Rich Tu: “My work vibrates a little bit more”

Rich Tu is the VP of digital design for MTV, VH1, CMT, and Logo. Hear what inspires Rich to create energetic and electrifying designs for brands like Nike, New York Times, and Coca-Cola. He has always been stimulated by street art and the underground scene, allowing a fresh and youthful vibe into mainstream media. From deciding to develop his artistic career to building his relationships with fellow artists, see how Rich emerged to become an influential creator and storyteller in the commercial world.