Turning a Health Problem Into a Global Business With Joyce Lau, Founder of NakedLab, Bedding Brand

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Joyce wasn't meant to be an entrepreneur, she was pursuing a career in architecture and everything changed when her daughter had a skin condition.

In this episode, listen to how Joyce's powerful story and genuine communication make NakedLab thrive in a very competitive industry.

You'll also get to hear about how to deal with imposter syndrome, how to expand to new markets and adjust the strategy accordingly. How to embrace pain, deal with cashflow and above all stay true to your why and keep things simple.

Happy listening!

Content:

(03:57) Joyce's Background and Career Path

(06:11) The Birth of NakedLab

(13:26) Building a Brand with a Personal Touch

(17:53) Strategic Choices: B2B vs B2C

(23:12) Dealing with Imposter Syndrome

(27:48) The Reality of Personal Branding

(32:29) Adapting to Different Markets

(40:08) Challenges and Lessons in Entrepreneurship

(43:32) Inspiration for the Next Generation

👉 To find out more:

Naked Lab's website

Instagram

🎥 Follow A.B.O. Podcast also on YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@abopod ⁠⁠⁠

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Get a $500 discount (for new & existing customers) with the code AF329612.

Visit: ⁠⁠⁠⁠⁠⁠https://sleek.com/hk?ref=yzqzzdk⁠⁠⁠⁠⁠⁠

To contact them: [email protected]

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