Prevent Hair Breakage, Bed Head and Frizz with these Stylish Solutions
Episode description
Grace Eleyae, a line of stylish silk and satin-lined products, was founded on the belief that you should never have to choose between hair care and style.
In 2014, founder Grace Eleyae took a trip to Kenya that changed her life. During a bumpy 8-hour car ride, all the hair on the back of her head broke off – the result of her chemically straightened hair and constant friction against the headrest.
Later that year, as a solution to her completely damaged, broken and dry chemically straightened hair, she developed the first prototype of the Slap, a satin-lined cap to help keep hair moisturized, protected and tangle-free. After seeing immediate changes in her hair, she passed it to friends and family. It was a hit. Soon after, Grace Eleyae began selling her products on Etsy and by September 2014, decided to fully launch Grace Eleyae, Inc.
One month after the launch, a YouTuber named the cap as a “must-have” in her nighttime routine. This led to more and more beauty bloggers giving the Slap rave reviews, which then brought the Slap into the mainstream world.
We sit down with Grace to talk about why we need to protect our hair, and how these silk and satin-lined wraps and caps do so. She also shares the incredible story of how she launched a business that has become one of Oprah’s Favorite Things.
PRODUCTS MENTIONED:
Grace Eleyae Slap
Grace Eleyae Satin-Lined Knot Turban
Grace Eleyae Walnut Cashmere Slap w/ Pom
Grace Eleaye All Silk Turban - Blue Peach Floral
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