The Secret Of The HotList
If you want to see how they're selling so much (it's the Secret Of The Hotlist), you must go to http://KernClass.com .
Feb 13, 2019•16 min•Season 1Ep. 75
Ask Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
What it REALLY means to be an Entrepreneur
What does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. Listen for more ... Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
Feb 12, 2019•25 min•Season 1Ep. 74
The Rolls Royce Phantom Edition
Coming to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target. Listen for more ... Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
Feb 11, 2019•20 min•Season 1Ep. 73
The Right Way To Pitch On Social Media
Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.) The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves pu...
Feb 07, 2019•13 min•Season 1Ep. 72
The Real Secret To Marketing Success
If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you...
Feb 04, 2019•8 min•Season 1Ep. 71
How To Make Offers From Multiple Angles
It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers. It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer. There are two angl...
Jan 31, 2019•7 min•Season 1Ep. 70
Hard Data On What’s Working
Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what’s working on social media right now and how you can apply them to your business so you can sell more online. There are some fantastic tools available that allow you to spy on your competition. Modeling is very different from copying. Don’t try to emulate someone else’s persona, just be yourself. If someone is getting a result you want to ge...
Jan 28, 2019•16 min•Season 1Ep. 69
The True Key To Success
What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why “good will towards men” may be secret to successful marketing and how you can make offers to your audience all the time while still adding value. If you flip the Christmas carol verse “peace on Earth and good will towards men” around, you may have the real key to success and happiness in life. When you take good will towards to men and add “success in ...
Jan 24, 2019•5 min•Season 1Ep. 68
Forget Your List, Focus On This
It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads! The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that ...
Jan 21, 2019•32 min•Season 1Ep. 67
The Right Way To Think About Your Social Media Marketing
Nearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that’s even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts. The more value you provide to the marketplace, the more goodwill you establish and the more offers...
Jan 17, 2019•18 min•Season 1Ep. 66
The Coming Apocalypse
If you’re relying on email to build your business going into 2019, you’re in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list. When you create content today, it lives on forever. Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you ...
Jan 14, 2019•16 min•Season 1Ep. 65
A Common Myth That Holds Us Back
Discover the truth behind reaching more people with your content and selling more products. Here’s a hint: It’s not about how many followers or fans you have or how big your email list is. Learn the simple strategy Frank has been using to drive traffic and grow his audience without having to pay for ads. One of the things that people get hung up on is one particular pillar of Frank’s Intent Based Marketing strategy. You have to consistently make posts on social media every single day where you d...
Jan 10, 2019•21 min•Season 1Ep. 64
BEAST MODE: How To Go All In
Frank pulls back the curtain on operation BEAST MODE and reveals how he’s been using live video and organic content to sell his new book, Convert 2.0: How to Create Internet Campaigns That Sell. Learn why the number of followers you have doesn’t matter and what you should focus on instead and why the Intent Based Branding strategy is the most effective method of selling more of your products online. There are more ways you can make offers beyond just email, many of which are even more effective....
Jan 07, 2019•33 min•Season 1Ep. 63
The REAL Secret To Marketing Success
Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base. Frank relates the tale of a client who runs a traditional busines...
Jan 03, 2019•10 min•Season 1Ep. 62
Hidden In Plain Sight
Frank reveals how some of the most powerful and profitable marketing strategies are hidden right in front of you in plain sight. Listen to Frank as he explains the power of the two magic words that turn one offer into multiple offers and why being perceptive to your audience could be the missing piece of the puzzle for your business. The answers to nearly every marketing question are always hidden in plain sight. The first thing Frank asks new clients is ‘what is our objective?’ The second is ‘w...
Dec 31, 2018•18 min•Season 1Ep. 61
Listen To This If You Want To Sell More Stuff
If you’re trying to come up with a great offer to pitch to your audience, you’re going to want to listen to this whole podcast. Frank Kern breaks down the classic copywriting formulas and shows you why simpler is sometimes better. Stop staring at that blank page, use these time tested copywriting formulas to jump start your offer instead. “Motion beats meditation.” -Gary Halbert An offer made badly is better than no offer at all. Our income is in direct proportion to the number of offers we make...
Dec 27, 2018•12 min•Season 1Ep. 60
What To Do Next
Learn the simple two-step process that you can use to make more money in 2019 while avoiding the biggest mistake that entrepreneurs make all the time. Stop focusing on your strikeouts, and instead, start multiplying your homeruns this holiday season and make 2019 your best year yet. The question that comes to mind near the end of the year is “what do I do next?” You’ve probably had some months this year that went really well and some that went not so well. As entrepreneurs, we always like to com...
Dec 24, 2018•11 min•Season 1Ep. 59
BEAST MODE
Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why. Beast mode is to always be taking forward action towards meeting your objective. You have to always be pr...
Dec 20, 2018•25 min•Season 1Ep. 58
One Piece Of Paper Can Cure Overwhelm
When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next. Have you ever felt like it’s totally overwhelming to sell things online? You feel like you have to do everything all at once and instead you end up doing nothing. Take a piece of paper and divide it into four qua...
Dec 17, 2018•10 min•Season 1Ep. 57
The $1000 Saddle Story
Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead. “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim If you have the ability to help successful businesses generate more revenue and custom...
Dec 13, 2018•8 min•Season 1Ep. 56
The “Magic Power” That Fuels Success
There is more to success than just hard work, dedication, and believing in yourself. Learn about the two “magic powers” that separate the most successful people on Earth from everyone else, and how you can combine them to become unstoppable. The most common question Frank gets is “what separates a very successful person from a non-successful person?” Hard work, dedication, and belief in yourself are not the reason although they are important. The one thing that all Frank’s most successful client...
Dec 10, 2018•7 min•Season 1Ep. 55
Don’t Listen To Your Brain
Don’t let your brain fool you - it will often makes things out to be bigger than they actually are. Learn how Frank saved one of his clients from creating a whole pile of new products based on a false assumption and instead helped her to see the one thing in her business that was already working well and double down. Never listen to your brain, always listen to your calculator. “Nobody,” “everybody,” “always,” and “never” are four very dangerous words our brains like to use to generalize. Frank ...
Dec 06, 2018•6 min•Season 1Ep. 54
When Internet Marketing Fails
Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet. Internet marketers think everything has to be online but the internet has only really been around for the last 20 years. Most people who sell online use direct response principles which have been around for hundreds of years. Sometimes the intern...
Dec 03, 2018•6 min•Season 1Ep. 53
Why You DON’T Want A New Funnel
Discover the reason why email marketing is dying and what you should be doing instead to generate new customers for your business. Creating a new funnel is not always the answer to scaling up your business. Sometimes, what you need to do is just put more gas in the tank. Finally, learn about the tidal shift that is happening in the marketing world and what you can do to surf the wave. Automation isn’t always the answer to growing your business. If you’re funnel already works really well, don’t t...
Nov 29, 2018•21 min•Season 1Ep. 52
Get Out Of Your Business To Grow It
You have to get out of your business to grow it, and this is the greatest time of year for business owners to grow! Find out why many businesses will generate 60% to 80% of their yearly revenue and how you can get in on the opportunity. Learn what offers to run to your market and how to weave them into the upcoming holiday season. If you want to double your business, all you have to do is run more offers to your existing customers. If you want to grow your business, you have to get outside of yo...
Nov 26, 2018•14 min•Season 1Ep. 51
Finishing 2018 Strong
Tis the season to finish 2018 strong so what are you doing to take advantage of it? Discover why the next couple of months could be the best time of the year for generating revenue in your business. Learn the secret cardinal rule to long term success in business and how to leverage the upcoming holiday season to get what all entrepreneurs need: simplified growth. We are right in the middle of offer season. This is the time of year, more than any other time of year, especially within American cul...
Nov 22, 2018•18 min•Season 1Ep. 50
The Story Of the Crystal Ball
What if you could fix any marketing problems? Listen in as Frank gives tips to improve your marketing strategy, without a crystal ball. Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
Nov 19, 2018•4 min•Season 1Ep. 49
Reaction
Time pressure and emotional decision-making can cost businesses money. Learn what you can do to turn it around in a completely overlooked way to avoid being overwhelmed and stressed, which often leads to losing money. Get in on one simple secret that will allow you to go from reactive to proactive. Frank’s main job with his clients is to be a rainmaker for them, essentially to find the most efficient way to increase revenue. A lot of times that means stopping the ineffective activities and refoc...
Nov 15, 2018•11 min•Season 1Ep. 48
You Can't Read The Label From Inside the Bottle
Are you stuck trying to increase your revenue stream? Listen in as Frank gives the inside scoop on the simplest and fastest way to increase revenue. Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
Nov 12, 2018•6 min•Season 1Ep. 47
A Simple Question With Big Results
Why don't you focus on the clients who get you the money faster? Listen in as Frank gives some of his insight into which clients you should focus on. Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page
Nov 08, 2018•7 min•Season 1Ep. 46
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