10. Developer Marketing Essentials

Adam DuVander, Principal at EveryDeveloper, explains what you should focus on to market to developers. Topics we cover in the podcast: • Tell Stories to Engage • Help Devs Do Their Jobs Better • Show You Understand Devs’ Problems • Use Non-Dev Messaging • Move Beyond Hello World • Measure Success • Pinpoint Your Solution • Talk to Your Users • Allow Devs to Provide Feedback in Your Docs • Docs are Only One Piece of DevEx • For Great DevEx Focus on Getting Started Items • Communicate Over All Channels • Identify Usage Before Deprecating • Streamline Your Guide • Spark Dev Creativity Through Use Cases