09: What is a brand? An Audiologist's Perspective

So what is a brand anyways? Well I can tell you what it’s NOT.  A brand is not a companies logo, it is not the hearing aid, and it is not your company’s color palate.

Believe it or not, branding is something that you can’t see, it’s what your patients say about you when you’re not in the room.  

According to Everett Bowes, a brand strategy consultant, he states a brand is a behavior, a reputation, an accumulation, a narrative, and a device. A brand can maybe have one or two of these attributes, however, a strong brand has all five. The purpose of this podcast will be to break down each of these ideas to better understand what a brand is and how it can help our profession.

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