How do I talk to a lead and turn it into recurring revenue?

Let’s assume 3 things: - You’ve defined a service offering - You have an ideal client - You’ve vetted out the lead to a point at which you are at a tipping point of moving forward But the sticking point is recurring vs one-off work. There are 3 steps to help you sell someone your recurring service. 1. Re-establish the trust factor 2. Compare the benefits of recurring vs one-off 3. Show them how it gets them to the end quicker