SNM014: Build a Tribe

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build a tribe of loyal fanatics who will do anything they can to help you build and grow your business On today's episode of Serve No Master, today's episode is brought to you by thrive themes. Beautiful WordPress template. It's beautiful landing pages and perfect sales pages. Everything you need to make your business thrive. Go to serve. No master dot com Backslash thrive. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, choir your boss and start living your retirement dreams. Now thin, you've come to the right place. Welcome to serve no master podcast, where you'll learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. Imagine what you could accomplish with an army of dedicated raving followers out there telling everyone about your business, telling anyone about your products, telling him about how amazing you are and buying everything that you have for sale. That's really the power and the wonder of a tribe. Most of us think that to achieve success you have to have millions and millions of followers. But in reality you could do very well with a following of just 1000 loyal fans that are more than fans, that they're your tribe. People. You connect with people that you interact with people that are really excited about what you're doing. The stronger your connection with your following, the more successful you could be. There's a law called the Law of Affectation. Sometimes it's called the Butterfly Effect. Sometimes it's called the Law of Vibration that says, Your wealth, your income is driven by two factors. The number of people you effect and how powerful that effect is. For example, if you and me worked together, I want a one coach to for the next year. We talked every day on the phone for two hours. That be huge amount of a fact, a very large effect. But on a very small scale, only one person if you wrote a song that everyone in the world heard once that's a very small effect on a huge number of people. We want to find the balance in between to develop a tribe. A tribe is where you have a large enough group to make a difference and also be able to do a large amount of effect on them right now. But listen, this podcast, even the largest circle of my tribe people have heard my voice. But to really have that deep effect on you'd have to be someone who reads my blawg everyday, listens to every podcast, connects with me e mails with me messages to see me within the different Facebook groups, and follows my fan page and reads on my block post and goes through some my course and is following the same path and trying to build your own writing or online marketing empire, trying to just make enough money to quit your job. You're following what I teach. That's when we're on the same page, and that's we kind of have that leader try. Remember, effect that connection, and that's what you want to develop with your followers. You want form connections that allow them to become raving fans. A lot of that comes from dialing in to who you really want to reach out to. If you try toe, reach everyone in the world, it'll never work. Have you ever noticed how Every movie has really good reviews and really bad reviews. There's no movie that 100% of people think it's great. Everyone's favorite movie as someone who hates it. I used to go to college with a guy whose favorite movie was The Postman, which is most people's least favorite movie. He loved that movie. He went everywhere this copy of it. I remember one time he talked to send a watching and I was like, Isn't it supposed to be terrible? And you spend it 45 minutes explaining the background of the movie. To us, it's like a five or six our movie or maybe 23 hour movie. I don't know. It's so long. I was dying. He spent so long talk about this movie he was passionate about, and that's what you want to get from your followers. You want to build this army. This starts by becoming reachable. The more ways your audience your followers confined, you connect with you. Learn from you, the better. If you want to learn from me, if you want to connect with me as a leader, you can listen to this podcast. You could read my block posts you could read my book on Amazon, you could buy my courses and read the P D EFs or watch the videos that are part of every course you can follow my Facebook fan page. You can follow me on Twitter. You can follow me on all the other social media places that I'm set up, and I'm always trying to follow it all. There's always something there. There's always a difference. It's me away. There's all these ways that you can find information teaching knowledge for me. That's the first part of being reachable where people can find you information and access it. And there's a lot there. For example, you start your first blawg. If you only write a block post once a week, you'll never get to the tribe level of connection because people they're not offered enough information. You're offering them enough bandwidth. Some of the Web sites I fall. I only read very few blocks because I need constant information. One of my favorite blog's. I used to fall for a long time, he writes a post every three weeks, so it's not even worth me checking anymore. I said to myself, I'll check in six months. That way I can read for 20 minutes instead of reading a post and then hoping the next post is something I like less frequently you post the less interest you get from your followers. That's why, for the 1st 2 months of this podcast, I'm putting out five episodes a week. So if you really want to enjoy my message of your own here for me, you can do that because there's lots of content and I need to accelerate as well about the content of my block so that people can spend more time there. I have, like, 100 posts that are half written and draft. I just have these ideas and I put him in draft and I want to release them faster and faster because I know when someone gets excited and someone finds you first time I do this, sometimes I find a block. It sounds amazing. I got I'm gonna read every post, and I do this when I find a new online comic is while I go, I got to see every single one they've ever done. When we get excited, we go through all that content and we're building that connection. We wanna get our tribe going. We need to offer lots and lots of content because people need lots and lots of content. This is something that's much stronger in America than it is in other countries. In England, a TV show has six episodes. The best TV shows in England. There's a show I used to watch that was on for 10 years. That means they have 60 episodes in America. 60 episodes is one or two. Seasons were really gluttons for content were greedy for content. We want Maur, Maura, Maura, Information. So the Maur information you put out there The more block post you write books, right? However you're providing content. However, you're generating information for your people. You need to do a lot volume. It has that value so people can get excited about you. The next element is the reach ability the Maur You develop a two way street. People want to feel like they know you have a connection with you. You know a little bit about my family. You don't have to kids. I live on the beach. I live on a small island. You know these elements of my life and I tell lots and lots of personal stories in my books in different places, and I'm sure in different podcasts, I mentioned different things about me. The more people feel like you're a real person, the more your followers where people reading your blog's or reading your books or whatever type of content you're generating when you're building a tribe. And this is really the content generation business framework, this is not the buying and selling traffic that's a different type of business. But when you're the center of your business, when people are excited about you, they won't know who you are. They want on your personal story, the more you share with them different pieces of your life. You don't have to share your address or pictures of your kids. I don't post pictures of my kids online. That's not my vibe at all. But I'll tell stories about them share the journey so people could feel that emotional connection could tell that I'm a real guy with a real family going to real experiences. Then people can feel more of a sense of report, connects with me as a real person and get to know me and that's what you want to offer so people can begin to see more of you. And that's why you then develop your social media platforms. You don't develop Maur interaction in the comments on your website. These little pieces allow people to say something to you, and when you reply, they get very excited. Most people are so shocked when they send an email to meet. I reply personally, but I replied, Every e mail that comes in myself 99% of the time people get an email for me and they read it or don't read it. Click on the link. Don't click the link with my new block poster. Don't read it, but they never replied to me. They never go into that feedback cycle, and they don't see what happens when you do that. It's very valuable to someone at the top of a tribe when they start to get feedback and you start to hear back from you. Sometimes when I'm building a new course, I'll send out review copies to a couple 100 people that have been following me for a while, and then I say, Hey, all I want to return is 30 seconds of your feedback so I can make it better or have a testimony for my website and very few people do. Now, this is normal. This is nothing personal. You probably done it all the time. Most people don't offer me any feedback. They see that email and they ignore it because they think, Hey, why do I gotta do anything for this guy? What they don't see is what happens next. If you leave me a really good review, I'm gonna notice that and connect with you. And then when you say you email me and say, Hey, I'm stuck in this, will you help me? You're hanging. We hop on the phone. I'm gonna Of course, because you did something from you gave some value to me. This is how you start to find the first people that we members of your tribe, the people that actively email you that understand reaching out leads to connection. There's a value to that. I leave reviews of books all the time. I reach out to people who stuff I like all the time. I want to give that value even though I'm not trying to get anything back But I do know that sometimes when you send a really great email to an author or leave an amazing message on her Facebook page, sometimes they'll reply directly. When I was studying music in my twenties, I had to write a paper about one of the songs by Michael Jackson, and I found the email address of the drummer for that particular song, and I e mailed him. He wrote me back. I couldn't believe it. Sometimes you can reach people that you'd never think you could reach out to someone who's part of something very successful, someone who's performed one of the most six of songs of all time. We'll actually email you back. You'll find people in your tribe. The first adopters thes of the people that will write the first comment will send you The first email will be the first person message on Facebook, and when you reply, they'll go back and forth. They're excited about your teaching, and they wanna learn it and they want to succeed. It takes a little while toe build this element of your tribe, and if you're doing a pure entertainment type of Mitchell, if you're doing like a Videogame REVIEW Blogger You're doing comic books or something like that. It's not as heavily about implementation. They're just someone is excited about you and tells other people. But either way, you're gonna find early on. The first people who are taking action are the ones who get excited about your early adopters, and they'll begin to tell their friends about you. Share the material with you. But you do have to sift for every 100 people to buy any online course. 99 of them will never finish it. Every single person I know and I know lots of markers in the same field as me. I know people that sell thousands of units a day, and whether you have a small audience or big gaudy until often discover, this is what happens. Most of your audience doesn't read everything. They don't finish anything to completion. When you find that one person who does that one implement her, you start to form a relationship, and right now, as I'm building out this new brand, I'm moving into really growing certain master or something I'm excited about. I respond heavily to the early adopters, people who e mailed me the most. I sent out review copies of my Amazon book to two or 300 people to help me with early reviews, but also early edits to say, Hey, let me know if you catch any errors that I missed out of those 300 people only to e mail me any heirs. One guy emailed me 45 or 50 things. He caught tiny, tiny mistakes that even when I read the sentence, I didn't notice it cause I'd seen the sentence so many times. But he offered me a huge amount of value, was very helpful to me. And so I sent him an email. Tobacco. Here's my personal Skype. Let me help you with the next thing you're working on, because what you did was so valuable to me. I found an outlier, and I'm very excited about that. I'm gonna give a lot of value as much as I do this as the person on top. I also, when I'm learning from someone else, it's the same thing when you want to join someone's try whether you're following me or someone else, the more you connect with them, the better. A lot of times we join tribes late but first round. The early adopters, those of the people that had an iPod before anyone else, those the people that jump on and try new technology. It's the same thing when you're developing something. When you are in the second phase, you get people that aren't really tried, But they're just fans and followers, and these are people that join a tribe once. It's very large. There's other people out there. There's other books out there about quitting your job, working only a few hours a week. And they have massive followings of hundreds of thousands of people. And most people jump into those types of tribes. They say, Oh, I'm not an early adopter. I want to wait until everyone else has confirmed at school. Then I'll jump in the last person to join. That's 99%. When you have the core 1000 people, you start with 10 build up to 100 to 1000 people that are early adopters, people that read all your courses. Always write reviews, always give you feedback, are excited about what you do, share everything you do on social media, follow you on Twitter, actually read all your posts. That's the real tribe, and that's what's really exciting. And for these people, the fact that they can communicate with you back and forth. The fact that they condemn you on Twitter and you reply all of that stuff is a huge value that gets them excited because that's how we want to interact with the world these days. For me, I'm not really interested in following someone I can't actually talk to, even if it's just getting someone to reply to my comments on their blah, Gore replied to the message. My message. If they mess is our Facebook page, something, I want to be able to hear their voice. If I say something, that's very important to me. And that's how most of the world now exists, where people who want to interact with our heroes, you can send messages to most movie stars on Twitter, and if you say the right thing, they'll reply. You can actually get a response from a lot of movie stars. A lot of offers, a lot of really top of the pile people, and the reason for that is because it's now an expectation. We now expect people to run their own twitters or two, at least read their own Twitter accounts several times a week. We expect that type of communication to be available. We know that if you do write a letter by hand, you're probably not gonna handwritten reply from anyone who's super famous. But you can connect with people on social media. You can get people to follow you back on Twitter. You can get a celebrity or someone your version of celebrity, someone who you're following to Retweet something. If you write a really great tweet at me and I see it all retweeted, that's something really cool. And that's what people expect as you're building your tribe. You have to offer this to the people that follow you. You have to show them that you're paying attention to them. If you just do one direction Communication. Here's my message. Listen to it. I have no interest in what you have to say. You'll never get to the point where you create a tribe. You'll have some followers. Maybe they're fans of you, but they'll never cross into that fanatic or proselytizing area where they want to tell everyone else about you being reachable is what's really powerful. And when you become reachable, when people get excited and her chomping at the bit to see the next thing you're doing, that's when you can generate real support. There's several really interesting business bottles that are growing right now. One of them is the patriarch Business Bottle. This is where your followers pay you for content. This is what a lot of guys are doing on YouTube right now. Guys and gals who have big followings or even a smaller falling. And you just say, Hey, I want to keep making content. I don't want to sell anything directly, but I ask you to support me and you can go to patriot. And you could just say, Every time this person makes a video of the type I like, I want to donate a dollar. If you have a tribe of 1000 people, that means they're gonna give you a dollar each time. Make a video. You'll make $1000 for every video you're released to you, too. If you do one video month, you'll make $12,000 a year. If you do four videos a month with your little tribe, of just 1000 people that trust you enough. You'll make $40,000 a year each of those peoples on Lee investing $48 in your teaching. They're not spending a lot of money. It's very small amount. It's a dollar a week. It's something they won't even notice. But it adds up when you're the person receiving it, and that comes from being tribal. For people building this business model on YouTube, they respond to all of their comments. You'll never see someone doing route really well. This business model that doesn't communicate. When you see those videos where the comments are turned off, you're not going to see a lot of try building. You're going to see a lot of that real connection. The real connection, the real try Building has to have that element of communication. That's where when you post a question under someone's video, they reply. How many times you're on YouTube. You're trying to learn something. You see that video and you post a comment and it never gets reply to. Sometimes I see videos and they've comments from five or six years ago that never got a reply, and you'll notice once they get three or four comments is no reply. People stop commenting. It becomes dead interacting with your tribe. Even if you're purely going into this type of model, it still has to exist. People need to be able to reach you so they feel excited about supporting you. The element of tribe. There's an element of it that also includes the people around them. They don't just want to connect with you. They want to connect with the other people who follow you. And that also comes out in the comments with one guy comments and someone else replies, and a girl hops in with her opinion. And then another guy replies, And another girl, You get that back and forth feedback. So there's a bit of conversation from your followers with each other. Allow them to communicate with you. And what you'll see is that your early adopters, your first tribe members, will pass on your teachings. Pass on what's great about you share their favorite video of yours. They'll share what they've learned from following you. They will share their favorite block post with the new people. New people will join. New tribe members will join people they're getting really excited about. You teach and the people have been there for a while will actually work on your behalf like, Oh, if you really want a message him. You got a message on Twitter. He doesn't chest Facebook as much, and that person will then become more and more member of your tribe because the leader, the early adopters, are helping them along. They'll start sharing your teachings. They'll say Which of your courses is the best? They'll tell people all these amazing things about you. Your tribe will continue to grow all because you really have these early adopters. And the important thing is that this is a relationship built on trust. That means you don't recommend products you don't believe in. You don't recommend stuff you've never tried or seeing just because there's a really great commission. You don't break that trust because once you do, if you break trust is your tribe, you will never regain. The trust is very easy to break, but it's very close to impossible to repair. Look at people who broke trust 20 or 30 years ago. There's certain celebrities. They had an incident in the eighties, some people. They broke trust with your audience in a different way, or their fans lost faith with them. And 30 or 40 years later, they still can't do big movies. They still can't get on the big TV shows. They're still suffering from that moment of broken trust. You must remain faithful with your tribe. Don't teach anything that doesn't actually work. My courses, all work. I would never put out a product that doesn't work, especially my face is on it. My name is on. You can see my face all over my website that's there forever. If you put something out into the Internet that doesn't actually work or that's just you read someone else's course you made your own version of you don't know if it works. You start selling that which a lot of people. D'oh! You're putting your name on something and you're hoping that it works. And that is how you break faith with your tribe and you'll lose them. If you start doing things that your tribe doesn't connect with her, that doesn't make sense. You have a comic book for a long time, and suddenly you inject instead of it being humorous you switched to inject a lot of politics. You'll lose a lot of your followers to go. Hey, I come here just to be entertained. I don't want politics mixed in it. It doesn't fit. You can lose your tribe by changing your message. You want to start off being consistent. If you were always a political comic than those same people would be fine with it. It's not that your political, it's that you become in a moment for that political. You suddenly changed. It's the change that turned people off the sudden shift, have a consistent message. Have something that you believe and have something that is consistent and people will follow you. Me excited about you for a very long time. I try to be very consistent in my messaging. I try to be very consistent replying to people's e mails. Now I'm not perfect about social media trying to get better and better about checking everything every day and reading every two ordinary Facebook. But I'm not perfect about that, but I try my best. I check Facebook, I check almost every day you'll discover if you follow me, try and reach out to me different ways that I pay a lot of attention. And the more you align yourself with whichever tribe he joined, the more the leader of that tribe within align themselves with you. Maybe you've decided, Hey, I want to follow one of the other laptop millionaires laptop travel, the world digital matte blocks. And that's your guru. You listen this podcast, cause I'm fun. But the rest of time when you're reading, when you're falling courses, you follow someone else. That's okay. The more you fall into alignment with that person, the more you start leaving comments. The more you start leaving reviews, buying products, being honest to the person, giving feedback, emailing them directly through their website in the contact form. All of those things will lead them to start communicating back with you people that you think of as very far away or actually reachable. Most gurus, most high people who have tribes of less than 10,000 people. When you email them, don't email you back. You can actually get that to a communication and start to form a real relationship when someone has a much larger tribe and you want to get on the radar. That's when you buy an hour of their coaching, and that's how you move up to the higher echelons of the tribe and skip over the lower levels of one way communication to move into two way communication. This is how you conjoined a larger tribe and get noticed in the same way. The more you give to the person leading your tribe, the more you'll get back and you'll do the same thing as you build your business. As you launch your blog's. Launch your Facebook channel, move in the direction of moving it. Maybe you purely want to write books for Amazon, and you have no interest in doing a block. So you just have your Amazon presence and then you have your social media Facebook Twitter. As long as you respond to the people who message you, you conform a tribe, and that way people will leave positive use for your books. People e mail. You people will follow you in that way. You can former very strong following with a very simple platform and a little bit of social media, little bit of communication and a little bit of email. You don't have to do a lot of things, but you wanna teach the people who follow you that their actions are rewarded. I can tell you right now that people who keep trust with me who follow me, people who leave me reviews who give me positive or honest feedback and let me know. Hey, I found this part of the course confusing. When people do that for me, if someone sends me some negative feedback, they say, Hey, video number three in this course was terrible. I found it very confusing. I didn't know what to do. My response will be to record a new video that goes in between videos three and four to cover what that person found confusing. My response isn't this guy's an idiot. He didn't get my training. No, my response is okay. Now I know how to improve what I have, and that's very valuable to me. I want my stuff to always be better. Feedback, even if it's negative, could be very valuable to a person. There's a lot of value in communication with people. You're following the blog's you read all of those people. They're desperate for your comments. Desperate for your feedback, it's very valuable to them. when you do, those things will get rewarded. And if you do those things for me, I reward you heavily. The people who leave me a lot of reviews, I often say I'll give you early access to my course if you'll just tell me what's good and what's bad and how I can tighten it up and leave me an honest testimonial. There's a lot of people that will give you 23 $5000 courses if you just do that stuff and you demonstrate the year that kind of person by demonstrating your implementer that you're someone who executes when you go through the smaller course and leave a review that they go. Okay, this person series, I'll give access to a little bit bigger course. Sometimes people message me, they say, Oh, I don't have any money. Will you give me your $5000 course for free? I'll leave your testimonial and I know that those people won't I actually know that if I give someone that much value, they won't actually do it, cause people won't execute. People say, why don't I give you my smaller course? You show me that you could go through a two hour course and leave me honest feedback. Give me some real feedback show you can implement. Then, yeah, I could give you access to bigger things, But most people won't do that. If you're wondering how to form a relationship with whichever tribe you want, tojoin demonstrate that you can execute Gemma Tree that you can implement, and they'll be very excited to communicate with you and the same thing as you build up your following. The more you connect with those who execute those who implement, the more they'll go from tribe members to raving fanatics who will tell everyone how amazing you are. And they'll give you enough of a following to generate a very nice income. To celebrate the launch of this podcast, I'm giving away some epic prizes. You could win an Amazon tap and have me personally turn you into a best selling author toe win. You're part of over $20,000 in prizes. Go to serve no master dot com backslash contest Thank you for listening to this week's episode of Serve No, Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free copy of Jonathan's best seller, Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow.