# 5: Brendan McCaffrey on Where the 3D art industry came from [INSIDERS PERSPECTIVE]

Brendan McCaffrey has been in the industry since 1996, and he's definitely one of the best people to speak about the inception of 3D art, as an industry. In this episode we're talking about how art technology evolved, where it all started, and how it has been changing. Besides, Brendan is talking about his current workflow, routine, tools and gives a bunch of helpful tips to optimize your processes. SHOWNOTES: Stylized Character Program by Art Heroes: https://academy.artheroes.co/ Moto GP Key Art by Brendan: https://www.artstation.com/artwork/gY2qe Brendan's final project at Art Heroes: https://youtu.be/jjCnFBF2MZw The best way to keep up to date with Brendan is on Artstation: https://www.artstation.com/bmcaff Brendan on Behance: https://www.behance.net/bmcaff Official website: www.bmcaff.com