189: How to Sell with Noble Purpose with Lisa McLeod

What’s the purpose of your job? If you believe that your sole purpose is to make money, then you’re cheating yourself, and your team, out of a meaningful experience. This interview is for leaders and aspiring leaders who want to improve their results and job satisfaction. In this interview, I talk to Lisa McLeod about:Why purpose-driven organizations outperform the market by over 350%Why the traditional language of business unintentionally sabotages purpose and innovation.Why pursuing profit results in mediocrityHow to reclaim your sense of purpose to make your job more meaningful, productive, and dare we say it, fun.Lisa McLeod is a sales leadership expert and best selling author. Her newest book, Selling with Noble Purpose, hit the bestseller list within one month of publication. A sought after keynote speaker, McLeod’s clients include Apple, Google, Kimberly-Clark and Pfizer. She also works with numerous franchise organizations, non-profits, and trade associations. McLeod writes leadership...

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