Frank Sinatra was perhaps known as much for his music as he was for his love of Jack Daniel’s. He famously described the Tennessee whiskey as the “nectar of the gods” and was a loyal friend of the brand throughout his life. On this episode, we talk with writer and producer Charlie Pignone and Jack Daniel’s brand historian Nelson Eddy about the deep relationship between Frank Sinatra and Jack Daniel’s. We uncover the real story about Sinatra’s introduction to the drink, how Jack Daniel’s Sinatra ...
Jun 29, 2020•35 min•Season 3Ep. 30
One of the great things about a legacy that goes back more than 150 years is that there always seems to be one more story to tell. In 2016, one of those stories captivated the world. It was the story of Jack Daniel and Nearest Green, an enslaved man who taught Jack how to make whiskey. Jack and Nearest had a lifelong friendship that spawned Jack’s famous Tennessee Whiskey and connected two local families for more than a century. On this episode of Around the Barrel, we meet Fawn Weaver, an autho...
Jun 15, 2020•45 min•Season 3Ep. 29
With a supply chain as complex as Jack Daniel’s, the opportunities for things to go wrong are plenty. Add in the fact that you must anticipate some of those challenges years before they happen, and you’re left wondering how any whiskey makes it to the shelf, particularly one as popular as Jack Daniel’s. In this episode, Larry Combs, Senior Vice President and General Manager for the Jack Daniel’s Global Supply Chain, joins host Lucas Hendrickson to talk about how he and his team work to anticipat...
Jun 01, 2020•31 min•Season 3Ep. 28
Passion and energy for your life’s work is hard to manufacture. You either have it or you don’t. And when your job puts you in front of millions of people who share a similar passion, you better be ready to turn that energy dial all the way up. On this episode we talk to Marty Smith from ESPN about the importance of mentorship, how his work life has changed while live sports take an unforeseen pause, and how he looks forward to gathering buddies in a small Middle Tennessee town as soon as possib...
May 18, 2020•30 min•Season 3Ep. 27
On this episode of Around the Barrel, host Lucas Hendrickson and Jack Daniel’s brand ambassador Eric Tecosky talk about how at-home whiskey cocktails can be approachable by everyone and the secrets for using Tennessee Apple in classic recipes.
Apr 27, 2020•31 min•Season 3Ep. 26
As the world struggles to learn more about COVID-19 and how to effectively combat it, companies much more attuned to creating a certain kind of product find themselves needing and able to pivot towards joining the global fight. On this episode, we talk with Master Distiller Jeff Arnett about what the distillery is doing to accelerate its ability to join that fight, not only at home, but throughout the region it calls home.
Apr 13, 2020•34 min•Season 3Ep. 25
Observing, writing and speaking about the spirits world is a very serious business, at least some of the time. On this episode, we talk with Dan Dunn, an author, comedy writer, podcaster, pundit and professional imbiber for the past two decades. He tells us what it’s like to have part of your life turned into a situation comedy, how circling back just causes more traffic jams, and how to order a perfect cocktail in the South (hint: on a first name basis).
Aug 12, 2019•27 min•Season 2Ep. 24
Words, images, physical objects – these things help tell stories every day. And for a company well into its second century, these stories form the core of how best to shape its future, but it never hurts to take a look into its past. On this episode of Around the Barrel, we talk with Jack Daniel’s historian Nelson Eddy about a new series of products that reach back into the company’s archives, bringing forward a look and feel from a bygone era. We dissect the imagery found on the new legacy edit...
Jul 29, 2019•28 min•Season 2Ep. 23
At Jack Daniel’s, we have a deep appreciation for those who serve in our nation’s military and strive to provide support whenever we can. When we learned that many active duty junior-enlisted service members could not afford to travel home for the holidays, we wanted to do all that we could to help. In 2011, we launched Operation Ride Home in conjunction with the Armed Services YMCA to provide the funds so that many of these men and women could be with their loved ones during this special time o...
Jul 15, 2019•30 min•Season 2Ep. 22
The word “icon” probably gets thrown around a little too easily these days. It takes time, effort, skill and talent to move something into the active role of icon. It doesn’t happen accidentally or overnight. Mark McCallum knows a little something about working with a true icon. As part of the leadership team at Brown-Forman, Jack Daniel’s parent company, Mark has played a pivotal role in establishing the global footprint of Jack Daniel’s. On this episode of Around the Barrel, we talk with Mark ...
Jul 01, 2019•26 min•Season 2Ep. 21
From its labor-intensive creation to its bold, fiery flavor, whiskey has a reputation for being masculine, a man’s drink. However, more women than ever are joining the world of whiskey – not just as consumers, but also as makers. On this episode of Around the Barrel, host Lucas Hendrickson sits down with Lexie Amacher and Jessica Hartline, two Jack Daniel’s employees with can-do attitudes and an endless thirst to learn — qualities that have taken them to new heights at the distillery.
Jun 17, 2019•30 min•Season 2Ep. 20
“Every day we make it, we’ll make it the best we can.” Mr. Jack’s motto isn’t just about whiskey-making, it’s about doing everything the best way possible, including protecting the environment and being a good steward of our community. On this episode of Around the Barrel, Master Distiller Jeff Arnett and our host Lucas Hendrickson dive into the many sustainability efforts Jack Daniel’s has taken not only in the past few years, but the past century.
May 29, 2019•33 min•Season 2Ep. 19
Cocktails are best enjoyed in the company of good friends. Too often, the idea of playing host can feel overwhelming and we lose sight of that simple truth. On this episode of Around the Barrel, lifestyle and entertaining expert Maureen Petrosky sits down with host Lucas Hendrickson to share her tips and tricks to hosting a fun and relaxing gathering, and reveals the secrets to a perfectly stocked home bar for any occasion.
May 14, 2019•24 min•Season 2Ep. 18
On a recent trip to Tennessee, longtime spirits writer and fellow podcaster Noah Rothbaum made his first visit to the Jack Daniel Distillery, and it was everything he had hoped it would be. Join us in a conversation with Noah about his inaugural Lynchburg experience, his path into the world of whiskey, and where he sees that world heading.
Apr 29, 2019•33 min•Season 2Ep. 17
Creating something new is a magical process. It can also be the hardest thing you’ll ever do. In this episode of Around the Barrel, host Lucas Hendrickson talks to singer-songwriter Jerrod Niemann about the art and mystery of songwriting, how parental approval isn’t always the best thing when it comes to growing as an artist, and how an important realization about our service members and their families inspired his latest patriotic single, “Old Glory.”
Apr 15, 2019•33 min•Season 2Ep. 16
Whiskey making, when done right, is all about the process of capturing time in a barrel, then a bottle. But that doesn’t mean there’s not room to play around with that process from time to time. In this episode of Around the Barrel, Assistant Master Distiller Chris Fletcher sheds some light on how Jack Daniel’s continues to innovate at 153 years, the ongoing work of the brand’s Master Taster panel, and the line of whiskeys resulting from that work – the Tennessee Tasters series.
Apr 01, 2019•27 min•Season 2Ep. 15
Jack Daniel’s Tennessee Squire Association dates back to February 1956 when it was formed as a short-term solution to an unexpected whiskey shortage at the distillery. Join us in a conversation with Goose on the origins of the program, his role, and some of his favorite stories.
Mar 18, 2019•27 min•Season 2Ep. 14
The Jack™ is an annual BBQ competition that draws in teams and judges from around the country and around the globe. Considered by some to be “The Olympics of BBQ,” The Jack brings about more than 25,000 visitors to Lynchburg over the competition’s three days. On this episode of Around the Barrel, we take a behind-the-scenes look and talk to those who made the journey down to The Jack.
Mar 04, 2019•25 min•Season 2Ep. 13
On the last episode of the season, Debbie Baxter joins us to talk Miss Mary Bobo’s, an international destination for a family-style southern meal shared with family, friends and strangers.
Jul 16, 2018•31 min•Season 1Ep. 12
NBA legends Robert Horry and Muggsy Bogues made a trip to Lynchburg for the NBA Legends Camp and stopped in for a conversation on this episode of Around the Barrel.
Jul 02, 2018•30 min•Season 1Ep. 11
Around the Barrel caught up with actor and Gentleman Jack brand ambassador Omari Hardwick in Chicago to talk Real to Reel and the experiences that has shaped his career.
Jun 18, 2018•24 min•Season 1Ep. 10
On this episode, ad man Ted Simmons discusses how a trip to the distillery in 1965 inspired the legendary campaign known as “Postcards from Lynchburg” and built the foundation for his creative teams to develop more than 1,000 ads for Jack Daniel’s ever since.
Jun 04, 2018•25 min•Season 1Ep. 9
On this episode of Around the Barrel, country singer-songwriter Chase Rice talks music, how much thought he puts into his appearance (hint: it’s minimal), the importance of staying true to yourself and what he’s sipping on while writing songs and on stage.
May 21, 2018•30 min•Season 1Ep. 8
On this episode of Around the Barrel, Jack Daniel’s Brand Historian Nelson Eddy talks with host Lucas Hendrickson about the unique role of whiskey in our nation’s military history, how General George Patton and his troops helped introduce Jack Daniel’s to Europe, how the US military continues to be one of the best friends of this quintessential American brand today, and how the distillery continues to support our servicemembers and their families through its Operation Ride Home program....
May 07, 2018•28 min•Season 1Ep. 7
Distillers across Tennessee came together to launch the Tennessee Whiskey Trail in 2017. On this episode, Jack Daniel’s Master Distiller Jeff Arnett and H. Clark Distillery’s Master Distiller Heath Clark join host Lucas Hendrickson to discuss their involvement and what the trail means for Tennessee Whiskey.
Apr 23, 2018•31 min•Season 1Ep. 6
Assistant Master Distiller Chris Fletcher joins host Lucas Hendrickson for a trip down memory lane, recalling his earliest memories of the distillery and tracing his road back to Jack Daniel’s.
Apr 09, 2018•31 min•Season 1Ep. 5
Jack Daniel’s Brand Ambassador ET talks mixology and recommendations for making the perfect cocktail at home.
Mar 26, 2018•29 min•Season 1Ep. 4
In her song “Amen,” R&B singer and songwriter K. Michelle writes, “Jack Daniel’s is the only man I’ll ever trust.” In this episode of Around the Barrel, we learn more about her new album and her love for Jack.
Mar 12, 2018•21 min•Season 1Ep. 3
Considered by many to have the best job in the world, Jack Daniel’s Master Distiller Jeff Arnett talks about the world of whiskey and bourbon, and what makes Jack Daniel’s unique.
Feb 26, 2018•30 min•Season 1Ep. 2
Tour guide Ben Spears shares the history and legend of Jack Daniel’s, along with his favorite stories from Lynchburg, Tennessee, where every drop of Jack Daniel’s is crafted.
Feb 12, 2018•26 min•Season 1Ep. 1
