Why is everyone on social media pregnant?

When you're trying to conceive (TTC) it can feel like everyone around you is pregnant. From walking your dog to scrolling through Instagram, you're constantly running into pregnant people, babies and cute kids. And when you're struggling with fertility, this can feel like such a gut punch! So what do you do? How do you consumer social media without feeling awful? How do you stop yourself from rolling your eyes when yet another person on social media announces a pregnancy? (Hint: You don't. Roll those eyes!)