We are so excited to share the roundtable discussion that took place after Dr. Feintsein laid out his vision for the Float Research Collective. Thanks to everyone who participated in this! Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions Support Art of the Float
It’s been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth. While Gloria was dealing with the demands of buying and taking over another location and replacing toilets and HVAC systems, Drew was off on vacation, working on his tan for the first time in four years. He’s finally ready to step back to work ON his business, not AT it so much, and gushes about an amazing employee he found who is empowering him to...
Dr Feinstein walks us throught his vision of the Float Research Collective and invites you to join and work in different groups within the FRC! Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions Support Art of the Float
Because the orientation is such an important step in the float journey, we continue last week’s conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you’re accounting for those random, “but why” situations - like the times you might need to shut off the water at the main control. Ouch. You’ll hear ideas for including “performance support” to ease friction and anxiety points for your guests, what sorts of customizations you might discuss, ...
It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first impression is so important, the crew shares different ways to deliver the orientation (live or via video), and the pros and cons of each approach. They dive further into how to create a pers...
Language warning: You might hear a few four-letter words, so be prepared to cover little ears. They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, standing up for yourself, your employees, and your spouses (as the case may be). And perhaps one of th...
When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re catching all of the little things that add up to a big picture for your guests. It’s more than just...
Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap. Her six-week program, Stress Anxiety Management or SAM-1, weaves together daily journal prompts with video modules, and it encourages consistent float practices. She shares her inspirations behind ...
Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year. With the roller coaster we’ve all been on, it’s easy to get caught off guard on how quickly the holiday has hit. You’ll hear about why you might not want to offer discounts, how you might consider raising prices, how to get creative with special add-ons, and why spending a little more on advertising might be a great idea. Sponso...
They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went. Carlos filed for bankruptcy as he closed his doors after a five-year run, and he said it was actually one of the best decisions he had made for his business and himself in years. He shares his lessons learned, including some key performance ...
If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 months), but why you might not want to do that if you can avoid it (hello, interest accrual). find all t...
Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by sharing stories or testimonials from your client who's lives have been impacted while floating (see below). With much gratitude, Matt and Jacki ask that you reach out to the following indidviuals, cc'ing all of them together is OK! (copy+pastab...
Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only. Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top - it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or so we think) and who employs some major neurodiverse techniques to GSD. Some of those methods are h...
This is surprising. We have to put an EXPLICIT WARNING on our maintenance episode?! Who knew maintenance could be so…. steamy?! Or perhaps the crew read that this was the gutter maintenance episode, and they ran with their minds in it? It’s a wild one, but stick with it - there’s a ton of great content about maintaining your center and your equipment in here! While some may not get very excited about routine maintenance, this crew made it fun. Between the tears and the laughter, you’ll pick up a...
Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected to be published soon, to why you need to email your towel-folding tips to Dr. Feinstein! In the second half of our conversation, the crew picks his brain to learn a bit more about how float therapy reduces symptoms of stress, anxiety, and depression. You might find yourself listen...
From LIBR to “Daddy School” - it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you may have heard the big news that Dr. Justin Feinstein was leaving the Laureate Institute for Brain Research. Now that he’s officially living a tropical life, you may be wondering if Dr. Feinstein’s float life is over. As we chat with him in this episode, it’s clear that that notion couldn’t be further from the truth! While Dr. Feinstein has been foc...
Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road. Jonathan has shared his strategies for creating sales funnels in a few different platforms, so we were delighted to have him join the Art of the Float to talk about some of the basics… and some of the technical pieces too. Jonathan’s love-to-learn engine...
We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics. Two co-hosts are already booked up for that weekend, so they’re likely taking it easy on marketing plans, and someone has an email blast roaring and ready to go. His content is a great tactic for keeping th...
The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. We’re kicking off a brand new year with a little bit of… HOPE, at least in the form of additional financial support for those who need it. Our recent biz wiz, Gloria, has been soaking up all she can about the latest stimulus pac...
Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with a photo of a float tank and a few words about his first sensory deprivation experience, were shared ...
Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising - in a cinematic format - to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and get new leads. He shares his secrets for using an emotional response to a quick hook and audio to pull in some niche clientele. He shares tips for using scarcity, limits per ...
This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event led him to float therapy. It’s a powerful reminder of how important the work of running a float center really is. Andy shares his story of how floating, and a family legacy of small business ownership and marketing, led him to help other float center owners to maximize their reach....
The crew is delighted to have a wildly entertaining disinfection expert with more than 30 years experience in microbiology join us - the one and only Dr. Roy Vore. Roy has made his way from an outsider to one of the beloved personalities in the float world, and while he shares a bit of gloom and doom, he also blesses us with a whole lot of hope and inspiration in this episode. You’ll hear the latest news about vaccinations and reporting nuances, but you’ll also journey through questions like, “A...
Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life. Support Art of the Float
Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros and cons of the ultramarine and Takron rooms he has now. Kim and Drew talk about their love of concrete with epoxy, but both have had some unexpe...
Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros and cons of the ultramarine and Takron rooms he has now. Kim and Drew talk about their love of concrete with epoxy, but both have had some unexpe...
This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy. Organic content growth is wildly different from paid social media advertising, and the long-term strategy requires just that - strategy. As each co-host shares thei...
It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again. In true Art of the Float fashion, the conversation pivots to tackle another big topic: social media. Dylan wants to quit it all, but running a business and staying connected...
As we’re getting ready to step into the final quarter of the longest, wildest year of existence, the crew (minus one) rallies to share how things are going in the day-to-day. You’ll hear a whole lot of happiness, in spite of a crazy year, and you’ll pick up a few unexpected blessings that have come in the form of operational cost reduction, guest satisfaction, and revenue targets. With fewer opportunities to float, some guests are finding it important to schedule their next visit sooner than the...
After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share the highlights of some of the Think Tanks, where participants were invited to turn on their cameras ...
