Compassion, Profit and Consumer Perception
May 19, 2020•23 min
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Episode description
Guest: Matt Johnson
When demand plunges, businesses normally turn to marketing - studying and segmenting consumers and curating the perfect pitch to attract interest. However, normal no longer exists. Is it ethical to utilize this standard approach in such a sensitive time? How should businesses and marketers toe the line between compassion and customer acquisition, or does the distinction no longer matter?
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