SNM081: How to Double Your Business Using Networking

speaker 0:   0:00
how to use networking to double your business on today's episode. Today's episode is brought to you by converted the ultimate list building tagging and segmentation tool to find out how Convert kid can change your business and w profits. Go to serve the master dot com backslash Convert kit today Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. With the completion launch of my new product networking empire, which really covers one of the critical components of online business and one of the pieces it's really missing. I thought I would share some of the best lessons in some of the key content with you as a reward for being one of my podcast listeners. As you know, I don't always feel it's critical to hide all my information behind a pay gates. I want to share some stuff with you that I think it's really special I want to do is go through some specific examples today of things you could want to accomplish and how you can use networking and some of the networking tools to accomplish them is a lot of information about networking. A lot of Level one, that working stuff covered in the serve. No master book. So if you're really looking to first learn about networking, that's a great place to start. And then the course, of course, that working up I'm very proud of cover some really advanced stuff, and we'll help you double triple your income very, very quickly because networking is not a replacement for the other tasks that we cover. It's not a replacement for starting a podcast that's not a replacement for becoming a really good writer or becoming a really good of Philly marker. What it is is an accelerator. So let's say, for example, you're an affiliate marketer. You're recommending products and every product you recommend. They pay you 50%. That's pretty nice when you use these networking techniques and when you become familiar with the people who actually run those platforms. They'll bump your commission up and they go, Oh, you're doing so much for us. Let us put you at 70 80 or 90% for some offers. I put people in 90%. In fact, in the past, I put people at 100% pay people 100% of every sale they generate. These little moves. These little decisions can really make a big difference for your business. So if you're promoting someone and they bump you from 50 to 70% well, it's pretty nice. That's a 40% pie, a pay rise. It's really gonna make a difference in your bottom line. So even though you haven't changed anything, you haven't changed. How many trap, how much traffic you're sending home sales you're making, You're making more money. It's like getting an instant race, and it's one of many, many ways now. We can really help you. You're struggling with your podcast. You could get a ton of great interviews, lots and lots of really, really good guests on your podcast, and then those guests following listen your podcasts and suddenly have a bigger and bigger audience one of the best, easiest ways to grow your audience is to do lots and lots and lots of lots of interviews. That's why most big podcasts have an interview every single day. That's not the direction I chose to go in because I really, like share my own information. But I am thinking about, you know, increasing from one to having two or even three interviews a month. So I am thinking about bringing in a few more cool interviews, and I have a few I'm planning on doing over the next few months. But when you're growing any type of business, the more contacts you have them were connected. They are, the more things can happen. So the first example today is, Let's say you're a screenwriter in Los Angeles or you could be a playwright in New York, and this works in either case, and you want to get your script in front of people that will actually make a difference. There is one the hardest things to do in in fact, I listen to the podcast by script writers, and their advice about how to get found is, I would say, probably completely garbage because they basically say, Oh, it's different for everyone. So they constantly talk about how it totally depends upon luck. Have to be a great writer. You have to put in all this work and then just hope something good comes your way. I think right now in America there 5000 working writers or maybe it's 5000 working movie writers. It's not that many people in the business at all. They're actually making a living from it. Those were people that are in the union, and it's very interesting to listen to. People talk about it and all these people, you know, they're up in there high tower and they beat written, you know, three or 45 movies. And it's like, Oh, you know, if you want to get good at it, good luck. And I understand they really understand the part about writing great scripts. Their understanding of story and script is very, very strong, way stronger than mine, and that's why I listened. I love learning about story. If you want to learn how to tell good stories. If you want to learn about story for your sales letters for your audience, it's much better to follow a storytelling book than it is to follow a copy writing book because in the movie, the stories, everything. If the movie doesn't have a good story or for movie makes a mistake in the hero's journey, then that's everything stories destroyed. So it's really, really valuable to go to other sources. It's very traditional and especially cooperating and a few other areas of this market to simply go to someone who's good at exactly what you want to learn. But you want to go to where they learned. So if you'll under right really good stories, even fiction stories. I talked about the past. I really love the book pants off outlining. But if you want to get even better than DeLay, who wrote that book, you could go to the books. She tells you which books she read first, to really learn more and more about story. So we always want to go to the source, but to circle back. I know I've gone down a little bit of Rabbit Hole, your script writer L. A. A screenwriter, and you want to make that connection. Here's how you can do it and get your script read by serious producer In the next 60 days. If you follow these steps, it will change your life. Now it's really a question of implementation. But let me tell you exactly you do Number one. You find a popular hangout for producers and directors, and I happen to know one in L. A. I only know one because my friend went to this exact bar, and I've actually been to it as well a few times. And so I know it's true. What you want to find is an intersection. See, there are several different types of trendy bars, and the more you understand if you live in L. A, hopefully do. The more you understand the way different bars and different nightclubs work, the better. What you want to fund is a place that has a couple of key elements. Number one. It's not too loud if you go to place that super loud the entire time, and no one can really communicate like a lot of nightclubs are. A lot of the I P nightclubs were so loud you can't talk to strangers. You won't be able to make this happen. Number two. You want a place that's open hours where it's not very crowded, so you want a place that's open, usually throughout the day is ideal, and you want to place where the elite and the norms intersect. There are certain, then use in Los Angeles, that are crazy, expensive, and they're only for high level actors who want to be left alone. And I totally get that. So build up to the level we could get access to those venues. You'd have to go through my entire networking empire course and then six months on it. You could totally do it. I've done it. I used to hang out at this venue in London, where the actors would go, a venue that costs 1/4 $1,000,000 a year. To be a member just to be a member, that means you have to pay that much money to be allowed to go there and spend money. And I used to walk in for free, and this place doesn't have a sign. You're no better. You don't and so I certainly know to get access to those types of places. But it takes a long time. You wanted a 60 day plant, and you know there's certain places in L. A. Were regular people and people that a little bit more of a celebrity. Oftentimes their celebrity people don't recognize, you know, well known writers, well known directors, well known producers could hang out there because no one knows that they look like. So no one will bother them. These places that are really cool and often times their places that have just been around for a long time, and so actors have been hanging out there for 40 50 60 years. So there's a bit of a tradition you once you've chosen your location. Once you've completed Step One and said, This is the bar I'm gonna use because it's a place where regular people interact with directors, producers. It's a place I can get access to. So these are the elements we've looked at once you've chosen this place. Once you chose this location, your job is to go there when it's empty. This is why we want a place that not open all the time, so step to go there when it's empty, go there When it's not crowded. This is why go into a Rod nightclub. It's tough because nightclub's opening 10 close at four. There's not really a time when it's empty. You really have the chance to do what you need to do, but a place that has, ah, lunchtime situation like place that opens early in the afternoon. Many bars. I used to go to a nightclub, but I was in college That opened it like seven, but no one showed up to 11. So if you have that type of window, you can work with that. And in New York, there's tons of places like this. It's even easier than L. A. In London. It's really, really easy. But you want to find places where really cool. People of the people that you want to interact with will hang out at some point. So you go there when it's empty and you begin a former relationship with everyone who works there, and you begin by simply treating everyone well, learning everyone's name, learning one fact about them. Learn a little something interesting about each person, and when you learn a little something about everyone, you could begin to form a connection. Beginning developed a reputation. You go to this place over and over again when it's safe to go there all the time when it's empty and you become their favorite personal, it's empty and develop these relationships by being friendly with them, telling stories to them, learning something about him, asking them questions. When you find out someone's son's name the next time it seems they have has your son Tommy. How's Tommy doing? So once you learn a piece of inside knowledge you demonstrated and this is about forming a relationship with everyone who works there, from the bartenders to the bouncers to the bar backs to the bathroom attendant. All of those people are very, very critical to your success when you form a strong relationship with all of these people and they all know your name and you know their name and one fact about each of them, you've begun to develop a reputation for yourself, and you always, always, always drink one drink. I let it be known that I drink white Russians. There's no secret about that. It's known that's that's my drink. Anywhere I go, I lock in and you have to do that. If you go there. Anyone else who wants to experiment have a different drink every single time than this technique will start to fail. Please stick to the script if you want to be famous. Writer. If you want to be successful, this is what you have to do. What happens when you order the same drink open over again. People get used to it when you walk in, they start making it. They go, Oh, there's right Russian Jonathan Now before and a bar I used to use in London. It was tequila, sunrise and drink could be different. Whatever. Once you pick one drink, lock into it and you want to choose something that you know they have to make is even better, because then people seem having to make you walk in. When I used to walk into my one of my bars and Linda, just hold one finger for one tequila sunrise, two fingers for two. I didn't have to say a word, and when people see you do that, when people see you walk into a bar, you hold up a finger. They merely start making your drinking. Holy crap. This person's important. See all those movie producers and directors that think they're so cool and they're dropping thousands and millions of dollars in this bar the order of different drinks all the time, so they can't do that. When you do that, you're doing something they don't have. D'oh! You're demonstrating you've accomplished something that they haven't accomplished. Money doesn't make that happen. Money doesn't affect memory enough. So you're beginning to build up a little bit of cash, eh? Now that you have your regular locked in, now everyone knows you I want you to do is start going there. When it's crowded, you go into the place when it's the coolest time of the night. And now because everyone knows you because he built up a little bit of your reputation, you go in when it's crowded and you walk right to the door. The bouncer goes, Hey, Jonathan, what's going on? No cover for you. We know exactly where you are. Please cut the entire line. And I used those words because they've been said to me many, many, many times. If you've seen my pictures and I'm sure you have, I don't look like the type of person that gets to cut lines because I'm not. It's not my looks. It is not my wealth. I cut more lines when I was broke than I ever did when I started making money. Online money doesn't do anything compared to social connection bribing your way into a bar. Yet you can give the bouncer tip, but it's nothing compared to when the bouncer knows you. When you've earned a relationship 10 times more valuable, 10 times more leverage. So building that connection building that leverage will allow you to walk into the bar and then you walk in and you order your regular people see that happening, and then you're talking to the bartender talking about who works there. And then the bartender introduces you to the night bartenders you haven't met before. They introduce you to the manager and manager goes, Wow, how do you know everyone here and you go. I just like talking to people and their wow, that's so cool. When you start talking the manager and again, you use your principles. You use your connection principles. Use your value giving technique and you form a relationship with the manager of the owner of this really high end bar. Now this person's phone book has every single person that you could ever want in it because they run the cool bar, they run this cool, hot spot and you could do the same thing for cafes or whatever any type of business. You can do this. You can do the city yoga studio. You could do it any way you want. But this is for if someone wants to be a successful screenwriter. You follow this technique and you go to this really cool places and you form these relationships. And now this personal said we talking about Oh, do you know so and so? And I'll introduce you to the director of us dreamed of working with. Now here's where it's absolutely critical that you don't screw this up. Don't immediately hand them your script because you'll burn the bridge to the ground and probably throw you out of the place. All you do is continue what you're doing form of the relationship. Now the person will ask you what you d'oh and they say, Oh, what do you do? And this is the moment where you can make this work where you could make this fail. What you say is in this so critical. Please listen carefully. Oh, I'm a writer, but I don't really come here to talk about work. What do you like to do when you're not working? What do you do besides work? And I don't want to talk about movie stuff, If that's okay, what do you love to do? The second you say that, the second you deflect that conversation, you'll become a Hollywood screenwriter. You'll change your destiny. That's the moment where you have a chance to change everything. Because see every other screenwriter. When they meet, that person will go. Oh, I'm a writer. Do you want to read my script? And when you say I don't need your help, I would rather get to know you rather former real connections for schools. Wow, this person's real. This person must be an amazing writer if they don't need me to read the script, right. If they're not begging me to read the script, they must be amazing, because when we reject people, that's what he really wanted. Isn't so now they actually wanted. And, you know, look, if you want to read it sometime, yeah, I'll show it to some of the time, but it really rather if that's okay with you, I'd rather just talk to you and get to know you rather meet you as a person. I'm here to hang out and have a nice time with my time off. I'm not really in the office, if you know what I mean. See, that's the mindset of the elite. Isn't that's how people act most people for me. If someone walks up to me and I'm hanging out with my friend and they wanna ask riding advice like the right time, can you ask me when I'm when I'm at work? Rather live in a social situation? So by acting the same way, you're demonstrating excellence and you're doing a 1,000,000 sub communications that all will make people treat you differently. The big Well, finally, a writer who isn't trying to shove a script under my nose. How nice is that? And then I'll introduce you to other directors. Go and you'll suddenly be sitting there with three directors, have all won Academy Awards and then going, he's going. You got to meet this. You gotta meet this guy. You got me to scout this girl. This writer, she didn't even I asked the description. She said No. She said, she's here to hang out. We'd never met a writer like that. We gotta have shots together. And suddenly you behave out directors who love you simply because you act like an adult and you aren't trying to shove your work up their noses. This is how, in 60 days or less, you can be hanging out with the top directors in Hollywood swapping numbers and then when it is work time, when it's a separate time, right after you've built a relationship Later on, we'll ask you to see your script again. You okay? Since you've asked, I'll show it to you. But I'd rather you know. I like to keep business and friendship separate. I'm happy to show it to you. Look, you look as a friend and you've asked it, but I want to be sure that this isn't This isn't an effective friendship. When you say stuff like that, it's very powerful. And suddenly, even though you haven't written a movie that anyone's read yet our producer anything yet you're hanging out with these high level directors and guess what? What other actors and other writers see you hanging out? Those directors, your social currency, your social value, your perception goes through the roof. People will think you're a seriously massively successful writer because you're hanging out with people that Cecil writers hang out, and now you're beginning to create a reputation. All you've done is followed by simple formula. This is a very simple and powerful strategy. Let's go in another direction. Okay, that's example. Number one. Let's say you work at a steel mill and you're tired of working the floor. Your back is killing you. You're hitting your late forties. You've been pushing that steel press for decades, and it's ripping you to pieces every day after work. You work in the factory you got with the other factory workers. You guys have drinks and you talk about how much you hate management, right? It's normal. I have a friend who worked, and, uh, I've never worked in a factory. A few jobs in her habit. One of my friends, I used to work in a factory making cars, and they're very much driven by their unions. All factories are My uncle was a big union guy. He was a dock working union. But Sam still he was union was his number one love. When you work in this type of job. There's a big line between the workers and management workers. Hate management, of course, how every business is right, but it's really delineated at most of this type of industry. So you've spent the last 10 or 20 years really building up that relationship with the guys around you, the guys at the same levels, you're the problem is one of them has the power to make you manager. So if you want to move off the floor, you want to move into a non physical job you wanted, Then be a management guys. You can represent your friends. Here's a few key, simple steps you can take. You want to begin changing your external reputation. This means that you need to be able to hang out in social settings with management instead of other workers. Now I don't want you to think you have to meet to go hang out with your managers because you don't know what we're gonna do is call it in a bleak strike, a surprise attack. We're gonna sneak up on the manager's so find out where managers from other factories or other places hangout that are not where your manager's hangout. This is Step one, and you're going to study how these nerds hang out with each other. You're gonna observe. How do they dress? What they talk about one of the things they're interested in. Maybe you're really into football, but they're really into golf. Well, guess what? You're gonna learn a little bit about golf. When I used to hang out with all football guys when I was surrounded by management who liked football, I guess what? I started watching the games when I would hope because I knew it was critical information. You want to be in a position where you could start having nonwork conversations with people that have the ability to change your destiny. Now, when you're thinking about where to hang out, we're thinking about how high the leverage, or so I don't want you to just limit yourself to your boss. Instead, think about his boss of the boss above him. Where does the guy who runs your entire factory hang out where two guys like that spent time now again, it's very tempting to maybe go somewhere really expensive. It doesn't have to be. That's a misconception, and it's flawed. There's a lot of places that very wealthy people hang out at a very cheap anywhere from a Jamba Juice. Sure, that public golf course to where their kids play soccer. There are a lot of places where you could begin to intersect with people in high level management. And in fact, let's imagine let's go a little bit outside the box. I don't want to tell another bar story that had done the bar example. You know what to do in a bar. But let's say simple example. You find out that the owner of your company, his kid, is playing soccer. His kids the same age is yours. Okay, if you can and your kids play soccer while you put them in the same league now, that might not be a possibility. So another thing that you could do, you know, if you could join this network, let's assume you have a kid that soccer age, right? You bring your kid and your kids are playing soccer, and instead of having your kid play soccer in the poorly, you simply move into the league across town so that you start to have access to a different group. of parents, and you just continue to focus on building or social connections, whatever they need. A parent to volunteer and bring the juice with the lemon wedges of the orange wedges whenever they need a place or truck to drive the kids around to a pizza party. You're always there. You become the dad or the mom who steps up in this group, all the other parents right. They leveraged their money because they can afford to hire all the things they need. But you're not there yet. You become the person who's always there. So suddenly your kids on a soccer team with all wealthy parents and rather new being intimidated by those parents, you simply fit in because you let go of that. Who cares, because you're gonna become one of them within the next six months as you build this reputation as your kid begins to play against other teams of the team's. Eventually, our kid will play against the team that your owner, the owner of your business, his kids on the team, which means he's gonna be in one of the game's on the opposite side of the field. But now you've spent so long building up your reputation. You've taken the time to implement this strategy, which means you've developed a relationship with Evan on the field. All of the coaches in the league? No, you and have respect for you because you're kind to them. You know every kid on your team's name, you know, their parents names. You know what? In fact, each of them you know, the favorite subject of every kid in the favorite TV show. Very. You know something? You become someone who learns a particular fact about all the kids. You mean all the referees know you, and they know that when they need an extra lying person and they always do the already that extra line ref that you're willing to do it. You have a reputation as someone who gets things done and who doesn't complain. When other people need help that you step up and because you understand and you work in a factory, you understand how to do physical things. So when someone needed to jump two weeks ago, you gave him the jump. So you're now known as the hero who gave someone a jump because they're only knows that these jumper cables. Plenty of wealthy people managers, you know, they don't do anything. They have jumper cables in their cars, but they don't have to use and they don't wanna connect him. So these little things that you do that you've always thought were valuable Suddenly you become the one person, the one blue collar in a sea of white. See, when you write your traditional bar were hanging in the blue collar graft. Yeah, you're not special. But here you are special because you know how to do the things that these people don't want. D'oh! And people see you as the great dad of the great mom who's really stepped up. And he built this strong reputation. So it's fun of the game. And you could see that the owner of your entire factory, the owner of your business, perhaps the owner of 17 factories, is across the field from you and you look around the field and you realize that you're there with all of your allies. See, a bunch of the parents on your team know that parents on the other teams and you say, Hey, can you introduce me to people in the team? You know, I love meeting anyone else in the field. And so they'll walk over the other team right after the game. Or maybe lunch. Hey, guys are going on. Do you know this this apparent? You know, this is Jonathan. His kid joined our team. Six months. You have This guy's awesome. He's this, this and this and your meeting All the parents on the other team and eventually, you know, and you don't even target, right? Eventually, that owner, that CEO, that one person you're targeting, eventually that one person you're targeting walks up to you and he goes, Hey, I'm Tim. Who are you and you? Oh, I'm so, so, so nice to meet you. I was just watching your kid plays number 17 right? Well, how do you know? I try to learn each kid in their parents, and he was Wow. Really? You go yet? Number 16. Is this parent over 17. You? Number 13 is this pair. And when you condemn assure that little knowledge of the wild this person's a really serious parents. I wish I was that good of a parent. Okay, so now what you built instead of cool value is good. Parent value, and it's gonna say, Oh, what do you know? I work in a factory and really, I work in effect. You go, Well, cool. I work in a still no daddy outing. What? Really? I own that someone. Oh, that's so crazy. You're a really good boss, and then you change the subject again. What you're not doing is pitching. You're building a relationship like, Look, you're oh, that's so cool. It's great. I hope it's okay with you. But I don't always want to talk about work here. I like to just focus on the kids. It's very tempting, right? Who's surrounded by great business people. It's tempting to do business deals here, but for me, I just like to really focus on the kids and have a really good time because you know, we're stressful. You know that. Whether you know where they work in the officer working on the floor, it can be very stressful, and it could be very hard. So what you want? I'm sure the last thing you want to do is talk to someone who works for you about work stuff. So let's just talk about soccer stuff. How long is your kids playing soccer, we thought about If they're gonna go varsity and played high school, they're gonna try and go to college soccer and you're having this real connection. And suddenly, as crazy as it sounds, your new best friend is the guy who owns your factory. And guess what happens when your best friend owns your company and is your boss. When a management position opens up and you apply within the company, right and you apply in the normal way and he sees your name, he's gonna go. Okay, here's five people that I don't know and there's one person that I really do know, and you can even leverage this for a lateral promotion. Maybe it's very difficult for you to jump to management inside your own factory, but you can say, you know, when you're hanging out at a soccer game, you walk into the little bit of lepers and goes, Hey, what's going on? My back hurts, you know, working, physical all the time. It's really hard. I'm actually looking to move to another company of actually sense of applications. I'm hoping to move into management somewhere else simply because I've been on the floor so long and I see so many ways where I could grow the business. This is in hell. Go well. Really? Yeah. I'm pretty sure that I Concrete's efficiency and my old division by 3%. If I was the manager, she planted these little seats. His little little seats that have turned you from someone only hangs out people that are at your level, two people that have the ability to change your life. So these techniques, the ability to network properly doesn't just help you. If you're an independent entrepreneur, of course it does. It's very powerful, but can also help you understand. The social structures can still help you, even if you work in that 9 to 5, even if you're still trading time for money. If you're still stuck in a job you don't love, you can use your understanding to continue to leverage and push your career higher. Higher. These little steps will make a huge difference, and they'll allow you to open up all these new avenues And what will happen when you fall? Any strategies that you'll meet a lot of other people on the way and you go, Oh, wait a minute I thought I wanted to write movies. This person I just asked me if I'd be willing to punch up a script for a TV show. Just only your television writer was even part of a plan. Or maybe someone asks you to help work on a play. All these little things make a huge difference. You know, you're going all these soccer games. Your plan was to meet the owner of your factory. And guess what? You met someone who owns a grocery store. He said, Hey, you really have your head on your shoulders will underwrite. Manage my grocery store. I'll pay you three times you're making right now. This is how you can go and give yourself a 102 100% raise in just a few months by being tactical. But being strategical, you could make amazing things happen. Now these are just a few of the techniques I share with you in networking empire, but I wanted to give you some really solid steps you could follow to actually make a difference in your life because I always want to help you have a better life. And this is some powerful ways that networking could massively increase your income and double or triple what you're making matter what industry you're in in the next 60 days. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller, Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve. No master podcast. Email your questions to podcast at serve. No master dot com and your question with my answer might appear in the next episode.