AotP S1.E2: Build vs. Buy

Co-hosts Rob Page and Dan Morrison debate whether or not brands should build or buy software and explore what that means. Dan tries to use big words. Rob accuses Dan of continuously marketing. And then they dig into Jeff Lawson's new book Ask Your Developer, the deneuterization and emancipation of developers, and get the nuance of when and why to build, buy, or rent software. Enjoy!