A Good Story Is a Compelling Offer
Nov 16, 2022•43 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
A compelling offer creates a story in someone’s mind about a bigger future—a tale laced with emotions that probably weren’t even conscious until now. This approach will always beat out statistics, research, and any other kind of convincing argument.
For the best experience, listen in Metacast app for iOS or Android