The Magic of Novel Effect

Matt & Melissa Hammersley are the founders of Novel Effect, an award-winning mobile app that follows along during story time with interactive music, sound effects, and character voices creating magical moments when you read aloud with your child. They join Julie in this episode to speak about the app’s origin story, its success, and the vision of connection that guides all they do. Matt & Melissa also get a chance to talk about what it’s like to mix work and family, and the most important lesson of a start-up: you can’t win if you quit. 

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