Balancing Podcast Metrics and Meaningful Success - podcast episode cover

Balancing Podcast Metrics and Meaningful Success

Sep 07, 20241 hr 24 minEp. 499
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What if the secret to podcast success isn't about your download numbers? This week we challenge the obsession over download stats and dive into why your "why" is far more important. Whether you're chasing sponsorships or simply creating for the love of it, we break down how to balance metrics with meaningful measures of success.

Is StreamYard's new pricing making you reconsider their service? We're comparing it with other live streaming tools like Riverside, Restream, and EVMux and giving you the lowdown on features, pricing, and user experiences.

Plus, we navigate the tricky waters of podcast affiliate relationships, stressing the importance of transparency and legal compliance. Finally, we wrap up with tips for boosting listener engagement and reviews, emphasizing the invaluable role of community interaction in the podcasting journey. Don't miss out on this packed episode full of insights and laughs!

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Captivate
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StreamYard
EVMux
Ecamm
Restream
Genius Link
Switchy
Notejoy
Otter
Auphonic
Canva
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Jeff Sieh

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Transcript

Speaker 1

Ask the Podcast Coach for September 7th 2024 . Let's get ready to podcast . There it is . It's that music . That means , hey , it's Saturday morning . It's time for Ask the Podcast Coach , where you get your podcast questions answered live .

I'm Dave Jackson from theschoolofpodcastingcom and joining me right over there , the one and only jim cullison from the average guy dot tv . Jim , how's it going , buddy ?

Speaker 2

greetings , dave . Happy saturday morning to you . I'll apologize in advance . It's roof replacement saturday for me . I have folks on my roof right now banging and nailing and scraping , yes , so it's a big man . I am a little ways away from them and hopefully it's fairly quiet , but it is that it was supposed to be done .

Yesterday I was like , oh great , and they're like , I know Saturday I'm like Saturday morning's not great for me , but they don't care .

Speaker 1

They're doing it today . Well , what's amazing is how fast that'll get done . You sit there and boom . All of a sudden you hear this pop , pop , pop , pop , pop . And then you're like , okay , that was you know , it's it .

Speaker 2

Yeah , that's the good news , it goes pretty fast yeah .

Speaker 1

Yeah , well , you know the . You know what goes good with roofing , there's no transition here A good old , steaming hot cup of Java , and that that Java is brought to you by our good friend Mark over at and Dave is hoping he changed the PDF here . Our good friend Mark , yes , he did . Over at podcastbrandingco .

The beautiful thing of Mark is not only is he an award-winning graphic artist and he makes things just look so pretty , is he's also a podcaster . So that whole thing where you have to explain it's kind of like an internet radio show . Yeah , you don't have to do that with Mark .

And I know there are things like Fiverr , but you're not going to have a guy on Fiverr sit down with you one-on-one . You're not going to have a guy on Fiverr listen to your show . He's going to sit down and ask you like , what's the goal of the show ? He just really wants your brand to be in alignment with your content so that you get maximum impact .

And it's not just artwork . It could be a full website , it could be a PDF , it could be a business card , anything that you're going to put in front of your audience . Mark is going to make it look amazing because you got to remember .

They are going to see you before they hear you , and you don't want your first impression to be something that looked like it was done in crayon . You want it to look great .

Speaker 2

So when you're ready to look great , there's only one place to go , and that is , of course , podcastbrandingco and , of course , big thanks to our good friend dan leFebvre over there , based on a true story based on a truestorypodcastcom .

This week , the movies Rome , geronimo , an American Legend and the Great Northfield Minnesota Raid , which I've never heard of before . You can check those out . Always great content . Dan always does a great job . You can check those out today .

And , by the way , the single movie based on a true story is the Great Fire , which it looks like it's covering the great fire of Chicago . You can check those out today , based on a truestorypodcastcom . Dan , thanks for your sponsorship .

Speaker 1

You know , it's interesting how words get branded into your head , because as soon as you said fire , I heard butthead go fire . I just it's like exactly All right , well , we're going to go , he said . But and we're going to go over to last week . Our buddy Ralph from askralphpodcastcom it's a Christian finance show he says hey , for next week .

The question should be how do we change our mindset and stop worrying about downloads ? Here's the thing . If you're not trying to get sponsors , well then downloads . That's all I'm saying . It really is . It's a matter of why do you want downloads ?

Now , part of it is your ego , right , I want to stand on the hill and listen to me , right , I get that , but we can really get for me the stat , if you . I just saw somebody in Reddit this morning , in fact , let me throw that up here , if I can find it . But people obsess over some of the strangest stuff that I'm just like wait a minute .

And I guess the one thing is just again going back to your why . Why are you doing this ? And if the answer is , you know , I want to get sponsors , then okay , pay attention to downloads , and if not , again it just no , just , I'm not good , see , here's the thing is . If I say the naughty , let's find out . Jim , if I say , did you hear me ?

Just say the f word no , oh good .

Speaker 2

No , so I can . Actually , it's working all right , it's supposed to leave yourself out yeah , so yeah , I jim thoughts .

Speaker 1

How do you get out of the like obsessing over downloads ?

Speaker 2

well , okay , but first of all , I don't think throwing them out is the right answer . Like they're important . They're an important stat they are . It gives you a good indication of where you're at . But I guess it depends on what your goal is with that .

I mean , if your goal is to have monetization using the current you know the models that we have for ad revenue dynamic ad insertion , let me say it that way that we have for ad revenue , dynamic ad insertion , let me say it that way you're going to have a lot of downloads and so if you're going that way and you have to have lots of downloads , your those

download stats are important from the sense that , okay , if you're not getting a lot of downloads , you're not getting a lot of revenue . So in that case they do matter . But you may be in a situation and I think they're way more important when we compare them month over month or maybe week over week .

I think maybe that's a little too granular , but month over month or quarter over quarter , to kind of see how are we doing , where are we at Now ? It's just one stat , right , so don't get it's not the only stat that you should be following . There's lots of other things you could be doing from both your website .

You know if you've got Google AdSense on your website and you're tracking things that way , or if you've got affiliate programs , and what kind of clicks are you getting through . I mean , our friends at Amazon do a really nice job .

If you're an Amazon affiliate , they do a really nice job of tracking clicks , and conversions is some of the things that go on over there . So that's could be another stat . So I don't want to . I wouldn't say throw out download stats altogether . I think that's too . I think that's too radical , right , I think that's like and I get why some people do that .

They get frustrated and they're like well , I don't want this to matter . Well , it does matter . Sorry , it's a stat that , but use it as a suite or use it as one , one stat in a suite of stats that you're using . But , dave , the overarching question on this always is what am ? Why am I doing what I'm doing ? What am I trying to achieve on this thing ?

And then making sure the stats or whatever you're doing with that , whatever you're measuring , are lining up to the goals of what you're trying to do with it . Everybody's a little bit different . I'm a little hesitant . We do this as podcast coaches .

Sometimes , where we're like , we say words like always , and you should never Like stop saying those things , because sometimes they do matter , sometimes they don't . Rather , ask the questions what are you trying to achieve ? That should be the very first question .

And listen , if you're just having fun , yeah , maybe you don't have to look at your download stats and it doesn't matter , and maybe in that case , if that is your goal , you never have to worry about it . So that question I think that question , dave , is the most important one is why are we doing what we're doing , friends ?

Speaker 1

Here's another exercise you can do add two zeros . And what I mean by that is let's say you're getting , I don't know , 800 downloads . Okay , add two zeros . Ooh , now I have to do math . In my head that would be 80,000, . All right , if it was 800 , 8,000 , 80,000 . Yeah , okay , so you have 80,000 downloads .

That's actually a ton more , but just add more numbers . So let's say I have a hundred downloads and now you have a thousand . Okay , what are you going to do with those ? So what , like , like , what's the end thing ? And you're like I don't know , and if you go , I guess I could get sponsors . Well , okay , you know my thoughts .

It's just when it comes to sponsors , it's not the best way to make money with your podcast . Enjoy your $37.50 for that episode . And I'm not anti-sponsor because DR brings up a good point . Where'd she go About ? What if you are a smaller show and you can then charge more money ?

Smaller show and you can then charge more money because I've got , you know , men who are 50 that are paralyzed from the waist down . Okay , you know , now I can charge cause you've got a product for that person , whatever it is . Yeah , I'm , I always . I'm not anti-advertising . I sure sound like it . I've just , I hate when people go .

I'm starting a podcast and I want to get ads because I want to quit my day job and I'm like that is a long road to go . And then , yes , jody says I think it's more about knowing or having some idea whether or not people are resonating with your content . Yep , that's it . And Chris said the same thing . It's about kind of going .

Are we headed in the right way ? And I get that . And look , I realize when you first start your podcast , you are checking stats on an hourly basis . Ooh , I'm up to 14 . And I get that because you just want to make sure it's working and things like that .

But yeah , jody says , get very specific sponsors who are assigned very closely with their show and its audience . And that has nothing to do with downloads either . Really , it's about having a passionate audience . Yeah , that's when you have a niche audience and you're not doing you know better help . I don't know . You know what I mean . This is .

This one makes me scratch my head . Randy says my media host does not offer stats by default . What are we paying them for ? Again , you have to opt in for OP3 stats , which is fine . I don't look at them very often . So I just think it's odd .

I think he's using RSS Blue , but now , on the other hand , rss Blue makes it really easy because he's doing the M2H2Musiccom show . That's Randy Black , and if you want to do a music show with the streaming sats and the switching wallets and all that 2.0 stuff , you know , and in that case you probably don't care about downloads .

You're watching your sats income , yeah . And then , talking about ego , chris says I'm in the top 0.5% on listen notes . No one cares ever . Yeah , that's when I hate that stat . When I hear somebody go , you know , oh coming . You know I'm interviewing Jim Collison today . He's a top 0.5% podcaster . That's when I tend to go .

But there's a time when I do use ListenNotes . I don't do this but I go . Okay , that would work because we know ListenNotes measures like millions of podcasts , of which 70% are dead . So congratulations , you beat that WordPress podcast from you know 19, . You know whatever 2002 . But if somebody said , where can I see which shows are bigger ?

Like I only want to appear on big shows , which , right there , makes me think you have an attitude maybe problem . Like I just I only want to appear on the biggest shows .

But if that would be a way , as skewed as their measurement is , it is consistent and so , in theory , a 0.5 top podcaster would have a bigger audience on listen notes than one that's in the top 15% or something like that . So it's , but to me I'm just like I will go . I don't look at the size of the audience .

The size of the audience , I look does that fit my topic ? Because I'd rather reach 10 people who are thinking about doing a podcast than be on a show with 100 listeners and they're talking about fish food . I'm like , yeah , there might be one person in here that does that . I want to share one thing on the screen here real quick .

This guy just talk about getting sidetracked . This guy on Reddit what is your subscriber to download ratio ? I'm hoping to compare metrics on what an average percentage of subs meaning subscribers , to download an episode is .

I recently started podcasting in May Remember how we talked about new people tend to get a little upset on this in May and I'm tracking what percentage of my subscriber downloads an episode the percentage of my subscribers download an episode . Okay , the data source I'm using is Buzzsprout , subscribers , apple and Spotify .

The calculation is I get my 30-day download numbers from Buzzsprout . I calculate my average daily subscribers , ads , by adding up each daily's individual subscriber count and dividing by 30 .

For example , if I have three days worth of subscriber data , totaling 45 subscriber , then my average daily subscriber whatever ADS stood for , yes , average daily subscribers would be 15 , to which I basically . I'm not even going to read the rest of this , I just told him , dude , there's a better way to do this , and that's if the goal is .

I'm trying to see if people like my content . The number one way ask your audience . Just like hey , now , granted , a lot of times you ask your audience and you just get crickets . But just look at average completion rate . Because when I saw that , my brain hurt just looking at it .

I was like and then you take this , divide it by two and then multiply it by pi , and I was like wait , this is getting way , way too nerdy even for me . And I'm like look , I love math , but I was like that just sounds like the time spent figuring out your average DS could just be spent hanging out with your potential audience and doing that .

So that to me was just like focusing on downloads , squared to throw in a math joke , I was just yeah . Anyway , jim , I look like .

Speaker 2

I yeah , no , you're fine , you're getting some value out of those sound effects today . I really like it . I really like it . You know we've spent the last year talking a lot about value for value , right , and that always comes in the terms I shouldn't say always , because I just said we shouldn't say words like that .

Oftentimes that comes in the terms of this value for value where you're getting paid by the listener , right , we think about in those terms .

But I think you can also think in value for value in terms of your advertiser and when you're listen , when you're giving your advertiser value in your podcast and they're seeing that value in through purchases or through engagement on their site . I mean , this is why discount codes work .

This is why , you know , put in the code here at checkout or let them know . You heard us here . That's why those things matter right . That's why those things matter right . It's because an advertiser who spends $50 with you and makes $500 is going to say yes to advertising all the time . They're never going to stop right ?

Nobody turns away a 10-time value , right , and even a two-times value is a great return on their investment right now . So make sure if you have advertisers , dave , I see this all the time . I see podcasters treating their ads like trash , like Dave Clarke yeah , jim Collison , sorry I got to do another ad . Dave Clarke , no , not sorry .

These advertisers are partners with you right Now . If you're in the review space , if you're in that space of that influencer space , you got to be careful in that space on how you do this right , your advertisers and then talking about the content and stuff they're giving you .

That's a whole other conversation , right , but I see podcasters trashing there or just not giving their advertisers value and then wonder why their advertisers walk away . You know we complain for a lot of years . Leo Laporte , who would do three-minute ? You know he'd sell a 30-minute spot and he'd do three minutes on it . He would give them great value .

The odds are they . That's , in a lot of ways , that's why they kept coming back . Now some of them would go for a while and they drop off . Advertisers are not going to do it forever . Eventually they're going to meet everybody in the space . It doesn't , sometimes it doesn't pay to keep going forever .

Right , you do it for a while , you step out , you come back in . But I think that value for value conversation also needs to play in and how are you treating your advertisers ? Are you giving them value ? And you should ask them the question what are you see ? Am I doing the job that you're paying me to do ?

Because that , as a commercial , that's what they're doing . They're paying you to represent them , right ? That's part of the advertising gig that we're in here . Are you representing them well ? Are you doing a good job that they're feeling value out of that ?

Listen , I know that that's not the most popular opinion , because some of you have a very negative opinion of ads playing on shows , but it's a . It's another value for value proposition .

Speaker 1

Yeah , I would say , and you have to be careful when you get into the Patreons , the supercast , because that's where you're like well , if you sign up on Supercast , then you don't have to hear those ads and it just sounds like ads and you're like . Meanwhile the guy's like didn't I just give you a couple hundred bucks ? Like what's the deal on that ?

Jim Harreld says I'll include myself in this . I think almost anyone who gets into podcasting really has a little bit of a look at me syndrome . I know , I know I have it . That is , if we're all being honest with ourselves , absolutely . And then he says the great thing , the key is not to be obsessed . And I think that's it with downloads as well .

Uncle Marv says Supercast has a unique listener stat , which Jody then said yep , so does Captivate . So that comes in . And , jim , here's the beautiful news . I'm going to put this on my business card we're in the top 2.5% on ListenNotes .

Speaker 2

So you know , you can .

Speaker 1

I am beating that show about . You know emus from 2010 that had four episodes . Congratulations on that . Tom says the ads are content . If you care about your content , you care about your ads equally . Or are you just respecting audience and advisor ? Here's a novel idea . Can you go into your Apple podcast and see where people are skipping the ads ?

Here's a solution to that . Do better ads . You know what I mean . I agree . Tom makes a great point . People go . Well , if I add ads to my show , I'm going to lose my listeners . And he's like BS man , it's like . That's where you're like no , because if one ad lost your listener , they really weren't that .

When I was a musician , I would partner with bands that played the same stuff . We did our competition and people were like well , why are you like ? We'd bring them up on stage when we were playing if they had a night off . And likewise , if we walked in because we had a Friday off and they were playing , yeah , we're going to bring up the Sugar Daddies .

All right , here we go . And people would say , well , aren't you afraid that , like , people are going to go see that band instead of you ? If you're both playing some night , I'm like , hey , if they're going to see them , we're not doing our job , then we're not . We need to be more entertaining than them .

And of course , the look at me factor was like , ah , we , you know , we like these guys , but we kind of think we're better and so make your ads better . I know I'm working on that , but I have a long way to go on making ads that people you know . Oh , I think it's Pod Save the Queen or Pod Something on the Left , whatever this is .

It was Obama's old speechwriters do a show . I think it's Pod Save America . Yeah , something Saving Something , pod , yeah . But their ads were so entertaining that when they went live and they're selling out thousands of seats in a theater , people are like , hey , come on , man do Blue Apron .

And I'm like , no , no , you guys paid $30 for the ticket , we're not doing ads . Come on HelloFresh . And they're like , okay , I guess we're doing an ad . So it was really because they did them in an entertaining way . Just don't be Tom Segura .

Speaker 2

He went a little too far with the McDonald's ads and started talking about sex toys , and McDonald's did not appreciate that . Yeah , so make them yourself . You don't want to mix metaphors in your ads , you know , you gotta be really . You know , Dave , you said don't be obsessed and I actually I mean , I'm going to disagree with you a little bit .

I think you should listen about your podcasting , about all the things that you do be obsessed Like , I think sometimes we , you know , we came off this stats conversation saying you know , don't obsess about your stats . If it drives you to success , to be a better podcaster by obsessing about your stats , for God's sakes .

Obsess about your stats , Like whatever makes you better , right , Even if it makes you a little uncomfortable , which is not a bad thing and what we're doing here . But whatever makes you better at what you do with your craft , do it . If being obsessed about I mean in a healthy way , right ?

I'm not encouraging anyone to stop eating or to not sleep or never shower or any of those kinds of things . That's not what I'm talking about here . Or to not sleep or never shower or any of those kinds of things . That's not what I'm talking about here .

But I do think our podcasts are better when we're a little obsessed about them and when we care about them and when we want them to be better and when we care about them . So I don't want people to hear like , oh , laissez-faire , whatever , you can just kind of do this on halftime .

No , no , None of these things happen , None of the successful , however you want to see that in life , that doesn't happen by people who are just like , yeah , I'll do it for an hour on Saturday . They're obsessed about it . And be a little obsessed , I guess , is what I'm saying . Be a little obsessed .

Speaker 1

Yeah , that's true , because you , when you that kind of goes in with the whole , you need to have passion for your topic . And if you have passion for your topic then that's going to naturally filter into .

But , like the guy that was doing math to figure out the average number of subscribers on Tuesday , if there's a full moon , that's maybe a little obsessed , that's a little crazy .

Speaker 2

Well , that's listen , that's obnoxious . But the checking your stats even okay , like even on a daily basis .

If you're checking them daily and that is giving you some drive to make better show notes or it's giving you drive to get better guests or that's driving you to have better content or to maybe practice your ad reads right or to contact a listener , if that daily stat rhythm is giving you the motivation to do something , for God's sakes , check your stats every day

. If it's motivating you to do something , do it Now . If you're checking your stats and then you're getting you're like , oh , I'm worthless and I can't do anything .

And then if it's disabling you from doing any of those kinds of things , if it's stopping you , or if you're spending all the time that you have checking stats and not doing anything else , then stop checking your stats . It's not that hard .

Speaker 1

That's where I say you cross the line when you're spending hours on your stats . I'm like no . Spend hours making your content , tom says . By the way , if you haven't bought Tom's book , the audience is listening . I'm here to tell you . It's required reading for every podcaster . It's amazing . Make your ads better . This is the truth . Take agency in your show .

If people drop out of your show on a host-read ad , they're dropping out on you because you didn't provide quality . Amen , my brother , it really is tricky Daniel's in the house here . I remember when the New Media Expo purchased the podcast awards and the host started doing a parody of a live ad read during the ceremony .

But then I was horrified to realize it wasn't a parody . I remember that vaguely . I remember they were . I think it was MeUndies , if I remember right . But yeah , they started sticking ads in . You know , yeah , you guys are funny . Here we go . For the folks that obsess and don't want to obsess , I wonder if the hosting platform can turn those numbers off .

Nope , so you don't see them . That'd be nice . I remember a developer created a code to turn off unsubscribe . Yeah , it's just . This is where I'm going to tie this into football . So it sounds like I am taking a tangent . But here's the thing . When I live in Ohio , the Cleveland Browns moved away .

It was some of the best years of my life because I didn't have to worry about football . And football started this Thursday in America and I watched the first game . It was a really good game and you wondered who was going to win , because there's that whole storytelling thing about oh I wonder what's going to happen next .

Sports has that built in , and if it's a close game you watch . And then the NFL is the only one because it's a gazillion . I would love to know how much of the gross national product of America is the NFL ? It's insane , but they've now made it . They're making it hard to get their content .

So I actually spent $7 last night to watch a game that was only available on Peacock and I felt dirty afterwards , like I needed a shower , like they made me do something I didn't want to do , and then I didn't even watch the game because I was on the phone for most of it . But it's one of those things where I'm feeling myself getting sucked in right .

I'm like , hey , if I start watching this now and then , because it is fun , if you watch the whole season , and now you know the whole story of the season and , oh my gosh , I was there when they were , you know , oh and four , and now look at them , they're in the playoffs .

I I get that , but in the grand scheme of , what do you want to do with your life ? Football , yes , it's uh , an escape , and sometimes we need that and this , but is it going to help me grow my podcast , which one's more important right now ?

An escape and relaxation , or growing my podcast , or I don't know , spending time with your kids or , you know , your spouse , or things like that .

But I'm just like , yeah , in the grand scheme of things , football shouldn't be a high priority for me right now , and yet I feel my and I know why I'm getting sucked in , because there's lots of stories , you know , is Taylor going to be there that whole nine yards ? So realize , sometimes bringing it back then to podcasting is staring at your stats .

Yes , there is definitely . There's always a benefit of that because you can see is this working or not and , as Jim said , if you see that it's not working , be ready for that . Same thing when you see how far people are listening to your show .

I was working with someone and their numbers were not great and when they saw that stat , they're like well , what does that mean ? I'm like it means most people are tuning out fairly quickly , you know , and you have to be ready for that . But for me that's as much as you hate to get that information .

At least you know where you're starting from , and in some cases you can only go up from here . So just kind of step out of yourself and go am I getting sucked in ? Cause I noticed . I'm like , oh , I'm getting sucked into football . Look at this . We're only two days in and you know the Browns game is on Sunday and they're playing the Cowboys .

And so the one thing I do , just to the whole sports thing , never watch it live . And I was watching it live . Oh , because you can watch a football game in about 15 minutes . We need to skip . Next play skip . So I was like , not only am I watching football , but I was watching it live .

And I was like , no , just be careful , especially with the obsession .

Speaker 2

Yeah , with the obsession . Yeah , dr , just it can . It could be overwhelmed . Well , dave , but in in . There could be a case , though , where the folks that you're hanging out with , or even in your podcast , were knowing that football information could actually be beneficial yeah , that's right .

So again , not to bash the nfl , by the way , the answer to your question , the us gdp last year or 2022 , 25 trillion dollars . Okay , the nfl's revenue , yeah , 25 billion dollars . A bill a trillion is a trillion a thousand million million .

Speaker 1

No , you're right , billions , yeah yeah it's a lot of money . Let's not do the math .

Speaker 2

It's yeah , it's a lot , but it's not as much as you think , right , it's one of those kinds of things you're like , yeah , 20 , it's a lot , but it's not as much as you think , right , it's one of those kinds of things you're like , yeah , 20 billion , that's a lot , but 25 trillion , that's a lot more too . Yeah , I think like don't to your point .

I mean be does that mean you need to as a podcaster ? Does that mean you need , I need to just write off the NFL or write off sports Because I don't have time for that stuff ? Well , maybe , but in most cases , like you said , figure out a way . You might need it for life just to have conversations at work , right , Whatever .

Find a way to make that reasonable . You know , for you , like you said , in this particular case , youtube has the actual recaps of every game that you can watch , right , and you can go in there and watch those shows , watch the best of those . It's even easier than recording it and fast-forwarding it .

You can just watch the best of it in 10 minutes or 15 or 20 minutes , something like that . So figure out what works for you in that , but be reasonable . I think sometimes we just we swing too far one direction or the other and you kind of say , well , no , you do need some entertainment time , dave . And that Chiefs Ravens game was awesome .

Now I did a podcast during the Chiefs Ravens game . That's my Thursday nights , 8 pm Central is when I do my podcast . And yeah , while that game was on , I had it up on another screen and I was podcasting during it . So sometimes you can multitask .

Speaker 1

Yeah , the boy , if you bring up the NFL , the chat room goes crazy . Yeah , it's , somebody said , if you go and the NFL YouTube recap is about 15 minutes of the game's highlights . That's true .

And yeah , my favorite is if you think we have billionaires who have a team of millionaires that are commented on by other millionaires and eventually gets down to the fans who are like , hey , man , we paid that guy a lot of money . If you ever want to do live stuff and you bring people on live , like in this case , ask the podcast coach dot com .

Slash question . Just be ready , because you have to cut some people off . Because I love sports radio . They're like Tom from Poughkeepsie . What do you think ? Oh , that guy's a bum . Why are we paying that quarterback so much money ? I told you you shouldn't have hired him .

Well , you know he is making a lot of money and you know that one guy did drop the pass . You know that's the way it is . And then Tom comes back with yeah , guy's a bum man we shouldn't get . He has one string and that's all he's got . So you have to remember that if you are bringing people on live , at times you have to go .

Hey , thanks so much for the call and moving on . We've had a few of those here on this show , but by the way , 1 billion divided by 1 trillion 0.001 .

Speaker 2

That's the math on that . So we're clear on what that it's pretty small it's small , it just seems huge well , what ? 20 billion dollars a year ? Now it's revenue . It's very expensive to run the nfl right , so it's just a revenue number . I it'd be interesting to see . It'd be almost impossible to figure out what their profit was on that .

But you just think of revenue from that . It's still a pretty small percentage . But for us us , like you said , these are billionaires . I mean , uh , the hunt family that owns the Kansas city chiefs , I mean he's worth billions . So there , yeah , they pay those guys millions . But the amount I mean it fills stadiums , it sells ads , yeah , it's Actually interesting .

And how do we know it's interesting ? Now may not be interesting to you , the listener right now this morning , or if you're listening to this podcast , you're like Brazil , right , they're doing games in London . They've got games going on in Mexico City . They're expanding .

You know the NFL has realized , hey , maybe we have a good product here that could translate to other locations , and so they're testing it out in these various places .

Speaker 1

How do you grow your podcast , getting in front of people who aren't , you know , consuming your content ? That should , and that's basically what the NFL is it's like hey , yes , you have that thing with the round ball and the black and white .

You know patches on it , but there's another type of football and you know come watch giant men give each other concussions .

Speaker 2

It's great fun . So it is kind of . It is kind of gladiator . It is remember on saturday mornings when they what was the ? They had a gladiator show .

Speaker 1

There was gladiator there's a great documentary on that on netflix , I think it was , and those guys did not get paid at all . And the guys that ran it , they finally like , hey , like , hey , you made me a celebrity , now you have to pay celebrity prices . And they're like , oh , you're fired .

And I was like , yeah , and they were all doing all sorts of drugs to make themselves look the way they looked . And yeah , that was . It's a great lesson in showbiz . And make sure you get somebody who understands the contract before you sign it .

Yeah , that's all that fine and fun stuff , but you brought up pricing , which leads us to if I can find my button here . That's right , we're switching topics , everyone . It's time to talk about our good friends over at StreamYard .

Now , if you haven't heard , streamyard was bought by something like Bending Spoons , which is the company that bought meetup , which also bought net . One note right is that the no what's is that ?

Speaker 2

evernote evernote .

Speaker 1

Yeah , something note and evernote . The reason I left evernote is they like raised their prices way too much . And , jim , you got some emails from streamyard this week yeah , not spec , not speculating .

Speaker 2

We now know with the new purchase we've been talking about this for a little while With the current rollout of dark mode , rounded corners on the video . Now you can get 4K local recording , which sounds pretty cool if you want that kind of quality and a few other enhancements on the back end .

As of the end of September , for those of us who are on the monthly plan , your price is going up , and if you were , you know , listen , I started StreamYard almost the day they opened . I was on their free plan for a long time , then took advantage of the $10 plan .

Thank you , dan and Gage , for your generosity back in those days , and I've been on the $10 plan forever . So I have gotten just hear this $45 , dave , 10 to 45 . Well , okay , but let's keep this in context , right ? If I wanted the same plan on Riverside , it's 35 . And I could .

If I go from monthly on StreamYard to annual , they'll give me $10 off , and so that's 35 bucks . Annual , they'll give me $10 off , and so that's $35 . All of a sudden , when you think , was I underpaying for my service before and just getting a value out of it ? Yeah , I mean , go to $10 , $10 to $45 is a huge jump .

But then when you start thinking about all the other services , so to speak , I'll bring Riverside in , because I've been looking at Riverside If I wanted to use their plan . I'm at $35 for that same and Riverside does a thing where you can just use their recording or you can pay $10 extra , right .

So I could use their $25 plan , but it's going to cost me $10 extra to stream to YouTube . Well , I'm more interested in the streaming part of YouTube than I am going to the recording stuff For me , I just rip it off of YouTube to produce it . Anyways , I don't care about all that . That's just me , right . So , yeah , that's a huge jump .

So if you were on the $10 plan before , check your junk mail if you haven't gotten it , I got that email this week . The same day at work , I got the same email , except it was written a little bit differently and it wasn't like I mean I'm not saying they were mean to me saying going from 10 to 45 . It was a well-written email , right .

It just said hey , thank you , but whatever plan you had before is now going to be 45 . The email I got at work as a business on the business side was hey , we are , you know , we are going to be raising prices , but we're going to grandfather you in . It's a little kinder Like . It was a little more gentle . It was a little more .

We're going to work with you , and which is great . Well , I'm going to renew my plan . It's coming up here in October . We buy annually at work as opposed to month . Well , I'm not going to do it that way and I'll go . I will now go annual just to get the savings .

I mean , $10 was just a great deal and I kind of wish I'd have bought the $10 annual because that was even cheaper , but I didn't . So we'll go at work , we'll just renew that and go forward with it . It's reasonable , it's actually what we paid before . We're going to plus a little , just a little bit , and then we're going to get all the new features .

And so it's funny the difference in perspective . Dave , I lived on both . I'm literally living on either side of the fence as both a solo podcaster who does a podcast . It's not gigantic revenue , I do it for fun , it's kind of a hobby thing .

Listen , even $35 a month's probably a little more than I want to spend on that kind of podcast where that same pricing again , it's a little bit more . We're more in that $50 plan over there on StreamYard 4 , which is going to , I think , $79 or $89 , something like that . Yeah , that plan Does it work ? No , actually , because we have multiple people using it .

We have a Teams account , we do some things with it . It gets tons of use . It's very valuable to us at work . Yeah , I'm going to , we're going to , and even that's pretty , that price I think 600 is what we're going to pay . A year , something like that six 700 . That's a super big value for us at work for all the things that it does .

So just an interesting difference of opinion If you're on StreamYard today , you better check . You might want to go out and check . For those of you who are on annual plans , that annual plan is going to hold for you until it renews and then you're going to get the new pricing at renewal .

So just know when you're renewing a type deal , in-year renewing type deal . So because of this , dave , I'm really looking . We talked a little bit about this on Home Gadget Geeks . I had Jay Franzi on the show on Thursday and we talked about , and I'm kind of looking at , three options and I want to spend a little bit of time with you on this .

I'm definitely looking at Ecamm , because and these are my criteria is about $20 a month and all these are under $20 , right .

So we're looking at Ecamm , which you and I have tried here , and so we've I've seen a little bit of that experience , but I'm going to move to Ecamm on their free plan next and try that for a month or whatever , however long their free plan lasts , for I'll try that on my show . We're also looking at Restream .

I forget who it was , but somebody encouraged me to maybe it was Jay to look at Restream as an option . They're $19 a month on their plan and I will probably give them . By the way , dave , you and I had a question on Restream's page . It wasn't clear how long you could stream to YouTube for , or whatever .

I went into their chat , their support chat , asked that question and they're like oh no , it's , you can stream as long as you want in those . So good for you , restream , for having that , and it was AI-based chat to give me the answer that I needed . That was pretty awesome . I got that right before the show started .

And then EVMux , another one you and I have looked at in the past . They're also $16 a month and gives me all the options that I need . Those three give me all the options that I need to do home gadget geeks . It just will kind of depend on kind of where we land after we test each one of them .

Speaker 1

Yeah , when I was working at Libsyn , we used Crowdcast , which I think had more marketing like follow-up with people later after the thing . But in terms of the actual live streaming tool , it wasn't horrible , but it wasn't stellar .

Where , when we switched to Restream , I loved Restream because I could share my screen and it would put me as a little picture , like picture and picture kind of thing , so it wasn't death by PowerPoint quite as much and I could see the chat room at the same time , and that I really love because I could see as I'm going through my slides .

Oh , wait , a minute , you know Stephanie has a question or something like that , so I could stop as I'm on this . So I thought that was always really cool . I know Jason Bryant from Matt Talk Online . He uses Restream and it's just they call it Restream because it used to be like Todd .

Right now Todd Cochran has been saying he's on Starlink , but for anybody that is bandwidth challenged , you would basically connect a Restream and then Restream would . Then I know they're clever it would then Restream whatever you're doing .

So if you were doing a webinar or whatever , it would send it to YouTube and LinkedIn and Facebook and then I think , depending on how many places you stream to like . I think on the $19 plan you got to go to three and then , if you went to the another one , you could go to five places .

Speaker 2

And I don't care about any of those things Like the Restream $19 plan would work out just perfectly for me . Yeah .

Speaker 1

And then you could be like Jeff C . He says , hey , I use Ecamm and Restream at the same time . Look at him . Multitasking to go out everywhere Helps with bandwidth , upload speeds plus restream pairs . It's great for guests to go live to their platforms . Yeah , that's something that was cool .

When I was on Jeff's show he gave me a link and it automatically went to my YouTube channel and a bunch of other places . So it's again how do you grow your podcast ? Get your stuff in front of people who should be listening or watching your stuff , but don't . And it goes that route . It'll be fun to watch . I thought EVMux was interesting .

It was kind of a cross between Ecamm and StreamYard . Now they don't give you separate channels and that might be a deal breaker for some people .

Restream , I believe , gives you separate channels , and why that's kind of a big deal is if Jim had a dog barking or I don't know if the roofers really started going crazy right now and we heard all that well , I could mute Jim's channel while I'm talking and fix it in the mix , as they say . I didn't know this . Chris says StreamYard has pairs as well .

Guests can share on two of their channels . I did not know that , so pretty cool yeah they're all kind of coming .

Speaker 2

It's like host providers , right , it's like podcast host providers . They've all kind of just become the same . For the most part , the pricing may be a little bit different . A few things here , a few things there .

The older ones not naming any names , but the older ones where I used to work with have a lot of technical debt that they've gotta overcome sometimes to get some of the newer features that exist out there .

But for the most part , and some of the newer ones , don't have some of the things that the older podcast hosts have because they've been doing it for so long . So let me be , you know , fair there .

But you know you , I think we're getting to a point where these streaming services we're going to get down to three or four or five in the next couple years that all are basically the same at , kind of all , at the same prices .

Boy StreamYard had no problem matching what I say the highest price , maybe the highest price of the current streaming options that are out there , right ? They definitely bought this for a value play value for them , not for us , right ? And that's listen , that's business Like . That's what they do Now . It'll be interesting to see what happens .

I have not been out there . You know combing the interwebs for the backlash for all the podcasters who were on that $10 plan and I'm sure there are quite a few who were who are now screaming . We know , you know screaming . This is a foul and what are you going to do about it ?

We know you and I saw this drama happen at otterai who said , hey , we're going to raise prices and lower the minutes that you get on your plan , and I think they thought everybody would just take that laying down . And there was such a backlash at otter that they were like , oh , just kidding , sorry , you still get the six thousand .

You know , I think we're on . We're on the ten dollar plan , or I think so , do you ? You're on the ten dollar plan at otter , you think still ?

Speaker 1

yeah , because I remember for for yearly it was like 99 bucks and I'm like okay , yeah , that's what I pay $99 a year .

Well , somebody brought up Canva and , as much as we love AI , look it'll wipe your butt for you and blah , blah , blah and I'm like , okay , great , but if you listen to the no Agenda show and some of these other shows , they're talking about the actual expense of running a large what is it large language ?

Speaker 2

model whatever .

Speaker 1

That takes some electricity and power and computers and so when somebody goes like I know Captivate is announcing something later this month and a lot of people are like I bet they're adding AI , and I'm like I kind of hope not because Canva is raising their prices I'm not sure how much .

Somebody said they thought they heard by 300% , something like they're going to triple their and they have said one of the reasons it's going up is because we added AI , to which I want to go . I raised my hand to give me a plan option where I don't use it because I don't use it . I don't need somebody with seven fingers on my artwork , thanks .

Speaker 2

It's getting better , dave , that's getting better . Listen , we're in the AOL CD days of AI . Remember you can sign up and get free internet as long as you sign up for two years and give away your firstborn . Remember those crazy days ? And it it even got so bad they were giving away computers . Right , we're kind of with these AI services .

They are definitely losing money . When you think about what they're paying to have this AI run , they're definitely losing money , but everyone's so afraid of being not being the leader in AI . They're giving most of it away for free . You should absolutely be ready for future costs to go up .

If you are heavily invested in the AI space for all these things that are doing it . It's not sustainable for these companies to keep giving it to you for nothing . Now , in the current context of StreamYard , they're not using any AI . They're just taking advantage of the current market environment for this .

But those companies like Canva and some of the other ones I think you're going to start seeing they're either going to go out of business or they're going to have to raise their prices . It's just the way it's going to have to be . It's too expensive .

Speaker 1

But that's one of the reasons why I think Otter wanted to raise their price , because it used to be transcription . And here it is , and now it's transcriptions . Oh , now I can ask it questions and all sorts of stuff . Well , that's the old , you know ai stuff yes , it is , yes , it is .

Speaker 2

And there and the listen , I've been messing with the aphonic transcription piece too and I think we're actually gonna also , at work , move to aphonic . I'm working on that right now for their transcripts and away from otter . But the but they , you know that's got .

They're listen , they're sending that off to open the OpenAI API or something to get that thing run , and it's coming back . They're paying that for you , right ? You think , oh , it's free . Well , no , not really . They're paying for it . Those guys are paying for it for you . So just keep your eyes open for all this AI stuff as we figure out how to get .

I mean , boy , NVIDIA is not doing well just because they're selling GPUs to gamers and even crypto the AI piece on this has , they are buying . I mean , the chips that they make are perfect for AI . I mean , now NVIDIA lost a whole bunch of value in the last two weeks , so some of that's been was unrealistic and has been pulled back .

But in that space , you're gonna don't get too dependent on these free versions of AI for too long . You'll probably need to start ponying up for those here pretty quick .

Speaker 1

Yeah , that's , it's going to be tricky and I'm with Chris Stone said can people please quit using AI as a marketing tool when it's not AI , it's just , you know . To me it just seems like , look , here's a kitchen timer now with AI , and you're like , wait what ? Yeah , when I hit this button , it guessed 20-minute timer .

I don't know what it is , but it just seems like everything you know , frosted Flakes Now with AI . There , you know , it's like enough with that , because it's just , it's like podcasting . It used to be like ooh , wow , whirlpool started a podcast . And now it's like who doesn't have a podcast . It's like it's different if you don't .

But you know , you know what's not artificial is our awesome supporters . They're real . It's real support and you can be an awesome supporter by going over to askthepodcastcoachcom slash awesome and support the show .

The show is also brought to you by some guy named Dave Jackson at the School of Podcasting , where you can get courses , unlimited coaching and a really awesome community . This is the best way to wake up . I woke up this morning and some guy who's going to do a show about old Western guns just joined the School of Podcasting .

So I'm looking forward to working with Andy and you can use the coupon COACH when you sign up and that comes with a 30-day money-back guarantee If you go to askthepodcastcoachcom . That's pod page . And hey , if you are a pod page user and you hated that you couldn't delete the messages that came in from the contact form , you can do that now .

So for all you inbox zero people that were freaking out that's a new feature that was just added and we're always adding features that people send in . So go check out PodPage at podpagecom or , if you want to use my affiliate link , try podpagecom . And I can't get the slide to go . There we go . Right now we were talking about Ecamm . I love Ecamm .

I won't lie and say it's not a learning curve . It just works completely different than any other program that you've ever used . And once you get it , you got it and it's good . So I love Ecam . Go to askthepodcastcoachcom , slash ecam . And hey , if you need more Jim Cullison , and who doesn't Nice princess dye wave , Just go to theaverageguytv .

Or if you want to be crazy , you can go to home gadget geekscom . And it's time for our featured supporter of the week . So when we come over , will it be , you know , shane over at the radio gdr or ross brand ? Will he make it a three-peat craig and ai goes to college ?

We're going to do a shuffle , just so , if anybody the drama of the spin so here we go round and round , it goes in . This week's featured supporter , is it ? Oh , it is , I mentioned him earlier shane whaley from radio gdr . Check that out if you're interested in and I always forget which side of germany it is , but it's a show about germany .

He's , uh well , chains from everywhere . He's in the us , but he's from the uk and he likes I cannot remember which one was the nazi one . See , this is where this is . This is your american education , if it's not about america neither .

Speaker 2

Yeah , neither one was you know the west and one was the east for a while . Right , yeah , it's a sylvia block country there was .

Speaker 1

So whichever one you couldn't get into , he's doing a show about that .

Speaker 2

That would be East Germany , east Germany . I think those are East German colors .

Speaker 1

And thank you , Shane , for being an awesome supporter . We deeply appreciate that and I'm hoping this will work , because I can't see my buttons anymore . There we go , If you accept . Are you seeing my slides ? Are we still seeing the wheel ?

Okay , so if this show saves your time , saves your money , saves your headaches , or does it just keep you educated , Well then you might consider giving some of that value back . We talked about value for value and yes , here we go . Randy is helping us out . East Germany was under Soviet control , so thank you so much .

Now , if I listened to Radio GDR , I would know that , so I need to go listen and get my education up . But yeah , you can be an awesome supporter by going over to askthepodcastcoachcom slash . Awesome , and we will move on . Here is a fun question . This one says , hey , can I make host read ads on my podcast using affiliate links , To which I say yeah .

He says I know it's probably an incredibly dumb question . Well , there are no dumb questions , just dumb people . Wait , no , that's not how that goes , Just kidding , but I was at Podcast Movement last week and one of the sessions mentioned using affiliates as a method of monetizing my podcast . Yes , kids , when we talk about Ecamm and EVMOOCs and let's see .

Jim mentioned Alphoniccom . All those bad boys have affiliates and , yes , I've signed up for all of those . Now , I don't just sign up for stuff because they have an affiliate program , but if they do and I like the product absolutely , that's called free money , kids .

And then it occurred to me wait , do I have affiliate links with a few other software services , such as SiteGround , Reclaim ? So can . Should I just do host-read ads on my podcast that direct folks to use my affiliate link ? I think the tricky part is I don't know if you can say they're a sponsor . Like I can't say this show is sponsored to you by Ecamm .

Go to askthepodcastcoachcom . Slash Ecamm . I think if I call them a sponsor and they're not a sponsor , there might be some funkiness there . I don't know if it's going to get you in trouble , but sponsor means somebody paid you money up front to talk about their product .

Like Mark is a sponsor , Dan is a sponsor , they paid us money up front to talk about them . So when you treat someone like an affiliate link as a sponsor , there might be some wonkiness there . So that's where you could just go . Hey , this week's feature product is Ecamm . Go to askthepodcastcoachcom slash Ecamm .

You're looking at it right now , that kind of thing without using the word sponsor . And then I think , if it's an affiliate the word sponsor you know and then I think if it's an affiliate you do to the FTC you have to say , oh , by the way , if you use that link , it helps support the show , and blah , blah , blah , Cause you can't .

The FTC has woke up there . Hey , wait a minute . There's a lot of people . I was listening to Tom Buck has a podcast and there are straight up sponsors or not sponsors . There are people , because he's a YouTuber but he has a podcast . I was like , oh , wow , Tom has a podcast .

He was explaining this that there are companies that will go hey , we're going to send you this thing to review on your YouTube channel because you have tons of people watching you . And if you could kind of keep it on the DL that we gave this to you , that'd be great . Well , that's illegal , that's just straight up .

That we gave this to you , that'd be great . Well , that's illegal , that's just straight up , that's not good . And so I was , and I was , as I was in , like , wow , people are really doing that . And it turns out , yeah , companies are really doing that . They're like , yeah , don't let people know . We gave this to you .

And I was like , yeah , that's not good . So the FTC has already said if you are inflating your numbers , especially if you have sponsors , that's not good . But I don't know Thoughts , Jim , I mean because I know you've talked about it . I think you had . HelloFresh . For a while you used as a sponsor . I did yeah .

Speaker 2

And they were affiliate . I think I tried this whole idea of sponsored by thing and I was like this doesn't feel right . You could say featured , affiliate . You know , type like this month that we're featuring this affiliate link . I think it's actually good to let them know it's an affiliate as opposed to a sponsor .

When it's affiliate , I think your listeners go oh , I know what that means . That means . If I follow the link they make , they get something out of it as opposed to sponsor . Your oh , their ads are just showing up on their page . They paid them in advance for it .

So I actually think it's beneficial to let your listeners know that they you have an affiliate relationship with them rather than having a sponsored relationship . And then Chris Nessie uses the term support , for this episode comes from yeah , you could say it . You could say it that way . You know , comes from HelloFresh .

Like I said , I actually prefer to say affiliate , right , yeah . And so I have a , although now that I say that I do have a sponsor tab on my site at HomeGadgetGeekscom and I include the affiliates in there , I think I'm clear . The only one that's left at this point is Nespresso . I don't .

I am not hunting down affiliate relationships , just because it's just not what I'm doing right now . But it's a good question , dave . It's a . I think it's a real . Those we've been sloppy as podcasters about and the YouTubers , I think , are doing this all the time .

They're saying that this episode , you know , you know , sponsored by whatever , there's a link down below and it's an affiliate link and you know , I don't know if anybody's going after him . Maybe are you thinking like the organization would say hey , I didn't sponsor , you just have an affiliate link . Is that what you're thinking ?

Speaker 1

yeah , especially if you know how everybody's supposed to be brand safe . And if we said booger on this show you know we're sponsored , maybe I don't think Mark would be like , hey , you said booger . I don't want podcastbrandingco associated with people who use the word booger , you know . And Dan might say did you say you know feces on your show ?

That's not a brand safe word , you know . That's the thing where , if it's a true sponsor , they might be like . And , in the event , if you say booger you might lose they might kick you out of their affiliate program . So that's one of those things .

Speaker 2

Randy makes a good point . You have an affiliate agreement . You and I were talking about Amazon last week and you challenged me on something and I'd read through the agreement pretty thoroughly to make sure I was doing . What I was doing was fine , but it challenged me a little bit on that , so I went back into the affiliate agreement on it through Amazon Boy .

It reads like a legal document and every sense of this super confusing . I wanted to drop it into AI and get a summary of it , kind of thing , and I was like , okay , I was kind of okay , but kind of not . I'm going to make this a little clearer . I'm going to change this a little bit .

So , that being said , make sure you are reading your agreements thoroughly to make sure you know what you're doing is okay , based on the agreement .

Speaker 1

Yeah , I interviewed the guy that makes GeniusLink , which is a tool that helps you not get kicked out at Amazon , and I interviewed him on my Profit From your Podcast show and there are things that like I thought I had them here . I guess I don't Bad . Show notes , dave oh , nine reasons affiliates get banned from Amazon . So that was his .

He has an article on this and one of them is like putting affiliate links in your newsletter and I was like wait what ? And they're like wow , enough with the pop-ups kids . Jeez , does he not have these as a list ? One would think , yes , cloaking links . So there's cloaking links .

So that means if I go profitfromyourpodcastcom slash book and that sends them to Amazon , that's nope , can't you got to let them know ? They're Links in eBooks . That used to be a big money generator . So , again , if they don't know , it's an affiliate link .

Mentioning prices this is one like if you say , hey , the Samsung Q2U is on sale for 65 bucks , you should get one . Now , affiliate link . They're not going to like that because Amazon changes their prices all the time Using the star rating and reviews , so that's bad Asking for a click or bookmark .

So if you're like , hey , go to askthepodcastcoachcom , slash Amazon and bookmark it , which was a great strategy , because then , when people would use their bookmark , anything they bought would be an affiliate thing . Well , amazon was like nope , sorry , can't do that either . Amazon really makes it kind of hard to use their not linking to products .

So if you're just linking , I guess , to a page , I'd have to read this . I'll put a link to this article from Genius Link . But that's what they do when you go to a Genius Link . If you go to supportthisshowcom , slash the letter Q , the number two and U , you'll see where it's . Well , here , let's just do that right now , shall we ?

And , by the way , of course , this Genius Link have a , an affiliate program ? Of course they do Support this show dot com . Slash Q to you , send you over to my Genius Link , yep , and this is what a Genius Link does .

It basically it's a picture of the microphone and then a link to Amazon , a link to Sweetwater , a link to B&H and something called Adorama , and basically it says note , commissions may be earned from the links above . And so you know right there that this is an affiliate link . And that's what Genius Link does to stop you from breaking the rules with Amazon .

But yeah , their terms of service is crazy nuts . Their terms of service is crazy nuts . That when you try to read it , no wonder , because I remember Jay Moore , the comedian his son had was little , I forget his name , but anyway he would say , hey , if you want to support the so-and-so college fund , go over to the website , click on the Amazon link .

And that got him kicked out . You know , I got kicked out once because I just said support the show and put an Amazon button , and they're like , like , yeah , you can't do that and I'm like , but it does it , like it's . You know , and I , I , you know amazon thinks differently than I do .

When , when it comes to that kind of stuff , that's always a weird one , but that will . But you could again now , again , be careful . When you say affiliate links , I think I'm with you . I think if I were to do this , you could . I like Chris's thing , like this show is supported by , like that .

The other thing you might do , and I've had , I finally built one . If you go to what is my website , school of Podcasting I know it's under About , but I have a page of just affiliate links , because people always say , hey , do you have an affiliate link .

I'm going to sign up at Captivate and instead of having to find it , I can go to where is it under About ? Yeah , if you go under About on the School of Podcasting website , it turns out the website is schoolofpodcastingcom slash affiliate links . And this is just a page of here's equipment , here's editing software .

And so now I have people that are like , oh , I just go to this website first if I'm going to buy anything . This little crossout thingy here just means that mouse flow didn't load quick enough because I have a tool that looks for dead links .

But you know , these are all things that I've either used , like here , captivate I don't know why I might turn off that plugin because that's making it look like that's a bad link and it's not . It's a long list , but it's all live streaming and most of these like Switchy . I love Switchy . Switchy is my kind of my own version of Bitly .

And now do I make a ton of money with this ? No , but pennies make dollars , I know . Captivate it's usually , you know , somewhere in the tens of dollars . Podpage is at times a decent one and we're still trying to figure out is Dave still an affiliate now that I'm working for them ? You know , but you never know .

My favorite was I did a podcast about Jillian Michaels because she had a podcast and then quit and people are looking for the Jillian Michaels podcast . She's a fitness trainer , so I made one .

And then I just got lucky and she came out with a book and it was the first time she had narrated her own book and it was on audible and I made 15 bucks a person and I said , hey , jillian michaels fans , her new book is out and she actually read it and I got a nice four-figure affiliate check .

Now , that was one check and it lasted for one month , you know , and it wasn't like the next month I got another four . It was like everybody bought it already . But you know , if you could do that every week , that adds up , you know . Oh , here Jeff says go ahead , oh , go ahead , no , go ahead .

Speaker 2

Jeff says .

Speaker 1

I made a Notion database with all the things I use that show specifically affiliates . It's easier to update than a website . You know what I need to not to switch gears . But I switched from Evernote to NoteJoy because it was cheaper than Evernote , because , again , bending spoons , I think I was paying $60 and it was going to be $120 for Evernote .

So I switched to NoteJoy , which was more expensive than Evernote used to be , but less expensive than Evernote was now , and for what I use it for . In theory , I should just use Notion because it's free , but , Jim , I cut you off . What were you going to say ?

Speaker 2

no , no , that's fine . I interrupted as well . The I just changed . So I had a tab at the average guytv that used to just say sponsor and then it would all it have all the spot anyone who sponsored the show plus the affiliates , and it was mostly affiliates .

So to cover myself , I just changed the label and it just now says sponsor slash affiliates , so that it covers me right in both cases . The nespresso affiliate link that I have is the gift that just keeps giving somehow I it's basically anytime I order fifty dollars or more , I get ten dollars off for every purchase that is made .

I get one of those kind of things and man , I think I don't . I must've earned a dozen or two dozen of those things . It never stops . I'm always surprised when I go make an espresso purchase and it automatically adds that for me on my purchase on the way out , and so it's been a handy little . You know that's from an affiliate standpoint .

That's one of those things . I don't buy coffee . I mean I buy it every other month from Nespresso . Make a $50 order . It takes $10 off . Like that's been a really nice affiliate relationship to have with them and it's on the site . We talked about it from time to time when it's appropriate . That's one of those kinds of things .

I have Erin Lawrence on and she's a gadget , you know , she's a gadget , blogger , YouTuber , and we always end up talking about Nespresso . So I say , head over to the average guytv slash Nespresso . It makes sense . Then for a while I was bringing that in as a weekly , I was trying out the hey . This month . You know the featured affiliate , I don't .

I think I might've said sponsor is Nespresso , so I don't know . So I made that change in real time here . It looks a lot better and I think it's a little truer and I also think I won't use the word sponsor going forward in those cases . I haven't done that in a while , but I think it's smart to say affiliate if they're an affiliate .

Speaker 1

Yeah , speaking of affiliates , I'm on podgagementcom slash affiliates affiliates . I'm on podgagementcom affiliates and daniel just revamped his program so he's now earning 30 . So if you're a person that talks to podcasters and your audience would benefit from using podgagement , then you might want to consider signing up for his program .

Jeff was saying he uses he calls it a toolbox that he speaks for . He says it's on my website , then they get access to my welcome email . And so I went to Jeff's site , which is awesome , and I looked under services . I went under . I was like toolbox , at least it's not on the front page , so maybe it's in the show notes or something like that .

But I was like but I like that idea of a toolbox , that's you know , and then just put the disclaimer at the top , because Amazon does want that at the top as well . But yeah , I've seen people really crush it with affiliates . If you have the right product for the right audience , it can really take off Well .

Speaker 2

I love it . I'm a user . I'm a user . Sounds like they're drugs . It kind of is . I guess caffeine is technically a drug . You , yeah , I love my Nespresso . I have a Nespresso machine at home and at work . Whenever we're talking about , I mean , I still I mean , listen , I still perk the coffee for this show .

I could use Nespresso , but you know , I perk it because I like perked coffee . I perk it because I like perked coffee . But there's times when I want to make a latte , I use the Nespresso machine . There's times when I want just a cup of coffee instantly , I use the machine .

So it makes sense for me because it's going to come up in conversation as we're talking on the show , and if somebody mentions it I'm like oh hey , don't forget theaverageguytv slash Nespresso . And if you are interested in having an Nespresso machine , you can use that affiliate link too .

Dave , it reminded me , like as I was going through these StreamYard replacements you're an Ecamm , you have an Ecamm affiliate , so I have to keep okay . Before I go sign up for the free plan , I need to make sure I'm going through Dave's affiliate link so that you get credit for that .

I wouldn't have used Ecamm if we weren't using it here and I think it's important that I do that for you . So what I use just to remind everyone if I'm going to sign up for Ecamm what do I use ?

Speaker 1

Right now it's askthepodcastcoachcom slash Ecamm and Ecamm is E-C-A-M-M because , mmm , it's good . I actually went over to Jeff's site in incognito because I think I'd been there once but and in incognito because I think I've been there once , but I know I've been there once before , many times before .

And so when you go to Jeff's site he has a pop-up for his toolbox which then gets people on their website or on the email list .

And now you know and I know , when we talk about with Amazon and again I just it's six bucks a month for GeniusLink and the fact that I can now put links in an email and not have to worry about breaking Amazon's terms or whatever . I'll pay $6 for that .

And it's weird because there are times when I will go into my Amazon Associates to see like , okay , what are people buying today ? And it's weird because they'll buy a Samsung Q22u and a flat screen tv and you're like , wait , what ? Why did I get a 13 commission ? Like , oh , they bought a 900 tv , the size of my you know house , so is that ?

Speaker 2

is it a 40 48 hour cookie ? Is that what it the ? I thought I was reading through the terms and I think they tell you in there how long that survives past them making the initial purchase or something like that . It is a guy . Yeah , it's a good . Be careful , read the terms yeah , and about the times ?

Speaker 1

you understand them .

Speaker 2

They'll change them , which is great fun and they can change them at any moment without any recourse . They can just say nope , this is the way we do it now , and you just have to say yeah remember how we used to pay you seven percent on stuff ?

Speaker 1

yeah , we're gonna drop that down to four . Enjoy , yeah , there were , you know . That's why , to me , when it comes to podcast monetization , it's almost like a portfolio . You want invest them in affiliates ? You want to invest some in crowdfunding ? You want to do this because when one goes down , hopefully the other one will go up .

Gary says I've used Dave Sweetwater link several times . Well , I appreciate that . And Gary uses something called OptinMonster . That's a pop up tool that I think I have on the School of Podcasting right now . That's a pretty cool tool .

Another fun field as I go over to my NoteJoy which , again , I probably am going to eventually switch to Notion I'll have to look into that and see if they have some sort of transfer . What do I do now ? This is for the new podcaster . It says hello everyone . I just finished editing the first episode of my podcast .

I sent it to all my family to critique it . But then what ? I want to publish it . But I'm worried I'll be shouting into the void . That seems to be . I think we should just all assume we're going to be shouting into the void . You know , it's kind of weird because people .

First they worry that nobody's going to listen and then , once people start listening , they freak out because , oh my gosh , people are actually listening . It's a weird kind of transition . Does anyone else feel this way ? When they first began , I don't know , I just assumed nobody was going to listen . I don't know .

And if that was , I don't know that I find that scary , I just assume . I don't know . Jim , did you ? I never . I just started and was like let's see what happens . And then it was like oh , holy cow , I got 20 downloads . That's you know .

Speaker 2

And in 2005 , that was amazing . I studied for sure . I started as a guest host on another show and so I it wasn't my show , I didn't really worry about it , and I knew there were listeners because I had been a listener of that show and said , hey , I've got some things I want to say . If you need another voice , let me know .

And so I did that show for maybe a year before I started my own and then . So I kind of had a built-in audience already , like I already knew there were going to be folks that would listen .

I was listening to those listeners from the show I was currently on and I thought , oh yeah , I mean we'll create another tech show and somebody will listen to it for sure . I don't know , I've never worried about that , dave . I mean listen .

Some days I think I have six listeners because I get two people to email me and you know when something breaks , the same guy lets me know every time . But somehow there's a . You know there's a couple hundred to a thousand downloads every time we put that out . I don't know . I guess I never worried about that .

I just thought I'd do this and they'll come or they won't Listen . I spent some time every Thursday when I record Home Gadget Geeks . I get done and I'm like you know what that conversation was so enjoyable Jay was on last month or last week . The conversation was just so enjoyable that I do it regardless . I mean , I do this with you .

We have an awesome chat room and today's show , the value , is in the chat room for sure , like there's so much good conversation going on . But I do this with you even if we started just goofing off with no listeners . We're just goofing around , so , yeah , I guess I don't worry about it too much .

I hope that doesn't sound too altruistic , but that's genuinely the way I feel like it's . You know , it's like no , I'd do it regardless . Yeah , it's great that we have live folks and it's great that we have a couple hundred or whatever listen to this on the podcast side of things . But yeah , no , I just like hanging out with you . That's the .

I listen , I win regardless . I get to hang out with you for an hour and a half . I mean , who else gets to do that every week ?

Speaker 1

Nobody this guy does . When I listen to people , well , likewise , it's like you know , if there's nothing , I'm like if nothing else , I get to hang out with Jim Collison .

And when I listen to people who are now doing this for a living the Danny Pena's , the Jordan Harbinger's they started out doing it for fun I think sometimes that added pressure of making money and , in case anyone is wondering , yes , Screaming Into the Void , many podcasts already are using that as a name I was like that sounds like a great name for a podcast

and I'm like , oh , somebody beat me to it . But yeah , I really think , especially when you first start out , if you're trying to make money , that can be the thing . That .

That's the one thing that's really interesting now with PodPage , when you get the person that says , hey , I've decided I'm not going to podcast anymore , I can go over and see how many episodes they have . It's scary how many times it's six . That whole , like people don't get past .

Because if you're trying to make money and grow your audience at the same time , you now have two things to be depressed about . One , my audience isn't growing as fast as I want and two , I'm not making a dime . Well , you're not making a dime because you don't have an audience yet , and so that's the one thing I kind of get worried . Sometimes .

Gary has a fun filled question here and that is . He says I thought I pinned this , maybe I didn't . He said he wanted to know . Yes , would love to know how to get listeners to leave us a review . And number one if you're using PodPage , of course you can go to your . If you go to askthepodcastcoachcom slash rate , that should in theory .

I've never used this link cause I'm not a big review person , but yeah , it takes me right to a page where you can leave me a review in Apple podcast , in Spotify or in pod chaser if you want to , but you kind of have to ask . I know that sounds kind of a duh , but you could say hey , you know , I need some social proof that people are listening .

Could you do me a favor and go to mywebsitecom , make an easy-to-remember link ? So whatever , slash review , slash rate , whatever , I do kind of cringe when I hear people go I think there's ratethispodcastcom slash something . I'm like no , make it something you can control , because that website might go away .

I hear a lot of people now talking about episodes dot FM which , if you , let's just do a live thing , we'll do it live .

So if we go to episodes dot FM and then I type in , ask the podcast coach Survey says there it is , and I click on it and there are all the links I mean all the links , there's like 20 plus different ways and I'm not going to click on anything . Because if I go CastBox what's that ?

And I click on that , the next time I go back to this site because you have a URL at the top , it's going to think I want to listen in CastBox Because on one hand it's a feature as long as you click on the thing you wanted first .

But if you're just like , wait , I've never heard of this , and then it shows your episodes and this is all RSS based , yep . So .

But to me I'm like I would love to copy these links and put them on my website I know I'm kind of weird about that or just have a link Like if you go to schoolofpodcastingcom , slash follow , that's me using Podgagement from Daniel . If you go to schoolofpodcastingcom , slash support or not support , slash subscribe , that's me using Daniel's WordPress plugin .

So both of those I control . But when you send somebody off your website , you're potentially losing some SEO , because if people start sharing your follow page on your domain , you know that's more backlinks that could boost your SEO . I'm not sure by how much , but it's something to . But you know I don't do much with ratings and reviews .

I get them , but , jim , any ideas on how to get people ?

Speaker 2

Yeah , this gave me an idea . No , I think reviews are kind of silly , but some people find them very important . So if you're in that boat , keep asking for them . But you got to ask . You have to ask . But I kind of thought I was thinking , you know , it's been a while since I asked . I asked a while back . Hey , I'm doing some things .

It'd be great , it would help me if you would put some reviews in . I put a new widget on our site . I'm just like for new people coming to the site . There'd be some social proof there . I'm bringing in your comments . But I was thinking , you know , it'd be funny for my audience . Do a review but put in a funny joke .

Let's get some dad jokes going out in the reviews , because I don't really care about them for the most part , but it may be fun to get some engagement in that way and see what kind of funny jokes we could get in the reviews . Just dad jokes , just dad jokes . Okay , it's unique enough for my audience , because my audience is honestly a bunch of dads .

They're just like me , they're a bunch of dads . So to say , hey , we're looking for the funniest and the most unique dad jokes , throw them in the reviews . You don't need to leave a comment about the show , let's just do that . But that may generate something I mean for you . You figure out what would motivate your listener .

It'd be unique enough not just to leave a review . What could you do with those reviews ? That might be fun and interesting All of a sudden if a bunch of dad jokes showed up in the review section . That may be novel enough that some people are like oh a dad joke , I got a good dad joke , I'll leave a dad joke right , and it just kind of creates again .

I don't think those reviews do much , but it would be a fun . It'd be fun engagement . You can read them on the show , get some engagement that way . So I may write that down . I may try that starting next week . Say it , do it early in the show and just say hey , we're collecting dad jokes in our reviews on the various podcast platforms .

Take a second when you have a moment . I want to hear what your favorite dad joke is . Throw that in the review . Don't send it to me via email . Put it in the review and I don't know , maybe that would work out . Well , you've got some super chats coming in , dave .

Speaker 1

We do have super chats coming in , holy cow . So , dr , thank you so much . Wait a minute , I remember right . Jim , I think we can make it . Rain Survey says look at that , isn't that fun . And Jeff C , thank you so much for the $20 super chat and , of course , if you're listening to this later , you can still do that . It doesn't have to be live .

But thank you , folks for your support . Deeply appreciate that and I'm looking at I thought it was on . I know Daniel has a thing . If you go to podgagementcom I know he has an email Just go to podgagementcom and reach out to Daniel . Or the Audacity to Podcast . I know he has , I think , an email thing on how to get more reviews .

But podgagement has the tool where you can get them from all I think it's 127 , 137 . It's a lot of countries which , if you ever I don't know that you could you used to be able to do that in iTunes , where you can switch the country and then look at your reviews . And I don't know in Apple podcasts if you can switch countries anymore .

You could do that in iTunes , but I don't know about Apple podcasts . But holy cow , look at the time . Man , that went quick . And here's the fun thing that was fun Just hanging out talking , podcasting , answering questions . Always a good way to start the day . Thank you to all the awesome people in the chat room . It really is . To me that's half the fun .

Yes , I get to hang out with Jim Cullison . I also get to hang out with . I have no idea how many people are in the chat room today , because I'm not on YouTube . I'm sure it shows it somewhere in Ecamm . I see we had 200 24 ?

Speaker 2

Yeah , 24 are watching live .

Speaker 1

Yeah , yeah , and I can see we had 274 comments today .

Speaker 2

Oh comments 174 comments today . Oh , comments , yeah , yeah , a lot . These guys do a great job . Listen , I learn every week from you guys as well , so I appreciate your . I mean , I'll echo what you just said , dave .

It'd be fun just the two of us , but we're better when we're all together , and so pretty great that you guys have given me a lot of help and a lot of great ideas as well .

Speaker 1

Yeah , uncle Marv says we topped out at 33 .

Speaker 2

So it's a magic number , you know , and so that's very cool . Jim , what's coming up on Home Gadget Geeks ? Yeah , I mentioned it twice , I pimped it twice already , but Jay Franzi joins me this week for 621 . We spend a little bit of time catching up with him . I do some listener emails . We spend a little time talking about crypto at the end .

Don't be afraid of that , it's an easy conversation . It's super fun . If you want to check it out , it's posted today homegadgetgeekscom .

Speaker 1

There you go On the school of podcasting . Somebody asked how do I go about outsourcing my podcast and what should I outsource , and so I made a rather long list of all the things you do when you do a podcast . And spoiler alert outsource is stuff you don't like to do , but the list was kind of insane when I actually looked at it . Thanks to everyone .

We will see you next week with another fun-filled episode of Ask the Podcast Coach . Thank you .

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