SNM052: Product Ideas that Sell

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how to come up with amazing product ideas on today's episode. Today's episode is brought to you by thrive themes, blazingly fast WordPress templates and plug ins built to get more traffic, more subscribers, more clients and more customers to you. To find out how thrive themes can turn your blogger Web site into a money making work of art, go to serve no master dot com Backslash Drive Themes Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. One of the keys to a successful content marking business is finding a product that people want to buy you can create and that you could bring those people to you congenital at that magic moment where people who want what you have, find what you have, it's bad money to get it. I've been a product creator for very long time. Now I've created more than 100 products, books, video courses, audio courses, programs for myself, for clients, for partners, for publishers, all the different ways you can really generate and create courses online and deliver them to people. My expertise is always really been in creating content that people buy and never want to return. So they're happy with their purchasing decision. How did I come up with these ideas? How can you find that brilliant product, that perfect idea for your market? I've been thinking about this a lot lately, as I've come up with some really exciting new product ideas lately. The first place that I generate ideas is my research face. I research Amazon two or three times a week to really see where the market is headed, what types of books are trying, what types of topics are becoming popular. Starting there really gives me a feel for what people are interested in. The great thing about Amazon. You can see how popular a book is, how popular any product is in its category, and that tells you if people are spending money on it. There are plenty of books on Amazon on topics no one cares about. If I am trying out an idea or if I'm just looking at different categories of C one book, I look and see other books and topic or selling. Sometimes there's nothing there, and I say, Oh, this is not a popular topic. I'm gonna move on. But sometimes I see something really special. I see an opening, and when I see will's openings, it becomes the seed of an idea if I see a topic that's popular and becoming more and more popular. But there's not a lot of competition or the books, they're the products. There aren't very strong. That's where I see opportunity. I like to see that people are interested in something, and then to see that the current products offer to them are not as good as I can do. That's one way I do it. Another way is when I run into in need of my own. I recently switched my M O provider. As I talked about two observes ago to convert Kit. One of the challenges that I ran into was there on. Boarding procedure is a little bit difficult. They're organized so differently than traditional auto responders and the systems I've used in the past, that figure out their system required me to send in 45 support tickets that were totally unnecessary. I was asking questions because I couldn't figure out where features were were different buttons where how to do different things. I did a lot of research. I looked online trying to find a follow on course. I did grab one course. I found one free course, and I would say that it was pretty much garbage. It was a two hour course. I went through it in for five minutes. I kept fast forwarding and saying, What am I going to the part where you show the screen where you show how to actually use this software? So I have two hours of content. Only five minutes was showing screen stuff, and it wasn't anything beyond Here's how to log in. It was so basic and such a waste of time. I was really disappointed. So I see now Oh, there's an opportunity because I need this product. I would really value something, and I begin to think about what's the West way to implant this idea. If I created an entire training all about how do you use convert kit? How to use it to build your millions, have build your business? How could I best implement? And I have some really cool ideas and I'm just in the idea face, This is an idea that I just had today and I'm just working on. It's one of the ideas that swirling. I don't know if it will actually happen. I think it will. I already talked to some people that help me design my products and courses to see what they think about this process. A lot of it, this type of process, this type of product. It's gonna be almost pure screenshots, as opposed to something that's pure text. Most my books have no pictures in them, so this is slightly different. This will be similar toe a few projects I've worked on, and you'll be very similar to a lot of the free gifts I sent to you as opposed to additional Amazon Book. But before I make any final decisions, I think about the value of the product that would value me and how I could generate money in the back end. So with every product I generate, I think about the idea of becoming an affiliate off of this product. Do I need to sell this product to make money, or is there another way I can use this to be more successful? Maybe I give this away for free. I could build a really big following a really big audience or do something else. I always want to build something that has long term value, one of the challenges that everyone faces and the dating industry people that do products for men's dating, especially is the lists die up very quickly. If you teach a man how to meet a woman, how to get a great relationship, he goes great problem solved by. And he never opens on the email from you again because you've solved his one main problem that's relevant to that. Now women believe in relationship maintenance, so a woman who buys a dating product for me will also buy how to make sure he's the one how to get through the perfect wedding, how to plan for our first child. All of those relationship arc moments women care about because women see relationships as a journey. Where's men see them as an event? It's far better to build a list of women in the relationship in dating space than men because the former reactive in that way, men. Once they get the problem solved, they disappear. And, unfortunately, same guys running a relationship problems down the line and have no idea what went wrong. They never even considered relationship maintenance. So when men fall out of relationships, they have these problems. They never consider the relationship maintenance solution and everything. Oh, maybe there was a problem the way I approached relationship that was see a problem of the event and this is across the board. And I know this because I've sold probably a 1,000,000 products to men and women and dating. This is when one of my experiences for interacting back and forth my audience a lot when you're designing a product and you think I want to create a book about X. Ah, perfect example. One of my friends recently put a book and created an entire book about how to quit smoking e cigarettes. Now he might be ahead of the curve and eventually find that audience when he wrote the book. There was no audience for it. There's barely an audience for learning how to smoky cigarettes. But let's think about that for a moment. What do you sell to people when you've talked him into quitting smoking this product? Almost nothing. Whereas if you teach, people had a smoky cigarettes. Not that I'm saying you should. And nothing. I'm a fan of it. But if you go too smoky cigarettes, well, then you could sell them cigarettes, different flavors, different things. So teacher people had not do something. It's very hard to create follow on products. One of my friends has a product about quitting pornography. Same thing he can't find anything else. Once he helps, you will solve their problem. Quit their addiction. There's nothing else to offer them. The quitting industry. It's very hard to create following products. You can certainly help people, but when people have a problem solution mindset and once you solve that problem, it's very hard for you to continue to grow business. So you have to constantly find, recruit and convert brand new customers. When you're designing a product, think about additional things you can provide. Service is courses, training materials, physical products, whatever it is. One of the things I'm working on right now with one of my interns is a book about how to color books better. How to be a better coloring book user sounds crazy until you realize that your average coloring welcome Amazon right now is making $10,000 a month. It's a huge, huge market. Adult coloring books outsell Children's coloring books about 10 or 20 to 1 right now. So it's a huge market. Great opportunity. There's several courses out there just about how to right and create adult coloring books. So there's a market interested in this new area, and there's a lot of value very excited about this product. The Internet working with is drawing all these amazing pictures and learning how to be a great coloring book color. And once you teach people how to be a great color, you can Then South. I'm covering books. It makes sense. There's a follow up. The whole reason we came up with the idea for this book after two days of brainstorming was to sell some coloring books that I've already designed. Sometimes you create a product to sell something else you've already thought of. There are a lot of great programs to be an affiliate for. If you find a program you want to be an affiliate for you think this is a great piece of software, the repressive technology. This is a great platform where you can create an entire training course about how to use it better. How to use it more efficiently had be more profitable using this tool, and then you sell your course and then recommend to an affiliate, Lincoln. So you get paid for all the people that go through your course first. Very, very, very, very valuable in a great way to approach creating product. I come up with many, many ideas, and not all of them work out a lot of my ideas. Either that person is not interested in or I kind of realized it's not the right time or it's not the right product. Different things happen but having a constant flow of ideas. Having the idea notebook could be very valuable. Whenever you run into a wall and say, I wish there was a better way to learn how to do this, make a note of that. You can then teach yourself, go through that struggle and then create a coarse grade. A product that solves that problem with. You don't have to go to that struggle again. There are a lot of great pieces of software, a lot of great programs. There are a lot of great systems that don't have very good on boarding procedures. On boarding is where you teach someone how to use your software when they buy it from you. Some platforms are notorious for how bad their programs are. You have to hire someone else to t try to use their software. You can fill that gap and create products that are just training manuals but more advanced training manuals. And those sell really well. Think about how many unofficial training manuals you see on Amazon that sell like crazy for every piece of software. That's another direction to go, and you have your training manual and then on the back and you sell the software. You can develop a really nice relationship with some really great products. That way, filling a need in your own life or using your own experience is very valuable. Another thing you can look at is products by people that you admire. One of the ways people describe that marketing is as a pyramid scheme, and it's not the traditional pyramid scheme of Ponzi scheme. It's that someone at the top creates a product for $5000. A bunch of people buy that product, make their own versions of it in that cell for 2000 people, then by that could sell their version for 1000. Then someone goes through. That course makes 1000 lovers until eventually, there's a $7 version of the same training than unfortunately played a massive game of telephone and has been through seven or eight generations. You don't want to purely take the content from someone whose course is you're going through. You could easily go through my course. You go through my words, Profit master course. Learn how to make some money as a freelance writer. If you went through my course and then you began freelance writing and you tracked all of your experiences, you tried every different platform and you created in Trier training course about finding the perfect platform for you. The back some, um, monetization thing you built on top of what I d'oh you made something that's more advanced and really drills down into detail. Well, there you have created a superior product or a product that I can then recommend after people gone through mine. That's the right way to create an advanced product. And I would be happy to promote your product if you have a name or advanced course that goes even deeper into really current experience is exactly what you're going through and has a really great training. That, of course, would be happy to recommend that to my audience. However, if you simply go through my course, turn it into your own outline and regurgitate the information you are then retelling the same information both about the same level of experience or expertise and thus creating an inferior product, which is what many people do. And unfortunately, many courses online go through this problem. Just last night, I was on a training webinar, teaching people a brand new batch of people all about how you can use Amazon and creating a book of giving a bestseller as a lever to get back to work. If you're lost your job before someone who lost your job and you're trying to find a way to get into more interviews. Having a book that's the best seller is a very powerful fulcrum to lever your way into some really great interviews and even to get a race. We've talked about this in some previous episodes, so I know you're aware of this. One of the people said to me, Well, what makes you different from all the other people out there? What makes you different from other people who teach Kendall out there? And I said, Look, there's a couple things I do different, but the end of the day, If you're already into someone else, follow them. I'm really not interested in stealing followers from someone else and ending into some type of contentious relationship. My system is my system, my experiences, my experience. But everyone does different things, and I'm not foolish enough to think that evidence the system doesn't work. I'm the only one who system works. That's not true. So if you find another person who's similar to me, but you like their message, you like their connection, then follow them but doesn't bother me. I would never talk down about someone else. Now there are some products that I don't think it's good, it's mine. But she didn't name a specific person, so how do I know? But I also know there's five or 10 people teaching similar things that I think are pretty sweet, shot about what they do. They are absolutely different methods to me. But that's okay. You don't even worry about that. Competition means that it's a good market. I'd rather have five people competing with me, then nobody, because no one's interested. It's okay, Thio get ideas for products, structures. Now I'm working, as you know, on my blueprints product, which I'm very excited. I'm really hoping they'll be ready next week and its product. Launch blueprints for a couple of different markets and keep making more and more. And I got the idea from something another market was promoting is very different. They're content is very different, but the idea of really simple launch blueprints that people go through in a short amount of time that oh, that's pretty cool. What about a really miniaturized version of my different systems so people can quickly in an afternoon, understand the entire system and decide if it's right for them or not? and be able to implement something very quickly. I thought it was a very interesting and very smart structure and organization. See, that's the right way to great product. You see something that you find exciting. Oh, I could do something similar. My market. So if you're in a market other than mine, maybe you're teaching person development or urine at how the space you can look at the structure of my business and do something similar, but simply for health. If you were doing something medical like helping people recover from injury, you could look at my blueprint. Single. What if I make little mini courses on dealing with each different type of injury almost like a tool kit? And people have a different type of problem. They can grab that different tool, or they can simply pay for access to everything. So whenever there's an injury, they know what to do a very simple way to repurpose and re implement exactly what I'm doing and keep it original. Keep it your own type of content. There are a lot of places to find inspiration. We always wanna first check that there's an audience before we create a product before you write a book, make sure there's people interested in buying it. We find that audience first. We confined that by doing different types of searches a really great platform I've been talking about a little bit recently called Buzz sumo dot com, you type in a keyword and see the most popular topics trending based on social media shares for that key word very valuable to see people are interested in your topic right now. If you listen, it's a few weeks, a few months in the future, perhaps quitting E cigarettes. Quitting Vaping will become a very popular topic, and suddenly my friend's idea becomes a genius idea. I think he actually had a great idea, just not at the right time. The audience wasn't there yet, but someday it will be. You can see what people are interested in. You can check Amazon. You can check other products, other direct response areas and say our people buying products about this are people buying products on this topic. One of the people my life was recently complaining that there are so many products on very well, and he knows more material than is in those products. I said. We'll make a better version, make a better version of their product. Use your knowledge. There's nothing wrong with creating a better version of a product out there. I do that all the time. I always look to provide longer courses, better slides, deeper material and better access to me than the competitors. I try to be at least 10% better in each of those four ways that I don't have to worry about the competition. How many of my competitors put out five block posts a week are five. How many? My competitors put out five podcast episodes a week or even five block post week? Not that many. There are a lot of things that you could d'oh to demonstrate. You have greater expertise, you're Maur available and you create superior content. Now again, when creating higher ticket products and deeper practice, you do what to I know what you're talking about. I don't want you to simply by someone's products, steal all their material and try and sell it for a low price point. It's a common beginner's mistake to think that, you know this is the greatest form of confident when the first people I worked with did this exact thing. He stole a product from someone, reverse engineering it, having no idea what he was talking about. It obviously, because it was all about using a certain piece of software. Never even used software perform. You could tell in two minutes, and he tried to get the same guy he stole the course from to promote it. So you stole for me and you want me to recommend what you stole. That's insane. People make that mistake a lot online. Don't don't want to go down that black hat path at dishonest path. You want to create stuff that you own. I often take 45 books to create my outlines for Amazon, and then I combine them with my own external research, my own personal experiences, my own stories, everything, one of my books, just like all these podcasts. Airfield a personal stories. That's right. Differentiate myself. That's right. Add Valium, always trying to create something that's very valuable to the customer. I always want to give people more value. Now I get approached several times a week about outlining fiction books. I'll tell you right now, I'm not good at it. someday I might be. But it's something that right now I'm not a master at. And so I always recommend this amazing book Pants off outlining, I recommended all the time I recommended inside several of my courses. I do have a training video inside. One, of course, is why break down the pants off system? And I say, Here's my interpretation of the system. Here's the link. I think you should buy the book, so I give my interpretation. I give my experience from it. And then I say, It's better to go to the original. I'm just giving you my feeling. But if you want to write a book, you should really go to the source. It's okay to do that. I recommend that book all the time. If you don't know about something, being affiliate recommended, recommend someone else who really does. It's the same thing for Facebook marketing. I have never written a course on Facebook marketing. I have very limited experience that area. However, now I am beginning to move into that market. I recently went through a very good course on Facebook marketing and depending on some tests later this month, all begin recommending that course as an affiliate and eventually all create my own version because it comes with my own ideas. I would never put on a course that's just a regurgitation, unless I have completely new ideas and I have something so far that I'm doing. That's not in the course. So I have a new take on have something very interesting that I think adds value. And that's really where you start to create something amazing, go through training, implement the training test out ideas. The reason I created my first really big can, of course, was actually to train interns. And because all the courses out there didn't have my innovations, I went through a very expensive training course, and now I only use about 20%. I learned from that course I've changed 80% of what I do, so I can't recommend something because that system no longer works at systems two years old. It recommends a couple of things that Amazon now bands and we'll get your count band, so I would never recommend that product. And in fact, that person has actually moved out of the e book market in Amazon Book market for that exact reason. So I teach stuff that starts somewhere else but uses my innovations and has a lot of my voice and a lot of my experimentation in it. That's really where you get the value. One of things that I teach those no one else teaches is dozens of ways to get reviews. For Amazon, most people, most systems at best you get two or three. And usually most of the courses of seen 90% of intercourse is, say, ask friends and Family, which in fact is a violation of Amazon's new terms of service and 90% of time. Those reviews will simply get deleted. They're not allowed Amazon even tracks to see if your Facebook friends with your reviewers that alone can get you caught, and those reviews then get deleted. So the core method most systems teach doesn't work. So I found my own ways, my own methods, and I'm always adding new methods, and in fact, I learned a couple of new methods over the weekend. They're very excited about I came up with the ideas that someone else had idea go. What if I would apply for this and that's what we generate our uniqueness, the value in our products. And once we have that unique differentiator, the thing that separates us, we know there's an audience. We know there's profit, and we know we can sell other things to our audience on the back and provide them other value. Well, that's when you know you have a winner, and that's something you should go out and create as far as the product creation process. Of course, I have multiple courses about it going into detail, but you just find the right format. Every audience responds differently. Certain audiences demand DVDs to arrive in the mail. Certain audiences would never want their product liver that way. They want an E book. The people want a physical book, study your market and see what those people respond to, and we find what works best from there. You can create something really magical, something really amazing, and you'll be very profitable. That's how I come with my product ideas. That's how you can generate your own product ideas. And that's how you can create products that you know before you even release them will be good for you again. We find out if there's an audience. We find out if there's a need. We find out if we can sell additional things or provide additional value to that audience over time, so the customer has more value than the initial sale. And then we find a way to create a product that's superior to the competition. Whatever competition exists when we use those four simple steps, follow this in before step formula. You can create a product that has value, will be profitable and is actually a cornerstone in a real business. And that's how you create something that could be profitable for a very, very long time. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller, Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve. No master podcast. Make sure to subscribe so that together we can achieve true freedom