120: How my client Ava pivoted from Structural Engineering to UX Research WITHOUT applying, going back to school, or taking a pay cut

Yep. Crazy right!? She even got a pretty exciting salary boost! (exact numbers shared at the end)

In this episode, you'll hear Ava share more about her coaching experience with me and how she:

1. Decided it was time to leave 7 years of study and work as a Structural Engineer to pursue something totally new
2. Carefully parsed through a huge number of job ideas, from Fire Fighting to Landscape Architecture, until she confidently realized UX Research was the perfect job for her
3. Used my 5 step informational interview process as the secret sauce to A) clarify what she felt called to, B) find hidden job opportunities that aren't on LinkedIn, and C) gain a huge amount of leverage to land and negotiate the role and salary
4. Successfully negotiated her salary, EVEN THOUGH she initially got caught off guard and threw out a low-ball number - she was still able to save it and come back strong!!

You have to hear this. Ava's story will encourage you to remember that:

1. You're never too late or too pigeon-holed to pivot into something you'll truly love
2. You CAN get paid (tremendously well, in many cases) to do tasks that don't feel like a job. In Ava's case, she loves just listening to people and giving them practical answers in return. It turns out UX Research is a profession that allows you to do that all day long!
3. With the right strategy and support, you by no means have to go back to school or take a pay cut to land a job you feel called to
4. People are SO kind to offer help and advice! That's why informational interviews, when approached the right way, 

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