AVC05: Adapting to consumer behaviour with Roshni Mahtani

In this episode, we will be talking about the evolving consumer behaviour especially in times of COVID-19, future of e-commerce platforms in SEA and the best ways to adapt to the changing business environment in digital age.To discuss more, we are joined by a special guest, Roshni Mahtani, Founder and CEO of theAsianparent, a digital content and community platform for all things related to parenting. It reaches over 30 million moms monthly in the region and the content is adapted for each market and is available in 13 different languages.[8:19] Roshni shares the changes in spending patterns of parents on both essential and non-essential items during this period of lockdown.[14:16] Roshni shares the shifts in mindsets and the huge win for emerging South East Asia platforms which are here to stay even post-Covid.[24:14] Roshni dives into her journey and her early days of starting theAsianparent. Listen to the podcast to discover the stories of exceptional people who are playing a key role in building and shaping the next wave of tech.

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