines until they click more .

Make sure you have whatever you want them to do on YouTube at the very , very top of that right . Be very , very clear about that . But yeah , I just copy and paste my show notes right into the YouTube .

Actually , since I've been using Auphonic and I've been used Auphonic to move the file once it's done processing on Auphonic , they have a service They'll just move it to YouTube for you and if you click the automatic show notes button , it'll move the description and the chapters over for you into this , over to the description , and so you've got some , there's some ,

there's some automatic things . You can do with that as well . So yes , dr , it's that easy .

Dave Jackson

And she also mentions we're talking about things that you should do with that as well . So yes , dr , it's that easy . And she also mentions we're talking about things that you should do .

She says , especially when it comes to newsletters , she tries to get her clients over there at Mouthy Broad Media to do them , but they're really uncomfortable , which is odd because we're content creators . But I get it . She says that's my biggest challenge in convincing them that it'll help them bring in more money and it does .

And traffic that's something I in fact mine just came out this morning . I write it . I always aim for it on Friday . It never comes out on Friday . I finished it last night at like one o'clock in the morning and it came out at eight . But it's out and , and you know , done is better than none in this case . I think here's a fun question .

Ask Ralph is saying I'm now doing a weekly live show in addition to his daily video show for the record . That's a lot of content and I'm going to start a weekly contest to get people to attend the weekly show . I'm thinking of a $100 gift card from Amazon . Would that entice you to attend ?

Jim Collison

I'll be on the show , Ralph , If you're going to send me $100 , oh I thought he was going to give me $100 .

Dave Jackson

He wants you to watch for $100 .

Jim Collison

Oh jeez , that's too much . Oh , I mean , yeah , I'll do it for $100 .

Dave Jackson

You do it , and I would do it then at the end Don't forget , we're giving away $100 at the end of the year . There are a couple things that it brings me . Like radio stations do this . They're like you know the phrase that pays lightning bolts here , you know .

And then it's like listen at seven , listen at 10 , listen at two , and the answer will be revealed at five . Listen all day for your chance to win $5,000 dollars , dollars . And I'm like , and I was kind of like , really Like , can't your music , like hold my attention ? You have to pay me to listen . So there's , there's that aspect of it .

But , and the reason is , if you give that a hundred dollars away , hey , we're starting off with the big giveaway and the winner is Jill . Here's your a hundred bucks . Guess who just left Jill ? She doesn't have any reason to listen anymore , and I'm just worried . Now , the good news is , yes , you'll get people who show up . So that is , you know , marketing .

In a way , it's advertising . The question is , are those people going to come back ? It's hmm . But here's a better question . Jim , would you put your email into the chat to be included in the giveaway ? No , for $100? . See , that was my answer Not for $100 .

We were talking about this yesterday because Ralph's a member of the School of Podcasting , and as soon as he said , yeah , just put your email into the chat room , I was like , yeah , no , I had somebody . Yeah .

Jim Collison

So and I don't do anything for chances . There's just one I'm not a very lucky person , I never went at those things and so I just I've stopped doing all of those . That was remember how big that was in the early days of podcasting . Or hey , if you do this and this and post it here and get that and we'll give you points and that'll update your thing .

We used to do all those gyrations and now I'm like now I just make interesting stuff that I want to listen to you know , and , and if I'm your audience , I'll listen to it . If I'm not , I won't . And ralph I that ? No , that's me , I wouldn't . I'm not , I just the drawing thing doesn't work for me anymore . I'm just like no but I there .

Dave Jackson

but then how are you going to get your $100 ? He's going to have to put you into a drawing . So now would you go to . If he said hey , if you want to be included in the $100 giveaway , go to askralphpodcastcom slash contest , would you put your email into a form to be included ?

Jim Collison

Yeah , if I was going to do it , a form would be fine .

Dave Jackson

Yeah , but not give them .

Jim Collison

I've got it's . I have a special email address just for spammers , so I'm gonna put it in the . I'm gonna put it in there . That's the one they're gonna get . But , yeah , yeah , maybe I don't know , I'm not , I don't . I just don't feel like the culture is , the podcast culture is drawn to those things anymore .

I hear from podcasters all the time that are like yeah , I tried to do this contest and nobody , nobody joined . Or I tried to do this and nobody wanted to do it and I couldn't get any engagement on it . And I just think , I think we're kind of beyond that now , for , for whatever reason , yeah , I don't know if Jeff knows .

Dave Jackson

I know Daniel Che mentioned a service at Ecamm Creator Camp 2024 . And Ralph , this might be it Live Reacting Studio Link to that in the show notes Still waiting to be approved as an affiliate .

By the way , I'm like , come on , guys , I got a show on Saturday and then this is what I'm kind of thinking Is this attracting the right people , the ones that will be consistent listeners and viewers ? Maybe ? not so it is going to be like everything else .

It's going to be kind of a trickle , because you are going to get some people that are like hey , that was actually a pretty good show . I mean , I've done that before . I mean I went to Genesis back in the day and I was a big metal head and my friend said hey , you want to go to Genesis ?

And I'm like wait , the guys with the , the keyboards , I'm like yeah , yeah , aggressive one of the best concerts I've ever seen . So you might have somebody go . Ah , you want a chance at 100 bucks and they might go .

I guess I'll sit there for you know , a half hour to maybe get 100 bucks , because also , you know , if ralph's getting pulling in 20 people , yeah , I'll sit in a chance for 1 and 20 to to a hundred bucks . So , but the question and there will be then people that are like you know , that actually was pretty good .

I just went there for the a hundred bucks , but you know , I also learned that I need to do this to my taxes or something like that . So this , this might be a throw it on the wall . Would you do it for 50 bucks , jim ? Well , I'm not going to do it for a hundred , I definitely wouldn't do it for 50 bucks , jim .

Jim Collison

Well , I'm not going to do it for 100 . I definitely wouldn't do it for 50 okay , yeah , it's just not enough . I mean I'm not going to do it for 10 000 like I just don't .

Dave Jackson

Didn't you say you would do it for 100 bucks ?

Jim Collison

no , I do . I , I thought he was . I thought he was talking about paying 100 bucks I I'm all I'm all in If he's , if he's like I like . I like that idea of of rewarding guests If you're having trouble getting them or whatever along those lines yeah . But I should . I probably should have said that publicly . Now all my guests are going to want money .

No , I'm busy , I gotta go wash my hair . But no , for stuff of like I , I just I'm not a chance to win anything . I don't , I just don't do it anymore . You know people are like , hey , you want to get in a raffle now . Now can I just donate the money like I , I don't , you know , I just it that .

That doesn't chances to win things doesn't work for me . Maybe it still works for a lot of people , right , maybe it does , but just doesn't work for me yeah , ray gives away .

Dave Jackson

he's . He does a monthly giveaway over at Around the Layout podcast . So if you're into model trains , which are going to be very big this time of year , people are going to be getting new train sets . Check out AroundTheLayoutcom . Or is it AroundTheLayout podcast ? I should know this AroundTheLayoutcom . Yay , I got one right for a change .

Jeff says I did contests giving away Ecamm's Creator Camp . Yes , he did . It was perfect for my audience . I'd find something that would be for your finance audience . Am I reading that right ? I'd find something that would be for your finance audience . Yeah , maybe a year of QuickBooks . That makes sense . That is something .

Going back to monetization , are you selling something people want ? Because I've heard people do that . They're like , oh , I'm making this tool for podcasters . I'll give you an example . I had a sponsor once that approached me and said , hey , I have this tool that will alert you if your site goes down and I want to sponsor your show .

And I said you know he was a friend of mine . I'm like I appreciate the offer . I'm like I really do . I said but I'm going to pass on that . And he said really why ? And I go ? Because I've never had a single person say do you know of a tool that would alert me when my website goes down ?

I go most people's websites don't go down , you know most of them . And if it is , it's for you know two minutes . And I said so it's just not really . I said if it was a you know , better fit for podcasters , well , podcasters have websites and I go , and so it was awkward .

But in the end I was like yeah , that's just not , it's not , it's , it's not one of those . If it's not like , oh , absolutely , you know , then you know . So that's the other thing . Going back to now , I don't know anybody who doesn't want a hundred bucks . It's just a matter of you know .

In the same way that when do you push record , when your passion for serving your audience is greater than your fear of looking silly ? So when do you show up for $100 ? When you got 20 minutes . That might be a waste of time , which it wouldn't , because it's Ralph , but you know what I mean .

It's like there's that point where you're like , okay , I won't do it for $'ll do it for 100 or I'll do it for you know whatever . So it's you know .

Jody says I used to have a newsletter that was 8 000 subscribers strong and when I when I had my songwriting resources and she says I couldn't give away things yeah , I had a my akron podcast I had somebody had opened a jamaican no , is it ? Nope , not jamaican , something with fried pineapple , anyway , it might have been Jamaican .

Anyway , it was food I'd never eaten . And the guy gave me two $20 gift cards and I could not give them away . Now , that's a very small audience , it's like less than 50 probably at the time I just launched . And so I took the gift cards and ate them . I was like , all right , if you guys don't want them .

And Ralph says , for me , it's all about the exposure . I have the money to spend for this instead of advertising . Now , that's the question then Is it going to give you more people ? Because here's the other thing . So I'm like , wow , this is cool . There are , let's say , 30 people listening to .

Ask Ralph , am I going to tell my friends and family and lessen my chances of winning , because last week there were 30 people , I didn't win the $100 . Oh , I know , I'm going to go tell all my friends . Hey , if you want a chance to win $100 and make my chances worse , I'm going to tell people I don't know . It's an interesting concept .

I'm going to tell people I don't know , that's , that's an , it's an interesting concept . I'm just like Hmm , you know . And then , oh , chris brings this up . Cause I thought about Amway . Have you ever been to a timeshare session ? They ? Have tons of prices to get you there to listen . Yeah , that's .

Jim Collison

I was trying to think of that , so yeah . Yeah and I'm listening . I am really cheap and I am really good at saying no and I've done a few of those .

You know those sessions where I almost embarrass the salesperson by saying no , so hard , like I am definitely like , yeah , no , I know , listen , I know your tricks , I know you can't Jedi , mind me , you know we've . We've been through all those things .

Dave Jackson

But Jim , I know Jim , hey Jim . You know we've we've been through all those things . But , jim , I know Jim , hey Jim , you know you're like yeah , I know , if you say my name 500 times , yeah , continue .

Jim Collison

Yeah , well , and so I've started cutting them off at the past . You know like , oh yeah , no , you can get . No , I don't want those things because I know where this is going to go . You don't want me as a customer at this point , like , don't stop . No , no , no , no , you know , so it's . I'm just not that good . I'm not .

I'm not good at that kind of stuff . You can see it coming a mile away . I have , you know , because I've been in this space long enough . I've seen all the tricks that have been done , all these things . You know weird pricing and multi-level marketing . And you're just like no , no , it's just , it's just too hard .

It's just like these , you know these subscriptions that you buy and it's like , okay , early bird pricing $5 , and then they go up to $25 . And you're like , nah , I'm not . Just do a fair price to begin with . Let's not monkey around with all these gyrations of pricing on stuff . Just give me a fair price If it's a service , I like .

I mean , I think I'm dropping 22 bucks a month for 11 labs at this point . It's a really good to me . It's a really good value at 20 bucks . I didn't wasn't looking for a discount code , I wasn't . You know . I gave it a try at the first level . I'm good . I need more , so you know I would .

I willingly gave them my money because I think it's a it's , it's a great value for what they , for what they do . They don't have to don't trick me with and I don't , you know , don't , don't , don't trick me . I'm not interested in being tricked .

Dave Jackson

Our audience is amazing . Brad from podindiecom I'm giving away a right vocaster and uh , vocaster 2 studio . So the focus right vocaster 2 studio at pot indie , which has helped generate some interest . And then chris said unfortunately , everyone wants 100 bucks but they want to be an easy 100 yeah , yeah , that's .

Jim Collison

I just want good value . I'm not interested in tricks , just a good , good value thing . You know , now , okay , now , okay , this is me , though Not everybody's wired that way .

So so , you know , as we think about , you know , giving away things for folks who come to a conference , some of those things , if they're sponsored and you're , they give them to you to give away . I guess it's fine . I don't even . You know , I was somewhere . I was somewhere the other day and I joined late .

Oh , it was something at work for a credit union and they were running a raffle and I came in late and I go like , get your raffle ticket . And I'm like , no , let somebody else win , I'm fine with , I'm here already . You don't need to reward me , I'm here . I wouldn't have come if I didn't find this valuable . Let somebody else win . It's a big deal .

Now , okay , I want to be really , really clear about this . Not everybody feels that way . I'm just saying that's the way I feel and it's kind of like no , I just want a good value , I want good value . So don't , on my advice , don't stop doing these things If it's working for you awesome , do it . Just not my favorite .

Dave Jackson

Daniel says you could try finding other podcasts to give $100 to to promote your podcast . I'm sure there are plenty of , because it's his show is finances from a Christian perspective . Find some other Christian shows that are medium-sized audiences and go here's $100 a month . Just mention my show somewhere in there .

Put a link in the show notes to askralphpodcastcom and go that route . Put a link in the show notes to ask ralphpodcastcom and and go that route . The thing I thought was funniest I had a guy that I had him on my show because he was I Googled coach of coaches and I'm like , all right , this is somebody I want to network with .

Long story short , I ended up not releasing our episode because he told me how to interview him and I'm like , yeah , but my audience doesn't want to like his . His answer to success was have his dad . Basically , that's it have his dad as a dad and you'll be .

I'm like that doesn't work for my audience and so he , we , we got on cause I had to kind of tell him I'm not releasing this , can we do this again ? And he's like well , dave , and he just started pitching me so hard to be one of his clients and one of those he was going to double my income . Do you know how he was going to do this , jim ?

It was amazing . I never thought of this . Double my prices , yes , if I doubled my prices , I would double my income . And I was like I have never thought of that before . And then I could make insert insane amount of money here a month . And I said , okay . And he goes , so like , let's do this . And I'm like , yeah , that's not really my thing .

And he's like , so you don't need more money . And I go , of course , we all need more money . I go , I just don't . And it was funny because he had used all the things that worked . Right , I'm going to double your money , you're going to make whatever it was $10,000 a minute , blah , blah , blah .

And I looked at him and said , yeah , I'm good , yeah , I could use more money . But actually in the realm of , is Dave happy ? Yeah , I'm pretty happy and paying him . I think it was $6,000 a month , a month . And I was like , and if I had $6,000 a month extra , then I wouldn't need you . You know what I mean ? It's like it was so weird .

It reminds me of the great Sam Kennison line . He was talking about how much it was . Sam had a serious drug problem at one point if you're not familiar with Sam Kennison and he said he was looking into going into the Betty Ford Clinic and it was something like $10,000 . He's like , if I had $10,000 , I wouldn thousand dollars , I wouldn't have a problem .

Yet right , so it's . It's a tricky thing . You know . Jody says if you entice them with prizes , are they really there to listen to the podcast ? And that's , I think ralph is going in , going . Yeah , I know they're . They may not be , but yeah , they might stick around . That's , that's the whole thing with that . It's you know . You know we had another .

I had pinned this . Let's see what that was , ralph . Oh , here's a a fun question , jim , are you familiar with Van Halen at all ? Oh , yeah , yeah , all right . So I read the book Brothers by Alex Van Halen , read by Alex Van Halen .

I got it on Audible links in the show notes later , and the one thing that really stood out to me was he said they all had their own special skill . Alex was playing with his dad , I think at age eight , in a swing band because his dad was a jazz musician and he got good enough and I don't know .

The drummer didn't show up and like all right , alex , you're coming with me . So he learned how to swing . And he said if you know how to swing , whatever kind of music you're playing , you can get people on the dance floor . He goes . When I see people not dancing , I look at the drummer and go , yep , that's , it's his problem . So you got that .

Then you've got Michael Anthony , who can sing higher than dogs can hear , and he's a good bass player . You've got Eddie Van Halen , arguably one of the best guitar players ever . So that was it . And then you got David Lee Roth , one of the best front man , back in the day . Holy cow , I mean , I saw them every time they came to town .

You know , and I found out later , a lot of his thing was schtick . You know , look at all the people here tonight .

Man , he said that when there was 24,000 people in the Cleveland Coliseum when he came out and it was him solo and they had actually done two for one tickets you could buy one ticket and get a second one free , and there's a lot of empty seats . And he came out and said look at all the people here tonight .

I'm like , hmm , but David Lee Roth had a very weird compared to the other . Like Eddie and Alex were trained on . Classical piano is where they started . I also didn't know . Eddie could play pretty much anything like saxophone , banjo , violin , all sorts of stuff , but they had David Lee Roth had this weird kind of thing and he goes .

There's a song on Van Halen , one called I'm the One , and he says if you listen to it , when they go to the drum solo , alex is definitely playing a swing beat . That could have been , you know , benny Goodman's orchestra . Right In the solo Eddie is shredding his face off Amazing solo , by the way .

And he said and then we stop and break into bop bada , shoo be do . Wah , bop bada , shooby-doo-wah , bop bada , shooby-doo . And he goes . And then there's this harmony . So there's a Michael Anthony thing . He goes . That is the David Lee Roth influence of Van Halen . He goes and we could have said , dave , that doesn't fit here . No way .

You know , this is a hard rock band . He goes , but we let everybody he goes . And it was the tension between he goes . There was a lot of pushback on this , a lot of in-round like we're not doing that . Like he would tell Eddie we're enough of your guitar solos . Because it turns out David Lee Roth is an insane egomaniac . Like he got mad .

Like he didn't go to Eddie's wedding when he married Valerie Bertinelli because it was too much attention on Eddie . It's his wedding , you know , and it . And you just see why they broke up . Because the more attention Eddie got and the more Eddie didn't need Dave . He built his own studio so he didn't need a producer . That's why Dave left .

He's like , well , if it's not going to be all about me , but the lesson there is when you have people that are different , let everybody you said it earlier just be you . So let people be you and let people be themselves . That would be a better way to put that .

You know it's that blend Like when , when you're not here , I'll have a guest , you know , co-host . It's just not the same , it's not that same vibe , it's not that same comfortable thing . And so you know there may be times . Now , you know , eventually , you know Dave just drove everybody nuts , you know .

So even when he was trying to come back , they wouldn't let him back in , you know . So it's kind of , but it was the thing that I thought was weird . The other lesson which was good and bad is it goes up to 1984 , and when David Lee Roth leaves the band , the book stops , he goes , and later we had other singers . Like he doesn't even say the word .

Sammy Hagar does not exist in that book because for whatever reason well , I know the reason Sammy wrote a book about the last tour he did with them and Eddie was wasted Like not drunk , he was wasted Like he said he and Wolfgang , I think Michael Anthony was still in the band , I don't know , but anyway , at times they had no idea what song Eddie was playing

. He would just go off on his own thing . And so Sammy told the truth and it did not paint Eddie in a good light . And if you know anything about these two , when it says brothers , if you do it to Ed you do it to Al , and if you do it to Al you do it to Ed , and so , but that was my the only thing I hated .

I was like I wanted to hear how David Lee Roth got back in the band in the reunion and it just stops right there . It's like nope , and he goes . That was the magical years . Everything passed that , the number ones and all the other like nope . It was the early years with the early guys and he really did as as weird as david lee roth was .

He said the one thing that al respected was his work ethic . He goes , that guy is a worker and , you know , always working in his craft . So it was . It was a interesting book I think .

Jim Collison

I think there's . There's some things to learn from when you're building things , from those stories , in that you know the four of them together building what Van Halen would become is one thing , sustaining that success is another thing .

Like it takes oftentimes it takes another set of talents , it takes another set of humility , it takes a set of like , because there's a lot of excitement to building something . You know when you're hit after hit . Their albums are coming out and they're getting bigger . I saw them in the Cow Palace in 84 during that tour .

I got sicker than a dog at that concert but you know it was exciting times maintaining the band after that . And so for some podcasters the thrill of doing a podcast is in building it .

And then they get to a certain level and they're like this is kind of boring and because it takes a different set of talents , oftentimes a different set of skills , to maintain and grow right Once you get past the initial rush or the adrenaline rush or dopamine hits of oh I got 10,000 downloads or I got 15,000 downloads or I got 20,000 .

Then you get that to that plateau right where you're in a plateau space and you want to grow but you really can't . That maintenance bit is just a little bit harder . I think knowing who you are as a podcaster is super important . You know , if I was doing my work podcast , I'd break into the CliftonStrengths parts of this stuff .

But knowing who you are in this and how you're wired and what you're best at , you know you may get , you may grow this podcast and you're like why is this so like ? Why am I so disengaged from my podcast ? Now ? This used to be fun . Well , maybe it's because you're a starter , right .

Maybe it's because you're a , you're a person who likes the thrill of that . When it gets to the maintenance , some of us hate those early days of growing and all the things you have to do . We just want to buy something that's already working and then take it from there , type deal .

And knowing that some of you are both and that's okay , I mean you could , you could do both . So but I the point is , I think , the self-discovery and I think a lot of rock bands , if they knew what kind of band they were , they could maybe , they could maybe survive a little bit longer or or some of those kinds of things .

But I think for podcasters important to know what's your , what are you really good at , what do you really like doing ? And if like starting podcasts , don't try to take a podcast on forever . Do a season or two and then move on to the next one , right . Do something new . If you're a maintainer , find somebody who's got a growing podcast that's sick of it .

Take it over for them , right ? I think just there's some . There's some real value in knowing who you are in that .

Dave Jackson

Yeah , chris says he does mention Sammy's name in a snarky tone . That's true . Speaking of the audiobook tune , I did enjoy him snickering . Yeah , occasionally he would make himself laugh . That was kind of fun , you know . The other thing I thought was like Eddie was always tinkering , like always . Like he did not play guitar until maybe later that he designed .

He was always tinkering it and always cutting things out and replacing tubes . He said even his studio . He goes because it was hard to get a license . They , they built a racquetball court , he goes . Now it just happened to be a racquetball court that had like two feet thick walls so no sound could get out of it . He goes . And then what did we do ?

Yeah , we did a little tinkering and turned it into a studio , because if they had tried to get a license for a studio they never would have got it , but they got it for uh .

Jim Collison

So he said he was always tinkering , but the other thing was when he played for , when he played for michael jackson and beat it , yeah , he rewrote that song . He played those parts . He never got paid like never . They . They never signed a contract , never did anything . He didn't tell the band at the time . Michael jackson was not a known thing at this point .

He was kind of afraid that like the band would make fun of him . So he showed up , did it . They never signed a contract and never got paid and and , but he went in there . I mean think of tinkering . He went in there and told Michael Jackson , this song isn't really written right . He moved some things around . It's a . It's a funny story .

Dave Jackson

Well , what's interesting is , alex told him don't do it , and then they went away for the weekend and while they were gone , eddie did it and he goes . Later . 1984 was like number two on the charts , that album , and the reason they couldn't get to number one was , oh yeah , this guy named Michael Jackson .

Thanks , partly due to the song Beat it , which was Eddie's . So he kind of shot himself in the foot . Yeah , I thought that was kind of funny .

Jim Collison

Well , did he ? I mean , it was the right thing to do , you know , and I'm sure that they figured out between he and Michael , I'm sure they figured out some form of payment that got to or took care of it , right , for whatever reason . But Eddie just loved to play and you know that was his , that was his talent and he could .

He understood you mentioned it earlier he understood the mechanics of music Because of his classical training and just the musician's mind . He understood how music worked and so the structure of it allowed him to go in and do . He was just super talented and he just wanted to use that talent . Like he . Just let me play all the time . I think the Sammymy era .

They started telling him what to do and then eventually it was the same thing for for tommy . What's his tommy shaw on sticks when , yeah when , when dennis d young took that to , all of a sudden this theatrical sticks became a theatrical band with paradise and some of that . Tommy lee said I was so bored , I just got high every day .

I just , we just did cocaine every day , like it was .

Dave Jackson

I was so bored and you know , another lesson for podcasters write down your ideas . Because the song jump was written years before it came out , because it was on keyboards and they're like you don't play keyboards , you're a guitar . God , what's the deal with that ?

And it was kind of funny because when Eddie was doing all this guitar stuff , david Lee's like , hey , enough with the guitar solos . And then Eddie's like , alright , let's do this keyboard stuff .

They're like , no of funny on a guitar is these little things are microphones , they're called pickups and he must have been doing something again with his guitar drill , like he drilled a quarter into one of them for whatever reason . But a drill gives off a huge amount of electronic noise and it came through his pickups .

So if you listen to the song pound cake , that whole we're we . It's a drill to where , like when they went on tour , they had to bring a tour . A drill , that of course he he painted red and white with stripes and he would just sit there and make this noise in front of them the guitar was kind of weird I love your guitar playing so much .

Jim Collison

Every time you touch the guitar I'm like , oh , I hope dave plays I hope dave's playing something now .

Dave Jackson

I love to watch you play and and I just you know if you , if we had a segment of dave plays the guitar , dave shreds for I'll set that up next week yeah , I'll be fine with it , I did I did a facebook video kind of like what we're talking about now , how when you have a little bit of tension between people on your show , it's good , because funk is

based on tension and release . It's like and when you go back to that note , you're like , oh , we're back here . It's that , oh wait , we're not on the note . Oh , now we're back , okay , good . So yeah , chris says two of the Van Halen books are well worth your time Tone Chaser and Van Halen Rising . Yeah , I've most of the stuff .

That was the other thing that I kind of I didn't . I didn't dislike the book . There just wasn't a lot of like he kept doing this and it was driving me nuts .

He would quote like , well , there's one documentary called Nothing but A Good Time about the eighties , said this , and I'm'm like I don't really care what they thought , I want to know what you think like , what was it like for you ?

And then he'd quote and I guess , because you know , obviously he's not going to go to dave , because who knows what kind of their relationship is well , I know it's not good there was supposed to be a concert for eddie . Like , hey , let's go , remember eddie .

And it was going to be wolfie and a and Dave and then maybe Joe Satriani on guitar , and Alex said and then in the middle , we'll do this tribute about Eddie . And of course Dave was like , well , you know , no , we're not doing a tribute to Eddie because it's us and it's all about me and I'm David Lee Roth .

And Alex even points out he goes when he got married to Valerie Bertinelli . He goes . They did a lot of interviews and he goes . I don't care how you found my music , whether it's through your friend or they were on whatever . The Donna , what was her name ? Dinah Shore Show or something where it's some housewife that found it because she loves Valerie Bertinelli .

I don't care , just listen to my music . And Dave did not see it that way . So yeah , dan says sounds like some imposter syndrome If he doesn't think people care about what he thinks that might be . I also started to think he was maybe phoning in the book there was , there were times , but again , I already knew this stuff and I'm like where's the like ?

What's it like ? I thought there'd be some fun . You know wrecking hotel rooms and there were kind of mentions of that . So I think that was the other part where I wasn't like best book ever , because most of it I knew , but and Alex , I didn't know this ?

Alex is currently being sued by a guy who claims he plagiarized content from him for what that's worth Probably one of those people that he quoted in the book . He says there's a podcast called Rock Talk Studio that is dedicated to books and documentaries all about rock and roll . It's pretty good stuff . Diamond Dave sounds like an egomaniac .

Yeah , he kind of is .

Jim Collison

Oh , for sure .

Dave Jackson

Admittedly . In fact he says so here . I'll quote Dave's book called Crazier , from the Heat that he says the minute my feet hit the ground I'm on and I could not live like that . That would drive me nuts . But he called it monkey hour when he was growing up . His parents called it monkey hour because he was just always crazy .

And he also says he knows very little about a lot of stuff . But if you talk to him he talks about it like he knows everything and he's like he kind of doesn't . So but you know , who makes who knows a lot of stuff about a lot of things would be our awesome supporters . You can be one of them . It's super simple .

Just go to askthepodcastcoachcom slash awesome and you can . We will give you a giant shout out in things like where is I cannot find the . You know we'll do things like this If you join . We'll do things like this If you join . It's at askthepodcastcoachcom slash awesome .

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And then , if you need more , jim Cullison , and hey , who doesn't ? Now is that supposed to ? Oh there , okay , so Jim is holding up the rock , the rock horns , and what are those called Reactions or whatever .

Jim Collison

But he had reactions on the Mac , yeah .

Dave Jackson

Very cool and it's time for the wheel of names where we pick a supporter of the week . Will it be John Muntz ? Will it be Glenn ? Will it be and that's weird , because I swear I changed that because it says Radio GDPR that's Shane Whaley . That should be Spiberary , so I'm not sure why that's there . Or will it be Ross Brand ?

We'll find out when I click the wheel names and around and around it goes and it's going to land on Jody . Johnmuntzcom is where you can go and find more about John Muntz . He's a great guy but very quiet . I've reached out a few times and I'm like , hey , anything . He's like nope , just the website . Okay , cool . So John Muntz , m-u-n-t-z .

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So yeah , gary says , or Chris says , what many people say is Dave is being Dave . I mean I have cassette decks or cassette tapes of like endless Diamond Dave interviews , and my favorite was he was talking and you could hear the ice cubes jiggling in his glass and he said one of the best like we quoted this like it was scripture .

It's like hey , man , you know , sometimes you do this and that . Don't let it get to your head , man , cause life's a bitch anyways , ain't it . And it's just like . So I was like we'd'd go to school , man , and something wouldn't go right . Oh man , my girl broke up with me . Hey , man , life's a bitch , anyways , ain't it .

It was just like it was ready for a t-shirt , so always fun . Oh look , john is right here in the same . There you go . Thank you , john , so he's not being , I don't feel , tardy that's my favorite .

I don't feel tardy yeah , well , and that's the other thing I thought was funny is alex was talking about how great dave's lyrics are and I was like really , and then there is a line in everybody wants some . That I'm pretty sure is something like I took a look at a boogoo on a moopy , it's literally , and Alex actually could say those words .

I don't know what it was , but I think it's the third verse . I took a look at a moopy , got lost in the jet stream , yeah , but nobody . And Alex says now don't expect me to tell you know , tell you what that means , cause we have no idea . That's just Dave being Dave . Yeah , I got my pencil , give me something to write on man . Yeah , exactly .

Jim Collison

Anyway , there we go . Hey , can I ? Can I get my nerd on for a sec ?

Dave Jackson

Oh wait , let me , let me , let me find your the nerd on music , music . I found the rim shot we have . Oh , it's right next to dave has a power . So absolutely , it's that time and now , oh , he's been waiting for this . It's time for jim to get his nerd on .

Jim Collison

that always just makes me so happy . The kids make me happy , okay , so I got asked about this a couple times , one in my Discord group and then earlier in chat . Mac Apple has announced the new minis are out and the M4 mini is out and somebody said , jim , are you buying it ? And I said yes , I am . I said I would .

I've been waiting for this to come out Reasonably priced . I'll have to have an EdList . So tomorrow I'll have a conversation with Ed Sullivan about this . We'll pick which one Ed , and I will pick which one I'm going to buy . There's four versions , going from , I think , 8 gig 256 to a 16 gig 512 . And then there's a pro version of it as well .

We'll have a conversation about it . I'll pull the trigger tomorrow . But it's a and I think I already checked the trade-in . I have an Mac M1 that I bought , you know , three years ago . Now at this point that will go as a trade-in . It's a nice deal . They make it easy . I think it's worth 300 bucks on the trade-in .

I think I paid 700 or 800 bucks for it . New . It's been a great podcasting machine . The M4 will make an even better podcasting machine . I don't think I need to go all the way , full pro , but I probably will go to the $1,000 one or $999 , right , that's a nice combination of both the highest amount of memory and the biggest hard drive they're offering .

I have plenty of space on the one I'm getting now . I don't need a terabyte , it'll just be fine . And so they are in pre-order now and I think they ship on that right before Thanksgiving , here the 18th or something along those lines . And yeah , because Uncle Marv says why not the 32 gig , one terabyte , because I don't need it .

To be honest , these things and that may not be true , uncle Marv , ed may talk me into something else . That's just where I'm leaning right now . We're gonna have this conversation tomorrow . But if you're in that space , I think the mini makes one of the best podcast rigs that you can have . Right , I ? I ?

It's better than a laptop if you're using a laptop to podcast . Not that you can't do that , it works just fine . In fact , that's what I do at work . Now is my . I have a laptop , that's the're using a laptop to podcast . Not that you can't do that , it works just fine . In fact , that's what I do at work . Now is my . I have a laptop , that's the rig .

But I love the Mac mini for a lot of the things that it can do and it runs stuff very , very well . It makes a great podcasting rig and the trigger will be pulled tomorrow , so I'm going to do it . Dave , you're in the same boat . I think you've got a mac mini too , right , but I have a mac mini .

Dave Jackson

I just looked . Mine is an m1 . Yeah , and craig says this , he goes I really want the new mac mini m4 pro , but my m2 works well . I can't just and that's me . I'm like , when I saw it and it was like same price , like the base price is 500 bucks and like everything else , by the time you get it it's it's1,000 .

But I was like , oh , oh , then I'm starting to do math and I was like wait a minute . Is your computer too slow ? Is it not doing what you ? I'm like , no , at this point it's not that old , yeah .

Jim Collison

The trade-in , though Mac makes it or Apple makes it so convenient to trade in , I think their prices are pretty fair and they'll ship you a new one and you ship the old one back to them .

Dave Jackson

Oh .

Jim Collison

I have to save you .

Dave Jackson

Get away from me . My wallet is turning red .

Jim Collison

No , right on .

Dave Jackson

DR says Apple , schmapple , droid , noids , unite , unite . Here's the thing I found out is , yes , you pay more for the computer , but the software is dirt cheap . I bought what is this called ? I bought some sort of screen capture thing which it makes it really easy to mark up stuff and I want to say it was 70 or something like that .

I've used I'm trying to find the name of it Screen Studio . I used to make the videos . If you check out the Podpage YouTube channel , those started in Screen Studio . That was , I think , 80 bucks . You know where . If I buy Camtasia , it's 300 . You know there's a lot of it's not . You know it's not free , but it's pretty cheap .

Most of the software that I've bought I'm like oh , I see I pay more for the hardware and the software is definitely more affordable .

Jim Collison

I will correct myself on that . I said 8 gig . The 16 gig is the base memory . Now , sorry , I misremembered that . That 16 gig 256 is $600 , and then the 16 gig 512 , which is kind of what I have right now 799 . You can go 24 gig at half a terabyte for 999 . And then the Pro is a gig at half a terabyte storage .

I'm sure there's some upgrades in there , but those are the options there . I'm leaning towards that mid-range 24 gig 512 is what I'm leaning towards . On that , we'll probably pull the trigger on . So I'm going to pay $799 for it . Basically I'll get the $300 off . So it's coming up . Yes , I will head .

To be honest with you , I could probably get away with the 799 version , 16 gig at 512 . That would that would be plenty for what I do . On the podcasting , I don't . I use it strictly for podcasting . This is where it's kind of good to know your your use case for it . It's strictly . I don't multitask with it . I'm not running vms off the thing I don't .

It's fine . Mac is the . The apple software runs great in those configurations . I don't store things on it . They go on . I have an as that they . I store all the files on . I don't , I don't , it doesn't . It's not a storage device . So again , knowing what you're going to use it for , for me , I could probably get away with the $800 version of this .

I'd pay $5 out the door because I'm going to get a $300 credit Upgrading . I've had that M1 now for three years , upgrading for $500 to a Mac . That's a pretty , that's a pretty sweet deal on that one . So hard to say no to something . Do I need to right now ? No , this M m1 would probably .

I'll ask me another three to five years probably , but to be able to upgrade in this to the m4 . Yeah , all of a sudden you're like , yeah , I don't want to stay current with it since it's my work rig well , craig says from uh ai goes to college , apple offered 230 bucks for my wife's base m2 mac mini .

Dave Jackson

That means I can upgrade to a 16 gig the new base ram for less than 300 bucks and that's that's . That's when your wallet starts to hurt in your back pocket . You're like wait a minute . What ? When you start doing math ? That's when you're like oh , wait a minute , I'm doing math , you know it makes financial sense to you know you can .

Jim Collison

there's not a lot of things I upgrade all the time , but I I have found like with the phones and some of those kinds of things although I'm out of this cycle now , but every three to four years , especially on the Apple side , the trade-in values are pretty good Makes it pretty reasonable to you know .

Sometimes there's discounts associated with it through your carrier , so I like to run things till they're dust usually , and then just I ended up paying full price for it . That works too . You know there's value in that as well .

Dave Jackson

Well , the other thing you're probably going to have to get is some sort of docking station , Cause they only have like three or four ports . So if you've got like I have , I already have one . Yeah , I'm going to say I have one here , here that's I don't know what .

All the stream deck is plugged into it , um , and outside hard drive is plugged into a bunch of other stuff , so you might need that usbc .

Jim Collison

I have usbc to usb , a usb yeah and for the things like the camera and the , the , the audio mixer and other things that I kind of need . So , port wise , I'll be fine . Literally We'll just be able to take one out , swap them back , one up , put the other one back up . I think they like on the phones . That's super easy .

You , you get a new phone , you put it next to the old phone , punch a few buttons , stuff moves , you're done . It's pretty great .

Dave Jackson

So , oh , we've talked about backup before a lot , but I do want to give a scenario . My brother accidentally put his phone in his back pocket and got in his writing mower and , long story short , ran over his phone . Oh ouch . And he said the good news is , this is a really good mower . He goes because it mulched the crap out of it .

And I'm like , well , were you able to pull out ? Because he's got one of those little baby SD cards or whatever you callower . He goes because it mulched the crap out of it and I'm like , well , were you able to pull out , cause he's got one of those little baby SD cards or whatever you call it . He goes yeah , that's gone , and he goes .

Here's my brother's older and so he's not computer illiterate , but he was doing stuff that I'm like oh , that's like a Google phone , it was Android in like their Notes app . I'd go A , that is so not secure , and B , so I'm going to introduce him to 1Password . He wants Notes . I'm like let me introduce you to NoteJoy or Notion . Actually , it's free .

There's a free version that would be better . Just don't put your passwords in Notion , but all of his notes he lost and things like that . So if you're not backing things up to the cloud like Jim , you've got your . What was the server you mentioned ? Your RAS NAS .

Jim Collison

NAS . Yeah , I'm running Unraid . I have an Unraid server that I run , but you definitely have .

Dave Jackson

I think you do . You use Backblaze too , Because I know I do .

Jim Collison

I do , I do , so I have a bunch of my stuff in the cloud just because you never know .

Dave Jackson

Because I've lost my phone before , which I now know . I can go onto my watch and say where the heck did I leave my phone . But if I ran it over with the mower that would now I wouldn't be out of luck . Really , I would lose most of the time . I forget to do this .

When I open up Dropbox , it syncs all my photos to the cloud , but I don't do that enough . I usually don't do stuff on Dropbox on my phone , so I have to do that every now and then , but everything else is pretty much in the cloud . I wouldn't really lose that much just because you never know when you're going to accidentally run over your phone .

Jim Collison

Good good . Daniel says Apple Silicon chips are great at running AI processes locally and privately . He likes to run Mac Whisperer Pro for unlimited transcriptions . I think this is actually going to be a really helpful thing here in the future where we don't have to send audio away to be transcribed .

I've been running Meta's version of I think it's called Lama and that's there . You can download an app and then you can download their large language models and they have them in different sizes and you can then run AI locally . I've got that . I've got some things here I can . It's right now . It's not like an app . You wouldn't .

Well , you can do it this way , but I run it at the command line level and it's kind of . I mean , it's okay now , but I think there's going to be some future uses where , if you've got some good hardware , you can do what Afonic , which uses Whisper , like Daniel was mentioning there .

You can run some of those models locally and then you don't have to send them to the cloud to be processed . You can process them local . It'll do transcripts . You could even build your own menu of you know , you think like Swellai , where they create all these things for you Through some scripting .

You could go in and create your own version of that when you're done with the podcast . Don't upload it , just run it on your . You know , run it locally and it'll do all those things for you . Probably get a menu of those large language models to plug in to get it done .

I don't think we're that far away from that , and Daniel's 100% right that Apple Silicon is really good at running those things . So that may be an opportunity coming up On the Mac or on the PC side of things , right , arm is trying to be in this space and they have neural processors as well . Intel is doing something similar .

We talked about that a couple weeks ago on Home Gadget Geeks , so it's not Mac exclusive . There are some things coming up on the PC side of things as well where you can run those . So as a podcaster , you may want to start keeping your eyes open . We saw a whole proliferation of AI offerings in the last couple years .

You may be able to , here in the future , start running some of those AI processes locally . You're going to have to get a new PC for this . This isn't going to take old equipment and make it better .

You're going to need to pick up some new stuff for it , but I , dave , I think in the next three to five years that stuff is going to get pushed out to the endpoint . That's you , and you're going to be able to run some of these AI processes locally .

The thing that's nice about that is you'd say , well , why wouldn't I just want to run it on somebody else's server ? Well , you may have content you don't want to share with the world , and so if you run it locally , of course it's secure and local and it's not updating their LLMs . It's not right . They don't have access to it .

So , for security reasons , there may be some things that you , where you want , not just with , not just with audio , but even with data . There's a lot of you know you might have some data that you're pushing to somebody else's AI and once you push it , that data is out out of pocket and you might , you might not , want your data out of pocket .

So there could be some things coming up that , especially in this AI space where you can run them locally , that's getting better and easier . So we're probably still a couple , a couple years away from the average guy running this stuff Most of the folks listening . There's a few of you who could probably do this .

The rest of you would be like oh , it's just too too much work . But I think it's going to get a lot easier here in the future .

Dave Jackson

Too nerdy for many of us . Yeah , oh , hold on , it's still a little clunky .

Jim Collison

Still a little clunky , but it's getting there . It's getting there .

Dave Jackson

And I forgot to throw this on the screen . That's right , go on screen . Dr sent us $10 . So thank you much for the super chat . Greatly appreciate it . She says thank you both for the education every Saturday . And , speaking of that , next Saturday , remember , I will not be here , no show . Jim will be sleeping in , hopefully with his back back to normal .

That'll be good , and you know , but I will . We will be back on the 16th then , so keep that in mind . So , and you know you can , instead of you know learning about podcasting , put up the tree . Is it too soon to put up the tree ?

Jim Collison

You could listen to Dan Lefebvre over there based on True Story Podcast at basedontruestorypodcastcom .

Dave Jackson

Yeah , so yeah , absolutely Jim , anything coming up on the next Home Gadget Geeks .

Jim Collison

It was Halloween . Thursday night was Halloween and my back was not in good shape , so I took . You know what I did . I took the week off because you can't you can take it , it's your show that's right , yeah , yeah well on the school of podcasting .

Dave Jackson

I know I said this last week . I'm talking about when you add things to your workflow and I had that all set to go and then I was like , oh wait , it's the last month . It was the question of the month was last week , so this week is the one about . Hey , you think it's , I'm just going to do this and adjust my workflow .

And they're like hold on , there's there's . Last time I checked , there's only 24 hours in a day . So that will be in theory , unless something happens between now and midnight on Sunday , that'll be what's coming out on that . Thanks to Mark over at podcastbrandingco and Dan over based on a True Story podcast .

Thanks to the awesome chat room for chiming in today and I just saw we did have a lot of . Ralph says remember talking about buying new computers . If your podcast is a business , then cost is effectively only about 70% . And then Randy was chiming in with lots of David Lee Roth quotes .

Money can't buy you happiness , but it can buy you a yacht big enough to pull up right alongside it . You know , and the only thing I'm allergic to is criticism . You know , why do most music critics hate van halen or um , why do they hate van halen and love elvis costello ?

Because most music critics look like Elvis Costello and I was like wow , two burns in one , David Lee . So enjoy your time off , we will see you . And , of course , next week , just go to askthepodcastcoachcom , slash follow and you can pick through all the back episodes . So we will see you in two weeks .

Until then , of course , like subscribe , ring the bell and go podcasting .

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