07: Visual Brand: Why Our Profession Needs One

On this episode of the Ascending Audiologists podcast, insights regarding the topic of visual branding and why the audiology profession needs it is discussed. You have likely noticed a shift in recent years from traditional to online advertising, but you may have assumed that your main clients are continuing to consume traditional media. However, 16% of online consumers and 6% of Instagram users are ages 55+, and your patients loved ones are the most active demographic on digital platforms.