Robert Norton reveals his new blockchain art startup Verisart
Mar 25, 2016•16 min
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Episode description
In this week's episode of the ArtTactic Podcast, Robert Norton, CEO of Verisart, tells us about his new startup that verifies art authenticity through blockchain technology. First, Robert briefly explains blockchain technology and how Verisart plans to utilize it within the art world. Then, Robert walks us through Verisart's app and how artists, galleries and collectors can use it to confirm ownership and authenticity of an artwork. Also, he explains how Verisart fits into the recent proliferation of the art eCommerce sector. Lastly, Robert shares how people in the art world have reacted thus far regarding embracing the blockchain technology.
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