SNM128: Affiliate Marketing (How Awesome Friends Get Rich)

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affiliate, marking out awesome friends get rich on today's episode. Today's episode is brought to you by CEO Pro Lap, the company that I trust to keep serving a master at the top of Google to save 10%. Use the coupon code. Serve no master at checkout. Go to serve. No master dot com Backslash CEO today. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. I'm heading back to the States in a week or two. Depends on how long between when I record this and when this gets released and this conference is all about affiliate marketing. And that means it's a great time to talk about it because affiliate marketing is all about talking your friends into doing stuff and get paid for it. And many of us, especially outside the pure Internet marketing world. Think about that idea with its distaste or come from a place of ignorance. Sometimes you don't understand how it works or why it works. And so what I want to do is share with you the concept and how you condemn in your life, no matter what you're doing right now. Yesterday I was having a conversation with someone online, and one of my Skype groups have described group for some software that I use. And so people that user software sometimes ask each other question because the owner of the Tech support there I was awake. The answer questions pretty well. There's usually every day about a six hour window when they're not answering, and that happens when I'm awake, because why I'm 15 hours ahead of California time right now. So while some of the world's asleep, I'm awake. This guy started asking some questions, and I said he's like, I'm looking for something to promote. I'm looking for an affiliate offer and I said, What kind of stuff do you know about it? Some software stuff, I said. Oh, another guy. The group has some software. Here's a lake and I forgot. And the guy even met who owns this offer goes Do do you have a tear to link? And I want to explain to you exactly what that means. Basically, there was an opportunity to make money, and I forgot about it. Happens to everyone because I was like, I'm just telling the guy because it seems like you have to be a good fit in that marketing is an affiliate. Marketing of specifically is where you're in that moment where you recommend something to someone and then you get a taste just for doing it. And the key is that something you would have recommended either way, Perfect examples. I have sold so much perimeter, so many people buy a scrivener who worked for me, who worked with me who listen to me who follow me and screaming doesn't pay me anything. And I accept that sermon is so cheap they can't really afford to throw a taste my way. And there are some things that are just like that. Belem, which I used for four mining books, doesn't do it anywhere either when they're in the back story. Yeah, that tastes. Now they sell directly. No more taste for Jonathan. It happens. So the chief first principle of Philip Market Step one is that you just get paid for recommending stuff. And Justus important Number two, is that you continue to only recommend stuff. You believe you. If you read my bloggers was listen to his podcast episodes and hopeful you do. You recently saw that I wrote a really long review about pay Kick Start, which is a shopping cart that I use if you order one of my courses. If you buy anything from the other than clothing, it goes to my pay kick start shopping cart and when you buy something from me taking started, who handles the taking of the information, the connecting a paper on the credit card and processing on the money, they kind of are the front end of it. In the back end, of course, is a payment processor is a lot of steps to it, but I've worked with some other carts in the past that had some problems with, but I wrote a very extensive review, and the first thing I say if you read it is Hey, if you're making less than this much a month. This is not right for you. Cost 100 bucks a month. The big $1000 a month don't buy. It's too expensive. You're not ready for it yet. There are other tools you can use the charge per transaction. The charges. Small percentage. Only when that percentage per transaction gets over $100 a month, then you should switch. And that's when you're doing like $2000 a month. Your transaction fees start to add up because it's one or two or 3% depending on who you're using or 3.5% so $1000.35 dollars $3000. Now you're up to 100. Okay, so the first thing I say is so most people. But for me, it's not for you yet someday, and that's a critical part of giving recommendations, saying who it's not for. You mean people who signed up for Graham early because of me loads and tell everyone to get the free versions? I don't get paid on the free version. The money come my way unless people by the $100 version lets you don't need it. I happen to use the pay version, but I also run hundreds of thousands of words through it that I get paid for. All of us make sense for me to use. It doesn't make sense for everyone to use it. Free versions good enough for 9% of what people. D'oh! When you recommend stuff, you don't change who you are. Now, some people, when you think about it, you think about the really sleazy part of the market. And this part of market exists. And where the other reasons of team in the States yesterday someone message you hadn't spoken since 2014 and know that the Skype Records, every time you ever talk to someone, it's his own. This is a message you in four years, and the last time they message me was to try and get me to promote something. And they did it in a way that I would say it was a little bit uncomfortable. Four years ago, I looked at the previous message, and in fact, in the previous message, that person was sort of touch, and this is someone who likes to be a middleman between a product and really tried to find people like me to get me to tell customers like you about stuff, and the last time he did it was a comfortable. It was weird because it was someone I'm really good friends with. In fact, the person is trying to do for last time is the guy who owns and runs pay Kickstart, who's been my friend for seven years. I've done business with in many different places for seven years. I thought, Oh, that's so weird. This guy tried to get me to promote something for someone I already do business and work within. It made it very uncomfortable for me a message. Me as you're trying to get me to produce something that I'll be honest with you. I went from a 1,000,000 years many years ago when I was first starting out my followers. My first group of falling in line would get really mad if I would send out e mails or educational stuff. They said No, just sends a list of what you think is investing to buy today. I had a very different following my first thought. Don't send this information. Don't send us teaching. Don't send us advice. See, I had a list of following her around 10,000 people, and I could see every time I send an email how many people would click the unsubscribed? But and every day it's like five or 10. That's normal in a small percentage of fracture percentage. All the time people go. You know what I'm tired of? Listen, this guy happens. Same thing with this list, the same thing with people from serving a master after 68 months of people just get bored of me. That's normal. But with my previous falling five or six years ago, any time on send out like, Hey, here's three steps you can do to grow your business. You're not biting today. I would get like 50. Uhn! Subscribes. It happened a couple of times. I learned my lesson. I said, Oh, people don't like that. Nobody wants me to do that. So I'm not gonna do it. Do not insult these people with information. They don't want it. I know you're not like that. You're from my new tribe. I definitely do approach to business. But at the time I'm following that hated information, which is the opposite of what I knew. Now, now how much free information by pouring out their podcast block post. She have some always making more free stuff because I want to give gift gift. But at the time it's all right. Give them what they want. Let them eat cake, Give them bread and circuses if you like. A little older Roman quote. So one of the people right at the time was, I would say, super hyping. There's people who put out products faster than me. Don't do anything. They put out products in like 7 17 $27 they have a lot of excitement on a lot of hype. And then you buy and try and implement, and it never works. Just kind of. Gov. I was 30 bucks whatever. And this person's been in that market for about 10 years. It's someone who I bought parks one from when I was first starting out, and actually, I did buy apart from that worked a long time ago when the first crocodile from work, then the next, like seven after it didn't work and I was promoting. Later on I said, Oh, this guy's got to offer and you guys only one here offers hears nothing came out today, and so the sky message of yesterday's Hey, will you promote this If someone's got a new thing and I said, Look, man, I have a prudence first of five years. No, wait, how I would promote something that's all hype, all sizzle and no steak to my new falling to my tribes that I really care about. Sorry. And also the other thing is that I have a bad taste in my mouth cause this person, this person tried to get me to do it before it was uncomfortable. But also people approach me and they wanted to put them. And it's a one way street. Hey, will you send me your customers? And then, if you ask me, return the favor, I won't. That's why I'm not really in the J V World anymore. If you're wondering why I don't, none of you found me through another person. That's why I don't really like to get in that game where it becomes a favor. Worse, I did that for awhile and you made a lot of money, but everyone ends up with the same following. The listeners never hear a clear message, and so the success rate of your fallen goes down. You could make more money. You can squeeze more money out of people. But then after you'd be like men have gotten so many course, Haven't told. Somebody has to go. I don't know what to Dio, and I'm very cautious of that. The last thing I want to do is overwhelm you with different hats. That's why I'm not teaching you a whole brand new business model. And I'm just sharing some stories about the world of fairly marking that experience. Recently, those circling back I know we went a little rabbit hole is the idea of integrity becomes a core principle of your business. When you go into a filly marking when you think about stuff to promote, you only brought stuff you believe it. If you stick to that core principle, Ah, business becomes quite easy. Decisions about what's rope come quite easy now. It could be tempting if Sooners that stops being your driving principle. When you go on man, I don't want to lose my integrity, but I could also have $5000 day. I remember the first time I e mailed something anymore. It was I mean, $1000. You understand that? I was there before, when I was young, and it was kind of a balancing. Yeah, I felt like a mailing stuff. I don't know if it's any good, but the same time my audience gets mad. If I mail anything else, that's all they want to hear about. So I was giving people what they want, and it was making me money. But I've moved away from that. I have a more mature audience now. More different. I've grown back. Me honest you out where it came from. You deserve to know the truth. I had nothing from you. Tow. The idea of working is simply to find stuff you would recommend anyways. Uses for it is the start of the Amazon, man. Everything you recommend. Amazon. Hey, check out this movie. You sent him a link to Amazon, which we do all the time anyways, and it was on pace to 4% of anything they buy the next day. I don't put a lot of stuff on Amazon. You know, all the things you recommend an Amazon, I think to you. I think the only thing that I recommend to you guys and Amazon is my books. I'll say Oh, check out this book or check out that book And then sometimes people buy a book and then they go and buy a TV or something the next day and a little taste of it. And what I want to really understand is that there's nothing unethical about that. This ties into our talk yesterday fear success, right? Oh, if I do this, it's unethical. Or if I get paid for something I would've done anyway. There's other why? Why is it unethical to get paid if it doesn't change what you d'oh! Now I totally understand where you're coming from, because there've been a few scandals recently about people doing paid reviews. In fact, I had to. I had a message from Google asking me if I did a paid review on pay. Per views were so pays you to do it. And I don't do that. And also it can get close to that end of the spectrum. Of course, if you're just pushing sales, whether you something in on, but you'll notice I don't review recommend anything on my website that I don't use okay Yeah, I recommend pay kickstart for people that it's the right fit for, and I use it and one of things that I found interesting. I was looking at a new competitors that has a tricky name that sounds like something else that I use. And when I went and looked at this competitors, all of the reviews on Lee had pictures of their website. No one had a picture from inside from actually using the tool in ago. That's not good. So sometimes you see that we think, Oh, that's what all of it is, but it's not really. Affiliate marketing is where you reckon stuff you win. Anyways, I could easily do movie recommendations. I have a lot of opinions about movies and TV shows, and there's nothing wrong with saying I like this movie. Here's a link, and that happens to be in a filling. That's really what I want you think about when it comes to food market, whatever world you're it, it can be anything. If you said to me, what's the stroller that you use and thinking about it now? I can't remember the exact name, but it's a fancy name, Good baby or you know, it's got one of those really cute names. They all sound so much like Mix it up. We have a ton of baby stuff here, and all has names like Good Baby Son, Baby and Baby Kiss. And sometimes there's like a European version in a more bjorn baby and stuff. But I would go look at it out. Finally, go on amazon dot say this is what I use and not send an affiliate link. Why should Amazon with only the buyer? The person created only one to make money off of me bringing them? Because some right, it's a recommendation, and I certainly can't. You don't wanna know what stories. It's not the grass strips on the world, it's fine. But I haven't tried 100 on the strollers we saw when we really like we bought it. Okay, I'm not expert in the sense that I've tried hundreds I found yesterday last night. Speaking of affiliates, last night I was playing my PlayStation. My son, my wife were asleep. It was a late at night. I don't play very often, I said. You know, I would try amusement headphones that you haven't used in a year, but I charged him up. I have a special PlayStation headphones, the PlayStation Gold headphones. Recently, PlayStations come out with the PlayStation Platinum headphones, and I wanted to know if they were better. So I looked online and I found a guy who made a video that was really, really, really informative, actually was amazing. It's just a guy in his bedroom. He had the two headphones explain every little difference and talked about how they sound different for different things. He goes, Well, if you just played games, this is what's good. If you're listening music, Here's where I hear the difference All these things and the question really comes down to the planet's worth $6 more than the gold. And at the end, under his video, he had links to the products that are as a fill it links. I have no problem with that. He provided me with a great amount of information, very valuable and in fact, this guy's whole YouTube channel. It's just about headphones. I've never seen anything like it before. It's such a small niche. How many different headphones to people by I own. I said that I, probably summer's had fun now that I say that now that I say I do actually have a lot of headphones. Oh, no, I probably 20. We have a waterproof headphones, speeds doc off like Asian version of beats. We have work. Had phones have ahead from some PlayStation headphones with a headset. I have a head. Phones don't work. Yeah, you know, as I say and I realize I'm actually at the high end of the market for how many headphones I am. Most of my headphones are up in the moment purchases like I'm trying to Thailand ago. Those look what I buy some and you do that by two pairs of disappear for me and my wife just to be safe. But I learned my lesson about just buying one pair. In fact, I'm also the point writing to buy three because my daughter always wants a pair, too. Now I know why everyone loves headphones around here, but I found it so fascinating that a person could just be headphones got Really He's just a video game. Had to invent almost all about video game headphones. It's very little about listening to music, and I found that so fasting is reviewed. Dozens. I didn't watch all this because I went through a bunch this morning. I found so fascinating. I just hold on a minute video and he was providing what I considered very valuable information because he was just explaining the differences. Why this one's good. Why that one's not good. What he loves about this week doesn't love about that and its gold to me. So of course, why would I not want to reward him for Give me information he didn't charge me for especially because if you go to most magazines and read a review, they don't cover any of the good stuff. They don't cover what you really want to know. How do they feel in your head? What do you not like about them is for everyone? Most large magazines and newspapers, whatever they do. A review. Every video game gets five stars. Every album gets 4 to 5 stars. They never seen things terrible or never say, Hey, this is for certain people. I'm reading a detective. Siri's right over the detective who's I think in his fifties is really in the seventies punk music and, in fact, one of man's. He likes is a band I like, and I thought, That's cool. That's so interesting. Because usually detectives like jazz, every detective book, usually detectives like jazz. That was. Detective always has something Detective always has something that they're really obsessed with on the side. Now the punk music plays a small role in a really long book. It only was one scene that's fascinating, but she started naming subs, so he named a band that I like, but he didn't name my favorite song, actually likes a different one. I said, Oh, this guy knows more about this band To me, I've seen the band live ones. It's a lesson. I mean, it's a pretty well known band. If you're in a public music trying to amuse, you wouldn't know it, But it's great. I like when people embed their information and share real stories. It lets you connect. So when people give real opinions, okay to get a little taste on it. So whatever you're in, whatever you're doing, whether you're talking about R V's or you're talking about history, there are people that will reward you for sending the new customers. When you're thinking about becoming an affiliate, marked with inflate principles. And of course, I go to the nitty gritty, a habit of Philip Blueprint that really goes into the detail of all the different steps. There's just about concept principles. We'll have a little bit time together today. I want you think, Oh, there's nothing wrong with this. It's something I could have my my everyday life because here's something else you could D'oh! You might be just starting out and you go, Hey, I have no falling. I don't have a block out of a website. No ever follows me. Here's what you do. Okay, Every time you find something you like, you create a bit. Lee link at Bentley dot com. Maybe it's b i t it dot l Y I think it's really dot com now, and you create a little link that's your custom linked to that thing. So whenever anyone asks you about it, you could just say, Oh, I'll send you the link on Facebook to the thing I like and that just becomes what you do. You send people in real life digital links. It's actually very, very useful in general when people recommend something to me and asked them to send me the link. I say, Johnny, always. I say some of that scrap sends your base with email with a link in with a person's email address. Don't just tell it to me because I'll forget. Don't just tell through all the beach sent it to you about you know, Texas to me. And when you do that, you could become a real life of fill it. And again, you do anything other than sending her condition, and you're actually making it easier when you tell me the name of something. But if you don't spell it, I gotta go Google and figured out I misspell stuff all the time. There's a lot of products, have weird names. I was like That's something the other day that's a normal word that ends in E. R. And they got rid of the E at the end. So just like ends and our and so it's weird. If you don't know that, then you have to spend a while finding it. It's really trendy right now for Silicon Valley startups to have names that are hard to spell. It sound like a word with the not spelled like it were probably cause all the demands were taken, But it's really annoying. So I need that direct link. You can become someone who's in a filly just in life, he recommends. If you mentioned stuff, you like it. Oh, where'd you buy that car? Out of car dealerships do taste. I've never affiliated for a car, but probably this probably someone who does it. Whether it's auto trader or CarMax, you could just find it. You just type in the name of the thing and type in the word affiliate. You can find someone who will reward you for giving a taste. Now, when you do that, you'll come upon you all you know, can't really recommend these guys because they're a little bit sleazy enough happened sometimes. Sometimes I see things I'd like to recommend. I get a closer look, and I realize there's something weird going on that's unfortunate. It's not every business out there is worth recommending. Sometimes you see a product you want to recommend and then take a closer look. Some of the things that I use I have really bad reviews on Amazon now, and I don't recommend them anymore. Uh, mind works, but maybe I'm an exception because it seems like 40% of people out there have get a broken unit or the new batch is broken or they update it into something doesn't work, and so I can't recommend it anymore. I'm using a new app on my phone call news. If I It's my new app for reading news, you could tell it all the bloggers you want to follow. And every time it new Post comes and it shows all the new posts and mix them all together like a little newspaper, it feels good. It does all the things that other tools promised to do and didn't. But then to remove ads and make you a little bit, they want three bucks a month, which is ridiculous. Way too much. I can't recommend that to you. I'm gonna post a link to that one because I don't think it's worth it. And I'm also still using the papers of free version. I want to see if I can endure long enough that I don't have to send out a recommendation. Yeah, I would make a pretty nice payment from because you gotta pay three bucks a month and They probably sent me a little taste of that every month. But sometimes I use something. I don't think it's right for him. When I keep my motion, you if you want to look it up, it's news. If I actually posted fit late to that one, so we don't post fillings to everything. And I always tell you when it's something that I don't do a hard recommend on or it's something that I don't use anymore or that I'm not sure if it's perfect. Another thing that people would ask me a lot about lately is click Finals. It's kind of been 45 conversations last month. My friend Russell owns the company started. I remember when I started building Clip finally told about the idea we started working on it. Ah, lot of big companies use it. A lot of massive companies trusted a lot of friends I worked with Use it. A lot of people I really trusted use it so I could say it's probably good. I don't partial use it, so I have to tell you that. But I am thinking about about a team working a big project with someone. Well, we might use it because they think it'll make it easier for her. And that way I'll learn it ins and outs, and I can give you guys a better recommendation. So it's something that I tell you exactly what it is. All my friends use it. I don't use it because I started using different tools before this software came out. That's the only reason that I never tried it. I was already using where pressing about 10 other tools combined together before the software was released. So there's not a particular software, so you're taking the fact that I don't like your stuff. I'm old, and once I'm gonna have to something one way, I don't tend to learn a new way. When you were thinking about the process of recommending stuff, anything about finding stuff to recommend, you can see all my friends like it. Here's why. That's okay, too. You could do in depth reviews. I watch reviews and Unboxing videos all the time. If you watch YouTube, you can type in the word in boxing and there's so many videos of people opening stuff and it's really valuable right now. I need to buy a UPS which is an uninterruptible power supply. Power goes out here all the time. Lakers, where I live all the time. Sometimes the power goes out. There's two minutes and then the generator kicks on. All those things happen. I have my desktop here. I've had my desktop here for a year, but I haven't plugged it in almost a year because of your Lowe's happens while it's plugged in, the desktop will explode. That's top of super sensitive because it's a back and you could only use one particular type of ups and they're quite expensive. I was reading, trying to find someone buy from one, Actually, two days I was looking to buy one. And then I read this thing and it said it doesn't come with power cords. I mean, this is a power court machine doesn't come with power cords cheating me, and that's why we watch. That's why I could watch Unboxing videos. What? I just work for the computer company. We would sell printers all the time. We give away a $50 printer for free, and then you have a $25 for the printer cable. Now those printer came loose. You can buy on Amazon or eBay for under a dollar brand new for the manufacturer. Now you could buy him on Ali Baba All Express for, like, 18 cents for charging 25 bucks just ripping people off. Yeah, and that's like a move. And that's when I first really introduced that move, which I never like, gets you a lot of angry phone calls. Why would you sell me something without the court? Just the way it is? The printers free the camels, not free. It's called a trick, Okay? It's called a business trick. It's called right on the edge of bait and switch, but not quite to the edge where you can sue us. It's got We're just unethical enough that we can trick you to pay more money, but not unethical enough. You can sue us whether we get trouble with the SEC. That's what it really is. Okay, call a spade a spade. It was 10 years ago. I worked in this place. If you're wondering, it's what largest companies in the world, so I don't want to say the name of that company, but it's pretty easy to figure out the only one still around just videos of you opening stuff you buy on. Amazon becomes gold to other people because they can see what's in there and what's missing. We buy stuff from China. Look, I don't really have access to Amazon where I live, so a lot of times I order stuff from trying to directly, and it's often times a different size than you're expecting that alone to use value. If I could watch you open something and see what size it is, that's enough to get me click your leg. It doesn't take a huge amount of, you know, 5000 word review like I do for my reviews. Just you recording a video where you explain what's in the box can get you money online. People will build. Oh, that's very helpful. Click your leg and they know I don't hide that I would have a show like there. I never mask that I would sell. This isn't feeling for you after by, say, get a commission. I try to be very parent about that. Is this any links or I'm not transparent? It's not intentional. I just told you what I have a feeling not a felt links for I recommend scrapping over. You know it's not feel that Lincoln, I reckon, Graham. Really? But that isn't feeling, but it's free. So is it really not feeling? You don't have to give up your ethics? You don't have to play games. You could just be and you don't have to have a big falling, and you could just be honest with people. Get people simple information that they want. My daughter watches videos of people opening toys and playing with them to determine if she wants to buy them. We watch a lot of Plato one boxing because there are so many different Plato boxes. You wonder what's in there. The big trick with Plato kits. And I know this because we buy a lot of Plato here. I'm kind of an expert on getting the maximum out of dough for your pennies. We have the store here that we ordered from the online store has about 150 options if you type in, nothing compared to Amazon would have thousands, but each of them, and they range in price from like $6 to around $30. Now the patriots all look the same, but Plato, the little tubs. The little plastic jar comes out. What do you call that thing? The container. And coming about four sizes. They come in a small side, which I called B S and then coming a big size to call normal. And that is to in between. So I've ordered before and you open it up. There's like three or six small ones. I'm acquitted, but I've found for some reason there's a kit, and I've been through all of them. Okay, there's one kid that has 20 colors in there of the big size of the big size. It's around $14 so you paint on 50 cents her container for the largest unit. I just bought, like, a six month supply. Whenever I'm one with my daughter and working, I need to entertain her center desk right next to my desk and give her a new color later. With her last 1 to 2 days, she's four years old. She tends to destroy it after a day. You know, she she's not sophisticated level building, really fancy stuff. She just cuts into the circles, pretend she's making him breakfast. It ends up on the floor. We can't reuse it I look, believe me, I looked at making our own. I did Look at the way I looked at the online recipe. I found the recipe for making at home, and I said, Nope, It's certain things that you don't make it home. Same thing you know, There's an open source recipe for Coke. You can make your own Coca Cola home. The only thing is, you have to wear one of those masks like he hasn't breaking bad during one phase because there's one phase where you use a super toxic chemical. Okay, the principal. The process of making at home. Kobe has a phase. It's it's dangerous as the process making at home. Meth? No thanks. You know, like I'm not a big Coke drinker, but, man, anything that has a phase, it's like really scary and toxic, and you gotta wear gloves on the gas mask. I skip over and the Plato make your own planet was really adds complicated play. It was like a food, so you have to make it from its wheat or forget the thing. We start with the German. If the bacon there's all these different steps, I said that's too complicated if later, If it was, like, way more expensive, like $5 a color for Plato. Yeah, be worth it. So then it becomes the ratio of time and difficulty, the price of the original thing. But there are so many different kids that charge different amounts. And some of them They all come with these extra toys and she breaks all the toys right away. We've got the one we put in the person's head and you push the head down. Hair comes out. I love it. She elected for a day, then killed him. I got back. I die with the ice cream machine. Ice cream shop is dead. Everything gets destroyed. All the little point items that cut it up in the rollers. They always disappear after two or three days. I've also bought my daughter about five. Dr. Kidsshows wants to Dr Kids. They always disappear. Get destroyed. I don't know where they go to. The kids have a way of turning toys and making them disappear forever. I have no idea where it goes. We can look and look. We never find it. So the accessories to me aren't very valuable now. In a couple of years when she's made five or six. Maybe they'll be Bible again, because that becomes the primary way she plays with it right now. It's just the colors. And so for me, I had to do by trial air. Figure out which of these boxes had the best value and the only way to find that and again, part of problems that here the descriptions aren't very perfect. So you get a description that not great clear because I was in transit in two or three times. You know how much play that's gonna be in here. You can't really measure it. So having measurements don't make any sense. I've seen where an exercise bike and a movie DVD both said the same measurements I go Well, I know what real life is on the same size. I've never seen the media decides an exercise bike, if that's a you know, and I've also seen where I almost bought a couch and then I rose. It's a dollhouse couch here because they don't always say the unit. Sometimes you think its feet, and in this case it was centimeters. It was like three by five. I was like, Oh, That's a good size for a couch, And I looked a little like Oh, that's a great deal, Wasn't it really crazy, like $100. And it was a dollhouse couch. So for a full size couch, great deal for Dollhouse Couch. Wow, that's really expensive. It would be cheaper to buy a full size couch and invent a shrink Ray. All of this, right? This is so that for me if you made a video showing you opening different sizes of Plato and I could see what has the right sizes of what comes in each kit very valuable to me, we do watch those videos. Unfortunately, TOC this show off the toys, not the sizes. So to me a while to figure out which one has the right size. So that's something you could do again that's very valuable to people to get a toe in the Philip World, sometimes just providing people. Here's what you get when you buy it. Because we all remember the first time he bought a bag of Doritos and we opened it up. It rises 40% air. That feeling of Ah, what are you kidding me? That feeling of I've been misled. That goes into a lot of areas of isn't a lot of businesses thrive on that, and it's like how much is really in there? Well, you know that, right? How many chips air in there? So videos of these simple things are you showing things that you use and explaining them, and why use it is valuable to people, so you don't have to have a massive following or having special People will type into you to product in boxing and the only one doing the watch it it becomes very valuable. This is a way you can dip your toe in and fill in marketing world and see that you can get paid just for talking about the stuff you own, explaining why you like it and what's good about who it's for you. It's not really simple stuff, and I have a previous episode, right kind of breakdown, big principles of how to do a review, how to get right, ineffective review people find valuable. And you can also see that if you read my gram early, review my pay kickstart. You can see the flow. Why go through first? You kind of the basics years like Here's what I don't like. Here's what it costs. Here's my stars and here's why and then you go into Here's why even used. Here's why I bought it and it's very valuable. People love that information because we know more and more that major media sources can't be trusted. Right now, media in America is the most trust that's ever been. I think 18% of people trust news reporters at all. Now, this is something that I experienced about two years ago. There was a big thing in video games were discovered that people were writing reviews of games made by people they were dating and you could tell because one person were a really good review of a terrible game. And then all their friends wrote reviews. So only a small group of five or seven websites to five or seven reporters were all friends with each other. We're really positive. Use them because that's weird. And then they found out that the first reporter was dating the girl, and that's why they all really positive use. And it was discovered that a lot of video game websites we're getting paid for reviews that people with a negative review of a game that was buying ads on the Web site. The personal get fired. And so I had to change and I was. I was running for a while is like every game on this website gets five stars. That's not useful to me. So now the person I followed the reviews, I following people with very small following because I've discovered that larger as a company, it's larger. Their ability to control their message gets smaller. And so, whether you want to call, there's an issue of ethics. For me, it's an issue of your review is not useful to me. The website I follow right now and I'm iffy on them because recently wrote a good review. The game that I think is bad, but they write a lot of bad reviews. They do a lot of two stars, a lot of four stars and only the occasional 4.5 or five star. That helps me to trust them because they have a skill that every game is a five star. Now, when I review books on Amazon, I'll tell you right now I give five stars or nothing if I like a book against five. Start. Occasionally I'll do a four star probably 1% of the time. That's it. Okay, I'm not there to take an author. I know what it's like, but I do. I don't write reviews. Is why just click the stars at the end of a Kindle. I don't do reading reviews of time. I wish I did, but I read a book a day so my reviews aren't very valuable. I wouldn't want you to read my review of a book to turn without to read it. I simply say, Worth reading, Not worth three. I thought it was a Carrie, didn't That's all my review meets. But when I read a detailed review, I want honesty. And because almost all media is owned by three or four companies and they're all in business together, you know the company that owns the newspaper? Also interviewing, Coming Come on, Sinister. Also the car company up two independent people like you and me to write honest reviews that regular people could read. So actually, there's a lot of talk about content. Curation and Internet be turning into fractures where people have really small audiences. There's a bunch of that are predicting that you know it's going to shift instead of people falling big companies to a bunch of falling people with volumes of 100,000 people, a bunch of micro fallings, they're super targeted. And I can see that happening because for me, who I follow, I keep going. I need someone smaller because when someone gets too big, the advertising dollars become a little overwhelming. You have a large website for any business. Advertisers have the ability to influence you. And I've seen recently a couple of cases where advertisers and websites went to war, because we don't want you reporting the truth so we'll start running ads with you. It's an age old thing because you're small. You are actually free from that because if your reviews only covering generate $10,000 a month, which is a lot of money for you, it's not big enough for most companies to kind of come after your mess with you. So there's a lot of opportunities out there, and there's a lot of spaces where honesty is very valuable. I have to be honest with you. I found the guys had phones, video asset refreshing doesn't have that many interviews. He's got like 37,000 views. You know, most of these videos have that or less not a huge falling thing's got 5000 followers on YouTube. I thought, This guy's great. His reviews are very, very, very well done. And they're all done from, like his little puppet dad or his bedroom. You don't see a bed, but it's like a small room. But the information you provide has a low honesty to it, and he really understands things in the way I do. He sees headphones in the way I d'oh, and probably if you watch you like a CZ well as well, because he's very simple, he says. Here's what. Here's what I don't like here because this one hurts. Stop my head. This one hurts my ears. No one ever talks about that interview. When have you ever read a review of a car? And they said all those seat hurts my back. They'll never put that in car driver or any of those places, right? So we have to to get true integrity. We want to go to smaller people, and that's why whatever you want to write about whatever you use. Whatever you're expert on, the fact that an extra in fact have a small following actually increases your trust factor. And that's how you gotta jump into a Philip marketing and start making really good money very quickly. How you can start earning a little bit of money, telling your friends telling people and just some other things that you know about trust whether you're opening boxes and show people what's in there or whether time out why you use stuff and who had sport who it's not for. You can start to make a really good living when you understand these very simple principles of affiliate marketing. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race Hit over to serve no master dot com forward slash podcasts. Now for your chance to win a free copy of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening This episode of the serve No master podcast. Follow me at facebook dot com. Backslash Serve no master