SNM077: 3 Ways to Turn Weaknesses into Strengths

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turning weakness into strength on today's episode. Today's episode is brought to you by Convert Kit To find out how Conferred Kid can help you grow your business, save money and increase your relationship with your email list. Head over to serve no master dot com Backslash Convert Kit Right now, Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. As a marketer, as a leader, as a guru, it's very hard to be public about my failures or weaknesses. There's this idea, and most gurus and most marketers subscribed this that you should never show any weakness that you should never admit you've ever had a hard day. You have to seem like you've always been perfect, and it's just not something that I subscribe to anymore because for me when I tried to follow someone in there like that, I find the vory unrelated ble because I know it's not true. The more people that I meet, the more people I spent time with. The more I find out that every business has ups and downs. Even some of the biggest products going have had bad years and bad days and ups and downs. And that's reality. So today, when I really want to dig into, is turning weaknesses and strengths, taking those bad days and turn them into something great. I know we've had a couple of similar topics recently, but today rather mean philosophical is gonna be very practical. So one of my greatest weaknesses is copyrighting, and for a long time my inability to write copy defined my business. And there's a couple of reasons that's happened when I was learning networking when I was learning how to socialist when I was learning how to become popular and apply that to men and women and start to make friends and learn how that system worked. And this is something I cover great detail in networking empire talk about my entire journey. But as I was learning this process. I got very good at speaking in a way that it communicates strong in a way that's like sales. When you're talking to a person, you're selling yourself as a product. So the ability to make friends is really the ability to dio face to face person to person verbal sales. And it's very hard for me to then take that same ability and translated into copyrighting, which is written. Riding down. Something is very different for me than speaking it. I can speak copy. I can chat copy pretty well over the phone, and this is why I've always been able to talk to someone else doing copy and kind of helped them. But I've never been able to do anything myself. This was a great weakness, and it affected my business dramatically when I wrote my very first big product. When I wrote Girl Gets Ring, the publisher said, This book is amazing, but who wrote these chapter titles? How can you be so good a content? But your chapter titles are terrible and that's the beginning of my journey. And so for a long time I always hired copywriters. I worked with outside coppers I paid a copywriter as much as $10,000. I paid a cooperator $10,000 to write the sales video for a product, and the video completely failed. It tanked. He offered it horribly. And when I went back to that copywriter and said, Look, you gotta help me, we do this. We gotta make some changes. We gotta make this work. He's like CIA and that's when I realized that it's something that had to take control of my own life. Now most of my partnerships are defined by me working people that are better copywriters to me. So for a long time as a product creator, I focused on that cause that's my great strength. Writing products is so easy for me. This is why I have so many products constant about. This is why it's so easy for you get product creation clients because it's just like breathing for me right now. I have a book half finished, have a video course half done. I have my next video course already 30% done. The slide's already done. I'm just tweaking the message a little bit and adding some images to the slides before I record, but I already recorded half of the product before that. So I have things in development of Prague behind that is already in the outlining phase. So creating prolix for me is so easy. And that's why it's always been tempting for me to go. You know what? I'll just find someone else to the copy writing, and I've done that for a long time. A partner of people live in the cop writing, but I just I realized I had to when I felt this huge amount of money didn't work and the copywriter basically said, See you, I learned my lesson. I said, You know, I can't take a loss like that again. I can't take a kick like that between the sticks ever again have to do something. And for three years, I've been really working to turn things around, and there's a couple of key steps in the process wherever your weaknesses learning it. The first is to find a system that you can follow, find, uh, path that if you follow, it will work. Basically, path plus effort equals success, so you have to start with a good path, and there are plenty of good passing, plenty bad paths. So it starts with finding a good path, and I've actually been through several copyrighting pass. And there's a reason that I have, and I created this tightly just to give away an entire system that's free. There's several podcast talking about how to learn copyrighted for free cause there's some things I did because they found that high ticket courses don't really help as much as you think they would. All those high ticket courses that make those big promises the only work. If you're already okay or better copywriter, they could take an average cooperator and accelerate them. But if you don't have the ability to off you start where I did at solid zero. It's very difficult. One of the challenges I faced. I've actually worked with multiple mentors. Trying to find the right mentor in all these different for a long time is that cooperators are weird now. They'll all hate that. I've said it, but I've never met in my entire life. I've met a lot of coppers. I've never met one who wasn't weird, and there's a reason for that. Their ability to communicate is through words, so they're very good at written communication, but then every good at speaking communication because they've developed a different communicative skill. Which makes sense, because when I was good at speaking, I wasn't good at writing. So as you find this path as you find something you want to follow, whether it's cooperating, anything else will you find a system? You don't have to just put in the effort and realize that it might take a long time to get good. So my desire to get couldn't copy has been there for three years for the last year and 1/2 of really been putting time into it. Part of it is spending an hour to every day going through exercises. That one of the biggest says I tell you about all time is to find great copyrighting and copy of a hand. I also read a lot of books on sales. I study a lot of these things. I watch training videos, and now I'm at a point where I'm starting to write almost all of my own copy. In fact, if you take a look at the networking Empire Video, I recorded that video entire take totally by myself. I then wrote the rest of the page. There's a text version that's even Maur, you know more, even better, written more well written, more eloquent If you take a look at that page, the full text page. I also wrote that myself with just a little bit of feedback from two of the copywriters that I'm still having my life. One of the challenges, okay, is that when you find mentors, it's sometimes it's really tough, especially in cooperating. And they're some of the mentors you work with will be very abrasive. One of the guys are spent the most time. I learned a lot of my copy writing from has very abrasive personality, and every time I talk to him, I kind of regret it because I always end up feeling bad. And it's like and is one of those people that teaches in the way that I hate rather than there's two types of teachers, those teachers who think they're Aristotle. So every time you want to know how to do something right, they'll just ask you questions until you guess the right answer, and that fills me with a deep seated rage. I don't do that. I'm a coaching program for a very specific reason. I hate people that do that. It's like I just want to know the right answer so I can then use that information and grow. I don't I'm not trying to learn philosophy, okay? I don't need to you to ask me 500 questions, so I can then discover enlightenment. But most cooperators they teach in this way there, you know, they think they're teaching at a fish, and that's their methodology. That methodology is to really make you struggle. And maybe part of it helps right making You have to keep guessing. But it's very, very hard when you have to guess 10 or 15 times around the wrong guess again. No wrong guess again. So you're gonna hit these different barriers and in every field, right When you find a mentoring, find a guide, there gonna be things about them that you might find frustrating. What you have to do is power. Through that go. I realize that I'm sacrificing or spending time with a person or putting up with this personality because I can see what's on the other side and having done that, I'm now the person that's getting offered five and $10,000 copulating gigs. I'm on the other side of the wall now. I've become the very person that I used to have to hire, and it's been a long and arduous journey because I'm already very good or other things. So I don't have eight hours a day to spend learning cooperating. I wish I did. But every time you see a weakness in your business, you start off finding someone else to fill in that gap. While you're doing that, you want to begin to learn that. And a big part of this business is templates. I don't care what anyone tells you. 99% of online marketing is about finding a template and then filling it out. Whether you make it a squeeze page. Whether you're designing a product, anything you're doing, there's a formula for it. Facebook advertising. There's a formula there really is. It's about 90 to 95% science and 5% art and creativity. That's why I'm able Thio teach you. My systems replicate them because they're replicated ble. So for copyrighting, for example, I have a template which is has a series of sections I do them in order. And there's several ways to develop your template for very extensive templates. You can simply find a very good version of what you want to do, a very good sales video and then write down the order in which they do things and write your own version that just falls that structure. The order is very important with cooperating and with a lot of other things. You know, if you put the last chapter book the beginning, it'll be weird when you're finding these areas where you're struggling. And for many people I know its technology. I can tell you that any time you have to pay someone to do something, you don't know how to dio. You'll pay a lot. You'll pay anywhere from 3 to 100 times what it's worth. I'm lunch met someone who paid designers $25,000 to design a squeeze page, which she only cost 500 if you're getting all the graphics done by hand. Brand new. He was paying 50 times more than what was normal, but he was happy with it because he had so much money that he could put very expensive products through his pages and it didn't matter. He'd make his money back. But when you don't know how hard it is to do something, we don't understand the process. And this is why I've overpaid for copy in the past. You can really get kicked in the teeth. When you're paying someone to help you design a website, you'll really get overcharged. I see people all the time that say, Oh, you know, for 50 or $100 on still WordPress website for you. It's a 32nd job there on Lee charging you for knowledge, not for doing anything. And this happens in your field. This happens all the time. Sometimes you'll pay me a lot of money for jobs that don't take me a long time, because the matter time it saves them. So this is part of the decision making calculus. Now, if you're only ever gonna build one website and you only get ever set it up once, you don't need to learn the skill, right, because it's not something you to repeat over and over again when you're deciding if it's a weakness, you need to replace the Am I gonna have to do this over and over and over again. If you only could never have one website that it might make sense when looking at the use of your time to simply focus on a different scale because you're only doing it once. I've built over 100 websites. I've had lots and lots of projects. So for me, developing that skill was very critical. As you're choosing your path and as you're looking at the areas where you struggle always think about is this a scale all use multiple times and will increase my revenue? My profits by learned this business is in our field in the inner marking on the digital field are really driven by three factors creation of product sales, message and traffic. Those are the three things that are more important than anything else. Very easy to get caught up in other things that don't matter as much. And we can get distracted. And this is why we want to call it always assess. Hey, am I doing something that makes sense? It's gonna make me more money. Right now I have two main things I'm working on. Finishing networking empire. The sales pages about 90% done. I'm really excited about it. It's probably best sales message of a written, but I'm also trying to finish 20 came today. Now the price difference between them is almost a hundredfold. There's a huge price difference. One is a book also on Amazon, and one is a course that teaches people some of my most advanced tactics and how to make really big money. How to get hired if you're looking for a new job. I was just talking to one of my tribe members, one of the people that gets early access to products, and she was checking out the sales message and she point out some big flaws I had to change. One of the big issues I ran into was the box covered Creator was so proud of it, and she really didn't like it. It was the second person that said something to me and to women. The only two women had seen the 1st 2 people who saw it, both said. I really don't like that picture. I don't get it. A part of me was like a man because it's definitely the best box cover made. It looks really cool, look amazing and I learned this new lighting effect last week in Affinity. Photo was excited to use this new lighting effect, and it looks amazing. Look like these two guys were fighting in a spotlight. It's about networking, and I was like seats and it's see, it's a metaphor for winning at marketing, winning at networking, forming relationships and forcing people to do business with you. And I thought it looked so cool. But of course, it only appeals to guys in their twenties. This is why you have to have your tribe to kind of check your work to make sure you're not going too far down the path and I add to go. Okay, I'm wrong. So I got to redo it, and that's what I did. I went and I redid the cover, and now it's something that's much more appealing and has a better message. It has this better message that's more kick with the audience was talking Thio, This lady who gives me really good feedback, and we're talking about how you can use networking to grow your business, how you can be very effective with it and she wants to be a screenwriter was like, Here's a three step process you could use to find people to do green writing with five people and basically get into the social circle, become friends with serious directors and producers and have a friend who actually applied this very simple principle. And I said, Here's your three step process. Find where the people you wanna interact with hang out. And in this case, I recommended a very specific bar in Los Angeles that I happen to know would be perfect. Number two go there when the place is empty, become friends with staff, become friends, people who work there and develop a relationship. Number three go there when it's crowded, and those staff people who like you will then introduce you and bring into your life the people you want to do business with. This is 123 step process. And of course, I cover a lot more detail with her, and I have a lot more detail on the page of the network camera. Pedro I talked about in the course is very, very detailed, so this course, because it can help you very quickly get a new job, develop a powerful relationship, become the director, become a writer for serious Hollywood movies. It applies in some very powerful ways, and I've used in different areas of my life to makes amazing happened. It's a more expensive course, So when I'm deciding what to spend time on, will I have to choose? What's the best? Our ally? What's the best return investment? Even though I'm really excited about 20 candidate, I love writing that book. I have to constantly balance the different things I'm working on. And so when you're deciding to circle back when you're deciding whether to work on learning how to build websites or learn, incredible products are learning how to do advertising all these different areas. You want to look at a combination of desire, but even more important, the larger factor needs to be profitability. Learning copyrighting is great, but it might take six months or a year before you start making good money from it. If you really stick with it and you put in three hours a day, you'll be making $10,000 a month within 12 months. Definitely cooperating is that simple? It's a very simple art to learn. You just have to put in the time, and I cover extensively and all my free materials how to do it. You don't have to buy my copyrighting course. You could just do it for free and start making real money. But you need something sometimes that can make you money this month, which is why I teach about article running, which is why a teacher with blood running, which is why I have a new block post. We cover all the different places we get paid to write and exactly what their pay scales are. I know people that only right for the worst of the content mills, and they're getting paid like to two cents worry even less when their places it will pay you 12 or 14 for the exact same article. Sometimes it's ignorance that keeps us for making the money we deserve. It limits us, and it's really because we get caught up and a cycle. We get caught up doing the wrong thing because it's what we're used to or because we want to dio. Sometimes we'll keep working with the same place over and over again because we are nervous about change, even though we know somewhere else to pay its way more money. It's a journey to build an online business, Jill Journey, to build any type of business on your own, and you're gonna hit those moments where you really struggle with things you're deciding how to deal with. With these issues, you have to decide what's most important, what's most probable and what's critical. Certain things you can push to the side. I have a bookkeeper that handles all of my numbers for me. She really helps me keep track of things, and it's helped me a lot with controlling my ins and outs to make sure that I stop paying for things that I don't need that I control. Over spending is a lot of areas where I have struggled in the past. It's always been bad bookkeeping. I still hate bookkeeping. I'll never stop hating it, but I've learned a bit about it and I brought in someone to fill in the gap for me, and these are the things that we have to do in order to grow. Our business is in order to be successful, we have to look at each area and goes, that's something where I can get someone else to do it and that's fine forever because it's not too expensive. Number two is an area that I have to learn, And if it is, then you look at a M B. Is it something I have to learn quickly or slowly will help me make money really faster? Is it just a long term necessity? Looking at these factors, looking at these issues will help you to make a plan. And number three, there are three step process is Can I find the right software template or tools to help this be easier for me? If you're struggling with your bookkeeping, then you got to use fresh books, right? I'm big fresh looks fan. It makes it really easy. It's a lot easier. I know there's some new software coming out these predictive algorithms that are really designed around the 10 Onion an economy, and I don't really think that that's what I teach to be part of. I know it's you get some 10 90 nines, but it's not your full time the full time thing. I'm trying to teach you. I really want to have more control of your destiny, but part of it is you are gonna have some tenant and along the way. So there are programs that really built around that, and they're coming out over the next year. The machine learning I learning all that stuff will try and just know where everything's going. So there's different tools to help you with your finances. And so you look at that and go Okay, Is this tool gonna cost more or less than what it saves me if you're paying $100 a month for your bookkeeping software, but it's only saving you 8 $80 a month within your losing 20. So look at those things you want to look at. You know how much time it saves you, how much effort and stress it saves you, how much money it saves you, all of these different things. And that's when you start to approach each aspect of your business through logic rather than emotion. Every day there are certain things that I want to dio. They're the things that I'm most excited about, but they're not always the things that I need to be working on and finding that balance is hard. I would love to tell you that I always work on the perfectly, most efficient thing to work on every day, but I probably don't. In fact, I mean, I know I don't know that. Probably. I'm definitely sure that I make a lot of wrong decisions. Sometimes one thing is worth 10 points. One thing's worth eight and one thing's for seven and sometimes work on this avenue night. And sometimes it's because I'm really excited about it. But sometimes it's simply because I guessed wrong about the return on investment. How valuable would be these things were. Okay, this is part of the process. This is part of the learning process and realizing you're gonna have ups and downs, and some days you're gonna make a mistake. That's okay. So when you're looking at your weaknesses, when you're looking at the areas of business that you really struggle with her find confusing or find overwhelming, I just realized that you can turn them around. I went from one of the worst copywriters in the world to someone that people pay high five figures and more to do it. I've turned from someone who's desperate, been forced to hire other people to someone that people approached me and offered me very good numbers. In fact, I won't even take low ticket cooperating jobs at all anymore because I've really honed that skill. And I'm or more excited because it's opened up a lot of opportunities free, as you've seen. If you've been fun, my process, where I've been part of the circle to try for a little while, I create a lot of products. I love creating products. I put a lot of time into it, a lot of effort into. It's something that I'm always doing. And while I'm doing all of those things will always creating these new products. It's very important to me. I've always been limited by my ability to write the sales letters as fast to make the product. So I have all these products done that have enabled Cell. I'm going to get the message ready. But as it developed the skill and improved and approved, now my business has become whole. Instead of constantly having to bring someone else in. Even if I hire low market cooperator and want to pay something like 300 bucks to write a basic sales letter that starts to add up and chuck me a limitation, I go I don't wanna spend $300 today. Don't wanna spend $300 you know on this on this on this, because it's always more than that, because first you spend $300 for the sales there, and then you have to spend money on the upscale content on the email content. You end up paying for more, more, more more and starts costing $5000.2000 dollars to start getting really, really expensive. And when you're first starting out, you just can't afford that. It's such a killer. And so learning the skill for me has really made a difference. And you might be in a position where for you, it's smart to hire someone to the copy because you're so good at traffic. Your product is so good, you just need to fix that one little spot and you could pour traffic through it, and that's okay. Getting that point is really, really good. So the more you can master the three areas traffic sales, conversion message and chronic creation. As you control these three areas, you can grow and build a really, really big business really fast. The better you get at communicating with your audience. The better you get at expressing yourself with your audience, the easier it is to build your business because it's about forming connection, trust and messaging and part of the company just talking back and forth with your audience. Find out people want and give it to them as you're building your business. Remember these three core principles when you're looking at Eric. 00 this is a weakness. But you know what? I don't need to focus on it what you could do when I talked about this very, very previous episode. If copyrighting is what your big barrier, but you're very comfortable talking to people Switch and just do webinars. You could put together 10 or 20 slides, express your message, answer a lot of questions and be very, very, very successful. There's always a way around it, so if it's an area that you really struggle with the next option and the final option is to simply go around it for a long time I've sold the majority of my products be a webinar. If you bought something from if you've been through in my train courses, you probably been on one of my webinars. That's been my main format of messaging because for me webinars, they're very easy. Where's writing copy? I find very difficult as you build these new skills as you look at your weaknesses, as you discover had him afford. Make these decisions and build your business and try as much as you can to look at it logically about time. How much time will take you to learn the scale versus how much time will cost you to try and go another route? How much money you'll save versus how much money you can make all these different things. We want to begin to really switch to the business mindset and look at the finances of things. As we make decisions falling this very simple process you can turn your greatest weakness into your greatest strength. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts. Now for your chance to win a free coffee of Jonathan's bestseller, serve no, master. All you have to do is leave a five star review of this podcast. See you tomorrow. 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