Episode 14: 14: Build Your Own Tank?
check out show notes on www.theartoffloating.com Support Art of the Float
Feb 11, 2016•1 hr 7 min
Art of the Float
Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.
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Episodes
Episode 13: 13: Logo Design
find show notes at http://theartoffloating.com/2016/02/logo-design/ Support Art of the Float
Feb 04, 2016•1 hr 2 min
Episode 12: 12: How Many Float Tanks for Your Center?
View show notes on http://theartoffloating.com/2016/01/how-many-float-tanks-to-be-profitable/ Support Art of the Float
Jan 28, 2016•1 hr 7 min
Episode 11: 11: Our Biggest Mistakes
The crew discusses their greatest mistakes in starting and running their float centers. Visit http://wp.me/p3DUt1-fN for full show notes Support Art of the Float
Jan 21, 2016•1 hr 6 min
Episode 10: 10: Membership Types & 30, 60, 90 Minute Floats
What's the best membership option for your center? Also, what's the right float time, 30, 60, or 90 minute floats? But first, in our personal business news, a big change has been made to how yoga is offered at the Float Shoppe. Dylan discusses how it’s taken awhile to figure out the best way to offer yoga so that it’s a great program for clients but doesn’t eat up too much time and energy from he and Sandra. Amy, having noticed problems in the tiered membership structure at Float Nashville, shar...
Jan 14, 2016•1 hr 20 min
9: State of the Float Industry, State of our Centers
Before diving into what lies ahead for 2016, Dylan, Amy, and Lance reflect upon their holiday promotions and sales and discuss what went as planned, what exceeded expectations, and what they'd like to do differently next year. Planning for holidays 2016 can begin now to ensure smooth sailing when the season arrives. Then, onto 2016! Amy shares her plans to open a second float center and discusses why a second center is what's needed for Float Nashville. By promoting an employee to full-time mana...
Jan 07, 2016•1 hr 17 min
Episode 8: 8: How Do You Give a Float Intro?
With so much that could be said to a customer who is coming to float for the first time, Dylan, Amy, and Lance share what they feel are the important points to cover, what perhaps shouldn’t be covered, and how they’ve designed float introductions to be done at their centers. It begins with the warm greeting and lobby environment that help the customer transition from their state in the outside world to what they’re about to experience in the tank. Then, finding the balance between hitting all th...
Dec 16, 2015•1 hr 5 min
Episode 7: 7: Float Room Products
With so many different brands of products available for float center owners to choose from, our hosts share which they use in their centers and why. But first, Lance tells a story of how kindness and goodwill has led to exciting news for The Float Shack! Next, Dylan shares the first SpeakPipe Voicemail the team has received... This is a special one. Then, Dylan, Lance, and Amy discuss which they agree and disagree are the best brands of products for clients, for tank water, and for budgeting. Do...
Dec 10, 2015•1 hr 2 min
Episode 6: 6: Updates on LIBR Float Research
Colleen Wohlrab, Lab Manager at the leading center for float research, the Laureate Institute for Brain Research, talks to us in an exclusive interview! Hear how Dr. Justin Feinstein and his team have structured their research program and what their participants experience at each stage. Colleen shares what is being measured in their participants and how they’re being measured before the float, during the float, and later in an FMRI machine. Their preliminary results reveal exciting changes in t...
Dec 03, 2015•58 min
Episode 5: 5: Holiday Specials?
It’s our holiday episode! Our hosts discuss strategies for preparing for everything holidays at a float center, including how to plan purposeful campaigns that blend discounts with community involvement. Lance and Amy share why they switched to plastic gift cards and will never go back to paper certificates, and our hosts discuss how to optimize retail sales that compliment gift certificates. Floataway www.floataway.com (sponsor) MINDBODY https://www.mindbodyonline.com/ Dylan and the Art of Floa...
Nov 26, 2015•51 min
Episode 4: 4: Dirty Tank Water
It was the quote heard round the world in the float community when the New York Times chronicled one man’s unfortunate encounter with a “used gym sock” smell in a float tank. Press from The New York Times is huge for any emerging industry, but do the cons of this article outweigh the pros such that it’s something we wouldn’t share on, say, social media? Dylan, Lance, and Amy share their reactions. So where does that “used gym sock” smell come from, and how can we make sure it doesn’t happen? Our...
Nov 19, 2015•57 min
Episode 3: 3: #WhyWeFloat - Andy Zaremba
In a special interview with Andy Zaremba, creator of the #WhyWeFloat campaign, Andy shares why he started floating, the role that floating has played in his own personal journey, and how that led him to open Float House. We hear how his innovative marketing strategies from the beginning of Float House have led him to the #WhyWeFloat campaign. With the increasing press surrounding floating, he discusses how important it is that we take ownership of how floating is marketed to the general public. ...
Nov 12, 2015•1 hr 1 min
Episode 2: 2: The Oz Effect
This week in float news, Lance shares the exciting work that the Canadian Float Collective is doing to get floating covered by health insurance in Canada. Our hosts weigh in on what they thought of the Dr. Oz feature on float tanks and question whether floating is being portrayed as trendy. 111 Days of Floating is a project being done by Dustin Erickson of Float Space. Our hosts highlight this and other examples of people who have benefited from frequent floating over time. Dylan announces a new...
Nov 05, 2015•52 min
Episode 1: 1: Let's Start a Float Center!
In this, the pilot episode of the Art of Floating podcast, we meet our hosts as they cement their mission for a podcast designed specifically for floatrepeneurs. Dylan, Lance, and Amy catch us up to speed by taking us back to what they were doing before having ever heard about floating and, from float influences to guys' basements, from big ideas to business plans, let us in on how and why they became float center owners. Feel free to leave us a VM by clicking on the gold bar on the left side of...
Oct 29, 2015•1 hr 55 min
Episode 000: Teaser Episode - 000
Dylan introduces the Art of Floating Podcast and describes its purpose (to help float centers start and grow). We also hear clips from upcoming interviews. First Mike Zaremba describes the #WhyWeFloat Campaign, followed by Colleen Wohlrab of the Laureate Institute for Brain Research. Support Art of the Float
Oct 26, 2015•7 min
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