A79 - What is the best way to attract larger clients?
Episode description
Attracting the large clients is the same as attracting small clients.
Know the problem you are solving for them. This is even more the case for attracting larger clients.
A much more effective way to land larger clients is to seek them out rather than try and wait for them to come to you.
Larger clients are much more difficult to nab, well because they have layers and layers of people in the organization and getting in front of the right person can be much harder.
Most of the times with smaller clients, you are working with the founder or owner of the business.
Depending on what you do, you’ll need to find the appropriate person to get in front of.
- You can go to that organization on LinkedIn and find who that person is and see if you have any sort of connection to that person.
- Ariel Viera leveraged the power of Facebook to get in front of the "right" people with his content just as a bit of marketing, like TV commercials. He didn't ask for a sale, didn't promote, just pushed his content.
In this episode I share with you 4 points from my experience in working with larger brands that you'll want to keep in mind.