SNM089: Crush it with Networking at a Conference

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tips for succeeding at a conference on today's episode. Today's episode is brought to you by converted the ultimate list building tagging and segmentation tool to find out how Convert kid can change your business and w profits. Go to serve the master dot com backslash Convert kit today Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host currently traveling right now, and the reason I'm on the road because I'm going to a conference and the goat two of these a year. And by the time you listen to this because I'm recording this in advance, I'll be at the event. But I want to talk to you about how to prepare yourself for that moment before you go to an event and how to strategize. So the biggest mistake that people make is they start the event the moment they get there. They don't do any research on the lay of the land or where the events happening there, waiting to be told what to do. They approach the event like many people do, like most people approach life like sheep. Tell me what to do with this is that Tell me where to go. Tell me where the parties are and you end up finding out about the lowest level aspect of an event. See, at any type of conference, you have several tiers of people. There's usually three. There's usually the people that are speakers and high level networkers, and they kind of know each other and they're connected. They're switched on. You have the people at the very bottom of the first event. They have no idea what's going on. And they get that event program and they clutch to it like a baby holding onto its passive fire. They just can't let go of that schedule. And I can tell you right now there's a benefit to doing that. If you're going to an event and you're learning something and you're there to learn a specific skill, so that's valuable. Or if you're in an industry, we have to go to a conference on event in order to maintain your license. Something like that. Yeah, of course you got to do that. But the more you're trapped to the schedule, the more you'll be limited. You only interact with people who are being paid to interact with you. So maybe the person hosting the event will show up at that party that night. That mixer for 20 minutes. But I'll mostly be their staff. There's nothing worth less than interacting with someone's staff at an event. Remember, you're trying to grow and build as an entrepreneur or an author. Anyone who's working for someone else, they aren't doing what you want. They have failed. They might be making a lot of money. It might be very cool, but they're still in employee. I know a lot of people that are Number two is in number three, that I rarely talk to them. If someone approaches me and wants me to throw their offer, I expect the owner to talk to me. I don't want to listen to their J B broker. I don't listen to their number two. And that's how a lot of business is done so you could end up becoming friends with tons of number twos and number three is. But then you'll discover they don't really know anything. They don't have any power. See, they've never built the business from the ground up. They've never written a book by themselves, one of the sources for content that I go to and it's really good. I get a lot of information, the training that I go through from this really cool company. But they already had a following of over a 1,000,000 people on their list, and then they hired people to start building products is in that, and the people who did that talk about their journey, and that's nice. But they don't know what it's like to really do it. They don't like to do with no following. They don't like to do it without anyone backing you up. It's very easy to be unemployed for someone do a project when they already have a massive following. That's not impressive, and so as you go to these events, you have to decide where you want to be. There are also the people in the middle who? No, there's more going on outside the events, and maybe they network with each other a little bit, but they never jumped to the higher excellence. Now, the reason I think this talk it's so timely. This specific episode is that I'm going to an event for the first time. I've never been to this particular event before, and I don't have any high level connections there. Now. I know two or three other people who are gonna be there, and that's it. So I'm not starting raw zero. They've been to one or two of the previous events, and the first thing that you d'oh. If you know what he has been to the event before, You get us much intelligence as you can from them now, I could tell you right now that 90% of the intel that I've gotten from my current sources is worthless. I asked some questions, and then I asked him questions in a different way. A few days later, in the answer's changed. That tells me the information is of no value. Some people network and luck is a big part of their strategy and If you are already successful, people will bounce into randomly that recognize your success and success made success. That's okay, but I always want to get 10 times better results than just that so I can show up next week and because I've got a little bit of juice because some people will recognize them by products or something. Things have worked on the past. I'll guaranteed make five or 10 cool connections, and that's okay if you're going to an event once a month. But I want to go to an event twice a year at most. I want to make 50 or 100 connections because if I make 50 or 100 soft sky contacts they would generate for me seven or eight figures of the next five years, they'll send me projects, will ask for help copyrighting things. They'll send me traffic. But I've been a partner on stuff. Well, ask me to help their friend of a friend then pay me back tenfold. Building out my Scott contactless is really most of my business, so I want to do things that turbo charge it, and there's a couple of things I'm doing now. The events next week and I've already flown to the country. I'm in a different city right now because the people I know have been before in another city, but I'm actually go up to the event hotel two days early. There's a couple of things I want to find out. I want to study the architecture of the building. I wouldn't know my way around the hotel very well. So when someone says, Hey, where's the bathroom? All know, that makes you seem smart. I want to know where all the bars are in the building. I want to know where all the rooms are. If there's different towers, someone tells me the room number. I want to know where that is without having to look at a map. I don't know the names of all the conference rooms and where they all are. Those little pieces of Intel helped to give me an advantage. The more I know the other people don't the more leverage I have in different ways. Additionally, one of my big business partners actually flying out from America Conference, were planning some things and we want to do what we thought about a couple of different ways of doing things. We thought about getting a booth, kind of spending quite a bit of money on a booth and hiring both girls and having promo stuff to give away. And we realize that's not the right strategy for us, because then you can't move around. You're not mobile on. Most of my success comes from the building to be mobile. So then we look at what's another thing? You know what? I'm well known for throwing parties in the past, but this is a massive party city, and I don't like to throw a party at an event I've never been to, because maybe the organizational structure, it won't work or I'll throw the wrong type of party. So what I have to do instead is set up a series of options that I can adapt to. So I'm actually setting up several layers of plans. The first layer plans is I'm calling a bunch of different modeling agencies, and if we're gonna throw a party, I can hire and have 10 or 20 models show up that day, so I can actually do it. Short term, I'm shutting up the ability to adapt. That's one of the layers We've also rented one of the best suites in the hotel, and we're gonna stock it with booze and snacks and stuff so we could have important people somewhere we can hang out private so we can invite 10 20 or 30 people to come hang out. That's one possible direction we're looking at. Another possible direction. Looking at is different bars. We might be able to rent out because we're in Asia. The price is much lower. We could rent out a bar for 1000 $2000 a night so we could say, Hey, everyone who's in our circle, we're running out this rooftop bar. It's gonna be also we've got this bar and 20 Model's perfect. Now it's very important. Understand why models are such a big part of my networking business? People think it's because they're good looking that such a small component, the real reason you hire models is because they've always been good looking, so they've always been popular, which means they know how to talk to people. They know how to talk to people that air socially awkward. Most people that work in marketing most authors, most copyrighted. We work by ourselves all the time. They're not social jet ice. They're not used to talking other people. So you have. There's a bunch of people that it's so natural for them. They start all the conversations. People at my parties talkto a model for five minutes and they talk to each other for an hour. You're creating a social lubrication. That's the key. That's one of the secrets. Understanding some of these things helps you understand the strategy behind the parties. They throw in some of the things I d'oh now beyond all that. Maybe you're going up and you can't do any of those things right. You have no budget, whatever. So let's talk about prepping with no budget. What you can D'oh Number one is. Memorize the website for the hotel. Memorize the website for the hotel look. A Google maps and look Att, Every restaurant and every hotel nearby learned all the different things are if you want to go to a bar where the nearest five bars, if people want to get an uber what's the average uber costs in that area? Knowing these little pieces of information seems very trite. I know that, but I can tell you. And I can guarantee you it would change your financial destiny. If you fall these little steps, the more things you know. So when people are talking to each other like, Hey, what is the taxi cost around here? Does anyone know? You know Hey, where's the bathroom? You know, this is how you can talk to people have massive value. They're millionaires or billionaires and you would love to do business with them. That's so much value. But in that moment, you know what they want to know. You have situational value. Learn all these different things. If you live in the city for the event, go there early, learn your way around. All of these things are very valuable. Some cities, people will walk everywhere. People can walk from the hotel to here and there. Sometimes they never leave the hotel. There are two types of events people throw in Las Vegas on the strip in office trip, My friend, when he throws events in Las Vegas, he wants to be far away from everything so that people don't leave the hotel. They can't just walk from bar to bar. And that's part of a strategy in that case, you want to really know your way around that hotel, but sometimes he will drive everywhere. In that case, providing transportation is critical. If you rent even if you don't live there right, you can rent a big car, rent a limousine, drive people around, you have a captive audience. This is where knowing the lay of the land allows you to adapt a little bit. What I'm designing for this event is layers layers of defense so that if one plan doesn't work, the next plan can fall into place. I have multiple plans. If we could throw a party in the hotel in her work, and that's what I'm gonna do and I'll make it happen. The second or third day will be the first night will be a 2nd 3rd night, if that's not gonna work. Okay, finally, we'll rent out a bar. If that's not gonna work. Maybe we'll just get 10 cute girls hang out with us so that we all the people that really successful, wanna hang out. Everyone likes to hang around beautiful women. Now it's certain events. I hire male models as well. Sometimes you need beautiful men. It depends on the mix of the audience because I haven't been this event before. I don't know the mix, so I'm prepping those different things when you're going to a conference, you want to view it as a mission, and you need to know what your goaless. If there are specific people you want to meet, you want to design a strategy. For me, that person There's one person that I recognize from the whole event on the list of speakers, and I go, I'm gonna find a way to meet this guy. It's already a part of my plan, and what I'll do is leverage my way. Work Marley up the social change so that me and this guy meet within three days. I guarantee you, I have a picture with this guy next week and it's going on my website, so show that I can do it. These little steps will change your life. Having a strategy means that you're a one percenter. 9% of people have no strategy. They don't know what they're gonna do. What, They don't know what the hotel looks like until they get there. So what? Hands them a map and they start you start prepping just two or three days in advance for a week in advance of a massive edge. The next thing that you could dio is pick specific people you want to meet. I mentioned there's once become interested in connecting with another thing that you could. D'oh! It's find all of the people who are going to the event because every event has a Facebook group where they have a forum to have a place where you can see who else is coming. Find other people from that list. Find their picture from social media, saving on your phone, saving a piece of paper and then Adam your target list. Speakers are so easy to meet it. Event if you know what a speaker looks like and you speak to them before they go up on stage. Very easy to form that connection. Most people don't know the speaker is until they seem up on stage. They can't connect what they look like to who they are, so if you speak to them first, there's no competition. You get in there early and they go. Wow, you knew who I was before you saw me speak on state that's cool. You actually interested in me? Let's talk and that taking kind of get some early value. These are just some of the ways to start prepping for events. Everyone is different. Every type of conference is different, but I want you to do is always be thinking outside the box. Always be thinking strategically. Always think what's the best way to prepare for this? And that will get you in the right state of mind. Part of my preparation. I'm learning where the coolest bars, where the course rooftop bars, different types of bars, nightclubs, hookah bars. People want to go to different types of bars. If you know, I know that you're took a bar now. A lot of people. Their strategy is to pluck their phone and check Trip Advisor checks a map. That's okay if you've been there before. If you live in that town and you just go to every bar near there and you could walk in and you know the bartending no other people or something like that or you know what the best table is. You know all that hookah bars got good reviews, but this one's better right now. Those reviews all six months old, you could become more valuable. Don't just be someone who lazily checks their phone at the last minute. Your intel is worthless because anyone can check their phone. It's not special. It's not really intel. It's second hand is you're just repeating what? Someone else told you what you saw in line. I do all of these things. I take events very, very seriously because they're the biggest component. My business. They accelerate everything. Yes, I'm a great copywriter. People will pay me $5000 to write a sales letter. How do I find those people Don't post on up work I mentioned the other day Previous efforts. An important networking is for finding great clients. How you do it going event. You get to meet everyone, let him know you're good at what? The word out You also want to have in your strategy a single thing you're pitching or single thing you're mentioning. See, right now I have strong presence is in a couple of spaces. I have a strong presence and fitness Have a strong presence in male dating Have a strong presence in author and Amazon. I also am working with someone who's in the video game space. If I try to pitch all those to everyone, it'll become overwhelming and it will cost me. Every conversation will in turn it a failure now because I'm more advanced. I tend to start up with one thing, and I'll push my one main thing. So because the partner with were in the mail dating health space, that's the main thing that the partners flying out here with me is worked on with me on. That's the main thing. I'll talk about two people, however, someone says, Oh, I'm not in that space. I'm in the video game space. That's when I bring up a second everything and ideally, I'll introduce them to my video game partner. But he's sick right now. He's not at this event, but that's how you approach it. That's what you want to do. If you go to something and say, Hey, I'm writing books for Amazon. I'm also doing a podcast. I'd also love to interview for my magazine. He wouldn't like that if you remember yesterday's episode, I talked a little about calls, action and buy buttons. You can only give people one task. You want from them. So if you say Hey, I'd love to interview for my podcast. That's the only thing you can ask for. If you say Hey, I would love to interview for my block. Then that's always thinking, Hey, I would love to talk about Project A. Don't ever bring a project. You can't bring up multiple things because then it's too much. It turns from something interesting into something annoying. Be various strategic get into a strategic mindset. Every time I go to an event, I'm always looking around to see what's going on. I'm always looking around the room and going. Are any of the speakers in this room? Oftentimes they have a green room for the speakers, or they have all the speakers sitting off to one side. Look for that section. Figure out what they're doing. Watch when they all sneak out of the room and see where they go. I've been to events before where no one's paying attention. Five. The sneaker sneak out to go to the bar. Guess what. I go to the bar to to get a drink, and I don't say, Hey, you guys with speakers, right? What I do is, I go. Oh, hey, you guys taking a little break? A little break from all the talks to you guys having a good time. Don't act like you know who they are. Don't give up all your strategy. You don't have to reveal how strategic you are. Just be smart and people respond to it. Allow there to be an air of mystery about how you always know what's going on, how you're switched on. It's not that I'm a genius. It's not that I can predict anything. I'm just always watching what's happening and I'm paying attention. Yeah, listen to the speaker. Sometimes there's some great talks. Most the coverage is I go to, however, pitch fest. Pay $1000 every single person on stage wants to say they're $5000. Course I have no interest in that. I'm not there. Spend money in there to make money. Figure out what you're there to Dio. I know some people you know they've been in business as long as I have and they haven't got anywhere. And one of the reasons that they go to events and they just like, Hey, I paid a much money I'm not leaving this room. I want to get the information it paid for. I understand that. I totally understand that mindset. I recommend you get someone else to take notes for you or you get the DVDs of the event. If you want the recordings, focus more for you on leveraging your networking skills and growing your business seat. Yeah, I can learn another retargeting trick if I sit through a two hour talk where I could meet someone in the hallway and we do a deal that's gonna make me $50,000 over the next six weeks when I'm trying to teach you is not how to make a little bit of money. I'm trying to teach you now how to explode financially, networking properly. And this is why networking empire, my new courses, the course. I'm the proudest of it. It's why I've spent so much time on it because it takes your income. And instead of bumping you three or 5% it doubles or triples it. Every time you network properly, you can explode. You go for $1000 a month to $2000 a month. Next conference you hit $5000 a month, and you're a $10,000 a month when you demonstrate that you can execute. And when you use basic networking, you can explode in any market at any conference, my entire business. All of my leveraging comes from how I connect with people on my ability to go to a conference, figure out who I should be talking to. One other thing. This is something advanced. This actually isn't even in networking empire. This is a trick that I developed when I was in college, always approached the number to see walking up to a celebrity so obvious everyone does it. Hey, I'm a big fan. Did I walk up to that celebrities best friend who gets 1% of the attention? That means they're 99 times easier to talk to break in one of the largest markers in the world. I met through his brother, met the brother Chattanooga. For awhile, we exchanged phone numbers and Skype ce Guess what? The guy is almost impossible to reach walking up directed to the guy who has a massive, massive following. Impossible to break through the signal to noise ratio. Too many people are clamoring around So I become friends with that high level contact the best friend, the brother, the wife, the business partner than a week after the event. I get access to that person when all those other voices have died down. That's where the real power is. So that's my final and one. My most powerful tips is to pay attention not just to the main person but the person next. Them whose board who doesn't get as much attention. That person will often be much, much, much, much easier to approach these air the ways we want to approach every area of business. See, everything I do is on purpose. Every conversation I have, every move I make. It's very strategic. Everything I do is about going to where I want to with my business. In my life, it's guess what. Every dollar I make is about helping my kids very important to me. The reason and I mention this In the previous episode, I'm going through all the rigmarole with life insurance and health insurance and doing all this stuff, and they just sent me a massive list of medical tests. They want me to go through all of this stuff, right? All the rigmarole that I'm going through, The reason I do that it's because I want to provide for my kids in the future, and it's the same resembles a tactical strategic with how I approach conferences and events. I don't want to go to seven events. If I get the same results from going to one and especially your starting out going to a conference, an event, it could be quite expensive. Maybe you could only afford to go to a local conference. Or maybe you could afford to go one national one once a year. So I'm gonna give you maximum results, because when you do it right when you pay attention to what's actually going on, you enter this elite circle. People who could network recognize other networkers like attracts, like you don't have to be rich. You just have to be switched on and what people can see that you're switched on. They'll be drawn to you and you start getting invited to those top secret parties and parties like my parties. And yes, I'm going to, and I'm hosting a massive new event next year, and I'm so excited about it and one of the great things that you're going to see is that you're gonna get invited to that. If you do decide to jump on Board of Networking Empire, those would be the first group of people that I tell all about my secret conference. Thank you so much. And I'm so excited. Tow. Watch you change your life when you explode at the next conference you go. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve. No master podcast. Make sure to subscribe so that together we can achieve true freedom