AP56 - Business Value (Who, What, When, Why, & How)

Are you a Product Manager or Owner who needs a metric separate from Velocity that better represents value delivered to the customer? Well then, this episode is for you! In this episode, we discuss Business Value - what is it, how to use it, why to use it, when to use it, and who assigns it.
 
0:00 Topic Intro - Business Value
1:22 A Different Kind of Metric
4:28 Business Value = 0
10:15 Jira-Related Example
11:41 Who Assigns Business Value?
14:47 Communicating Why
17:18 Involving Others in Business Value
20:35 Pricing, Risk, and Collaboration
24:47 When to Assign
27:58 Negative Value
29:54 Which Scale to Use
32:59 Assigning via Community
38:05 How to Start
42:02 Better Conversations with "the Business"
47:35 Conclusion
50:01 Wrap-Up

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AP56 - Business Value