How to play the long-game for a happy marriage in mergers and acquisitions deals - Episode 2

Conventionally, selling your business may be seen as an exercise in taking the money and running. However, many mergers and acquisitions in the mobile games space are about helping developers to maximize the potential of their game and focus on things they love doing. We talk to Chris Petrovic, SVP and Head of Corporate Strategy, Mergers and Acquisitions and Business Development for Zynga about how developers should approach selling their business to ensure that they enter into a happy marriage.

Chris Petrovic is a games, technology, and interactive entertainment veteran, with over 20 years of global experience in the sector. He currently serves as SVP and Head of Corporate Strategy, M&A and Business Development for Zynga, a leading developer of the world's most popular games that are played by millions of customers worldwide. Chris is responsible for driving the company’s growth through M&A ($US 1B deployed to date), strategic partnerships with licensors including Disney, Warner Brothers, Universal, and HBO. In 2011, Chris was recognized as one of “25 Digital Entertainment Executives to Watch” by Digital Media Insider.