She Built a PR Empire by Staying True to Herself
Episode description
Do you master the art of communication? On a scale from 0 to 10 - 10 being Comms Master Level, where would you rate yourself?
Join Kiri Sinclair, founder and CEO of Sinclair - a leading communications, marketing and PR agency in Hong Kong - as she reveals the essential ingredient for effective communication: authenticity.
It may sound obvious but it’s easier said than done.
We also discuss how to navigate change and new trends, engage with Gen Z and leverage AI’s impact on the industry.
An episode that spreads good vibes and positivity, enjoy!
Content:
(01:47) Meet Kiri Sinclair: Founder and CEO of Sinclair
(02:12) Exploring Asian Identity and Cultural Perceptions
(05:32) The Role of Authenticity in Communication
(10:25) The Impact of AI on Communication and Marketing
(18:39) Navigating Change and Embracing Positivity
(27:11) The Mindset of a Business Owner
(29:28) Crisis Communication Strategies
(31:52) Reflecting on Career and Leadership
(41:07) Future of Sinclair and Business Insights
(44:34) Lessons for Entrepreneurs
👉 To find out more:
Sinclair'swebsite
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