Ask the Podcast Coach for September 14th 2024 . Let's get ready to podcast . There it is , it's that music . That means it's Saturday morning . It's time for Ask the Podcast Coach , where you get your podcast questions answered live . I'm Dave Jackson from theschoolofpodcastingcom , and joining me right over there is the one and only Jim Cullison from TheAverageGuytv .
Jim , how's it going , buddy ?
Greetings , dave . Happy Saturday morning to you . Happy . I got some lessons learned from remember last week the roofers came . Yeah , yeah , I got some podcasting , like Dave Jackson style , so maybe a little bit later . Lessons learned from watching your roofers do their job . Anyway , it's great to be back on a Saturday morning .
And I should say right now , if you have children in the car , there are going to be naughty words said today , just a few . But just so you know , I'm going to do something that I normally don't do and I've got some stuff that I can't wait to play you because I just yeah , but we'll get to that .
Will you beep those out ?
I will bleep those out in the audio , yes , when you hear this later in post . But if you're watching live I'm not that good and so that's going to be fun . But you know what's great to wash down some profanity with . You know , when you're like , all this profanity makes me thirsty . Come on , I thought there was some coffee .
Here we go , here we go , and that coffee pour is brought to you by my good friend , mark , who's Canadian . You know there's no profanity coming from Mark . He's Canadian . You know there's no profanity coming from Mark . He's polite .
And over at podcastbrandingco I've used Mark for pretty much the last probably four or five podcasts , whether it's Ask the Podcast Coach , school of Podcasting , podcast Rodeo , your podcast website , podcast Hot Seat . So I'm talking about this because he's good . He's really that good and he's going to do so much more than anybody on any of those discount websites .
Because he's going to sit down with you one on one and kind of ask you like , what is your show about , what's the vibe , what's the feel , and then let him do the marketing stuff so that it fits your show and it's just everything . It just seamlessly flows together . He's been doing this forever .
He's got over 500 pieces of artwork and he's not just an artwork guy . If you need a whole website , you want to talk about getting a whole brand redone ? He can do websites . He can do PDFs , he can do business cards , he can do artwork . If it's anything that you want people to see you , they're going to see you .
Before they hear you , there's only one place to go , and that is podcastbrandingco and tell him . Dave and Jim sent him .
Big thanks to our good friend , dan Lefebvre over there , based on a true story based on truestorypodcastcom . This week historical events , if you want to head out there this week .
Historical events If you want to head out there 300 , the Rise of an Empire , united 93 , a Star-Spangled Story , battle for America and the Exorcism , which one of these things is not like the other .
The Exorcism of Emily Rose is out there , and if you need something new to listen to or you just want to hear how well a podcast is done , check out Dan over there , based on true story podcastcom . Dan , thanks for your sponsorship .
See , that makes me cause . Anytime you hear based on a true story and the word exorcism , that makes you want to kind of go wait . What Like , how much of that is true . The other thing I want to say thanks what Like , how much of that is true .
The other thing I want to say thanks to Dan for is somebody in a Facebook group had said hey , did you guys hear that StreamYard's price is going up by 80% ? And Dan was nice enough to point them towards a post I have on the School of Podcasting and I'll put a link to that in the show notes .
If you go there now to the front page , you'll see there's a whole thing on StreamYard . That in the show notes . If you go there now to the front page , you'll see there's a whole thing on StreamYard and it just talks about the difference between EVMOOCs and , you know , ecamm and all the other fun places .
So thanks , dan , for the quick little shout out on that . All right , so I'm first of all again this there . I'm going to play you two things and the question is going to go back to the oh yeah that would be good . I just want to look at my . There we go .
I mean we can give Dan the whole show .
But the question is going to be which one of these would you listen to ? Okay , so this is now again . This has some . So if you've been on an elementary playground around sixth graders , you've probably heard these words . But the and I'm going to you know they asked for feedback on their show in Facebook , so this is my feedback .
The show is called no One Is Listening Anyway . Now for the record . That sounds clever . There are multiple shows called no One Is Listening Anyway , so that would be my first advice . They also have naughty words in their description which Apple really doesn't like , so keep that in mind .
But this one , the title is Rage Against the Time Machine , and so it goes , and I'm playing this from Apple Podcasts . I'm hoping this is going to work .
How long is this ?
clip , dave , we're going to listen to about . Let's go two minutes , all right , so we're going to you know how ?
folks listen . Sometimes I listen to clips . I'm like god , when is this thing gonna be old ? Yeah , so we're gonna .
We're gonna sit here and watch dim jim and I stare at nothing , because if I had it on the same screen that I'm sharing my screen , we couldn't hear it . So this is actually on another machine , but just maybe not a full two minutes , but you'll get the . You'll get the gist of it here . To listen to explicit episodes , I need to sign in .
I did not know that . Did you know that , jim ? that if you want to listen to things , on age verification or something going on along those lines which again is kind of funny in a way , cause again , if you go to , I mean you know , wait , I don't want to create it . Oh , that's because I have a typo .
I'm like , why is it making me create a new account ? And it's because , I see , it's the pressure of typing in front of people .
All right , because now I'm going to have to go While you're getting that set up . As far as profanity goes right , should you do it ? Shouldn't you do it ? That's up to you , right .
Go ahead , you do it , that's up , yeah , right , but just go ahead , and to their credit , they did . They do have their show marked as explicit kudos for them , for you know , I guess in theory you know you want to let people know for the week , then if you're beeping , out . No , if I beep it out , it'll be clean . So that's the good news .
Okay , so we are now signed in nice , save , by the way . Thank you , joe . All right , here we go welcome to .
No one is listening anyway . It's a podcast where we chat , give you some good news , give you some interesting facts , share a little bit of our weekly rage and have some input from our listeners on our listeners segment , and we are now on episode 10 . My goodness Of series two . Yes , yes , we've done quite a fair bit of episodes now .
Honestly , just bare episodes , bare so many . Have you had a good week ?
this week it's been okay , this was my last weekend off before we start the big thing at work yeah , it's next week , isn't it ? For the ? next yeah , and I'm on , stop , take this week . So I've basically got nine weeks of hell , absolute hell on earth , and this was my last weekend off , so I was really looking forward to it . And then I got cold .
No , did it knock you out ? Yeah , and I was at it , only a cold , and it's going a bit on my chest . I've got a bit of a cough , but it just f***ing cattled me . I was asleep basically all of Saturday . That's so annoying , isn't it ? I really wanted to do some nice stuff and I don't know , just enjoy .
It was a nice day , Saturday as well , wasn't it ? Oh no , wait .
Okay , that's enough for me . You know , Now I'm going to play you something , and this is courtesy of Pod News . So we're going to actually , just because I didn't ask him permission , I'm going to play the whole beginning of this . So you're going to hear a little plug for Pod News a little plug for Buzzsprout podcast hosting made easy .
All right , welcome in everybody ready to decode some podcast stats .
Always ready to dive into the numbers , especially with this guide . You've got how to understand podcaststatspdf . Got some real gold in there .
That's what this deep dive is all about , right Getting you those golden insights to actually use for your show .
Not just skimming the surface , but really understanding what matters Exactly .
So right off the bat , this article tackles a big one , something I know trips up even experienced folks' downloads versus listens .
Yeah , it's easy to lump them together , but they're totally different beasts . The article makes it crystal clear with this analogy Hit me with it . Imagine throwing a party , right . A download is like someone RSVPing saying , yeah , I'll be there . Ok , got it . So far , so good . But listen , that's them actually showing up having fun digging the vibe .
So it's the difference between someone saying they'll be there versus actually being there in your living room grabbing a snack .
Exactly Okay . So which show would you listen to , jim ? The second one , for sure . The second one for sure . Now you ready ? This is the part when I heard this morning , I physically felt like I wanted to say explicitives . I was , I was just like whoa what ?
First of all , that's not real .
That's a second one . Second one is AI . It's from notebooklmgoogle . So what you can do is upload articles and notebooklmgoogle will turn it into what we , just it'll turn it into this Exactly .
And in the podcasting world that difference is huge , because not every download translates to someone actually hitting play .
In fact this article , like I just heard her breathe , she just went you know , and I was like you know , and I got really good .
Not very good at it , right , but because so ? Because it's ai . But if it has good content , like maybe the person who created it , isn't a good speaker right well , I just to me .
I was like wait a minute , am I going to get replaced ? Because I heard that and I was like you know , they didn't say you might , but maybe you might not , I mean yeah it's the content that matters , right ?
listen , if we took the first one , you know , if we took those first two , transcribed them and then put them in AI voices , it would still be the same , like the very first one .
You would have to know those people to want to listen to that podcast , like because there's they're not , all they're doing is talking about their day , and I have a headache and it's little snifflies , and you'd have to know them for that . I don't know if the voice matters all that much .
That second one , you could kind of tell I was going to say it felt a little bit like an over-edited YouTube video where you get I watch a lot of these whiskey videos on YouTube and it's a , it's a man and a woman and they're .
You know they're doing tastings and stuff like that and they have that quick banter dialogue back and forth , and that's what it felt like to me . So it does in that AI . It does . It is very scripted , it is very efficient , though .
That's one of those things , dave , where , because you can get it in a transcript and then it's being recorded in it into a voice , man , it's efficient . It's almost too efficient in some regards when you listen to podcasts like that and they're scripted out and they're so clean .
You don't get your like your brain almost doesn't get time to , to , to digest the information . Right , you don't . It goes really fast . I have a hard time taking things from that kind of dialogue .
Well , that was the only thing I thought that was missing is there was no she'd say something and he'd go absolutely like the minute , like she . Yeah , there was no thinking and like time to think was not there at all . But I , just when I heard it , I was like they didn't interrupt each other .
Yeah right , they didn't . It didn't have this natural feel . It was literally ping ping , ping back and forth between the two , right , clean and sounded real . Again , your brain may a whole , you might . It'd be interesting to see if you did 30 minutes of that , and would you be physically tired ?
Would your brain be tired from trying to keep up with that kind of dialogue or , you know , versus a more casual dialogue from real people ? Dave , you mentioned being replaced . Are you really worried about that ? I mean , is that a real concern ?
Not really , because I have a personality and somebody like Dan says what's the difference between AI from someone I don't know and a real voice from someone I don't know ? I think Jim's point of the content making the most , mattering the most , regardless of how it's produced . So that's where . And again , ai is regurgitating things that somebody already put together .
So there's nothing new coming out of AI . They might be able to , you know , again put it out in . That was definitely more to the point and it sounded better and there was no . Oh , by the way , this is episode 500 . We should mention that today . It was like I'm pretty sure I need to double check , if not next week , but I'm pretty sure .
When I saw that last week I was like , yeah , chris says , is there any kind of disclaimer ? Last week I was like , yeah , chris says , is there any kind of disclaimer ? Just the little E in Apple that says it's explicit .
And speaking of that , daniel has said Apple is now okay with profanity in text now and it should not be self-centered , which is kind of sad . I'm kind of , in a way , sad that naughty words aren't as naughty as they used to be . You know what I mean . It's even I was listening about .
There's this new civility score that Daniel and I are going to be talking about in a future episode of the future of podcasting , but it's just one of the things where you know if your little kid says the S word and they're six , you're hey , shouldn't say that , but it's not , you know .
I remember once I accidentally went to say the word fork and said something different and my sister gave me a bloody nose because she was like it was an accident , so it's going to . I just I guess the thing that got me was like wow , I would listen to that . I remember when the woman in the two . Yeah , the second one . Yeah , yeah , the first one .
I would not . I would last about two more minutes and go . That's enough of that , because you have to realize now to their listeners . They're like oh , I forget who the hosts are . It's Anna and Leanne , I think . Anyway , yeah , yeah , Leanne and Anna . So I'm sure if I regularly listen to that show I'd be like oh , Anna has a cold . That's a bummer .
But I don't know her . If you knew them , I think there's a space for that in when you have folks who are known , right , and so people love the back , the see , the backside of celebrities , right , the real life stuff , people like that . But I don't know .
You know , if these two girls are known or listen , they want to do it , if they want to sit down and record it , that again , right ? Yeah , let's not be hypocrites here . We always tell people you can do anything you want , right , they can do anything they want . On that , yeah , point . Uh , period , they can do anything .
Sorry , I left that out there like I was gonna say something . They can literally do anything they want yeah , so as much as I go .
Not my favorite intro do your show like do if you guys are just getting together chit chat , but they she was asking why my show isn't growing and I was like , now , to their credit , they did at the very yeah , at the beginning they did say this is the show where we talk about s and blah , blah , blah and then they rant , okay , so I kind of knew what I
was getting into , so I'll give them that they did that part right . As for naughty words , dan says maybe we'll get new naughty words . The naughty words from the 1920s isn't the same as they are today . I remember growing up you couldn't say sucks . You couldn't say something sucks because that meant filleting things . And so now it's just it's bad .
Here's a fun one . The song Amazing Grace , a staple in the church when it first came out , was like blasphemy because it wasn't based on scripture . So you'll be amazed at how things change over time . Oh yeah , yeah , yeah .
Randy says I have a disclosure at the beginning of my show that uses AI generated voices and it was on the podcast rodeo show and I couldn't tell if the AI voice that was saying there might be AI voices in the show , which was very meta . I was like I don't know if I can , I can't tell if that was a real person or not . And Randy later let me know .
No , the thing saying the AI voice saying that there might be AI voices was in fact , an AI voice , which is kind of funny in a way .
So I might . I'll be honest , like I just got asked to do some more voiceover work at work Nice and I yeah , except that's not my favorite thing to do , I'm not very good at it .
Oh , reading a script put a gun to my head .
Yeah , that's not , and I've told my team , my marketing team , that I work with . I'm like guys , I'm really better off the cuff . If you want something from me , let's start recording and ask me questions and we take sound bites out of that . But there is a place for where it would be really helpful . We're going to do some .
I think we're going to do some work . We talked about this on Friday where we take a bunch of our podcasts and cut some pieces out and then put them together and I'll do some voiceover work in the beginning and at the end . They won't be live podcasts , they'll just be edited versions .
This may actually be a place where Eleven Labs , eleven Labzing my voice would make sense . Get a really good voiceover script together , then feed a script into that thing and let me read it . Now we can tweak it and , you know , do some things with it .
But if I could get , if I could get me using technology reading a script and it sounded good , I would do that all day long . Right , and that may be . I didn't think about that until just this morning , but maybe that's something , cause on Friday she was like yeah , I'd love you to do a intro script . It will and I'm like that's voiceover .
She's like , yeah , like I told you , I'm not good at that and I know , but we'll figure it out and so maybe I'll try to create an 11 labs version of me .
It's pretty funny . Steph says hey , we didn't celebrate that , it's 500 . Okay , you ready , jim , we're going to celebrate you ready . Yay , that was fun All right ?
No , it's good Listen . Let me just say with 500 , thank you for everybody who's listened for a very long time to do this . Many of you have been doing this since maybe the early days of it . So thanks for helping us to get to 500 . It is kind of crazy to think what I mean . That's five , that's what two ? How many years is that 50 .
So 10 , 10 years , no , nine years of making these things .
It's . I should know this 50 a year .
Right Cause I logged in .
I logged into blog talk radio , which is where the show that was the . I just wanted to play into blog talk radio , which is where the show that was the . I just wanted to play with blog talk radio .
And I logged into my blog talk radio account and it was much longer than I thought and all the episodes that are supposed to be on blog talk radio don't work . I was kind of bummed about that . I know I still have the original somewhere . I've been moving all my old files to the cloud , but I was like oh they're still here .
And then I went play and it was like file not found . And I'm like this is why you don't bank on free stuff , cause I had a free actually originally I had a paid version for free on their account . Cause they're like , oh , dave Jackson wants to use our system and I did . And I was like , yeah , this sounds bad and I can't .
And for a while they had a thing where they were like one of the first , like before StreamYard and all the like , where you could actually plug a microphone in , and I think at that time everybody was using Skype but you could actually do this . The problem was they had drift issues .
And that's where the guy from Blog Talk Radio , who was very drunk at the time , at an event because I had a post on my website that to this day still gets lots of traffic 12 reasons not to use blog talk radio and he came up to me very drunk and said please take that down , you're going to get me fired , basically . So , dude , it's true .
And so he did , to his credit , he said he printed it out and they knocked off like 10 of the things that I said . These are why you shouldn't use them , but it was the last two . Dude , we're battling science . It's the number of packets you can't like . I'm like .
I'm just you know , I'm just telling the truth , man , I'm just doing my art . Chris Stone has a good comment . Chris Stone says how about we all get better at speaking , storytelling and doing engaging videos ? That's what we control , my friends . And yeah , chris , that's a good . We need to continue to practice and get better at the things we do .
I think my idea of using 11 Labs to clone my voice is to do some work that I need to do that it actually does better than I do Now . Could I practice for the next year and get better at voiceover work ? Yes , do I have the time and detail , attention to detail to do that practice ? Probably not . It just , let's just be real clear .
You know , picking up a tool . I see AI , just as this version of AI , as just a tool . If I could do that , if it could mask my voice and mimic me in a way that was indistinguishable and then I think Ralph had said that you can't , you can't do that in video . Yet that's coming , by the way . We'll be very close to that .
I was this close . There was a I forget the name of the service , but again it kind of freaked me out and I'm watching it and there's a picture of the CEO and then down at the bottom of the page there's a video of the CEO . And you're like , oh , that's the same dude , click and he's hey , welcome to . I forget the name of it .
Where we can you know , do this . Just when you make your , when you clone yourself in video , don't move your hands a lot , put them at your sides , but make sure they're in the picture , blah , blah , blah , yada . Oh , and , by the way , I'm not real , this is an AI version of me and I was just like , what Holy cow ?
So that's coming to where you can you know , just type in your well , first you have whatever AI , write your script , you throw it into whatever it makes the video , you strip out the audio podcast , done , yay .
And that's where I think Chris said earlier like we are going to get or it was Jeff I really hope people do press the easy button and we see a lot of these people who have honest conversations , and maybe this is what I thought of Somebody in here said something like we're going to get overrun with mediocre content . It'll look good , it'll sound good .
Yeah , but we are already overrun with mediocre content .
It'll look good , it'll sound good yeah , but we are already overrun with mediocre content .
Well , that's my- .
Look at the first podcast . That was real . Yeah , that right . I mean , I I'm a little hesitant to go all the way down that path to just say , just because we're using an AI tool , it's bad or it's not good . I think you can create some really good , helpful content with AI , right , it's just a tool , friends , it's just a tool . You still control it .
Right Now , in this world of where we democratize content and more and more people can create it , we , just you , just that . That has always existed . When we , when podcasting first came out and anybody could podcast , millions of people created podcasts , right . So you , we're running that same play with AI .
I don't think it's bad and listen , you gotta fight it's . You gotta create good content and you've got to get it out there . Somehow . It's just not creating good stuff . You can get lost in the shuffle of just creating good stuff .
You've got to do that and be good at marketing it and have some luck and be connected to people who can promote you , right , all those kinds of things , if that's your , if that's your , if that's your end goal . So I don't want to . I feel like we're demonizing a little bit ai , a little bit like oh my gosh , it's gonna .
No , guys , it's still just a tool . We people still , you know when we figured out how to tell time and we got watches that were digital . We still wear them . We don't have to go out and look at the sun anymore and see where the right .
Right , that didn't end time . Yeah , well , dr has a point here . She says I'm concerned with being replaced . There's a large , still growing amount of eh , it's good enough peoples I add PR , coaching , pitching , et cetera always trying to stay ahead of AI . Yeah , and that's to kind of Jim's point .
On one hand , there are people that might not put out stuff because whatever they imposter syndrome or whatever , but if they can somehow type it in 11 labs , it you know this and that and now it's out , that's better than I guess nothing . You know what I mean and sometimes I'll give you an example .
There's a website called perplexityio that I learned about from Craig over at AI goes to collegecom and I was doing a episode on bounce rate for the your podcast website and I'm Googling and I'm searching and I was like , oh , let me try this perplexity thing that Craig talked about .
And literally I was like explain bounce rate to me like I'm in third grade , and it spit out not only like exactly what I needed , but the references to it , which to me I'm always like hey , I'm a little worried that , you know , chat GPT can't spell strawberry and it's going to give me no links on what it based its information on , because to me , it's
always considered the source and this showed me the sources and I was like , well , that if I had started there , my show prep would have been about two minutes . And I was like , yep , that's what it is . This is why it's good , this is why it depends because it's podcasting and it always depends . And here's what is or is not a good bounce rate .
And I was like , literally , it was two minutes of show prep . And then I went and looked at the sources Cause , again , it's my integrity here and I was like , yep , that's , I see where that okay , we're done , so that kind of stuff . But I wasn't . That's exactly what that episode is . It was a what is this ? And is it good or bad ? It wasn't .
What does the future of bounce rate look like ? Or something that would need you know more than just a definition of what it is ? Do I care about it ? Why should I do that ? That's a case where I was like , well , that's , I liked AI for that and the fact that it gave me the sources and they were good sources . Yeah , it's going to be fun .
We did have some other questions in the chat room , which means I get to push this button . I think , yes , this one , because it goes . Nope , yeah , there it is . Yay , All right For anyone not watching the video . Just said we're changing things . If Dave wants to put in chapters , later he'll be able to tell .
But Stephanie says from AFcom I'm close to releasing the auto version of an episode . I was going to show some video clips on Instagram but am hesitant because that might imply I have a video for folks to watch . Should I wait until the video is ready ? That's an interesting question . My question would be how long is it going to take you to have the video ?
Because if it's going to be three months till the video is ready , then I would put it out now . I did notice because last night I went to see which not a bad movie , not one you have to see in the theater but I went back and looked when did they start promoting that movie ? It was five months .
Five months they've been promoting that thing before it came out . If you're going to do something big , start five months . The real trailer , that was the teaser trailer , just to let people know hey , this is coming . And then , three months from when the movie came out , was the actual trailer . And then it came out . I don't know , jim , what do you think ?
Should she wait till the video's ready ?
Wait a minute . Do we have trailers for trailers ? Now we have trailers for trailers .
Yeah , then it was just enough to say , I think , that one did not show Beetleju , it just was hey , guess what we're making ?
a sequel .
Here's some spooky music and some it's tim burton . So everything's going to be a little too dark so you can't see what's going on and I think star wars was that way too .
The last versions that we did they were there were like sneak peek to the trailer and then they would release the trailer and then combined trailers and there were three or four different versions of it . So who knows ? I think to this question on should you , would it imply . I think it kind of just depends on how you make that , how you make that instagram .
You know real right what you're doing with it . Should you I don't know maybe test it and see what you know , see what kind of you ? I don't know . Maybe test it and see what you know , see what kind of you get ?
I don't know if you could do it this is an area I'm maybe not as clear on but could you do it and then , when the video does come out , redo it again in some way or put it out that way ? I guess I'd have to test that to see . I guess it depends on your audience and what their expectations are .
But your Instagram followers if this is , if you're going to do it that way and you know them better than we do that may depend on the time you release it , what's out there , the way you make it . You know , it's just I think it kind of depends .
Yeah , that might be it , Just do it . It's not going to Well . The show was going great and then I released this you know video trailer and because there wasn't a video , everyone left my show . I don't think it's that big a deal because Conan kind of does that .
Conan releases a question in video , but if you want to watch the whole thing , you have to then go listen to the audio . So I would in the Instagram . However you can . Maybe the first comment can be listen to the whole thing here and point them to the audio . I understand I'm listening to more and more podcasts about this .
You know people are discovering podcasts on video and really , again , what they're doing is they're discovering YouTubers on YouTube . But I get that and , from what I understand , the younger generation is again discovering more things on video . I loved how James Criddle put it this morning as I was listening .
There's audio and then the video is not a must-have , it's just an additional thing that you can have . It wasn't even a should . It was like it's another way of reaching people , in the same way that postcards are another way of reaching people . How effective are they ? Probably not very , you know , but if there are people looking for things on video .
You might want to have something over there . And then he did the same thing I do , as long as you don't mind . You know extra money for lights and cameras and you know you can do it on your phone . It's more time , yada , yada , yada . And that's where , again , it depends . It's up to you .
Speaking of video , ralph says I'm going to say something controversial . Well , we've you know , this is the controversial show . If you're filming video anyway , it makes no sense to me to not just release it and get additional traction . Yeah , I guess it depends . I think she's .
She's editing the audio and Steph was on the hot seat , if you want to go listen to about nosy AFcom , and she has said that , being on that show , she's completely rethinking how she edits now because she does interviews .
And there are times when I do this too , where somebody will say something and I'll be like , oh man , I had a similar situation where the blah , blah , blah and then I share my story and I make the same point that the guest just did . We're just having a conversation , but my audience doesn't need to hear that same point again .
It's oh , my favorite color is blue . Oh , dude , I've loved blue since I was six years old . Yeah , we don't really need that again , and I think that's what she's talking about , maybe she . And that's where Descript . See , this is where the video thing gets weird for me , because if I go into this , I do go into Descript for this show .
This is what I'm now using to edit . Ask the Podcast Coach . I go in , I say all right , remove the filler words , not all of them , just the ums , ahs , and it'll show me . Literally , we will have , especially with me , 400 uses of the words . That is my new crutch word .
I hate it , but when I have this blank space I'm going to go and then I say , whatever , that's my little , I can't handle empty space word and I'll do that . And then I will have it , make chapters , which may or may not be great , and then I export it and I've yet to have a single person A . I'll give them credit .
I never do the select all and delete all , and I know there's a way you could say where you have to review them . I don't want to have to review them , so I might just do the really obvious ones and get them out of there and do chapters .
And so there's another use of AI , but I'm not sure what that would look like on video if all of a sudden a max headroom would cut out , it'll jump cut , for sure . Yeah , so that's where the video version of this is on YouTube , and this has curse words and all sorts of fun stuff in it now and it's .
You know , if we have a technical blow up , if it's really , if it's a total train wreck , I will just pull the video down . But I don't think I've ever done that . The only time I've ever replaced a video is the one where the guy put porn on the screen .
I went back to you and I took that down , edited that part out and then re-uploaded the video and it was good to go .
That was a bob-a-booey for sure . Yeah , we had the video and it was good to go . That was . That was a baba booey for sure .
Yeah , chris , we had the weed guy too that was pretty good if you want to promote your podcast on video platforms , but then use video . Well , then use video . Yeah , so that's . I think he's talking . Yeah , again , about video being video , not video being static video . Um , and she says they're having a whole conversation .
Do I need to do a whole new jazzy video edit ? I have such low YouTube views , I'm just never there . But wanting to be for discoverability , well , that's a good question . In terms of , for the longest time , I had just static videos . I have it on a separate channel .
I don't want that , because I know to me static videos are well , it's better than nothing , but that's not saying much . So I didn't want .
Okay , on my actual channel oftentimes we say , well , I'm just gonna throw it out there for discoverability , and this is a chicken and the egg kind of thing , yeah , if we're just throwing it out there for discoverability and it's terrible , is it gonna ? I mean , if listens to it , are they gonna ever come back and subscribe ?
I think we need to be careful about just throwing stuff out there , and I know I'm being emphatic about this . But if you're gonna put something on YouTube , it shouldn't be your lowest quality work . Do it right on YouTube or don't do it at all .
This idea of , well , I'm just going to throw you know , maybe I'll be controversial here for a second If you're just going to throw a static image and audio out there , I don't think . I don't think today's YouTube culture is going to put up with that . Now , do you get some listens on it ? Maybe , yeah , probably , maybe a few .
Do you get some listens on it ? Maybe , probably , maybe a few . Are those regular listeners that just want to listen to it via audio ? Anyways , probably Is the YouTube algorithm going to favor that . Probably not read it like well , I'll just quickly throw something out there , it'll be fine for discoverability . Can you do it ? Yes , you can . Yeah , that'd be .
I would rather put out something the quality that is good on YouTube than just throwing something out there so that that would be for YouTube in particular . Don't if it's crap , don't put it out there . Don't think you're going to get discovered with crap .
Yeah . When Tom Webster was at Podcast Movement the author of the book the Audience is Listening a little guide to building a big podcast , who will be on Monday's School of Podcasting , by the way he said if you're going to be on YouTube , just make sure it's as good as your other stuff .
Again , if this is what people are discovering , you don't want to go like , oh , I've heard about this guy . Ugh , all right , you don't want that to be it Now . On the other hand , daily Sports History Podcast says I just released my audio automatically on YouTube , so just the static image .
But it looks like I've gotten more feedback about the show through that than anywhere else to which I would go , and I'm pretty sure this is the case . How easy is it to contact you on your website ? I run into that to a lot , where I'll see somebody like oh , do you know your website's down , or that wouldn't work because you know there's no contact page .
There's no page when the whole website is down . But if I see somebody has a problem with their RSS feed , I'll go to contact them on their website . And there's no , I have to reach out on X or Instagram and that just drives me nuts . I'm like you know , I'm trying to get ahold of you and yet people go . I don't know , I'm just not getting any feedback .
I'm like , yeah , you've made it almost impossible to get feedback on yours . Here we have a possibly embarrassing question . Todd the Gator says I'm a little embarrassed here to ask , but I've never done chapters in my podcast 269 episodes . Now Is there something I need to do with my podcast host with that ?
Well A , if you don't care , if you're not sure who your media host is , then you can use Hindenburg . That's known as the old way of doing chapters , which is good . That's known as the old way of doing chapters , which is good .
But if you're using Buzzsprout , blueberry or Captivate all three great hosts when you upload your file , that Hindenburg , or if you're on a Mac Forecast , is a tool you can use to make chapters . Those hosts will actually take the chapters in your MP3 file and put them into your hosting platform where you can add images and links , which is now .
Those kind of chapters that are in the cloud are podcasting 2.0 links and the nice thing about them is if you see that , oh wow , when I put the chapters in Hindenburg I had a typo . I can change the ones on the website and not have to re-export the file again . So podcasting 2.0 chapters are kind of cool . How important are they ?
What I just heard is the new version of whatever it is iOS 18 , in Apple Podcasts is going to make it easier to find the chapters in most apps , and the problem is we keep adding all these features to apps and it makes it harder for the interface to have everything up front . Otherwise you just have front page .
It's just a word , salad of features and , from what I understand James said now , if you press and hold the play button I think it was chapters will pop up . So we could just jump to that thing . Cause I know an example of something . I listened to the feed by Libsyn , and nothing against Elsie , I love Elsie and kudos to whoever did the first promo .
But I came to listen to Elsie and Rob and the first thing I do is go to chapters and jump right to the Elsie and Rob conversation . So I love to me . That's why I love chapters . I was listening to James and Sam this morning .
They said they felt and again , it's your show , feel free to do whatever you want , but if your show's longer than five minutes , you should have chapters , and I get that . I mean I .
One of the things I put chapters in for is I make sure that when I have now not in this show , I'll explain why in a second but on the School of Podcasting , I put a chapter before my ad and after my ad . So in the event you don't want to hear Dave talk about the School of Podcasting again , you can skip it Now in my Ask the Podcast Coaches .
On Buzzsprout and I've been playing with this a little bit I'm now having Buzzsprout insert ads that I've already made automatically . They pick a spot which is where you'll hear me go , jim , what is your favorite color , and Jim will go automatically .
They pick a spot which is where you'll hear me go , jim , what is your favorite color , and Jim will go actually , and then an ad will come in and on one hand I go man , that's a weird place to put an ad , but on the other hand , it's kind of a good place to put an ad because you want to hear what Jim's favorite color is , because of course it's what's
your favorite color ? Do you have one Blue ? There you go . So I now back in 2005, . I hated chapters because there were this thing .
Back in the day , they had an Apple enhanced podcast and you could only do them on a Mac and I was strictly a PC guy back then and when I was on my iPod yes , my iPod and I would want to go I'd be listening to somebody and they're talking about how their co-host caught a cold and I'm like , yeah , I'm done with this episode and I would want to go to
the next show . Usually that's what the next button was would play the next show in your playlist and instead I would go to the next chapter and I'd have to go next , next , this is still next . I hated chapters . Now I love them because podcasts are . Now you know they're not five minutes most of them , so you want to skip to something .
So I would be a little , dave , I'd be a little hesitant , based on this conversation and Rich maybe I'm talking to you and you and you alone , rich , I'd be a little hesitant to all of a sudden say I'm just going to add chapters to my podcast because that , because they're there , right , I think you have to think and and I don't , they're not going to bring
anybody , you're probably not going to get anybody new because you all of a sudden have chapters , you have any . So for us , dave , we have , you know , 500 episodes of this and we have a bunch of listeners who listen to it , both live here , which chapters don't matter and as part of the podcast .
Well , they've been listening in a lot of cases , they've probably been listening to it . Most of the listeners have been listening for a while . They're used to it without chapters . Now , this show actually lends itself to a chapter-based , chapter-based podcast . Very well , because we well sort of stay on topic in chunks , sort of right We've , we try .
Doesn't always work that way , but this section here will be chapters . You could make a chapter about chapters , right . Well , most of our listeners are probably not listening to podcasts . We're not getting a ton of feedback , I don't think from our listeners who say , god , if you just add chapters , this would be super helpful .
You've been using maybe in some cases we have put chapters in on this one , but it is . I don't think it's one of those things where all of a sudden you just start doing it and people start picking up on it . I think you're going to need to start doing it and then tell in your podcast , tell people hey , I've now enhanced this podcast with chapters .
It'll make it easier for you to find the content . Content , if that's the way your podcast is laid out . Don't see chapters as a shiny new object . Dave said they've been around for a long time . Actually , you've been able to make them for a long time . They're not the newest shiny new object that you need to rush to and all of a sudden add chapters .
It adds an enormous amount of complexity and not all podcast apps support it . So just be cautious in that . If your podcast leans that way to where chapters would be helpful and you want to take the extra time to do it , I know Auphonic , when I run it through , it'll create chapter timestamps for me . If I want to do that .
Yeah , okay , if I was getting an overwhelming amount of feedback on my podcast that people wanted chapters . An overwhelming would actually be one or two people who said , hey , can you just add chapters For me ?
I'd be like , okay , I'll figure out a way to add it if they need it , but I'm not going to do it just because I heard it on Ask the Podcast Coach . So it's another thing to do . So just be careful with it , rich .
Yeah , I used to . Yeah , this is one of those where there are a couple of things I want to talk about this because there's some things going on . I'm like eh , let's get this clarified . Number one it's another thing to do your show , and here's this is true If you add them and then later go .
Eh , because I was going through , as I was editing , I used to edit , ask the podcast coach by hand , as they say , and as I was going through , I would add chapters when we changed discussions or whatever , and if you then later decide , you know what that adds like another 15 minutes or however long your show is , I'm not going to do that anymore .
The three people that like chapters will be vocal . They're like cause , I know , when Elsie quit doing chapters for a while , I'm like , hey , how am I supposed to skip to the Rob and Elsie part ? And maybe she was like it's not worth the extra time .
So a couple of things though , because we said it depends on who your host is , and Todd had said I'm on Libsyn and I've never seen an option to do chapters in Libsyn . Correct , they ? You got to remember Libsyn is the oldest media host . Now , what does that mean , kids ? That means it's a big boat and it's an old boat .
It's a really sturdy boat but turning that boat is hard , and so Randy says you'll need to hand code them . Rob Walsh and the team , they're our anti-podcasting 2.0 . Not accurate . In my look now I will say Rob is not the biggest cheerleader , but to say he's anti-2.0 , it's a matter of A . We're trying to turn an old boat and they are building new stuff .
I can't say exactly what I told him I wouldn't , but they're working on some stuff and yeah , so just for the record , libsyn is not anti 2.0 . Now it drives me nuts .
I was screaming at my dashboard yesterday because I'm listening to the podcasting 2.0 show and , from what I understand , there's this thing called pod ping and what it is right now Libsyn or Apple . Yeah , the way this works , apple basically checks the Libsyn feed probably once an hour , if not more than that , and that's taxing on Apple .
Same thing with you know , and it would make much more sense . And this is what Podping does , instead of having these apps . Hey , any new episode which is all this you know servers running and things like that . How about we just let you know Apple when there's a new you know episode out and that's what PogPing does . It goes oh hey , new episode .
And now it's in , like your episode gets updated in , you know , minutes instead of hours , and from what I understand , it is like literally two lines of code . And Adam was serious . He goes I could write the code Like it's copy paste and presto .
That's why Captivate and Blueberry and I'm pretty sure Buzzsprout all use Podping and I , for the life of me , do not understand .
Besides the fact that Libsyn is focusing on making some new stuff and they're not really unless it's , you know , apple coming out with transcripts , they're not updating their old stuff , and so that's when I'm like that would save them from having you know all these things . Hey , libsyn , I got to check you . No , we'll just let you know when it's ready .
So , yeah , does that make any sense ? Am I rambling ? I feel like I'm rambling .
I think you're fine . I think sometimes when we think about podcasting 2.0 , we may be trying to solve problems that don't exist yet , or we may be trying to create some features that aren't necessarily for everybody , so just be . I think in Rob's case he's seeing some listen . He has his demeanor is a little rough sometimes and gruff .
Anyways , he kind of comes across that way . I think he's seeing things that way and I listen . I've been super critical of the value for value using Bitcoin . That was a horrible decision and I , you know you're like there's other ways to do do that . So does that mean I'm anti-podcasting 2.0 ? No , there's some things there . I just think it's a new .
I think it's there's some new things in it that not everybody needs or everybody should use . The adoption is going to be anytime you have adoption , an open source kind of way , it just takes a while to get things done . You just don't have the .
You know , when Apple decides to push something , they just say you'll adopt it or you'll die , and they can do that because they control the ecosystem right . In a more open world , that ecosystem , people have options , people have choices , people have opinions . That's the nice thing and the slow thing oftentimes about open source or open source concepts .
Let's say this may not necessarily be an open source thing , but say you got to get adoption . You have people with opinions and it takes a while to get people on board and you know , we may not , rss may not have gone anywhere if it hadn't been for Apple just to be 100% honest , right , to be 100 percent honest , right , I mean .
So you know , along along those lines , dave , I think you know , as we look at this , what's coming . Certainly , adopt the pieces that you find most helpful for you . If there's things you need from your host provider , ask work the angles that you need for the things that that you know , take advantage .
If you're finding great success with as much as I say at the Bitcoin thing was a mistake . If you're finding great success with Satoshi's and getting all that done and keep going , that's that's just my opinion . Yeah , right , that's just my opinion , and you can have yours . Which is which is awesome , which which I love about the community , you can .
Oh , dude , I just watched Bill Maher interview Henry Winkler and they really disagreed on Israel and Palestine . Because Henry Winkler is Jewish . It was so refreshing to watch people have a dialogue . He's like yeah , but that's not what you think . Well , no , but the thing well , OK . And they were like , wait , I don't mean to interrupt you , Hold on .
I think we think about this differently . And they were both like , oh , let me see your point of view . I don't know , this is what I think , because I'm Jewish . And it was like wow , these two really don't agree on this at all . And it wasn't like that's it . I call for your head .
But Randy says , based on the conversation with Adam Curry , he plays it very anti-podcasting . Here's the thing you have to remember Developers are not cheap . Developers are very expensive and when you say these guys are going to make this , you want to make sure that it's a tool that is going to get used and that you're you know .
That's why we say , hey , lipson users , if you want chapters in your system , email support and say , hey , where are my chapters ? Hey , where's my pod ? Ping Support at Libsyncom , tell them Dave sent you . They'll love me for that . But literally they only build things that their customers . If you're a good company , you're giving your customers what they want .
But just to share my screen here I realize most of you they're audio . I'm just showing the Captivate screen and right here in the middle is where I can put my ads . I pick right where it is . So this is my join the school of podcasting ad . And what's really cool is I gave it a tag SOP 60 S , which stands for 60 second ad .
I can come in here later say show me all the tags or all the ads with that tag and replace it with a new one and then down here's my question of the month comes in at 38 minutes . But if I go down here , these are the chapters and so I can add like here , I was talking about Tidy Cow , so I put a link to Tidy Cow .
If I wanted to , I could add an image . These are all chapters and if I put them in Hindenburg they automatically come in . Well , you're like Dave , I'm using Audacity . Then I can come up here and listen to the show and just click on the add new button and it'll put a chapter . Now Buzzsprout does the same thing , which is what I'm looking at now .
This is my episode and here are my titles . Again , I can put a link and a picture . So here in Ask the Podcast Coach , you'll see that when I'm talking about Mark over at podcastbrandingco , I've got this little different image here that shows that he's done over 500 episodes .
And then I've got Dan's cover image when we talk about based on his true story podcast . When I'm talking about being an awesome supporter , I've got a different artwork here . When we talk about pod page and Ecamm and home gadget geeks Now do I have to do all those images ? I must've been bored this Saturday .
But these are all the chapters and if I want to add a new chapter I just listen to the show and go add new chapter .
But no , I think if you use which I tried using the Buzzai co-host and it's not bad , it's one of those things where , because what it does , you upload it , it transcribes it and then does all the AI stuff , so it'll give you episode titles , it will make chapters automatically and then you go in and approve or not approve those .
It just takes at least a half hour , which sounds like forever when you're sitting there . So that's kind of a hey , upload it , turn on co-host and then go eat lunch and it'll be ready for you when you come back . But so that's just . Chapters are fun . Just realize it's more work .
John says Mr Jemango , when I switch from Libsyn to Captivate by the way , if you're going to jump to Captivate , supportthisshowcom slash Captivate is my affiliate link , links in the show notes . But John says when I switched , the one thing he knows is how fast my episodes update in my feed . It's minutes .
So yeah , and also then that means in Apple and Spotify to us . Well , actually let me take that back . Not Apple and Spotify , because they're not using Podping , but Castmatic , podcast Guru . All the new podcast apps and newpodcastappscom will update , which is kind of why you want people to do that .
Vr uses a in terms of making clips , minvo , so if you're playing in the video space , yeah , randy Daniel's talking about the next episode of the future of podcasting . I let Daniel have a soapbox about the vision of streaming payments and more . Yeah , so that's coming out on Wednesday for podcastingnet . Am I missing anything else here ?
I'm off to the SOP site to figure out how to do a 301 redirect . I'm going to be honest , here's the thing . In see , this seems so bad . I'm showing people how to leave Lipson , but it's under settings , advanced settings , something . It's super easy and if you need help with that , let me know .
Just , here's the thing Like when I hear you're doing this while you're listening to Ask the Podcast Coach . Do not do that when you are redirecting your feed . Turn off your phone , turn off the TV . You do not want to accidentally mess up the redirect because I've seen people do a typo .
They redirected their show to nothing and there's no way to go to nothing and go , hey , point people back to my actual feed . And I hated that at Lipson when you had to tell people . Yeah , you just kind of horked your show .
You know there are times when you can , it's a typo , oh , you're still kind of pointing to your site , but this he just straight out just sent them into a black hole and I was like , yeah , so that was be careful with that . It's not hard . You just want to pay attention and don't multitask when you do that . Here we go . I have not listened to this .
The the Hawk to a girl has a podcast and she was on Bill Mars show and I saw a part of that and Bill was being Bill's kind of weird . It was really weird because Henry , you know Henry Winkler , you know the Fonz , he's such a nice guy he is , he's just great . It's wonderful . Ron Howard was a dream to work with , you know .
Did he snap his fingers and two girls just appeared .
That would have been awesome , right ? You know Bill's jukebox was stuck and he just went over and popped it . But Bill Maher is sitting there drinking Like he has to to be for whatever reason . He drinks a fair amount and smokes joints and Henry's just sitting there like going no , thank you , that's fine . I know I don't drink , nope .
Yeah , bill Maher does during the show Bill Maher yeah , he's kind of he's , he's oh well you know Joe Rogan , it is what you're saying .
He's Joe .
Yeah , that's really it . So it's you know , yeah , johnson is saying podcasting 2.03 times is like saying Beetlejuice it makes people go crazy . It does it's , you know , and one of the things like this morning here I'll show you this is as far as I got . I went to I like I was using Albie . We'll just use .
It's a wallet in the cloud and people could send money to it and I could easily add money in and to it so that I could pay other people . And because of the U ? S government getting a little , this crypto thing could be used to do money laundering . They got a little nervous and Albie's hey , we'll take anybody , as long as you don't live in the US .
And so it's . They have a deal right now for basically six bucks a month , you can run your own node . Let's get our nerd on , shall we ?
And I got this far where I had to go pay them in Bitcoin to set up my node , which I then went into my Stripe app Strike , not Stripe , strike with a K , as in bowling and it turns out my bank disconnected and I was like , oh yeah , this is why this isn't a good solution right now , but they are looking into other alternatives .
We need to forget that it's Bitcoin and just think of them like I think it's James Cridland that says it's you know fair tokens or not fair , but you know where the cows and it's a fair but first sounds like a fair on a train , but you know anyway . And cause there are apps .
That's going to be a tough road to hoe to get those accepted . You know , the problem is there's no control over them , and I was listening to the wall street journal podcast this week and they were talking about Tether , which is another coin .
Right , it's a stable coin based to the US dollar , and now Tether is doing as many transactions value-wise as all of Visa .
And you think , wow , now if governments want to place sanctions like oftentimes when the bad things go wrong , countries like the United States puts a sanction on a country to punish them for those bad decisions , agree with it or not , that's what of things . We still have a lot to do in this space before these things get nailed down .
So just be as we think about adding value for value and using these coins whatever it is . We got a lot of water to go into the bridge before we're ready to use these things permanently as exchanging value across borders , permanently as exchanging value across borders .
You know , in the value for value space , tether would have been a better choice , except it's tied to the US dollar and since the other currencies are fluctuating and you have to onboard those currencies to Bitcoin , that means it's going to fluctuate in those countries for everybody except Americans , or everybody who , except those who are using US dollars .
So it's a very complex and complicated space right now and I think we're trying , sometimes we're trying to apply simple well , why what can't we just do it this way ? It's never that simple .
And then so we start to head down that path and then you see all of the underworld , all the black no , that's not what we should call it All of the I was going to say black market , but all of the nefarious things that happen in the world being done that way . Well , somebody should do something about that . Well , guess what ? It's open . You can't .
You now got what you paid for with cryptocurrency , so got to be careful on these . Think through these all these things before we just jump , you know , before we just jump on them . I don't know why I went down that path , dave , but I did . I did . I just , yeah , I did .
Let's think about it . Dan says how long does it take to put those chapters in ? Oh , yeah , yeah , right now I'm having Buzzsprout . I'm just like , okay , co-host , and there was one chapter they made with a word that I would have had to look it up . It was really big and I'm like I don't know what that word is and I would never say it .
So I kind of looked at the chapters . None of the tools I've used , whether it's Descript or Buzzsprout , because if I put them in Descript and upload them to Buzzsprout , buzzsprout will automatically pull the chapters that I made and use them , so it doesn't override them , but it's none of them .
I guess the next time when we go to our to thank our awesome supporters , I need to go we are changing topics now or something to get the AI tool to go . Oh , this is where Dave thanked his awesome supporters when I was doing it by hand . You have to listen to your whole podcast again .
So this is a 90 minute podcast and if I'm listening to 2X , that was 45 minutes , because with Hindenburg , that's the last thing you want to do , because if you put in chapters and then edit 14 seconds out , your chapters don't move unless you select every single track you have . The chapters will move .
When you delete something , which you always forget , which means you then have to go and drag every single chapter . You have back 14 seconds . It's kind of . It's the last thing I did when I did it that way , but it was in some cases 45 minutes and that's where I think it's the chapter . It's the chapter , it's the question of the month .
If you go to school of podcastingcom slash question , that's the question of the month chapters . What do you think about them ? Do you use them ? Do you care ? Do you add them ? What's your thoughts on chapters ? Because I was spending , you know , 45 minutes putting in chapters into the show , and I was . Is anybody even using these kind of thing ?
Cause this show needs chapters . We changed subjects so many times , but I was . There might be people that don't need that . So now , I'm .
we go back and forth to . Sometimes we'll bring old subjects back in , uh in . So it doesn't make for clean chapters , cause we don't produce this in that kind of way . So , yeah , chapters could be good for here that we're a little loosey goosey for that .
Yeah , yeah , I remember there was one I made chapters and it was like topic A and then four minutes later we had moved on from that topic , like it was topic A . Topic B return of topic A . Topic C return of a son of . Return of topic A . Like we kept going back to this one topic and so it gets a little icky .
Daniel's letting me know , thank you , that when I Ecamm seems to skip a little of your audio every time you switch from screen sharing . Yeah , I noticed that this morning I was doing something and it just seemed like I need to reboot my Mac maybe .
And Ralph says it's okay to tell people to leave lips and if they find the value in other platforms when they're actually working to help their customers and exceed their expectations . I had a guy yesterday and I said , hey , he started a podcast and he said should I use Lipson ?
And I go , do you ever need to insert any kind of advertising or promotion of anything that's your own ? And in his case he said , well , yeah , I'm in a band and he said it'd be cool if I could promote my upcoming gigs . I go , great use of dynamic content . And I go . Libsyn right now is not the choice for me , for that I go .
I would say Captivate , because you get to put your own stuff . You can do that on Buzzsprout . Buzzsprout picks where your stuff goes . Captivate lets you not only insert your own ads but pick where they go . So I Captivated a little more than Buzzsprout in that department and so I've always done that , even when I worked for Lipset .
I'm like here's what each platform does , which one works for you . So it's always kind of tricky . But I am going now to thank my awesome supporters . Automated AI King , please , and then Jim , when we come back . You had a topic you wanted to talk about , but I do want to thank our awesome supporters . If you go to askthepodcastcoachcom , slash awesome .
And if you ever wondered why do I say askthepodcastcoachcom , slash awesome . Because if later I want to switch to I don't know Supercast instead of Patreon . I don't have 499 episodes with a link that I no longer control , but this show is brought to you by the School of Podcasting , where you get courses , coaching and community .
Use the coupon code COACH and you can join worry-free with a 30-day money-back guarantee . And we are using PodPage . When you go out to askthepodcastcoachcom , that is PodPage . You can try it at trypodpagecom . That is my affiliate link and we're running on Ecamm .
If you go to askthepodcastcoachcom , slash Ecamm and what I need to do here , I don't know why I did this . Not that's bad , but everything else is always supportthisshowcom , slash whatever . So supportthisshowcom slash captivate , supportthisshowcom slash buzzsprout . I don't know why I changed to askthepodcastcoachcom , slash Ecamm . But either one of those will work .
And Ecamm has two Ms at the end of that . And if you need more , jim Cullison and you know who doesn't . I mean , look at him , he's awesome . We'll then go over to . That's not what I wanted to do . This , nope , that's not it either . This , here we go . Yay , more .
Oh , did you see , on a tangent Stream Deck came out with something else that has yet more buttons , and I was like we need more buttons . Please do Check out Jim over at homegadgetgeekscom or theaverageguidetv . Go to both of them and see the difference . And now it's time for our awesome supporter of the week , and so we do have an update .
Randy Black nothing wrong with his music show , but he's doing the old switcheroo . He now wants to promote Bible Bytes , and Bytes is B-Y-T-E-S , it's bible-bytescom . So that's what's now on the wheel of names , and when you spin it it looks like this and we will see who is our awesome supporter .
You can get on the wheel of names by becoming an awesome supporter . What ? Chris Stone from castaheadnet . And this is one of the things I'm doing in Buzzsprout . Later on today I will do a thing that says hey , today's featured supporter is Chris Stone from castaheadnet .
If you need any kind of video , audio production , check him out at castaheadnet and that'll be at the beginning of every show until next week . And if you want to be on the wheel o' names , you have to be a $20 supporter . Because , oh , I'll have to see , because I'm not I'm kind of using what you call it . I'm not using Patreon anymore .
I switched to that thing , supercast , and it's weird because I cannot get back to my screen . Where is there ? It is . I have to make this transition much . I kept clicking the button to go back to this screen because I need to go to this screen and it just ran away from me . It was like , nah , I'm not coming back on the screen .
You put me down to go look at the wheel of names . So it's like I'm not coming back . Hey , does this show save you time , save you money ? Do we save you headaches ? Do we keep you educated . Did we help you understand chapters today ? Well then , maybe you should go to askthepodcastcoachcom . Slash awesome and be an awesome supporter .
And remember , you know that's not a life sentence , not that I want people to cancel , but Are you ?
doing the wheel or is the wheel gone ?
I just did the wheel .
No , we didn't see it .
Oh my goodness . Well , hey , it was my my . You know , we didn't even hear it .
That's probably because it wasn't on .
Honest , it landed on castaheadnet .
So that's really weird , because it just spin around .
Yeah , just one time so if you know it goes around and the co oh , look at it Almost landed on by . Oh , we can talk about Jody anyway , jodi Kringle over at Audio Branding , if you want to . There is a Women in Podcasting Awards going on and Jodi is in the marketing category and Jodi's great , she's awesome .
I've been on her show , she's been on my show and you should go vote for Jodi because you know she's awesome . But anyway , jim , I forget what it is . But when we're talking like , oh yeah , and there's this thing and I was like , oh cool , we can talk about that on the show and now I forget what it was .
Yeah , I wanted to tell a story about the roof , my roof , oh yeah , the roofers yes . I want to tell it all I'll . Dave Jackson , is that the way you say it when you always take a real life situation and turn it into a podcasting kind of story ? They , the roofers , not only did my roof , but they did the shed roof .
I have a shed in the back of the fairly large shed in the back and it needed to be re-roofed and they did a really nice job on it . But I could not stop taking my eyes off the guy who was doing the shed , like I just wanted to see how he was doing it , and so I felt a little weird just staring at him .
So I kind of hid in an area , like because I just didn't want to be out there with a cup of coffee that weirdo , you know just kind of watching somebody put the roof on the shed . But he did some things . He had some techniques in there that were like because I was like , how are they going to do that ? How are they going to do that ?
Just by just by watching him do it , I got a little smarter and I was like you know , wow , okay , the next time I roof my shed which will probably be never but I felt really good about oh , there's a little trick here and there's a little trick there , and so I just want to remind everybody in this , there's lots of benefits to the other thing .
Well , there's lots of benefits Let me finish the sentence to watching experts do things and then trying to figure out , or at least just watch them do it and just say , well , okay , maybe I can implement that in that way , in a way , just watch people work , if you can .
It was incredibly mesmerizing and , again , this is not rocket science for some of you , but there may be some things that you've never done before .
We have an amazing YouTube culture now where you can just go out and watch people kind of do this stuff all the time , but it was just , it was an amazing thing , especially since I'm not you know , I'm not a roofer , I'm never probably going to put a roof on , but there were some things about just watching someone do their craft that was particularly satisfying
and educating for me . So maybe , as you think about your podcast , maybe watch some things that are out of your genre , or maybe watch some things that you wouldn't normally do , or maybe watch some things or ask some questions that you wouldn't normally ask .
And maybe to your point about Henry Winkler maybe engage in some conversations with some people that are different than you and get their point of view , be civil , you don't have to call them names , those kinds of things . And I just found it , david , I just kind of walked away from that experience on Saturday afternoon .
I was , like you know what , I'm a little bit better today because I just watched somebody do their craft and it was satisfying and fulfilling , and so maybe you can do that without being a creep in watching them , but just a great opportunity . It was one of those reminders .
Like you know , I need to continue to be diverse in both thought and idea and content and style , and some of those kinds of things Doesn't mean I need to adopt at all , but it is helpful when I watch what other people do , even when they're way outside of my , of my genre .
Yeah , I have . My brother dragged me to a concert back in July and it wasn't even a band I wanted to go see , but it was interesting .
And I think this again is after a while you look at everything through the eyes of a podcaster and so I was looking at what was this and there it was a band called Pure Prairie League which had almost a hit in the seventies , but they had a very . They made it feel like this was your living room and we're just going to play for you .
They just walked out . There was no ladies and gentlemen , pure prairie , nothing . They just walked out , grabbed their instruments hey , what's going on ? God be here . And I've just saw Joan Osborne , who was big in the 90s , and I saw Pat Travers , which was another old 70s guy , and I'm always looking at it .
Last night I saw Beetlejuice and as I walked out I was like you know what ? That one character really wasn't even needed . Like I'm editing the movie , like it wasn't a bad movie , it's not a must-see in the theaters kind of thing , but there are parts of it . I'm like this whole substory , like they could have cut that out . They didn't even need that .
So I don't want to spoil it , but there were parts of them . If you had removed this character and this it was definitely a subplot it wouldn't have , oh , you ruined the movie . It was just like eh , so I always and I have been known , and this is so bad to be in church , kind of going . Is there a 1.5 speed X on this ?
guy For sure Can I speed this thing up ? One other thing I learned from those guys doing the roof last week they typically they bring the shingles . Man , those shingles are a lot heavier than I thought . Oh , yeah , they are .
Those packets are heavy and I picked one up to move it after the fact and I was like whoa , like I was thinking maybe like 40 pounds , but they're like maybe 80 or 100 pounds , maybe even more . That's three stones for you guys across the pond .
So usually they put them on the ground and then they bring a lift in and they lift them up to the roof and they're there right , Not for my friends . On Saturday they were down on the ground in the driveway and they were on the .
They were in a spot that was not very close to a low point in the roof at all , so some of the guys were throwing these on their back and just walking up the ladder and dropping them off up there . Now , did they have to do that ? Well , they probably had to do that , but sometimes in your podcasting there's just heavy lifting .
Hopefully you don't have to do it all the time , but there's just heavy lifting that has to be done to get some things done . And man hats off to these guys . I should have given them a giant tip Again . I didn't realize until after the fact how heavy these things are . Guy put it on his back up the ladder .
He went , threw it up there to get the job done . These guys did what it took to get the job done that day and and they didn't , you know they did . I'm not saying they did it with a smile on their face , but they got it done . Sometimes you just got to do some heavy lifting to get things done well .
The other thing when you watch people do something like that's just a well-oiled machine at this point , and when you see somebody who has been doing it a while , they do make it look easy . So when you see a podcaster , I was doing a thing to promote PodIndy . If you're not going to PodIndy , podindycom it's my favorite type of event . It's single track .
It's me and Craig I mentioned him earlier from AI Goes to College , craig Van Slyke , and we were doing some promo for it and Dr Brad Miller's the guy running that and he was like , okay , do a quick thing . And I was like , okay . So this is where it's funny .
I don't have a degree in marketing , but I'm here to tell you , every job I've ever had , I end up kind of in the marketing department , and so I just started pulling stuff out of my butt and then we went to Craig and Craig's . I don't know if I can follow that and it's just one of those things where I made it look easy to go .
Hey , you know , there are two things that go together there's Travis and Taylor , there's peanut butter and jelly , and there's , there's Travis and Taylor , there's peanut butter and jelly and there's , you know , podcast monetization and AI and I just kind of rifted right off the top .
Well , I've been doing kind of marketing stuff , gee , since I was 20 something , and so I made it look easy . But that's because I've been doing it for 30 plus years , you know .
So it's always keep that in mind when you're watching somebody like , oh , that looks easy Doesn't mean it's not going to be fun , just means it might not be quite as easy as you think it's going to be they also .
it looks easy because they got reps . We talk about this all the time . I mean , these guys , this is all they do and so they're just doing it all the time and they're able to . They got reps on it . So that may be one of those things for you . As you do it , the more you do it , the better you'll get at it .
And you know , physician healed myself all the way back to the beginning . I don't like doing voice over work because I'm not very good at it . I would probably get better at it if I practiced it more . Just to be a hundred percent honest .
I used to have to do marketing videos for Libsyn and they would hand me a script that I did not write videos for Libsyn . And they would hand me a script that I did not write and that was half .
The thing was like okay , I would never say life-changing because it is podcasting , let's not get you know , but it was a marketing thing , and so I I hated those things and still to this day , when I have to read a script , I'm like you know , cause I'm trying to , you're trying to make it sound like you're not reading a script , but you're reading a script
and you're saying , yeah , so don't feel bad . Voiceover is not as easy . Again , the people that make it sound easy have been doing it forever , so that's always fun when you do that . The other question I wanted to ask , and this is from my buddy , mike Wilkerson .
He's putting this idea and there are people that do this where you have a recording studio that you go to to record your podcast and he's putting it in a mall , and his question was what would he have to do to get a podcaster to go into his studio to record ?
Was well , a you know , average Joe podcaster when he's got a hundred dollar microphone and he reconcorded in his bedroom and hopefully his kids will stay quiet for 20 minutes , may not pay . You know , 200 bucks a session , and I have no idea what Mike is charging . By the way , I'm just pulling that out . Let's say it's a hundred bucks a session or whatever .
You know they do a weekly show . That's 400 bucks a month . That may not work . So I said the first thing I would do was target the companies in the mall . You know , hey , whatever Spencer's gifts Do , you have a podcast trying to think of what else is in the mall these days ? What would you think , jim if is ?
He was just like he wanted to pick my brain about the idea . And I go . Well , I know some people that do it in busy cities . Like you know , downtown Detroit had one . I know there's one in Kentucky , you know . But it has to be a fairly busy city and you have to have companies around you .
But I just cause I've never , ever thought , man , I should go to a studio to record this . But again , I live alone with no kids , no pets , even I don't even have a cat to annoy me anymore . So I'm not damn .
Is the question should I pay to go to a studio if I don't have one at home ? Or is the question about starting a podcast for a city ?
Yeah , it's more about the studio . What if you're a podcaster and Mike opens up this service ? Hey , come down and use my studio . What does he have to do to get you in there ?
Yeah Well , have really good quality to begin with and then make sure it's a value for folks . There are some folks who don't want to set all that stuff up . They don't know . I mean , I think sometimes we've talked about this so long , you know . You're like oh yeah , just set up a studio . I've set up portable studios a thousand times .
Yeah , okay , that's easy to do . That's not the case for everybody , right ? And so you've got to kind of think through okay , who are those folks who just want to sit down and record ? And , by the way , there are folks we're not , because we set up our own , we tend to be the group that likes to do it ourselves .
There are people who will pay to have that done . They just they're like I don't want to think about it , I don't want to do it , I'm not interested in you know . So the trick is to find those people right . Find those people who just want to come in . You're providing a service , they just rather pay for it . My brain doesn't work that way .
My brain says , no , I'd rather do it myself . I am a DIY guy all the way .
So going into a studio and using somebody else's equipment to record something , now I say that and I have a studio at work although the studio at work I set up , so it's , you know , one of those kinds of things but there are folks who are okay giving you money for valuable things that they don't want to do . Yeah , sometimes we don't think that way .
You and I think I know I just do it myself why would I pay for that kind of thing ?
yeah , so it's a different way of thinking yeah , and you've got to because nobody's going to pay that money to talk about batman in the basement . Now I could be wrong . There could be some . There could be some it guy that's making money and doesn't have a problem putting out that kind of money . But this is where I'm cheap .
I'm very frugal at times , and so for me I'm like hmm , a podcast about D&D .
you know it was seriously like you're spending money on this thing . Now , their production value was high . All of those folks doing Critical Role were voice actors . They knew how to do these kinds of things Right , and so it was just a matter of you know . Just because my opinion is yeah , a podcast about Dungeons Dragons . Come on , it's been very successful .
So you never know . You know , don't be too quick to judge on someone's content either .
Yeah , bill says I work with radio , I know you can pay . What was she paying ? I think $150 a week to be on an AM station and for some people they want to be able to say I'm on station and for some people they want to be able to say I'm on you know Wix 560 , you know the talk of , you know Lubbock , whatever , and they it sounds .
Now , if I was doing a hyperlocal show , maybe . But I told her I said you do realize , for $20 a month you can reach the world . I know you're on radio now and it sounds cool and you can say I'm on the radio , mike , but if you want to reach more people , you're only as good as an AM station , unless they're online , of course .
But she was like you're kidding me and I'm like no , she's , what's the catch ? I go there's no catch , it's called podcasting . And so she quit doing her radio show and her you know she's quadrupled , if not more , her listenership and activity on our website , things like that . Speaking of paying for things , we want to say thanks in theory .
There it is To both the Mouthy Broad Media woman thank you so much , dr and for Todd the Gator for the Super Chats . We appreciate those very much . But yeah , I'm not sure what the you know .
Again , I'm too frugal and I started next to a water heater and a furnace so I get that being in started next to a water heater and a you know furnace so I get that being in a studio would make it cleaner . But you know , I know well , ed Sullivan , right , and what's that guy's name ?
Dave , they have that studio in the Boston where the whole cigar yeah , yeah . Yeah , you know there's gotta be somebody to do that . It's just when I hear that I always kind of go , ooh , I don't . My initial reaction is like that might not work .
But if you've got the right kind of people and you know that's the key of knowing who is my audience , who's going to pay for this , and then what kind of services do they want ?
Because if they're like , oh , I want video too , okay , that's fine , Because video , you know , that might actually be the thing , because when you make a video and you want it to look super professional and not have , you know , leftover dishes in the background , you know you may be going to some place that never gets dirty .
Yeah , dan says some people like the money they save by doing it yourself Isn't worth the time it takes to do it yourself . Everyone's different . Yeah , there is a thing too of the learning curve and in the oh we're changing topics In the school of podcasting . We're talking about NoteJoy , which you guys see when I share my screen .
That is NoteJoy and so you can see studio in the mall . Is that a good idea ? And I was talking with Mark from practicalpreppinginfo and he was talking about he used to use Evernote and Evernote , also owned by Bending Spoons we talked about them last week is moving to .
He was thinking about NoteJoy or Notion , and so I was looking at Notion myself and exporting out of NoteJoy . I have to export it to Google Docs and then I can import from Notion , from Google Docs into Notion . And I did a little bit of that last night and went you know what ?
I'll pay the extra eight bucks , you know whatever a month , then go through the hassle of moving all that stuff . So there is the convenience of just being able to walk in talk , and some of these places you just walk in talk , do the show , you batch them maybe .
I know some people that'll use this to batch and then they're like all right , send me the files . Or in some cases , you can hire somebody to do everything and if you're promoting your business , you can probably use that as a write-off . I would ask Ralph at askralphpodcastcom if that's legal , and I believe it is . It's a tax write-off .
Yeah , mike , in the chat room , I've run a video podcast studio in Austin since 2018 . Our clients are mainly brands and businesses . Yep , we do great and they're always growing . So there you go .
I would just be interested to see up front , like what your window shows , because on one hand you can't you could put people recording in the window but then you have to really good glass to not let the sound of the mall like the guy's doing an interview in the background you hear like the old although the easy listening station .
I walked in the other day and they were playing the police in the mall like the band the police it's always christmas time , always christmas time and ralph says yes , you can , Dave . With that , Jim , what's coming up on TheAverageGuytv ? I looked up and I was like holy cow , we're already late .
Already , christian Johnson joins me this week . He's a longtime co-host of the show . We spent a little time talking about the CrowdStrike incident that happened a couple of weeks ago global security incident around the world and we just spend a little bit of time talking about that .
It's a little more in depth and a little more nerdy than maybe we normally are , but out there and available for you right now . Home gadget geekscom .
And oh , I forgot to mention earlier . This is even more fun . On the book the audience is listening . You ready Ooh . Signed by the author . How fun is that . I got that at Podcast Movement and that's who's coming on Monday's show Tom Webster . He's talking about this book . I also threw the question at him .
Can't we just say the following opinions are not necessarily those of the sponsor . Can't we just get away with all this brand safety stuff ? And so you'll hear that answer ? That's called a tease . Boys and girls , on Monday , school of Podcasting . Thanks to Mark at podcastbrandingco .
Thanks to Dan over at basedonatruestorypodcastcom , you can find all our shows over , all of our episodes at askthepodcastcoachcom . Slash follow . You can follow in your favorite podcast app . If you're listening on a new podcast app , send us a boost . I'm off to play with QR codes and bank numbers and try to set up my Albie wallet . That's fun and not eat one .
It's not hard to do . But the 2.0 stuff . I had somebody say why don't you talk more about 2.0 ? I'm like , cause it's not super easy yet when it is , they're working on some stuff , so that's coming out soon , but we are here every Saturday to take your podcast questions . Thanks so much for the chat room . If you haven't liked , subscribe and rung the bell .
If you're watching the video , please do so now and we'll see you next week with another episode of Ask the Podcast Coach . Thank you ,