Appitalize On Your Idea: The Podcast

Justin T. Esgar•appitalize.podbean.com

Business

Appitalize On Your Idea will help you bring your ideas to fruition.

Last refreshed: August 26th, 2025 at 12:26 PM ⓘ

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Episodes

Episode 12 - Jason Womack - Your best just got better!

Your best just got better! I'm super excited about todays episode with Jason Womack, of The Jason Womack Company. Jason wrote a book, and current has a podcast called Your Best Just Got Better, in which he discusses ways to help you transform. Whether it's networking or just simple time management, Jason gives great tips towards just doing better in life. Jason's company helps entrepreneurs, CEOs, even stay at home parents the ability to achieve more. With his Get Momentum company, he helps figu...

Apr 08, 2014•41 min

Episode 11 - David Postolski - Patents, Patents and more Patents

Lawyers are your friends! Today I sit down with David Postolski of Day Pitney, LLP. David is an Intellectual Properties lawyers in NY and today we discuss how, what and who should patent and protect their idea (the answer is everyone who has an idea!). David and I talk about the need for protection. How do you keep people from stealing your idea and making money when you should be! David breaks down the three major intellectual property types: Copyright Trademark Patent All three items have thei...

Mar 31, 2014•47 min

Episode 10 – Liana Knudsen – Time and Passion

Be Passionate! In todays episode we have Liana Kundsen, CEO and master baker of Auntie Liana's Bakery. Liana and her company really hold up the ideals behind Appitalizing on Your Idea. Liana has a full time job (disclosure: she works with my wife), and a part-time entrepreneurial track. In her after hours she runs Auntie Liana's Bakery and makes this delicious cakeballs. Liana and I discuss time management in this weeks episode of Appitalize On Your Idea: The Podcast. Her day job is very demandi...

Mar 24, 2014•33 min

Episode 9 - Chris Hawker - Ideas and Inventor!

Need an Idea? Today's episode is an amazing one with inventor Chris Hawker. Chris, owner of Trident Designs and inventor talks about how he comes up with ideas. Chris' company has produced hundreds of products to be sold in the likes of Wal-Mart and Target. Chances are you have something he thought of in your own home! Chris really delves into how he started, and how you can come up with ideas just looking around. "Every invention solves a problem," he says. I can't agree anymore! Links Mentione...

Mar 14, 2014•53 min

Episode 8 - Hostful – MVP and Vetting

Create a value helping position, not a marketing position. Today I decided to a do hostful episode. I wanted to share with you two things that have been on my mind lately. The first is MVP - Minimum Viable Product. When developing an idea you need to learn your core competency of your idea. Build just that in your first version and get it out in the wild. Don't fall subject to "feature creature". Not sure what your core competency is? Describe your product in 1 sentence, that's it! For SignMyPad...

Mar 09, 2014•22 min

Episode 7 - David Murray - Value Marketing via Social Media

Create a value helping position, not a marketing position. March is upon us! Todays episode is a great one for people who need marketing help. David Murray, social media directory at Blue Cross Blue Shield joins us to discuss how to use Social Media to communicate with your audience. David talks about how to get started by listening to your customers. Listen to what issues they are having, and then answer them. It's not always about a sales pitch. "You need to create a value position." Social Me...

Mar 02, 2014•46 min

Episode 6 - Pam Lefkowitz - Personal Needs

Everything we do is out of our personal need. Today is a great day to get something done. Let's start it off right by listening to todays Appitalize On Your Idea: The Podcast episode 6 with my guest Pam Lefkowitz from Core Computing in Chicago. Pam is an Apple Consultant, who in her spare time likes to knit. She tells us how there were no good ways to make graph paper patters digitally. So what did she do? She went out and made an app! She found ways to outsource the coding and even bartered for...

Feb 20, 2014•38 min

Episode 5 - Michael Robin - Bootstrap Marketing

DIY Marketing! In today's episode I talk with Michael Robin of Rocksauce Studios . Michael explains how anyone with an idea can market their product using social media. Even some of the most basic rules of marketing such as tell the story before the product launches. What I love the most about this interview is Michael's story about one of their clients who had a notebook app. I don't want to give away the secret (you should listen to the episode!) but what the creator of the app did was SUPER c...

Feb 15, 2014•34 min

Episode 4 - Eyal Amir - Invest in yourself

Outsourcing is not a bad thing! Eyal Amir, owner of Hammertech Engineering solutions , joins us on todays Appitalize On Your Idea: The Podcast. Eyal is a programmer that I've hired to do some work on apps for me in the past. In todays episode we discuss how you can find and hire outsourced personnel, and what to look for when vetting someone. One big thing we discuss is being able to explain what you want to the outsourced employee. We cover the whole process from once you have the idea to getti...

Feb 07, 2014•33 min

Episode 3 - Dr. Roy Bachar - Know Your Idea!

Don't be afraid! Today's episode of Appitalize On Your Idea: The Podcast, I bring on a childhood friend, Dr. Roy Bachar, who has become a very distinguished psychiatrist in New York City. I wanted to bring Dr. Bachar on to help people realize that fear can be overcome when building your idea. We talk about how you can overcome fear by finding places to go to focus on your work, and realizing that while you project your passions on your ideas, you are not your idea as a person. Dr. Bachar explain...

Jan 30, 2014•37 min

Episode 2 - Allen Hancock - Watchman Monitoring

Two in a row!! Super happy to be posing the second episode of Appitalize On Your Idea: The PodCast. Today's guest is Allen Hancock, founder of Watchman Monitoring . Allen and I discuss how Watchman Monitoring came to fruition. In his day job, Allen is an Apple Consultant in Baton Rouge, Louisiana. During his day he found an issue that clearly needed to be solved. How can we check to make sure users backups are running? At the time there was no clear cut answer, so Allen went out and devised a wa...

Jan 22, 2014•34 min

Episode 1 - Kyle Samani - Pristine.io

It's our first episode! Welcome one and all to the first episode of Appitalize On Your Idea: The PodCast. In this episode I give a quick review of what the podcast is going to be, before interviewing our first guest Kyle Samani of Pristine.io . Kyle and I discuss Pristine's product, which is a video streaming tool for the medical industry. Thanks to Google Glass, doctors, nurses and paramedics can now stream medical issues to any other device. An example from the show is a paramedic who is strea...

Jan 17, 2014•40 min

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